1,000+ Best Wallet Brand Names

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Updated: April 14th, 2025

So, you've come up with the perfect wallet brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your wallet brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best wallet brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your wallet brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Wallet Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of wallet brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy wallet brand name ideas

Refresher Leather
Read Spot
The Empty
Upper Flogging Place
EnoughLeather
StiffLeather
The Enchanted Briefcase
The Brown
BrownLeather
Red Purse
ToughLeather
Fashioned
Overstuffed Billfold
Stolen Money Trading Co
Heifer Leather
Gilt Pager Spot
The Small
Light Loden
Pretty Purseful
The Crimson
Worn Withdrew
The Fine Pager
Chamois Read Trading Co
The Skin
Imperial
ElegantWallet
Finished
Russet Hat Co
The National Pocketbook
Open Pouch
Blue Shovel Trading Co
The Handsome
Large Suitcase
Tanning Pro
Waterproof Wash Leather
Dustpan Place
Stained Notecase Spot
The Burnt Read
Italian Hide
Bag Spot
RoughLeather
Solid Wallet
Immense Billfold Co
Little Bag
Yellow
Rich
FashionedWallet
Heavy Pocketbook
Hide Place
The Thin
The Beaded
Satchel Place
Smooth Read Trading Co
The Strong
Polish Wallet
Flat Notecase
The Slender
The Flexible
Pollen Wallet
Slender Notecase Collective
Profit Wallet
Wet Skin
The Longest Bag
Public Pocketbook Place
Public Pickpurse
Found Purse Collective
Pockets Wallet
Vaulting horse Purse
Fatter Purse Group
Tanning Group
Ample Suitcase
Franklin pierce Purse
Measure Leather
Light Lambskin
Weathered Leather
The Greasy
The Red
The Bottomless
Pink Pickpurse
DarkLeather
Limp Lacquer
Gilt Pager
Edger Leather
Empty Wallet Group
Pocketbook Co
Waterproof Withdrew
Old Dustpan Group
Pick Backpack Pro
Coarse Skin Spot
Enchanted
The Pliable Hide
PrettyPurse
Skin Wallet Trading Co
Shiny Notecase
Stuffed Cash Group
SnakeskinWallet
Valise Place
The Cheap Billfold
Pick Pickpurse
DepletedPurse
Big Bag Collective
Private Pouch
BluePurse
The Pink Bag
WornPurse
TooledLeather
Skin Wrinkle Spot
The Bottomless Pocketbook
Leathern
ExpensiveLeather
Enchanted Billfold
Sovereign Bag
Notecase Trading Co
Half
Overstuffed
SoftestLeather
Dustpan Co
DollarPurse
Shiny Skin Pro
The Durable Hides
Police force Purse
Brown Shovel
Mallet Wallet
LargestPurse
Twined Billfold Spot
The Tiny Valise
In force Purse
EnchantedWallet
Expensive Suitcase Spot
The Waterproof Purse
StuffedWallet
Wallace Wallet
Read Place
The Boiled Flogging
Found Bag Trading Co
Pager Group
Plastic Pocket

Creative wallet brand name ideas

Valise Place
Worn Wash Leather
The Royal
The Russian
The Mobile
WhiteLeather
The Enchanted
The Common
Bag Place
Large Suitcase
Fur Spot
PlasticWallet
Bonnet Wallet
The Lost
Handsome
The Enormous Pocketbook
The Ample
SolidLeather
Soft Flogging Group
Purse Place
Leather Pocket
Handbag Spot
The Damp
Digital
The Online Purse
Possessor Leather
Plastic Pack
Public Briefcase Co
The Limited
Flat Notecase
Waterproof Briefcase
The Brown Billfold
Satchel Pro
Oversized
Coarse Pager
The Limp
Light
The Privy Handbag
Billfold Trading Co
The Braided
Satchel Place
UpperLeather
Precious Billfold
Online
Pink Pickpurse
Leather
Fold
Pocket Trading Co
Leathern Valise Place
Light Lorate
BrownWallet
Cardboard Bag Co
National Valise Pro
Skin Suitcase
The Lean
The Open
Enchanted
Sales force Purse
The Beaded
RoyalPurse
Filled Purse
Trojan horse Purse
Tanning Spot
LargePurse
The Tooled
Battered
Air pressure Leather
The Hard
The Leathern
Yellow Read Collective
Thin Shovel
Tour de force Purse
The Magic Notecase
OldLeather
The Thin Purse
The Wet Pager
Waterproof Wristlet
Private Pouch
Eschar Leather
Dustpan Co
Burnt Tanning
Limp Lambswool
Stamped
PrivyPurse
Elegant Purse Trading Co
The Greasy Pocketbook
Calling Wallet
Bag Co
Worn Waistband
Hides Group
Genuine Fur
Aggressor Leather
The Polished
Enforce Purse
The Slender Pocket
The Elegant Bag
The Imperial Hides
LargestPurse
Moroccan Tanning Place
Bag Trading Co
Lost Valise Group
AmplePurse
ThinLeather
FashionedPurse
The Waterproof
The Bulging
The Pink
Silken Pocketbook
Pick Portfolio
Shabby Money
ExpensivePurse
Mobile Pouch Co
The Enchanted Briefcase
Slim Wrinkle Collective
Shabby
High pressure Leather
The Soft Tanning
Notecase Place
Backpack Pro
DollarPurse
Imports Purse
Public Handbag
Limp Lambskin
Vaulting horse Purse
The Heavy Briefcase
Dollar Satchel
Untanned
Deserts Purse
The Modest Pocket
Boiled Hide Group
Buff Read Place
Red Shovel Group
The Waterproof Purse
The Upper Tanning
Fierce Purse
Light Lacquer
Thin Read Co

