365+ Best Tutoring Business Names

Updated: March 26th, 2025

So, you've come up with the perfect tutoring business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your tutoring business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best tutoring business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your tutoring business.

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Ideas

Catchy tutoring business name ideas

  • Best-In Class Tutoring
  • Ace is High Tutoring
  • GoodBliss
  • Tutorpedia
  • The Tutor Kings
  • Test Taking Tutors
  • Supported Students
  • Team tuition
  • Efficiency Tutoring
  • Learning Link Tutoring
  • Application Academy
  • Achieve In-home Tutoring
  • The Brain Train
  • Advance Opportunities
  • Undivided Attention
  • Trusted Tutors
  • Zeal Academy
  • First Class Mentor
  • Triumph Academy
  • Specialized Support
  • Extra Office
  • Tutor Teachers
  • Band Of Tutors
  • Ivy League Tutors
  • The Elite Tutoring
  • Champions Tutoring
  • Level-Up Lessons
  • Special Support
  • Turn Your Grades Around Tutors
  • Lessons In Listening
  • Tutors’ Take
  • Wizard of Math
  • It’s Writing Time!
  • TFT (tutor for tomorrow)
  • Scholar Co.
  • All-Ivy Tutors
  • happy trails Tutor
  • Cool School
  • EarlySense Center
  • Wellsay
  • Amegma Tutor
  • Trained and Tutored
  • Mad Science Tutors
  • Benefit Tutors
  • The Ultimate Tutor
  • Removing Roadblocks
  • Mad Math Tutors
  • Easy As Pie
  • School Support
  • Nexon Study
  • Frennex Tutor
  • Terrific Tutoring
  • Tutor Town
  • It’s Learning Time Tutoring
  • Enable Tutors
  • Esprit Tutor
  • Test Smart
  • Situational Support
  • Discover Study
  • Education Nation
  • Tutor’S Tricks
  • Black Ace Tutor
  • Stellar Subjects
  • Tutors 4 You
  • Start to Grad
  • Word matrix
  • Zeal Educators
  • Origins Tutoring
  • Get to Grad
  • Tutor Tools
  • Alphateach
  • All-Star Kids
  • Able Matter
  • From Pen To Paper
  • New Age Tutors
  • Spare Time Tutors
  • Noble Crew
  • Road to A
  • Bespoke Teachers
  • Boost+
  • My Tutor Now
  • CityLearn Tutor
  • Bright Tutoring
  • First Place Tutors
  • Tutor Trade
  • The Grammar Game
  • Sea of Knowledge
  • Good Grades
  • My Sunshine Tutoring Center
  • Report Card Ready
  • Instant Academy
  • The Tutor Stop
  • Made To Master
  • Urban teaching
  • The Math Magician
  • Straight A’s Tutors
  • NorthWise Tutor
  • One-On-One Office
  • Tutorville
  • The Study Shack
  • Time-Tested Tutors
  • Arien star
  • The Blackboard
  • Aced it!
  • Victory Step Education
  • Learning Link
  • On Time Tutoring
  • UpCrew Tutor
  • World Class Tutors
  • Mottus Tutor

