100+ Website Launch Email Subject Lines (That Work!)

Pat Walls

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Updated: May 13th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 100+ website launch email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Is this is the hottest product in the market?
AWAI – Four steps to reinventing your life
A new product that will not allow to pass on
Unwrap your surprise gift
Copyblogger – How to Calm Your Content Anxiety in 5 Simple Steps
Look what you did today. Unlocked new product
Get ready for our new product launch
Something new is coming to Havenly…
Groupon – Can You Deal with These?
Simply Measured Newsletter – Tumblr Now Has Live Video: Why Brands Should Pay Attention
Age delaying beauty cosmetic brand new cream
AWAI – What a cat can teach you about achieving the writer’s life
Don’t miss out on all new arrivals.
Nicole B. – [Resource roundup] Build a better event map, master festival logistics, and more
Brett Andrews – [eBook] Ted’s Multi-Channel Digital Marketing Guide
Macy’s – Psst - it’s our Private Shopping Event & you’re invited
Nathan from CoSchedule – 21 Social Media Templates To Help You Execute A Strategy For 10X Growth
Get priority access to your new food item launch
We like to introduce these attributes of our new bathing soap
Orbitz – These Insider Prices are for members only!
H&M Fashion News – Just in! 500+ new sale styles
Simply Measured Newsletter – Introducing the 2016 State of Social Media Report
You have got only one day to use this
New products alert. Shop for new arrivals today
A little luxury at our new launch of cooking range.
Introducing new designer jewellery- Fall/winter 2019
Groupon – Last-Minute Gifts to Send Dad Instantly
Weekend only: Get this new product before its gone
Hotwire Exclusive – Members can rent a car for less today only!
Need a day at a beach? Just scratch your free coupon
Don’t open this mail to get best offers on new cosmetic range
The IMPACT Blog – 4 Ways to Leverage Your Summer Laziness for Sales Success
Flash sale. Up to 50 percent off on new arrivals
Don’t wear old style of clothing. Try different style.
Surprise package inside. Open your mail.
One shirt free on shopping for two brand new shirts.
As you wish. Just shop new products
Writers in Charge – 4 Ridiculously Simple Ways to Instantly Earn More as a Freelance Writer
Flash Sale alert this Christmas. Get new stock.
Writers in Charge – Get New Clients by Capitalizing on Opportunities, or How I Made $1,200 on a Boring Day
As worn out in your old product.
DraftKings – Exclusive Offer: Play for FREE each week in August
Copyblogger – Does Your Copy Pass The ‘Forehead Slap’ Test?
Boom Shakalak!! Let’s get started with new launch offer
Adobe Systems – Ending soon: Save 40% on Creative Cloud
We have progressed a lot. Launch new bag
One Green Planet – Easy Ways to Cut Back On Meat if You’re Not Ready to Give it Up Just Yet
Copyblogger – Rainmaker Rewind: Announcing a Breakthrough Educational Collaboration…
Last day to grab offers on new product launch
Copyblogger – One Skill that Will Take Your Writing from Good to Great
Check out my new jacket
Mint – Can you guess your top spending categories last week? - 7/09/2016
PayPal – Theodore - Last days! Enter for a chance to win a $10k getaway
Marketo Webinars – [Webinar] Emails that Make Leads Beg for S’more
H&M Fashion News – Today only! 20% off basics
This is big. 25 percent off on new arrivals
Deals that make us proud. Avail new product at our store
The IMPACT Blog – 4 Simple Tweaks to Convert More Subscribers On Your Blog
You have never liked your new phone so much.
Oh, life of your product is expiring.
Content Marketing Institute – Weekly Alert: Two Wrongs That Prove You Aren’t Doing Content Marketing Right
You are missing out on new trends
50 point checklist for getting discounts on new pack of tea.
We are crushing you with our new clothing range
Which beer you drink? Try our new flavor
What they eat in food? Have you seen our new launch?
Do pair nicely with these spreadsheets
Grow your email list 10X with our new launch of course.
We are launching new cosmetic cream in January 2019
New season and new product launch
Are you stealing our new product launch ideas?
New product launch alert
Sarah Hughes – Everyone in the media industry should know what we know...
eMarketer Daily – eMarketer Daily - Programmatic TV Ad Spending to More Than Double This Year
7 disgusting facts about old product
New Vacation to make your New year special
Products the celebs are using
Airbnb – This week’s most popular homes are…
Kick back with these new arrivals in the market
New products or arrivals just landed
Avail free discount and bring this new products at your home.
Salesforce – 36 enterprise apps you could build and deploy today
You look great in in these brand new workout clothes.
PsyBlog – Age-Old Dating Advice On Ramping Up Attraction Does Actually Work, Research Finds
Robin from Simply Measured – The 2016 State of Social Report [47-Page Resource]
Are you pregnant? Try our new range of products.
Meet and wear your brand new jeans
Mary, Earn triple points today only
Last day to order your new phone. Booking starts now
Get a head start this winter season
Your 3-figure plan says bye bye at midnight
Cheers to new product launches!!
33 percent off in new arrivals
[Advertisement] Your video will begin shortly: 0:01
7 new product launch that will make you crazy
AWAI – Did you hear the story about…
Gartner for Marketing Leaders – Gartner Research: How to structure your marketing org for future success
27 percent off on your new product launches
PsyBlog – The Simplest Motivational Technique May Also Be The Best
For today only: Discounts on launching of new denims
Try to avoid these 16 products on this New Year

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 100+ website launch email subject lines (that work!).

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meet the author

Pat Walls