1,000+ Best Wallet Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect wallet brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your wallet brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best wallet brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your wallet brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Wallet Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of wallet brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy wallet brand name ideas

Cracked Hat
Overstuffed Billfold
Lined
Fur Spot
Leather Pocketbook
Backpack Place
Waterproof Withdrew
Light Lambskin
Purse Trading Co
Polished Flogging Group
Bourse Purse
Spanish Tanning
RussetLeather
HeavyPurse
Refresher Leather
Embroidered Valise Pro
Bag Co
Looking Money Collective
Untanned Hat Place
Pink Pack
PrettyPurse
National Valise Pro
The Online Purse
The Genuine
The Pliable Hide
Patent Fur Trading Co
DurableLeather
Silken
The Shiny Hides
Force Purse
Handsome Valise Pro
Blue Pocketbook Co
Worn Wallet Pro
NiceWallet
LeanWallet
Light Lace
GrainedLeather
EnoughLeather
Window dresser Leather
BrownLeather
Sparse Purse
The Frayed
Braided Tanning Spot
The Finest
Precious Pocketbook
Enough
Private Pack
Skin Notecase Collective
The Leather Notecase
Private Piece
Silken Wallet Group
Italian
The Empty Suitcase
Tallest Wallet
The Ample
Braided Skin Place
The Enchanted Briefcase
The Hard
Cash Co
The Braided Skin
The Buff
Capacious Suitcase Pro
The Coarse
Satchel Co
The Waterproof Pocketbook
Slim Bag
DyedLeather
The Fatter Cash
The Beautiful
StolenPurse
ExpensiveLeather
Handbag Spot
Large Bag Pro
GreenPurse
Common Pocket Trading Co
Precious Billfold
SoftestLeather
Heavy Pocketbook
The Public
The Flexible
The Cheap Billfold
Matter of course Purse
Public Briefcase Co
The Own
Suitcase Pro
The Lined Wrinkle
ExpensivePurse
Cash Trading Co
Shabby Money
Valise Pro
Fur Pro
The Light Tanning
Plastic Poke
The Enormous Pocketbook
The Slender
Heavy
The Lost
Notecase Trading Co
Yellow Skin Co
Depleted Briefcase
LongPurse
Softest
The Lost Pouch
DepletedPurse
Pocketbook Trading Co
Shovel Collective
SkinPurse
Police force Purse
The Thick
The Burnt Skin
Sovereign Bag
Valise Place
White horse Purse
Buff Read Place
Slender Pocket Collective
DryLeather
The Rich
Pink Pickpurse
LongerPurse
Cortes Purse
Precious Briefcase Co
Shiny
Waterproof Waistband
Public Portfolio
National Pocketbook
The Scanty
Lined Satchel Spot
Hides Spot
Inexhaustible Pocketbook Spot
Raw
Huge Pocketbook Co
The Lined
Pager Place
Worn Pocketbook Co
The Little Suitcase
The Embroidered
Battered

Creative wallet brand name ideas

Privy Prize
The Fold
Aggressor Leather
Capacious Suitcase Pro
The Depleted Pocket
The Spanish
Elegant Briefcase Co
GreenWallet
The Longer
Worn Watch Pocket
Wrinkle Co
Empty Wallet Group
Droplet Wallet
Solace Wallet
Backpack Co
Light Lacquer
The Private
Expensive Suitcase Spot
Shabby Bag Collective
Braided Tanning Spot
Lean Money
Skin
Brown
The Boiled
Longest
Immense Pocketbook
The Common
BrownLeather
Elegant Purse Trading Co
Wet Skin
Brown Read Pro
The Tiny
The Genuine
Beautiful Pouch Collective
Notecase Place
Limp Lacquer
Longer Pocket Collective
ExpensiveLeather
Notecase Collective
Upper Pager Group
Handbag Trading Co
Pocketbook Group
Valise Group
Coarse Skin Spot
Lost Purse Collective
Radio source Purse
Waterproof Watch
The Boiled Flogging
Briefcase Trading Co
Battered
Empty Cash Collective
The Lean Wallet
SoftestLeather
The Tooled Dustpan
The Little
The Green Flogging
Limp Lambskin
Reports Purse
Limp Lambswool
Pocket Pro
The Fatter Cash
Pink Pocket
SkinPurse
SmoothLeather
Purple Pocketbook
The Own
ItalianLeather
The Empty Suitcase
Bag Co
Empty Satchel Co
The Pretty
The Scanty
Privy Piece
Pick Piece
Overstuffed
Private
FoundWallet
Enormous Billfold
Huge Cash Place
River horse Purse
Pocket Trading Co
The Waterproof
Empty
Private Pickpurse
Mullet Wallet
Window dresser Leather
BrownPurse
The Burnt Read
Spanish Dustpan
Rocket Wallet
The Thin Purse
RawLeather
Limp Lucite
Limp
The Mobile
The Light
Cracked Hat
Gilt Pager
Lessor Leather
Limp Lustring
The Thick Fur
The Lean Pocketbook
Huge Pocketbook Co
Dustpan Pro
Magic Suitcase Place
Public Portfolio
Read Co
The Magic Wallet
Bever Leather
Yellow Read
The Coarse
Remorse Purse
Leathern Briefcase Collective
PrettyPurse
Pocket Spot
Chamois Read Trading Co
Cut Pocketbook
Yellow Skin Co
Trojan horse Purse
Worn Worn
CoarseLeather
The Scanty Backpack
Polished Pager Collective
Wallace Wallet
The Overstuffed Pouch
The Private Pocket
Pilot Wallet
Skin Suitcase
SnakeskinWallet
Hides Co
Little Money Pro
Tanned Hat Co
Tiny
The Enchanted
ElectronicPurse
Public Pocketbook Place
Tanning Trading Co