Learn more about starting a wallet brand:

Where to start?

-> How much does it cost to start a wallet brand?
-> Pros and cons of a wallet brand

Need inspiration?

-> Other wallet brand success stories
-> Marketing ideas for a wallet brand

Other resources

-> Wallet brand tips

Funny Wallet Brand Names

The Embroidered
Full Bag Co
The Battered
Enormous Pocket Collective
DryLeather
Lean
Pager Co
The Stolen Wallet
Measure Leather
The Tiny Valise
Leather Pocket
Fierce Purse
Handbag Spot
Pink Pocket
Electronic Suitcase
Wet Skin
Light Leatherwear
The Slender Pocket
Longer Pocket Collective
The Rough
Money Place
Rough Tanning Group
LimitedPurse
Outsource Purse
Greasy
The Cracked
Wallet Spot
Blue Wrinkle
The Imperial Read
Tanned Hat Co
OldLeather
Purple Pocket
Waterproof Withdrew
The Dark Shovel
ExpensiveWallet
Cordovan
Stolen Money Trading Co
Plastic Pouch
Little Cash Co
Pager Collective
Heavy
Lined Satchel Spot
Flat Pocketbook Place
Little Billfold Spot
Pager Group
The Red Notecase
Shabby Bag Collective
Pretty Portfolio
Light Lacquer
YerWallet
Thin Shovel
Large Bag Pro
Waterproof Wastebasket
Suitcase Place
Flawless Wallet
Pretty Backpack Collective
Slender Satchel Collective
Synthetic Tanning Group
Wet Shovel
Little Briefcase Spot
Pick Piece
Little Money Pro
Oiled
The Brown
The Tan
Handsome Pocket
Cordovan Fur Trading Co
Nice Pocket Pro
AmplePurse
Droplet Wallet
CommonPurse
Wallets Wallet
The Magic Money
Supple Fur Pro
Found Bag Trading Co
The Magic Wallet
Fur Trading Co
Shiny Skin Pro
Solid
Lessor Leather
Red Shovel Group
Purse Trading Co
Oversized Bag
Point source Purse
Light Lucite
Russet
Nice Briefcase Co
Side Money Place
Russet Hat Co
Skin Bag Trading Co
The Dark
Beautiful Pouch Collective
The Oversized
The Side
Fatter Purse Group
The Flexible
Plastic Poke
Compressor Leather
Own
Empty Money Trading Co
Wetter Leather
Online Money
The Found
Shabby
Peirce Purse
Upper Flogging Place
The Brown Pocketbook
Hat Co
The Oversized Satchel
Dollop Wallet
Big
Stained Notecase Spot
Open
The Light Tanning
Green Pocketbook
GenuineLeather
Huge Pocketbook Co
Money Group
Privy Pack
DepletedPurse
Tape measure Leather
Stiff
Feathers Leather
Immense Billfold Co
The Tiny
Bulky
Little Bag
OversizedPurse
Shovel Collective
The Pliable Hide
Office Wallet
Heifer Leather
The Lined
Saddle horse Purse
SlimPurse
The Smooth
Skin Wallet Trading Co

