475+ Best Instagram Bios For Travel Photographers [2024]

Pat Walls

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Updated: January 19th, 2023

475+ Best Instagram Bios For Travel Photographers [2024]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

If you’re a travel photographer, it can be difficult to come up with catchy bios for all your Instagram accounts. They need to be different and interesting each time so you never be boring or repetitive. But that can take a long time. So below are some amazing Instagram bio ideas for travel photographers!

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best travel photographer's Instagram bios.

Additionally, we provide you with examples of the best travel photographer bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Creative Travel Photographer Instagram Bios

Travel is fatal to prejudice, bigotry, and narrow-mindedness.
The journey, not the arrival, matters.
Don’t listen to what they say, go and see it for yourself.
Catch flights, not feelings.
Every day is an adventure.
The only thing I love more than traveling is eating. So why not do both at the same time?
The mind was dreaming. The world was its dream.
We wander for distraction, but we travel for a purpose.
Just the right amount of sun, sea, and sand
I’ve got no money, but lots of memories.
Will I ever stop posting pictures from this trip? Probably not.
Little moments. Big memories.
Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively, unless you can choose a challenge instead of a competence.
I have a whole world in my camera roll.
Nobody can discover the world for somebody else. Only when we discover it for ourselves does it become common ground and a common bond and we cease to be alone.
I capture inspiring photos of stunning landscapes, forests, deserts, castles, history, and architecture.
Good times with even better people.
Work, Travel, Save, Repeat.
One of the most interesting places in the world is your own backyard.
We live in a world that is full of beauty, charm, and adventure. There is no end to the adventures we can have if only we seek them with our eyes open.
Jobs fill your pocket, but adventures fill your soul.
Meet me under the palms.
Love to meet people and make new France while traveling.
I was gonna share a time travel joke, but you guys didn’t like it.
You cannot control the past, but you can control where you go next.
When the memories hit you.
Happiness is not a station you arrive at, but a manner of traveling.
Two roads diverged in a wood, and I – I took the one less traveled by.
a person who travels on foot.
Norway I’m going to miss Oslo!
The freedom of the open road is seductive, serendipitous, and absolutely liberating.
the frustration of photographing something amazing when thousands of identical photos already exist.
Already dreaming of my next vacation.
I really Haiti to leave this place, but it’s time to go home.
I travel so my life isn’t disrupted by routine.
Up in the clouds, on my way to unknown things.
There is no foreign land, it is the traveler only who is foreign.
Take only memories, leave only footprints.
Love, travel. Both amazing, incredible together.
Tans and jetlag fade, but memories last forever.
Good things come to those who book flights.
Wander without purpose or reason.
Always take the scenic route.
As an only child of mystical creatures, I document the world through my time traveling lense.
Never stop your wanderlust.
I want to go to Bora Bora but I’m poora poora.
Until you step into the unknown, you don’t know what you’re made of.
Sky above, sand below, peace within.
Not all classrooms have four walls.
Eat well, travel often.
Travel, because money returns. Time doesn’t.
a strong desire for or impulse to wander or travel and explore the world.
I want someone to look at me like I look at Google Flights.
Sharing adventures means enjoying them 100% more.
I’m all about the palm trees and 80 degrees.
I’m a photographer. I tell stories through photographs.
Do you really want to look back on your life and see how wonderful it could have been had you not been afraid to live it?
When in doubt, just travel.
This wasn’t a strange place; it was a new one.
Always travel with a camera.
Reality called, so I hung up.
I’m Tallinn you this place is awesome!
Blessed are curious for they shall have adventures.
No Dutch thing as too many bikes.
the awareness of how little of the world you’ll experience.
Surely, of all the wonders of the world, the horizon is the greatest.
Will travel for food and a good sunset.
Stop dreaming, start traveling.
Time flies when you’re having fun.
You need not even listen, just wait… the world will offer itself freely to you, unmasking itself.
My sweet escape.
The best view comes after the hardest climb.
If I had a time machine, this is where I’d go.
Suns out, buns out.
A journey of a thousand miles begins with a single step.
Stop worrying about the potholes in the road and enjoy the trip.
Travel the world through my lens.
the racing heartbeat of a traveler before embarking on a journey.
If you never go, you will never know.
Oh, the places you’ll go!
Rome stole a pizza my heart.
An adventure a day keeps the doctor away.
Adventure can be an end in itself. Self-discovery is the secret ingredient.
Wherever you go becomes a part of you somehow.
To travel is to take a journey into yourself.
I’m a travel addict on the road to recovery. Just kidding, I’m headed to the airport.
Fall in love with the journey, not the destination.
I travel because it makes me realize how much I haven’t seen, how much I’m not going to see, and how much I still need to see.
Never stop exploring this beautiful world.
PSA: Update your address book I live here now.
a homesickness for a place which you can’t return to or never was.
This is what holidays, travels, vacations are about. It does not really rest or even leisure we chase. We strain to renew our capacity to wonder, to shock ourselves into astonishment once again.
What’s so great about Switzerland? Well, the flag is a big plus.
Travel is not a reward for working; it’s education for living.
Sandy toes. Sun-kissed nose.
The world’s best hammock for this dreamer paradise under the sun.
I don’t know where I’m going from here but I promise it won’t be boring.
Find someone who looks at you the way I look at the Eiffel Tower.
Beach, please.