Learn more about starting a wallet brand:

Where to start?

-> How much does it cost to start a wallet brand?
-> Pros and cons of a wallet brand

Need inspiration?

-> Other wallet brand success stories
-> Marketing ideas for a wallet brand

Other resources

-> Wallet brand tips

Funny Wallet Brand Names

Silken
Valise Collective
PrivyPurse
River horse Purse
The Lost
Empty
Common
Empty Pocket Place
Hat Group
Rich Flogging
Cash Place
Finest
Embroidered Valise Pro
The Small Valise
Tattered
Pocket Spot
Notecase Group
Blue Handbag Group
HandsomePurse
Folded Purse Co
Frayed Suitcase
Refresher course Purse
GreasyWallet
Silken Pocketbook
Pocketbook Pro
The For
Yellow
Knowledge Wallet
The Beaded
The Handsome Backpack
Wet
The Genuine
The Artificial
The Magic Notecase
The Handsome
Cardboard
FashionedWallet
Solid Shovel
Briefcase Place
Shovel Group
Tanning Spot
Coarse Pager
Red Wallet
ToughLeather
Immense Pocketbook
Bottomless Satchel Co
ImmenseWallet
Thick Purse
Solid
GreenWallet
BeadedPurse
The Finest Shovel
Immense Suitcase Trading Co
Pick Backpack Spot
GenerousPurse
The Wellfilled Pocket
The Privy Handbag
Wallace Wallet
Gilded Read Pro
Plastic Pocket
Plastic Poke
Overstuffed
Twined Billfold Spot
Wallet Group
The Tooled Dustpan
Limp Lustring
Dustpan Co
Digital Suitcase Place
Tanning Group
SkinWallet
The Shiny Hides
Dollar Wallet Co
Pallet Wallet
Plastic Pouch
The Digital Billfold
Plastic Pocketbook
The Open
Patent Fur Trading Co
SoftWallet
Pink Purseful
Worn Pocketbook Co
Precious
The Crimson
Olive Wallet
Burnt Tanning
Heifer Leather
The Ragged Billfold
Russet Hat Co
The Fold
The Buff
StiffLeather
Expensive Suitcase Spot
Fletcher Leather
Waterproof Watch
Bulging Bag
PreciousWallet
Pilot Wallet
Moroccan Tanning Place
Online
Longer Suitcase Place
The Expensive Briefcase
DarkLeather
Limp Lucite
Fur Spot
Yellow Read Collective
Plastic Suitcase Pro
RussetLeather
Polished Pager Collective
The Longest Bag
The Slender
LargePurse
Fierce Purse
National Suitcase Group
Hide Group
DurableLeather
The Longer
Shabby
FineLeather
Electronic Suitcase
WaterproofWallet
FoundWallet
Heavy Pocketbook
The Red Bag
The Lost Pouch
Billfold Trading Co
The Waterproof
The Plastic
Purse Place
LargestPurse
Big Wrinkle
The Bulky
The Fashioned Valise
RussianLeather
Oversized Bag
Flexible Hides Trading Co
Empty Suitcase Group
Divorce Purse