Cool wallet brand name ideas

Waterproof Wastebasket
Huge Money Group
Hat Pro
Bag Co
The Hard
Heavier Pocketbook Place
Flat Pouch
Bulging Bag
Eschar Leather
Pretty Pouch
Bottomless Wallet
Hearts Purse
Dustpan Spot
Whenever Leather
The Blue Wrinkle
The Fold
The Artificial
Lean
Brown
The Green Bag
Bonnet Wallet
Briefcase Collective
Mobile Notecase Co
The Purple Briefcase
Little Money Pro
Trojan horse Purse
Light Lambswool
The Ample
Pretty Poke
Raw
Hard Pager Trading Co
PlasticWallet
The Expensive Fur
OiledLeather
Pick Pickpurse
Pick Piece
OversizedPurse
Briefcase Place
Polished Pager Collective
Purple Purseful
Gilt Pager
Green Pouch
Shovel Pro
Pocket Wallet
American saddle horse Purse
Common Wallet Place
Briefcase Co
Coarse Purse
Little Bag
Pocket Place
Reinforce Purse
The Wellfilled Pocket
Waterproof Watch
The Greasy
Fur Collective
Privy Purseful
EnoughLeather
Flexible
Green Pocketbook
Untanned Hat Place
Light Lace
Pallet Wallet
BlueLeather
StiffLeather
Shiny Skin Pro
Bottomless Satchel Co
Yellow Bag Group
Genuine
Fur Trading Co
Tedder Leather
The Bottomless
Limp Lambskin
Satchel Place
Mobile Pouch Co
Digital
Stolen Pocket Group
TanLeather
Ragged Suitcase Collective
Solid
The Light Tanning
Expensive Purse Place
ShabbyPurse
The Pink
Backpack Spot
Suitcase Group
Softest
Supple Fur Pro
SyntheticLeather
Whosoever Leather
The Finest Shovel
Privy Portfolio
AmplePurse
Pocket Trading Co
The Large Valise
Pollen Wallet
Light Lambskin
Handbag Place
The Patent
The Empty Suitcase
DarkLeather
Digital Money Pro
Found Bag Trading Co
Private parts Purse
Overstuffed Pouch Place
The Enormous Pocketbook
Red Dustpan Spot
Longest
Little Cash Co
The Pink Bag
Limp Leatherette
The Stained
FashionedPurse
Precious Pocketbook
Braided Skin Place
Pocketbook Co
Mallet Wallet
Worn Wristlet
The Tooled
Small Notecase Collective
The Stolen
Heavy Valise Group
WaterproofWallet
Imperial Handbag Co
Satchel Co
The Smooth
Notecase Collective
Reports Purse
Cut Valise Collective
GenerousPurse
The Imperial Hides
The Digital
Wetter Leather
Expensive Pocket Pro
The Yellow
Pocketbook Place
Waterproof Waistband
Bag Trading Co

Unique wallet brand name ideas

Red Purse
StuffedWallet
The Generous
Wet Skin
Dustpan Place
Italian Hide
Droplet Wallet
The Boiled
Burnt Tanning
The Stuffed
The Embroidered
Supple Dustpan
The Durable Hides
Sole Hide Spot
LeanWallet
The Online Purse
DepletedPurse
Hide Co
The National Briefcase
Goblet Wallet
Ample Suitcase
Heavy Wallet Co
Yellow Pouch
The Red Bag
Pretty Purseful
ThinLeather
Plastic Poke
Pocket Group
Pink Pocketbook
Worn Pocketbook Co
Skin Valise
Read Collective
RussetLeather
Silken Pocketbook
Solid Wallet
Wheel horse Purse
Fatter Purse Group
Read Co
Untanned Pager
Rich Flogging
Rough Tanning Group
Backpack Co
Pager Collective
Overstuffed
The Longest Bag
BrownLeather
NationalPurse
YerWallet
Falling Wallet
Upper Flogging Place
Red Shovel Group
FashionedWallet
Cracked
Boiled Hide Group
Saddle horse Purse
Forever Leather
Twined Billfold Spot
Ample
MobileWallet
Flogging Group
Thin Shovel
The Neat Suitcase
OnlineWallet
Large Briefcase Pro
The Russian
Billfold Trading Co
Briefcase Spot
The Shiny Dustpan
However Leather
Aggressor Leather
BoiledLeather
RoughLeather
The Magic Money
Russet Hat Co
Handbag Trading Co
Valise Trading Co
Huge Cash Place
Neat Briefcase Group
The Soft Tanning
WhiteLeather
Coarse Pager
Yellow Read
Purple Pocket
The Private
GrainedLeather
Hat Spot
The Thin
Finished
RawLeather
PrivyPurse
Suitcase Co
Cash Place
The Plastic
Big Bag Collective
The Thick Fur
Thick Briefcase Place
Lighter Pocketbook Co
Frayed
Money Pro
PrettyPurse
The Scarlet
Yellow
Plastic Prize
Pretty Portfolio
The Purple
Big
Notecase Trading Co
Worn Walleteer
Blue Handbag Group
Worn Wristwatch
Hobbit Wallet
Plastic Pocketbook
The Royal
Blue Suitcase Group
Docket Wallet
The For
Enforce Purse
OverstuffedWallet
The Embroidered Satchel
The Greasy Pocketbook
Beautiful Pouch Collective
Read Spot
GreenWallet
The Limited
Limp Lace
Hat Co
Open Wallet
Bottomless Wrinkle Pro
Inexhaustible Pocketbook Spot
Common Pocket Trading Co
The Buff
Divorce Purse
Shabby Bag Collective
Thresher Leather
Police force Purse
The Small Valise
Heavy Hat Group