Cute Travel Photographer Instagram Bios

All you need is love and a passport.
Yeah working is great but have you tried traveling?
the feeling of solitude in the woods.
Backpacking is money spent on education.
Some journeys in life can only be traveled alone.
Wherever you go, go with all your heart.
Better than my wildest dreams.
Spontaneity is the best kind of adventure.
Never miss another scene. We’ve got you covered wherever your adventures take you.
Jet lag is for amateurs.
Collect moments, not things.
No matter what happens, travel gives you a story to tell.
I have an insane calling to be where I’m not.
You don’t have to be rich to travel well.
So much of who we are is where we have been.
We wander for distraction, but we travel for fulfillment.
A holiday is not complete without the ocean.
I may be going nowhere, but what a ride.
My wanderlust is calling.
Life is short. Book the trip.
Travel is never a matter of money but of courage.
I see my path, but I don’t know where it leads. Not knowing where I’m going is what inspires me to travel it.
Investment in travel is an investment in yourself.
Bring me back to a time when I could travel the world.
The gladdest moment in human life, methinks, is a departure into unknown lands.
All you need is love a passport.
Photographer, singer, dance party thrower, traveler, weirdo.
Throwing it back to the very best trip.
Good vibes happen on the tides.
an intense yearning for something far-off and indefinable.
Only going places that spark joy.
If I close my eyes, I can still hear the ocean.
What’s on my bucket list? Everywhere!
Let’s taco bout going to Mexico.
To travel, to experience, and learn: that is to live.
Once a year, go somewhere you’ve never been before.
Travel, adventure, and a lot of capture with a Leica.
a spontaneous journey, led only by the spirit of the landscape.
To awaken alone in a strange town is one of the pleasantest sensations in the world.
I wish that road trips could pay my bills.
You told me it was Chile in South America. But I don’t Bolivia.
To travel is to discover that everyone is wrong about other countries.
Love at the first flight.
It feels good to be lost in the right direction.
We take photographs as a return ticket to a moment otherwise gone.
Paradise isn’t a place, it’s a feeling.
I am one of those who never knows the direction of my journey until I have almost arrived.
For my part, I travel not to go anywhere but to go. I travel for travel’s sake. The great affair is to move.
If you think adventure is dangerous, try routine. It’s lethal.
People forget years and remember moments.
He who would travel happily must travel light.
Work hard, travel harder.
Life is either a daring adventure or nothing at all.
living in the moment, detached from the bothers of life.
Find a beautiful place and get lost.
High tides and good vibes.
fear of crossing a threshold to embark on something new.
Wander often, wonder always.
The best things happen outside of our comfort zones.
When one destination is never enough.
To move, to breathe, to fly, to float. To gain all while you give. To roam the roads of lands remote. To travel is to live.
If traveling was free, BYE!
Life was meant for good friends and great adventures.
Live your life by a compass, not a clock.
You have no idea Ha long I’ve been waiting for pho someone like you.
Let the adventure begin.
I firmly believe my three puns are qualities.
Eiffel is in love with Paris.
Summer is my favorite sea-sun.
Nothing lights up my day like seeing something you’ve made.
a person who is fond of forests or forest scenery.
Vacation mode: on.
To travel is worth any cost or sacrifice.
Nothing lasts forever, except the day before you start your vacation.
Thai-m flies when you’re on vacation!
Take a journey that has no destination.
Don’t let your dreams be dreams.
Mountain trips and foggy mornings.
To invent the airplane is nothing. To build one is something. But to fly is everything.
Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.
If you have the urge to travel, the good news is that it’s totally normal.
Calories don’t count when you’re on vacation.
Happiness is planning a trip to somewhere new.
Travel more, worry less.
Once the travel bug bites there is no known antidote, and I know that I shall be happily infected until the end of my life.
Happiness is landing in a new country.
Travel is the healthiest addiction.
When life knocks you down, roll over and look at the stars.
The history of mankind is the instant between two strides taken by a traveler.
Came to Italy to find Rome-ance.
Travel. Create. Inspire
My photography captures the beauty in every place I’ve been. Follow my journey to wild and beautiful destinations around the world.
Homesickness for a place you’ve never been to; a feeling stronger than wanderlust.
Don’t worry. Beach happy.
Take a walk on the wild side.