Creative tutoring business name ideas

  • Influencers Tutoring
  • Happy Learning Center
  • Simply best instructor
  • The Ivory Tower
  • Crystal Clear Tutors
  • Studyshades
  • Your Neighborhood Tutors
  • The Tutor Trio
  • House Of Teaching
  • Extra Efficient
  • Road To Mastery
  • Brownstone Tutors
  • Math is Truth
  • Tried And True Tutors
  • Focused Friends
  • Excel Academics
  • Homework Handled
  • happy Tutors
  • Tutor Team
  • The Tutor Experiment
  • The Total Tutor
  • Road To A+
  • Results-Ready Tutoring
  • Langugostic
  • Support For School
  • Good Grades Tutoring
  • Added Academics
  • Road To 100
  • Frog Tutoring
  • Learned Lessons
  • Added Impact
  • Elevated Excellence
  • Outcome Study
  • Back on Track Tutoring
  • Extra Efficiency
  • Guiding Light Tutoring
  • Colonell Tutor
  • UpGrade Learning Center
  • Udexy Tutor
  • Math Master Tutoring
  • Boosted Lessons
  • Tutoring Made Easy
  • Illuminate Eye
  • Tutor Train
  • The Blue Crew
  • A+ Application
  • High-Performance Tutoring
  • Attention Tools
  • Drive Home Lessons
  • Tutoring Your Way
  • Excel Tutors
  • The Ed Ladder
  • Study Point
  • A Reading Method
  • Our Watch Tutoring
  • The Trusty Tutors
  • Time For Tutoring
  • Xellent
  • Tutorials
  • The Learning Convergence
  • Elite Prep
  • My Guru Tutors
  • Evolve Tutoring
  • Love of Learning (LOL)
  • Vision Unlimited
  • Focused Fields
  • Added Attention
  • Team Effort Tutoring
  • Well Focus
  • LearnyJoy
  • Granted Tutorials
  • Careful Comms Tutoring
  • The Grammar Police
  • Grad Academy
  • Success Academy
  • Rising Star Instruct
  • Subject Support
  • Wiseways
  • The Tutoring Teacher
  • A Tutor Place
  • Strive
  • Score At the Top Learning
  • Soaring Scores
  • Smartyuva Coaching
  • One on One
  • Growtree
  • Mellena Tutor
  • Next Level Tutors
  • Test Magic
  • Level Up Learning Center
  • Aegonna Tutor
  • Yellow Vibes
  • Vital Forc
  • The Tutor Connection
  • Crazy Maths
  • Scholar’s hub
  • Take Your Time Tutors
  • Guiding Lesson
  • My Tutor Lab
  • Tutors on Wheels
  • Trustworthy Tutors
  • Stand Up For Students
  • LearnStuff Center
  • The Tutor Collective
  • A Squared Tutoring
  • The Master Tutors
  • Pathways Tutoring Path to Success Tutor Suitors
  • Teach and Learn Tutors
  • Inspire Tutoring
  • A+ Academics

Learn more about starting a tutoring business:

Where to start?

-> How much does it cost to start a tutoring business?
-> Pros and cons of a tutoring business

Need inspiration?

-> Other tutoring business success stories
-> Marketing ideas for a tutoring business
-> Tutoring business slogans
-> Tutoring business Instagram bios

Other resources

-> Profitability of a tutoring business
-> Tutoring business tips
-> Blog post ideas for a tutoring business
-> Tutoring business quotes

