136+ Best Virtual Events Email Subject Lines [2024]

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Updated: January 20th, 2022

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 136+ best virtual events email subject lines [2024].

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

Have a 1-on-1 with [speaker]
We’re still not over last night
Registration is now open for Next ’19.
“The countdown is on!”
“Coming soon “
This session on [topic] will have your LinkedIn circles talking
Reserve your spot at [Event Name]
“Join us, as we meet this year’s presenters.”
Have you clicked “Buy Tickets” yet? 12. Start packing!
“We’re almost full, hurry up so you don’t miss our event!”
Your Instagram feed will be full of this in [month]
Meetups this week with: Marketing Technologists, Web Developers
It’s not too late—Google Science Fair is still taking ideas!
Last chance: Book your Early-Bird tickets now
All the shows. All week. All free.
What are you waiting for?
“{event name} passes are here!”
Meet us at [Location] for [Event Name]!
It’s Here — Our Full Loupe Conference Lineup
“Announcing {event name}”
"Don’t forget!”
Grab your VIP ticket and watch the official
Take this survey and help us improve [Event Name]
Countdown to Synapse: last week to save on tickets
Join us! A festive workshop @ Hideaway Boston
This is huge! Don’t miss out! 6. Was your Instagram feed full of [event name] last year?
Don’t miss out this [month]
What did you think of [Event Name]? We’d love to know!
“4 out of 5 people won it big last year at [your event]”.
“While we wait, here’s what you should know about…”
Not A Marketing Email.
[Event Name] will have your LinkedIn connections talking
Don’t miss the chance
“See you in {month}”
Meet the speakers at [Event Name]!
Influencers unite! Let’s meet at [event name] 4. Need to meet [industry] influencers?
“The {event name} programme is live”
Reminder: Live Q&A starts soon
Your Instagram feed will be full
Christmas Party 2016
“Here’s the schedule for [event]”
“Hurry! 3-days left before [the event].”
Don’t miss the chance to meet [Keynote speaker or celebrity]
“Here’s your chance to network with industry professionals!”
Join all major influencers of [topic]
Last chance to see [Speaker/Performer] live at [Event Name]!
Be there in person instead of following [event name] on Instagram
Find out all of [speaker]’s secrets!
Meet the speakers
“Did you know?…”
Fitbit is 10: A note from our founders
Almost sold out
Take this survey to help us improve [Event Name]
Did [performer] just put [performer B] to rest?
Early Bird ENDS Dec. 31st!
“Turn in on {date}”
EiQ: Thank You
Hi, [Name]! It’s that time again: [Event Name] is here!
Ticket sale for [event name} starts NOW
“{event name}, Are you ready?”
Thanks, [Name], for attending [Event Name]
[Event Name] is almost sold out. Get your tickets now!
Watford vs Saints: Your preview ⚽️
Postcards From Your Adventurous Lives
“All the shows”
You could be in the room where it happened
Bit Bash Tickets On Sale In 2 Days ?
Hi [Name], it’s here: [Event Name + Year]
[Year] lineup at [Event Name], featuring [Performer Name]!
Registration is almost closed for [Event Name], save your spot!
Top styles from last night
You’re about to miss [Event Name]! Get your tickets before they sell out
“Tickets for this year’s [event] are up for sale!”
Start packing!
“The wait is over, [the event] is almost here!”
All the Dreamforce excitement is coming right to you.
“Don’t miss out {event name}”
“Take a look at who’s attending [your event]!”
You’re one in a million
Oh no, she didn’t! Who threw shade on [performer] at last night’s concert?
Ticket sale now on:
“Invitation to register and join us…”
Exclusive ticket price just for [Recipient Name]
Livefront Open House + Augmented Reality Demo
[Event name]. Don’t miss out
Upcoming shows near Greenville: Aziz Ansari, East Forest and more
“X days left until the event…”
You’re awesome for attending [Event Name]
Special, early bird offer for our fans!
“Let’s meet at {event name}”
Booked tickets yet?
“[Leading industry professional] will be at [your event] on [date].”
They smashed it
“See who’s speaking at {event name} “
GDPR: Are You Ready…? The Countdown Begins!
Get in-person support at Shopify in LA
“Don’t miss out on our next big trade show!”
“We will be giving out 100 coupons for…”
Have a moment? Share your thoughts on [Event Name]
Tune In: Speaker Nancy Pelosi at The Wing!
[Last Call] Zoom Webinar Basics
“Our annual 2019 meeting”
Last chance! Book your early-bird tickets before they are gone
Who’s coming to [event name]?
Hi [Name], free [Date]? Join us at [Event Name]!
“Here’s what to expect from [the event].”
“See how you can {verb+adj} at {event name}”
“You’re just a few days away from an experience of a lifetime!”
Join all major influencers of [topic] at [Event Name]
Meet [keynote speaker] 1-on-1
See you in Denver next month? ⛰
Don’t just connect on LinkedIn. Connect at [event name]
“Take action now!”
Grab your VIP tickets to watch [Performer Name]
“The {event name} excitement is coming for you”
“Coming to a city near you”
There will be no FOMO if you buy your ticket now
VIP tickets are going fast
Thanks for coming to Design+ Ethics! Check out professional shots from the event
“The {event name} is back!”
Don’t miss [Keynote] on [Date] at [Event Name]!
Mark your calendar
The full BVE 2018 Seminar Programme is LIVE
Smiles Davis, you’ve been invited.
Who are you taking along? 1+1 offer for 24 hours!
First out: [speakers’ names]
Save the Date… literally [Video]
“What’s new at {event name}”
Don’t miss [Event Name]! Get tickets before it is too late!
“Your friends are attending, will you?”
“Register now and get 10% off”
Largest [Event Type] in [Geographic Location]: [Event Name]
“Get ready for {event name}”
Don’t miss out: [Event Name]
?️ Save the Date! Graduate Exhibition in December
This event will have your LinkedIn circles talking

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 136+ best virtual events email subject lines [2024].

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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