Cool Travel Photographer Instagram Bios

Awards season never ends in the travel biz
There’s no time to be bored in a world as beautiful as this.
Me: I want to travel more. My bank account: Like, to the park?
Always remember, traveling is an act of love.
Change is the rule of life. Accept it, welcome it, enjoy it.
I long for margaritas and sunshine.
Just grab a friend and take a ride, together upon the open road.
Travel is my therapy.
the natural ability to make desirable discoveries by accident.
Live with no excuses, travel with no regrets.
What Tokyo so long to get to Japan?
Live. Travel. Create.
It’s bad manners to keep a vacation waiting.
I don’t know the question, but travel is definitely the answer.
I need a vacation so long, I forget all my passwords!
My images capture a feeling – a moment – a specific point of view – a unique style.
the tendency to give up trying to talk about an experence because others are unable to relate to it.
There are so many places I want to see, but my mind keeps going back to here.
A change of latitude would help my attitude.
Sunshine and good feelings.
Havana good time in Cuba.
Some beautiful paths can’t be discovered without getting lost.
There are seven days in a week, and someday is not one of them.
All I need is a 3-month vacation four times a year. That’s really not asking for much.
Head in the clouds.
an irresistible yearning for freedom.
Life is a trip. Plan your next vacation.
My favorite thing is to go where I’ve never been.
If you wish to travel far and fast, travel light.
Knock, knock! RV RV who? RV there yet?
Had a sand sational time in Dubai!
Life is an adventure, not a package tour.
I just had a match with someone in South Korea. I think he’s my Seoul mate.
I do believe it’s time for another adventure.
Banff is amazing! I Canada disagree with you.
Take me back.
Life is short and the world is wide. I better get started.
Life is better in flip-flops.
Those who follow the crowd usually get lost in it.
Traveling is like a chocolate box. Doesn’t matter what you get. All is good.
Maybe the best moment of your life will be on your next big adventure.
Just go. Go see all the beauty in the world.
Travel. Your money will return. Your time won’t.
I googled my symptoms. Turns out I just needed to go on a vacay.
Here’s an oldie but a goodie.
With age, comes wisdom. With travel, comes understanding.
My perfect vacation: feet up, head back, eyes closed.
Stung by the travel bug. There’s no way back.
I’m in a complicated relationship with my suitcase.
Waiting to travel again like.
Traveling is a brutality.
Constantly searching for views that take my breath away.
Travel leaves you speechless, then turns you into a storyteller.
BRB, reliving this day.
I need 6 months of vacation twice a year.
Let your dreams take flight.
Travel doesn’t become an adventure, until you leave yourself behind.
Only those who will risk going too far can possibly find out how far they can go.
BBN. Be back never.
The greatest adventure is what lies ahead.
Quit your job, buy a ticket, get a tan, fall in love, never return.
No place is ever as bad as they tell you it’s going to be.
A lucky find.
Restless between adventures.
When there is no WiFi, you might be about to have an adventure.
Making the best memories along the way.
Usually, I like to live in the moment. But right now, I’m enjoying the past.
The biggest adventure you can ever take is to live the life of your dreams.
a person who travels to many different places, especially for pleasure.
Travel brings power and love back into your life.
Don’t call it a travel dream. Call it a plan.
When overseas, you learn more about your own country than you do the place you’re visiting.
I like to travel, plane and simple.
Got wonderfully lost.
Do you think the beach misses me as much as I miss it?
Keep calm and travel on.
Can’t wait to do it all again.
Though we travel the world over to find the beautiful, we must carry it with us, or we find it not.
Alberobello is Trulli amazing.
Time to explore!
Happiness is… a well-deserved vacation.
Canoe believe how gorgeous this lake is?
I haven’t been everywhere, but it’s on my list.
Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.
Up, up, and away!
The world is big, and I want to get a good look at it before it gets dark.
Let’s wander where the WiFi is weak.
Travel defines me.
Travelling the world is a side effect of a bigger issue: a love for exploring and a constant itch to wander, roam and wonder.
Canada is amooseing!