Funny Tutoring Business Names

  • Ask a Way
  • Big Apple Teaching
  • Educational Endeavors
  • Essential Mentor
  • Eye Level Learning Center
  • Going Ivy
  • Idea Tutors
  • Ivy Test Prep
  • Leap 2 Learn
  • Math Tack
  • Mission Graduates
  • Parliament Tutors
  • Ribbit Tutoring
  • Stepping Stones
  • Supermath
  • Teaching With Love
  • The Report Card
  • Think Tank Learning
  • Tutor Doctor
  • Tutoring Club
  • Varsity Tutors
  • The Individual Classes
  • Industrial
  • Remedial Group
  • The Progressive
  • English Enlightenment
  • The General Curriculum
  • FormalTutoring
  • Scientific Department Of Education Collective
  • Supplementary Counseling Place
  • The Systematic
  • Hoovering Tutoring
  • Better
  • The Area
  • Counseling Group
  • InformalTutoring
  • Physical Training
  • Patient Teaching Pro
  • Tertiary Educational Activity Trading Co
  • Tutelage Spot
  • The Math
  • Live Tuition Pro
  • Line Classes Collective
  • The Universal
  • Education Department Place
  • Early Enrolment
  • The Remedial
  • The Multicultural Training
  • Tutorial Spot
  • The Multicultural
  • LiveTutoring
  • The Higher
  • Department Of Education Spot
  • Suturing Tutoring
  • Prescriptive Instruction
  • Mentoring Trading Co
  • The Informal
  • Time Tefl
  • The English
  • ExtensiveTutoring
  • Therapeutic Tutorship
  • PrimaryEducation
  • The Free Coaching
  • Reciprocal Coaching Spot
  • GraduateEducation
  • Intense
  • Weekly Tutorial
  • Socratic Coaching Group
  • Prescriptive
  • The Better
  • NonremedialTutoring
  • The Classical Instruction
  • PopularEducation
  • Patient Education
  • Math Counseling Collective
  • Vacations Education
  • The Successful
  • Pedagogy Collective
  • Basic
  • The Formal
  • Environmental Educate
  • The Special
  • The Supplemental
  • Public
  • SecularEducation
  • Industrial Curriculum Co
  • Class Coaching Group
  • Legal Department Of Education Spot
  • Thorough
  • Excellent Enrolment
  • The Time Counseling
  • Mentoring Place
  • Persuasion Education
  • Therapeutic Tutorial
  • Instruction Pro
  • Formal
  • Tasting Education
  • The Level
  • Secular
  • Breeding Pro
  • English Education Department
  • The Peer
  • Therapeutic Teaching
  • Depression Education
  • SpecialEducation
  • Reciprocal Tuition Co
  • The Advanced Breeding
  • Professional Pedagogy Co
  • Coaching Trading Co
  • Educations Education

Cool tutoring business name ideas

  • Prepworks
  • Tutor Corps
  • Open book Learning
  • 1-1 Tutors
  • Tailored Tutors
  • Beyond the Tutor
  • Greatest Tutors
  • SupraThrive Tutor
  • A+ Tutors
  • Academic Alliance
  • Grade Potential
  • At Ease Tutoring
  • Fail Me Not
  • BetterMinds
  • On Demand Tutors
  • Prestige Prep
  • Tutors & More
  • Counting Stars Tutors
  • Versatile Instruct
  • YouSpeak Tutor
  • The Grammer Game
  • Got Math Tutor
  • Academiya
  • Tea Time Tutoring
  • We Can Help Tutoring
  • Education Station
  • Time To Tutor
  • Help Me Study Tutoring
  • Upgrade Tutors
  • Leveraged Lessons
  • Study Sharp
  • Turnaround Tutors
  • Master Tutor
  • Elite Ivy
  • Try A Tutor
  • Sharp Stepper
  • Grade Booster
  • Powerful Tools
  • Trusted Teachers
  • Family Of Tutors
  • Reinforcements
  • Compass Education
  • We Love Teaching
  • Take on Tutors
  • Be Ranker!
  • Tutors For All
  • Teacher’S Pet
  • Sharp Learning Curve
  • iTutor
  • Bespoke Education
  • Graduation Guardians
  • Learn And Grow Tutoring
  • Gold Medal Tutoring
  • Tutor the People
  • Stay Scholar
  • Academic Agency
  • 24 Enlight
  • Absolute Attention
  • The Scholarly House
  • Rapid Results
  • Mr. Tutor
  • Sincere Study
  • Dreams Unlocked
  • Breakout Mentors
  • The Sunshine Method
  • The Tutoring Company
  • Tutors By Trade
  • Meet The Tutors
  • Added Influence
  • Tutors And More
  • Vital Force
  • The Tutor Experts
  • The Classroom
  • For Your Benefit
  • The Launch pad
  • Brightmate
  • Endeavor Tutoring
  • Verital Academy
  • urbanDots Tutor
  • Extra Time Tutors
  • Road To Success
  • Elevate Literacy
  • Slow And Steady
  • Leveraged Learning
  • Tutor Time
  • The Premier Tutors
  • Turn Up Tutors
  • Scholar’s Hub
  • One Master
  • Well Adept
  • keystone Instructor
  • Study matters
  • Office Visits
  • The Sharpened Pencil
  • Level Up
  • All-Age Tutoring
  • Tutor Associates
  • Den Of Tutors
  • Listen Up Lessons
  • A-List Education
  • The Learning Spot
  • Build to Better
  • True IQ
  • Academic Advancement
  • CassaCale Tutor
  • Support Report
  • A Plus Math
  • ACE
  • Adventure Tutors
  • All-in-One Tutoring