Cute wallet brand name ideas

Pretty Backpack Collective
ExpensiveWallet
Hides Pro
Dustpan Pro
Plain
Shiny Hat Co
Limp Lacquer
Pocket Collective
PaddedLeather
Dark horse Purse
Wallace Wallet
Thick
River horse Purse
Light Lacquer
Lost Valise Group
FlatWallet
LeatherPurse
Ledger Leather
Tanning Pro
Synthetic Hide
HandsomePurse
LimitedPurse
The Limp
Enormous Pocket Collective
Stamped Hide
Rose quartz Purse
Plastic Pouch
InexhaustiblePurse
Overstuffed Notecase Pro
The Stained Notecase
Pager Group
Worn Worn
Deserts Purse
Slender
Shabby Money
Stolen
The Frayed
Wallet Spot
The Bulging
Precious
The Boiled Flogging
Backpack Pro
Moroccan Tanning Place
Hydraulic Wallet
Money Co
StolenPurse
Plastic Handbag Pro
Light Loden
Strong Pager Pro
Yellow Flogging
Leather
The Worn
Empty Wallet Group
Fierce Purse
The Leather Notecase
Notecase Co
Leather Pocketbook
Skin Wrinkle Spot
Wet Shovel
Brown Shovel
The Twined
The Overstuffed
The White
SoftWallet
Pink
Worn Wash Leather
The Own
Private Piece
PliableLeather
Enough
The Found
Waterproof Wristlet
Skin Handbag
Privy Pocketbook
Smooth Skin Co
Fashioned
TinyPurse
Battered
Pager Co
CrackedLeather
The Tan Pager
Empty Cash Collective
Stolen Briefcase Group
Bulky
Cardboard
Public Pocketbook Place
Light Leatherette
Flogging Place
Force Purse
SkinPurse
Burnt
Grained
LinedPurse
Overstuffed Billfold
GreenPurse
Limp Leatherwear
Brown Read Pro
In force Purse
OpenWallet
Embroidered Valise Pro
RussianLeather
The Flexible
Greasy
FineLeather
Blue Flogging Group
Pick Pocketbook
Old Money
Refresher Leather
Tanning Group
Hides Co
Leathern Valise Place
Leathern
Suppressor Leather
Heifer Leather
Generous
The Tough
Electronic Suitcase
Pretty
The Waterproof Purse
OldLeather
Spreader Leather
Satchel Pro
Stiff
The Private Pocket
The National
Privy Piece
Notecase Place
Hides Group
Soft Briefcase Trading Co
Wrinkle Collective
Cardboard Bag Co
Large Suitcase
The Finest
Pink Portfolio
Stamped
Folded
The Bottomless Pocketbook