Unique Travel Photographer Instagram Bios

Actually, the best gift you could have given her was a lifetime of adventures.
I’ve got a bad case of wanderlust.
To unpathed waters and undreamed shores.
BRB, going to soak up some vitamin sea.
To travel is to live.
the joyful anticipation that comes from imagining future pleasures.
Not sure where to find snow in America. Alaska local.
a special place discovered for solace and relaxation.
Adventure awaits. Go find it!
I decided to skip ahead to the part of my life where I travel the world.
In a relationship with: my passport.
We travel not to escape life, but for life not to escape us.
Having to unpack my suitcase after vacation is like the ultimate emotional baggage.
OOO indefinitely.
You don’t walk in Italy, you Rome.
the good or bad feeling that comes from being in a foreign country.
Traveling time again.
to travel or wander around from place to place.
Eye love London!
Life is not meant to be lived in one place.
Like all great travellers, I have seen more than I remember and remember more than I have seen.
I figured it was time for another vacay photo dump.
This is my happy place.
Permanently out of office.
A good traveler has no fixed plans, and is not intent on arriving.
Man cannot discover new oceans unless he has the courage to lose sight of the shore.
It can’t all be sunshine and piña coladas… but it is right now.
A nomad I will remain for life, in love with distant and uncharted places.
I’ve got a Berning desire to go to Switzerland.
This is my resting beach face.
Views on views.
I’m traveling across the USA to capture the landscapes that define this country. Come along with me!
Top of the world!
Travel while you’re young and able.
If it requires a bikini, my answer is yes.
Go where you feel the most alive.
Tangled up in trip memories.
Today is a good day to get lost.
The most dangerous thing you can do in life is play it safe.
At the end of the day, it’s all about dirty feet, messy hair, and sparkling eyes.
Life begins at the end of your comfort zone.
I could go for another morning like this.
To my mind, the greatest reward and luxury of travel is to be able to experience everyday things as if for the first time, to be in a position in which almost nothing is so familiar it is taken for granted.
A creative life requires a creative outlet.
The fastest way to expand your horizons is to visit somewhere new.
The only trip you will regret is the one you didn’t take.
When nothing goes right, just go left.
the desire to capture a fleeting experience.
Everyone should believe in something. I believe I should go to the beach.
Travel far enough, you meet yourself.
You don’t need magic to disappear; all you need is a destination.
Journey. Explore. Discover. Repeat.
Watch more sunsets than Netflix.
Marketing myself as a travel photog on IG with pics from my travels is opening lots of doors for my career!
The journey is part of the experience — an expression of the seriousness of one’s intent. One doesn’t take the A train to Mecca.
Travel the World. Tell Stories.
to travel in a purposeful manner towards a vague destination.
Heaven on earth.
Travel is optimism in motion.
This goulash soup will make you Hungary.
I thought I wanted a career. Turns out, I just want a paycheck to buy plane tickets.
Daydreaming about this day.
Vacation state of mind.
What is life but one grand adventure.
In the end, we only regret the chances we didn’t take.
A camera teaches you how to see without a camera.
We travel, some of us forever, to seek other states, other lives, other souls.
I love those days when my only decision is window or aisle.
The world is waiting.
One’s destination is never a place but rather a new way at looking at things.
If happiness is the goal — and it should be, then adventures should be a priority.
May every day bring a new adventure.
Let’s go, let’s go, let’s go.
I follow my heart… and it usually leads me to the airport.
People don’t take trips, trips take people.
Oman, take a look at this view.
Love is the food of life, travel is dessert.
Living my best life – one plane ticket at a time.
Traveling isn’t always about running away from things, sometimes it’s about running into what you truly want.
I am not the same, having seen the moon shine on the other side of the world.
Travel in search of people, not to seek how they live but to live in the way they live.
Life is a journey – enjoy the flight.
I only collect one thing: stamps on my passport.
This heart of mine was made to travel this world.
A journey is best measured in friends, rather than miles.
Travel is the only thing you buy that makes you richer.
How Kenya leave this place?
This vacation will forever live rent-free in my mind.
Born to roam. Everywhere is home.
Better to see something once than hear about it a thousand times.
feeling both fearful and awed by what is before you.
One of the reasons I travel solo: I do not have to share all the delicious food!
Paris, I hope our paths will croissant again.
A mile of highway will take you a mile. A mile of runway will take you anywhere!
If traveling was free, you’d never see me again.
I read, I travel, I become.
Fill your life with experiences, not things. Have stories to tell, not stuff to show.
Life is only half lived if you have never got in a car and driven off on the open road.
Discover the world at your doorstep.
Not all those who wander are lost.