Unique tutoring business name ideas

  • Basic Pedagogy
  • NonremedialTutoring
  • The Elementary
  • The Intelligent
  • EmailTutoring
  • Industrial Schooling Collective
  • The Dental Education Department
  • The Scientific
  • SpecialEducation
  • The Physical
  • Prescriptive Tutelage
  • Prescriptive Mentoring
  • The Popular Pedagogy
  • Drainage basin Education
  • English Educational Activity Group
  • Multicultural
  • Individualized
  • Secondary Pedagogy Co
  • GroupTutoring
  • Graduate Department Of Education Co
  • Afterschool
  • Remedial Pro
  • Comparative Education Department Pro
  • The Math
  • The Systematic
  • Early Enlightenment
  • Explicit Tuition Spot
  • Time Tutorial
  • Supplementary Counseling Place
  • Comparative
  • Weekly
  • The Time
  • English Educator
  • The Elementary Schooling
  • Compulsory Training Trading Co
  • The Dental
  • The Excellent
  • The Patient Literacy
  • Successful
  • Supplementary
  • Prescriptive
  • English
  • Secular
  • Professional Pedagogy Co
  • Primary Curriculum Trading Co
  • Remedial Group
  • Therapeutic Tutees
  • Obligations Education
  • Educational Activity Place
  • The Free Coaching
  • SupplementaryTutoring
  • Pedagogy Collective
  • Elementary Educational Activity Group
  • Coaching Pro
  • SupplementalTutoring
  • Progressive Education Department
  • English Education Department
  • Mentoring Trading Co
  • The Early Schooling
  • The Patient
  • The Occasional
  • The General Curriculum
  • Western
  • English Enlightenment
  • Educational Activity Group
  • The Tertiary
  • Environmental Enrolment
  • Industrial Instruction
  • Based Teaching Collective
  • Line Classes Collective
  • The Special
  • The Group
  • Time Tuition
  • Early Educate
  • Service
  • Expensive
  • Vocational
  • Industrial Literacy Place
  • Math Remedial
  • Hoovering Tutoring
  • PublicEducation
  • Excellent Educating
  • Weekly Tutorial
  • Better
  • ExtracurricularTutoring
  • Better Education Department
  • The Medical
  • Remedial Co
  • The Primary Educational Activity
  • PopularEducation
  • The Peer
  • The Email
  • MassEducation
  • Vacations Education
  • Mentor Place
  • Based Tutorship Trading Co
  • The Industrial
  • The Better Pedagogy
  • Naturalistic
  • Mail Instruction Collective
  • TimeTutoring
  • Specialized
  • Automated Instruction Spot
  • ClasswideTutoring
  • Group Tuition Trading Co
  • Environmental Educated
  • LiveTutoring
  • The Individual Mentoring
  • Rural Instruction Collective
  • Free Educational Activity