Cool wallet brand name ideas

The Pink
Wrinkle Pro
The Enormous Pocketbook
ElegantWallet
The Strong
DurableLeather
SilkenPurse
Expensive Pocket Pro
OversizedPurse
Tedder Leather
Rough Tanning Group
Mobile Notecase Co
The Tooled
The Scanty Backpack
Fur Collective
The National Briefcase
Overstuffed Pouch Place
Little Billfold Spot
Pouch Collective
Alcoholic Wallet
Spreader Leather
Pager Collective
Mallet Wallet
SlimPurse
InexhaustiblePurse
The Pliable Hide
FineLeather
Thick
Twined Briefcase Spot
Depleted
For
Nice Briefcase Co
Pocket Trading Co
Other Leather
Private Pack
Imports Purse
Thresher Leather
The Blue
Blue Shovel Trading Co
PliableLeather
Yellow Pouch
Oversized Bag
The Shiny Dustpan
The Rich
Dyed Flogging Group
Dustpan Place
Lighter Pocketbook Co
LargePurse
Enormous Pocket Collective
Spanish Dustpan
The Pink Bag
Green
Money Group
The Tooled Dustpan
National Briefcase Place
Money Pro
Huge Briefcase Pro
The Ragged
Gilt Dustpan Place
The Dark Shovel
Light Leatherwear
Elegant Pouch Pro
Sovereign
Private
The Expensive
Heavy Satchel Group
Public Pocket
Plastic
Supple Dustpan
Full professor Leather
The Wet Pager
Side Money Place
Sever Leather
Private parts Purse
The Private Pocket
The Polished
Limp Leatherwear
WhiteLeather
The Pick
FullWallet
BlueLeather
Elegant Purse Trading Co
Online Money
Hides Group
Office Wallet
The Cut
Scarlet Tanning
Wallet Trading Co
Tape measure Leather
Electronic Suitcase
Franklin pierce Purse
Nice Notecase Spot
Flogging Spot
PrettyPurse
Waterproof Worn
Yellow Bag Group
The Tan Pager
Worn Wad
Precious Pocketbook
Green Hides
Big Wrinkle
Online Money Trading Co
Privy Prize
Cordovan Hides Co
Backpack Group
GrainedLeather
Sparse Purse
However Leather
Enchanted Billfold
Folded Purse Co
The Oversized
The Shabby
The Smooth
Huge Pocketbook Place
The Tanned
Yellow Skin Co
TanLeather
Burnt Tanning
Bever Leather
The Limited
Bottomless Wallet
The Moroccan
Depleted Briefcase
The Boiled Flogging
Skin Pro
Plain
Purple Pocketbook
Quartz Purse
Notecase Place
Beautiful Pouch Collective
Forever Leather
The Ample
Polished
The Finest Shovel
The Mobile
BrownPurse
Big Bag Collective

Unique wallet brand name ideas

RoughLeather
The Found
Guesser Leather
National Suitcase Group
Big Pocket Spot
Pick Suitcase Co
The Online Purse
Pocketbook Group
RussianLeather
The Waterproof Pocketbook
Dark Tanning Collective
The Online
The Fatter Cash
Goblet Wallet
Patent Fur Trading Co
The Soft
Billfold Collective
Burnt Shovel
Flawless Wallet
FinishedLeather
SuppleLeather
GildedLeather
The Public
Sovereign Bag
Hat Spot
Inexhaustible Pocketbook Spot
EmptyWallet
Droplet Wallet
Large Bag Pro
Slender
BrownLeather
Elegant Briefcase Co
Rocket Wallet
Soft Briefcase Trading Co
Empty Wallet Group
ExpensiveWallet
Heavy Pocketbook
The Digital
The Boiled
The Russian
Overstuffed
Hides Co
Empty Cash Collective
Whomsoever Leather
Rich
The Wellfilled Suitcase
Flogging Place
Dustpan Pro
Russet Hat Co
Flexible
Tanned Pager
Read Spot
ThinLeather
Pink Pocketbook
HeavyPurse
Refresher Leather
Backpack Pro
Briefcase Trading Co
The Stolen
Valise Trading Co
Red Shovel Group
Synthetic Hide
Stamped Hide
Moroccan Tanning Place
Plastic Suitcase Pro
Little Briefcase Spot
Tanning Trading Co
Tanned Hat Co
OverstuffedWallet
The Oversized Wallet
OldLeather
Dollar Wallet Co
The Elegant Bag
Pocketbook Co
Light Lucite
Hide Pro
The Fine Pager
LeanWallet
DarkLeather
The Thick Fur
NationalPurse
The Coarse
Oversized Briefcase Pro
The Purple Briefcase
Patent Fur Co
SoftWallet
SmoothLeather
CardboardWallet
Brown Read Pro
Found Purse Collective
Wet Skin
The Leather Notecase
Suitcase Place
ThinWallet
Enough
Lighter
Worn Suitcase Trading Co
Worn
Longer Pocket Collective
Weathered Leather
Thin Wallet
Solid Shovel
Elegant Pocketbook
Tanning Group
Point source Purse
Deserts Purse
The Damp
Billfold Spot
Hat Trading Co
ShinyLeather
The Twined
Post horse Purse
Polish Wallet
Thin Read Co
The Common
DryLeather
Shiny Skin Pro
The Overstuffed Pouch
Expensive Shovel Spot
Yellow Read
The Ragged Billfold
Dyed
Leathern Briefcase Collective
Cordovan
National Valise Pro
River horse Purse
The Slim
The Thick
Fur Place
The Lean
Immense Pocketbook
Pretty Backpack Collective
The Cracked
Hobbit Wallet
Thin Briefcase
The Artificial
Expensive Pocket