Clever wallet brand name ideas

The Oversized
Open
The Braided Skin
Presser Leather
Briefcase Trading Co
SoftestLeather
Expensive Shovel Spot
LargePurse
DryLeather
Smooth Hat Place
Worn Backpack Collective
National
Air compressor Leather
Chocolate Wallet
Cash Spot
Genuine Fur
Pockets Wallet
Lost Purse Collective
Light Lorate
The Plain
Gilt
The Expensive Hat
Flexible Hides Trading Co
Gilt Pager Spot
Sports Purse
Worn Watch
Public Bag
Huge Pocketbook Place
Hide Group
Open Pouch
Slender Notecase Collective
Braided Pager Collective
Limp Loden
Cordovan Hides Co
Empty Suitcase Group
Measure Leather
Slim Bag
Pocketbook Trading Co
Soft
The Elegant Billfold
The Handsome Backpack
Read Place
Pilot Wallet
Handsome
Longer Pocket Collective
Expensive Purse Trading Co
Oversized Satchel Trading Co
Magic Satchel Collective
Beaded Satchel
The Moroccan
Green
Enchanted
Immense Pocketbook
Fur Pro
Dollop Wallet
Slender Satchel Collective
Russian
Crimson Tanning Co
Soft Flogging Group
Oiled
Upper Pager Group
Backpack Collective
The Burnt Skin
Green Suitcase
The Lost Pouch
Cordovan Fur Trading Co
The Synthetic
Rich
National Pocketbook
The Expensive
Pink Wrinkle Spot
The Beaded
BiggestPurse
The Bottomless Satchel
Common
The Small
LongerPurse
The Fatter Cash
Beaded Bag Place
Pretty Pocketbook
HandsomeWallet
Vaulting horse Purse
Lean Money
UpperLeather
Royal
Public Handbag
Suitcase Spot
National Suitcase Group
The Leather Valise
Pocket Pro
Digital Suitcase Place
Immense Billfold Co
The Waterproof Pocketbook
Pager Pro
Empty Satchel Co
Expensive Suitcase Spot
Private
Red
Sorts Purse
Imports Purse
Setter Leather
Pick Backpack Pro
Wallet Group
ItalianLeather
The Leather
Half Hide Group
Public Piece
Wallets Wallet
The Cut
The Capacious Pocket
DollarPurse
The Dark
Handsome Pocket
Suitcase Place
Enormous Billfold
Weathered Leather
The Stolen Wallet
Post horse Purse
Public Portfolio
BuffLeather
Public Pickpurse
FullWallet
Tanning Spot
Cracked Hat
The Slender Pocket
The Ragged
Pocketbook Collective
Limp Linen
Hard Skin Place
Public Prize
Chamois Read Trading Co
Limited
The Privy
Huge Pocketbook Co
The Heavy Briefcase
BrownPurse
Flat

Best wallet brand name ideas

Skin Collective
Magic Suitcase Place
Air pressure Leather
Guesser Leather
Spanish Tanning
Green Hides
Imperial
Shabby
Tanned Hat Group
EmbroideredPurse
Prophet Wallet
Heavy
The Open
Yellow Notecase Pro
Topic Wallet
The Green Flogging
Skin Pro
EmptyWallet
The Soft
The Little Suitcase
BraidedLeather
Dollar Wallet Co
Smooth Read Trading Co
FilledWallet
Nice Notecase Spot
Empty Money Trading Co
Skin Bag Trading Co
The Green Valise
Leisure Leather
Waterproof Watch Pocket
Handsome Valise Pro
Whomsoever Leather
Edger Leather
The Brown
RedLeather
Shiny Hides Place
The Polished
Tooled Suitcase Collective
Tough Hides Pro
Notecase Group
Online Money Trading Co
Hide Place
Damp
Own Suitcase Group
Worn Waistband
The Upper Tanning
Spanish Dustpan
ExpensivePurse
Large
Shiny Notecase
The Magic
Lined Satchel Spot
The Enchanted
Franklin pierce Purse
Wrinkle Co
Remorse Purse
National Bag
Heavy Briefcase
Oppressor Leather
Handbag Collective
Oversized
Folded Purse Co
Enchanted Billfold
HeavyPurse
Precious Briefcase Co
UntannedLeather
Pocketbook Group
The Mobile
Fur Place
Elegant Cash
The Red Notecase
Briefcase Group
Bag Place
The Strong
The Side
The Wet Pager
Hide Pro
Leather Pocket
Blue Shovel Trading Co
Dark Read
FullPurse
Flat Pocketbook Place
The Empty
The Crimson
Pink Pouch
The Beautiful
The Genuine
The Heavy Skin
White horse Purse
Open Money Co
GenuineLeather
Waterproof Worn
The Fashioned Valise
Pink Purseful
Empty
The Cracked
Flat Cash Trading Co
Red Flogging Pro
Huge Briefcase Pro
Lined Briefcase
Pick Pouch
SnakeskinWallet
Green Hides Pro
Shovel Collective
Stained Notecase Spot
The White Hide
Solace Wallet
The Leathern
Braided Read
Open Billfold
Thin Read Co
Beaded Suitcase Pro
Buff Read Place
Oversized Briefcase Pro
The Capacious
Purple Prize
The Pliable Hide
The Worn Pager
Shabby Briefcase Collective
CoarseLeather
Blue Wrinkle
Cut Pocketbook
Stuffed Cash Group
Privy Prize
The Damp
Pick Suitcase Co
GildedLeather
Little Briefcase Spot
Outsource Purse
BeadedPurse
Valise Pro
Dustpan Co
Polish Wallet
The Elegant Bag
LargestPurse
Pouch Place
Elegant Pouch Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Wallet Brand:

Simple is always better

This means a few different things. Your wallet brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your wallet brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Wallet Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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