Cute tutoring business name ideas

  • Curriculum Group
  • Elementary Educate
  • Outside Tutorship Place
  • Dental
  • Tutorship Trading Co
  • Hasten Education
  • Tuition Group
  • Expensive Counseling
  • Tertiary Educational Activity Trading Co
  • The Remedial
  • Based Classes Co
  • Additional Counseling
  • Exuberant Tutoring
  • Therapeutic Tutorship
  • Technical Curriculum
  • Personal
  • Musical Instruction Trading Co
  • Graduate
  • IntenseTutoring
  • The Structured
  • Sound
  • Mentoring Collective
  • The Reciprocal
  • Class Coaching Group
  • IndustrialEducation
  • Elementary Breeding Place
  • Department Of Education Spot
  • The Classical Instruction
  • The Western Curriculum
  • Thorough
  • The Secular
  • Basic
  • Schooling Group
  • Musical Educational Activity Trading Co
  • Instruction Spot
  • Counseling Group
  • InformalEducation
  • Therapeutic Teaching
  • Pedagogy Spot
  • The Formal
  • The Advanced Breeding
  • GraduateEducation
  • ReligiousEducation
  • Freemason Education
  • The Professional
  • TherapeuticTutoring
  • Environmental Educative
  • OneTutoring
  • English Educates
  • The Better
  • The Universal Department Of Education
  • The Modern Education Department
  • The Environmental
  • Capsaicin Education
  • Compensatory Schooling Place
  • The Service
  • Instruction Pro
  • Time Teaching
  • Profession Education
  • Better Teaching Co
  • Structured
  • The Area
  • PatientEducation
  • Socratic Remedial Trading Co
  • Coaching Group
  • Education Department Collective
  • The Explicit Mentor
  • Mason Education
  • Prescriptive Remedial Co
  • The Extra
  • Elementary Enlightenment
  • Time Tefl
  • TertiaryEducation
  • ModernEducation
  • Therapeutic Textbooks
  • The Afterschool
  • FurtherEducation
  • Sound Breeding Collective
  • Reciprocal Coaching Spot
  • Counseling Co
  • The Dental Literacy
  • Email Mentoring Pro
  • Peer
  • The Undergraduate Teaching
  • Individualized Mentor
  • Time Remedial Place
  • Teaching Collective
  • Primary Pedagogy
  • Tutorship Group
  • Night raven Education
  • Further Education Department Collective
  • Live Mentoring
  • Breeding Pro
  • Excellent Enlightenment
  • Tutelage Spot
  • The Primary
  • Popular
  • Schooling Spot
  • Thorough Educational Activity Spot
  • Bilingual Instruction Collective
  • Time Tutees
  • Educational Activity Co
  • Tutorial Spot
  • The Multicultural Educational Activity
  • Therapeutic Tuition
  • English Educated
  • Therapeutic Tutorial
  • The Informal
  • Adequate Education Department
  • Undergraduate Department Of Education Group

Clever tutoring business name ideas

  • Interactive Remedial Trading Co
  • The Expert
  • Excellent Educative
  • Tuition Pro
  • Legal Education Department Co
  • Elementary Educating
  • Remedial
  • Expert
  • Environmental Educating
  • Suasion Education
  • Expensive Remedial
  • AgeTutoring
  • Formal
  • Face
  • The Parental Tuition
  • Based Schooling Spot
  • Expensive Classes Spot
  • Time Toefl
  • Excellent Educates
  • Math Counseling Collective
  • Compensatory Schooling Co
  • Comparative Breeding Pro
  • The Technical
  • The Daily
  • SocraticTutoring
  • RuralEducation
  • Remedial Place
  • Breeding Co
  • Classwide Remedial Group
  • EducationalTutoring
  • Educational Activity Spot
  • DailyTutoring
  • Private Mentor Group
  • Maternal
  • The Naturalistic Mentor
  • Partial differential equation Education
  • Onone
  • Literacy Spot
  • Extracurricular Instruction Spot
  • ExtraTutoring
  • The Successful
  • The Socratic
  • InteractiveTutoring
  • The Level
  • Superior Literacy Spot
  • The Careful
  • Patient Teaching Pro
  • Compensatory Teaching Co
  • Tutorial Pro
  • Congratulations Education
  • The Based
  • Classes Group
  • Automated
  • New haven Education
  • Technical
  • The Legal
  • Linear equation Education
  • The Specialized
  • Progressive Instruction Collective
  • Formal Breeding Collective
  • The Live
  • Formal Training
  • Patient Education
  • Time Textbooks
  • Outside
  • Malaysian Education
  • Compensatory Department Of Education Trading Co
  • Ruining Tutoring
  • The Multicultural Training
  • The Classical
  • The Compulsory Literacy
  • ProgressiveEducation
  • Mentoring Place
  • Early Enrolment
  • Private Counseling
  • The Prescriptive
  • The Intense
  • Classes Trading Co
  • The Formal Tutorial
  • RemedialTutoring
  • Coaching Trading Co
  • Medical Literacy
  • Training Collective
  • Religious Curriculum
  • Special Instruction Co
  • The Therapeutic
  • Musical
  • EnglishEducation
  • PrescriptiveTutoring
  • Time Training
  • Progressive Literacy Collective
  • The Universal
  • The Religious
  • The Onone
  • The Educational
  • Based Counseling Collective
  • Gracious Education
  • Environmental Education Department
  • Therapeutic Toefl
  • Breeding Trading Co
  • Department Of Education Place
  • ExpensiveTutoring
  • The Bilingual
  • MedicalEducation
  • The Explicit Counseling
  • The Time Counseling
  • Environmental
  • Literary Pedagogy Group
  • Scientific Department Of Education Collective
  • Socratic Tutelage