Cute wallet brand name ideas

Fashioned
Cut
Open Pouch
Untanned Pager
Pocketbook Trading Co
Digital
Satchel Collective
PlasticPurse
Capacious
The Heavy Briefcase
Buff Read Place
Blue
The Empty
Satchel Pro
Yellow Read Collective
Solid Wallet
The Overstuffed
The Tough
Pick Portfolio
Pocketbook Spot
Suitcase Pro
Matter of course Purse
In force Purse
Waterproof Wastebasket
Plastic Handbag Pro
The Magic Wallet
Fatter Purse Group
Privy Portfolio
FoundWallet
Shabby Briefcase Collective
Limited
The Greasy Pocketbook
Limp Leatherette
Russet
Immense Billfold Co
Pager Group
Aggressor Leather
Thick Purse
Hat Group
Worn Pocketbook Co
Suitcase Co
Embroidered Valise Pro
The Battered
WaterproofWallet
Public Pocketbook Place
Tour de force Purse
The Lean Pocketbook
Hide Co
Pocket Group
Leather Pocket
Briefcase Collective
Slender Notecase Collective
Softest
Elegant Cash
Light
FullLeather
The Little
StiffLeather
The Tan
Limp Linen
The Depleted Pocket
Dollar Satchel
Gilt Pager Spot
Worn Withdrew
Expensive
Skin Handbag
The Imperial Hides
ThinPurse
Skin Suitcase
The Stained Notecase
Dark horse Purse
Long
Skin Place
Pager Trading Co
Ledger Leather
Full Bag Co
Waterproof Wash Leather
Large Briefcase Pro
CrackedLeather
The Heavy
Dry
Waterproof Wristlet
Pretty Purseful
Dustpan Spot
Nice Pocket Pro
The Light Tanning
The Stolen Wallet
Frayed Suitcase
Common
Rose quartz Purse
Genuine Fur
Worn Watch Pocket
GreenPurse
Shiny Hat Co
Skin
Reports Purse
The Pink Pocketbook
SnakeskinWallet
Waterproof Watch Pocket
Slim Bag
Magic Pouch Trading Co
Pick Piece
Arts Purse
Cash Co
Stained Notecase Pro
Fletcher Leather
Docket Wallet
College Wallet
The Green Bag
FashionedPurse
HandsomePurse
Air compressor Leather
The Huge
Large
Royal
Money Place
The Big
The Tanned Tanning
Worn Wristlet
StuffedWallet
Burnt
Satchel Place
WellfilledPurse
Worn Walleteer
Looking Money Collective
The Own
The Handsome Backpack
Cut Valise Collective
Whoever Leather
The Synthetic
Braided Skin Place
Heifer Leather
Pocket Spot
YerWallet
Smooth Read Trading Co
Money Co
Light Loden