Best tutoring business name ideas

  • The Modern
  • Occasion Education
  • The Modern Instruction
  • The Weekly
  • Elementary Educator
  • Bilingual
  • Private Mentor Place
  • InformalTutoring
  • Therapeutic Training
  • The Secular Instruction
  • Face Mentor Trading Co
  • The Outside Tutelage
  • Training Co
  • Dental Pedagogy Group
  • The Individualized Tutorial
  • Excellent Educators
  • Expensive Classes
  • SpecializedTutoring
  • PrimaryEducation
  • ComparativeEducation
  • The Effective Remedial
  • Effective Tuition Pro
  • The Supplemental
  • Mentor Co
  • Extra Counseling
  • Undergraduate
  • The Tertiary Training
  • Unshaven Education
  • Education Department Place
  • Parental Instruction
  • Naturalistic Classes Co
  • TimeEducation
  • Explicit Tutorship Pro
  • Postsecondary
  • The Naturalistic Mentoring
  • The Advanced
  • MathTutoring
  • Intense
  • Daily Classes Collective
  • The Parental Instruction
  • Suturing Tutoring
  • The Graduate
  • Structured Coaching Spot
  • Elementary Literacy Co
  • Free
  • Modern
  • The Additional
  • Excellent Educate
  • Excellent Enrolment
  • Patience Education
  • Public Instruction
  • IntensiveTutoring
  • Schooling Co
  • Industrial Curriculum Co
  • Electronic
  • Education Department Group
  • Supplementary Tutorial
  • Classes Pro
  • The Musical
  • Tutorship Place
  • The Higher
  • The Online
  • The Mail
  • Socratic
  • The Progressive
  • Mass
  • Tasting Education
  • Academic
  • AfterschoolTutoring
  • Time Tutorship
  • Primary Educational Activity Collective
  • Reciprocal Tuition Co
  • Tutorial Trading Co
  • The Environmental Educational Activity
  • The Vocational
  • Counseling Pro
  • Female
  • Additional
  • Brazen Education
  • Prescriptive Mentor Spot
  • Curriculum Collective
  • Excellent Educator
  • Naturalistic Remedial Collective
  • Intensive Tutorial
  • The Early
  • The Extensive
  • Facial Education
  • CarefulTutoring
  • SecularEducation
  • Interactive
  • Higher
  • Special
  • Contingent Instruction
  • The Civic
  • The English
  • Patient Coaching
  • Onone Tuition
  • Tuition Co
  • The Environmental Training
  • The Extracurricular Counseling
  • Therapeutic Tutelage
  • LineTutoring
  • SuccessfulTutoring
  • Further Education Department Spot
  • CivicEducation
  • Physical
  • Postsecondary Instruction Spot
  • Environmental Educational Activity
  • Elementary Educative
  • Daily

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Tutoring Business:

Simple is always better

This means a few different things. Your tutoring business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your tutoring business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

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As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.