Clever wallet brand name ideas

PlasticWallet
Wrinkle Place
Valise Place
Frayed
The Green
Vaulting horse Purse
Immense Suitcase Trading Co
Shabby
Enforce Purse
Soft Flogging Group
Coarse Pager
Digital Suitcase Place
High pressure Leather
Beautiful Suitcase
BuffLeather
Expensive Purse Place
The Big Satchel
Peirce Purse
Lean
The Digital Billfold
The Scanty
PolishedLeather
CordovanLeather
Own
Suppressor Leather
Plastic Pouch
Shiny Hides Place
Oiled
Public Briefcase Co
Untanned Hat Place
Beaded Suitcase Pro
AmplePurse
HandsomeWallet
MagicPurse
The Fashioned Valise
Capacious Suitcase Pro
Raw Tanning
Shiny
Gilt Pager
Limp Lucite
Ragged Suitcase Collective
Private Pocketbook
Empty Pocket Place
Empty
Tough Hides Pro
Hide Place
The Brown Billfold
Calling Wallet
EnormousWallet
Pallet Wallet
The Flexible
The Shiny Hides
The Greasy
Pocket Place
Skin Wrinkle Spot
Pick Pocketbook
Osmotic pressure Leather
Solace Wallet
National Bag
Wet Shovel
The Neat Briefcase
Satchel Co
Stuffed Money Place
Notecase Trading Co
Briefcase Place
Hat Co
The Plain
Waterproof Walleteer
Stamped
The Slender Pocket
Purple Purseful
Public Bag
Plastic Pack
Tattered
Tallest Wallet
Modest
Half Hide Group
FashionedWallet
Wheel horse Purse
Pretty Pocketbook
Plastic Poke
Cortes Purse
Flat
The Leather Valise
Skin Bag Trading Co
Bottomless Satchel Co
Fur Pro
Cardboard Bag Co
The Green Valise
Soft
Public Prize
ItalianLeather
EmbroideredPurse
ToughLeather
The Hard
Limp Lace
Pollen Wallet
Supple Fur Pro
Sales force Purse
Private Pouch
Hat Pro
Looking Pouch Place
The Filled
Possessor Leather
Imperial Handbag Co
Billfold Group
Tanned Hat Group
LargestPurse
The White Hide
Precious Briefcase Co
The Cheap Billfold
Notecase Group
Waterproof Withdrew
The Expensive Fur
Skin Valise
Light Hides Place
Green Hides Pro
Folded
UpperLeather
Open Suitcase Pro
Side
Greasy
Limp Lambskin
Dollop Wallet
BraidedLeather
Cardboard
Leder Leather
BluePurse
Heavy Valise Group
CoarseLeather
Purse Group
Shovel Group
Blue Flogging Group
Pink Pickpurse
Huge Money Group
The Worn
The Purple

Best wallet brand name ideas

Wetter Leather
The Yellow
The Neat
Pink
FilledWallet
The Brown Pocketbook
Upper Flogging Place
The Neat Suitcase
Braided Read
Bulky
The Heavy Skin
Pocket Pro
Waterproof Wristwatch
Prophet Wallet
The Beautiful
Flat Pouch
Pretty Portfolio
The Dark
American saddle horse Purse
Limp Lustring
The Slender
The Capacious Pocket
Public Pickpurse
Silken Wallet Group
Hides Trading Co
TooledLeather
ThickWallet
Public Piece
Expensive Purse Trading Co
The Bulky
Suitcase Spot
Read Collective
Light Lacquer
Valise Collective
BrownWallet
Worn Wash Leather
The Private
Lined Briefcase
The Capacious Cash
Tanning Pro
Purple Prize
Assessor Leather
The Open
The White
Longer Suitcase Place
The Beaded
Pager Pro
Flat Pocketbook Place
Lost Purse Collective
Remorse Purse
Lessor Leather
SolidLeather
The Blue Wrinkle
Cash Spot
Notecase Collective
SoftestLeather
Slender Satchel Collective
Blue Suitcase Group
Suitcase Trading Co
Beaux arts Purse
Pretty Pouch
The Plastic
Synthetic Tanning Group
Public
Coarse Purse
The Royal
The Wellfilled Pocket
LimitedPurse
Open Money Co
Russian
Public Handbag
The Huge Valise
Finished
The National
The Embroidered Satchel
Window dresser Leather
SyntheticLeather
Privy Purseful
Nice
Little Money Pro
Old Dustpan Group
Pager Place
Cash Trading Co
Tooled Suitcase Collective
Red Flogging Pro
Cut Pocketbook
The Frayed
Worn Watch
Public Portfolio
Light Lambswool
The Wellfilled Handbag
Light Linen
The Brown
Mobile Pouch Co
Sole Hide Spot
Enormous
Pilot Wallet
Measure Leather
Handsome
Lost Valise Group
Locket Wallet
Worn Wastebasket
Full
The Worn Pager
Olive Wallet
FullPurse
Worn Waistband
The Privy Handbag
Compressor Leather
Spanish Hides Co
Light Leatherette
The Durable Hides
The Imperial Read
Braided Pager Collective
The Rough
Limp Lacquer
Skin Notecase Collective
ShabbyPurse
Imperial
The Expensive Valise
The Soft Tanning
Profit Wallet
Russian Skin Place
Pretty Poke
Coarse Skin Spot
Skin Collective
Light Lace
Dustpan Co
Oppressor Leather
TinyPurse
The Green Flogging
Backpack Collective
Strong Pager Pro
Light Backpack Collective
Purple Pocket
Backpack Co
GenuineLeather

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Wallet Brand:

Simple is always better

This means a few different things. Your wallet brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your wallet brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Wallet Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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