Funny Travel Photographer Instagram Bios

Running to the gate is my cardio.
Let no one keep you from your journey.
The world is a book, and those who do not travel read only one page.
Don’t make me walk when I want to fly!
Travel opens your heart, broadens your mind, and fills your life with stories to tell.
Mermaid kisses and starfish wishes.
the feeling of returning home after a trip only to find it fading rapidly from your awareness.
Come, get lost with me.
Vacation flashback.
You will not Bolivia eyes when you see the Salt Flats.
Travel. Photography. Storytelling.
I am a travel photographer. My pictures take you to the most beautiful destinations on earth.
Travel not to find yourself, but to remember where you have been all along.
I travel because I become uncomfortable being too comfortable.
an imaginary place of extreme luxury and ease.
Go, fly, road, travel, voyage, explore, journey, discover, adventure.
Adventure may hurt you but monotony will kill you.
I want to make memories all over the world.
We are all beautiful in our own way.
Just wishing I was there again.
You can’t buy happiness, but you can buy a plane ticket and that’s kind of the same thing.
Sometimes the most scenic roads in life are the detours you didn’t mean to take.
It’s a road trip! It’s about adventure! It’s not like we have somewhere to go.
Needed to visit Tehran before Iran out of time.
Adventure is worthwhile.
Seek adventures that open your mind.
Sometimes you need to go far away to see the things that were once close to you.
I’m in love with cities I’ve never been to and people I’ve never met.
Czech out the view!
We have nothing to lose and a world to see.
Travel as much as you can, travel as far as you can, travel and find yourself.
Wherever you are, be all there.
Finding beauty, in its many forms. Embrace the light, in all its ambiance
Canyon believe this view?
a solitary wanderer.
Carpe Diem. Seize the day. Make your life extraordinary.
A true traveler’s journey is never complete.
All good things are wild and free.
a profound, mysterious sense of the beauty of the universe that triggers a deep emotional response.
Creating visually stunning imagery with clean lines and powerful messages.
Leave nothing but footprints, take nothing but photos, kill nothing but time.
Paris, I Louvre you!
Then one day, when you least expect it, the great adventure finds you.
There are no shortcuts to anywhere worth going.
When I’m exploring the world is when I feel most at home.
Tropic like it’s hot.
Machu Picchu was Inca-redible!
The goal is to die with memories, not dreams.
Travel makes one modest. You see what a tiny place you occupy in the world.
The high in my life is the adventure in yours.
I think my pictures speak for themselves.
Helping you see your love in a new light.
Happiness is looking down at your next destination from your plane window.
Salt in the air. Sand in my hair.
My home away from home.
No point in unpacking… I’m ready to hit the road again soon!
Of all the books in the world, the best stories are found between the pages of a passport.
If we were meant to stay in one place, we’d have roots instead of feet.
How does the ocean say hello? It waves.
I just want to Rome the world.
Do you want Togo to Africa?
I live for the nights that I can’t remember with the people that I won’t forget.
Ready? Set? Go!
Work tip: Stand up. Stretch. Buy a ticket. Go to the airport and never return.
My love for camping is in-tents.
One with the clouds.
I want someone to look at me the way I look at a travel brochure.
When you’re smiling at the thought of the journey, it’s okay to think about the destination.
Finding paradise wherever I go.
A good glass of wine is never Faro way in Portugal.
Born to explore the world.
Time flies… until you’re counting down the days to your next vacay.
I mean, I’m just China have a good time.
Vacation vibes.
One life. One world. Explore it.
the tangled feelings of fear and excitement before a journey begins.
Never stop exploring.
A girl, a camera, a traveller.
Always say yes to new adventures.
Live in the sunshine, swim the sea, drink the wild air.
I have 99 problems and traveling is not one of them.
Take me anywhere.
Take me away to a place full of surprises.
Today’s destination: The vacation you deserve!
Tired feet, happy heart.
I still haven’t fully unpacked from this trip.
Captures the feeling of being carefree, even when it’s freezing outside.
I am a traveler and photographer. I like to hike and camp and forage and explore, and then I like to look at what I found.
Adventure should be part of everyone’s life. It is the whole difference between being fully alive and just existing.
Traveling the world is my drug of choice.
There is freedom waiting for you, on the breezes of the sky. And you ask What if I fall? Oh but my darling, what if you fly?
It’s what I can capture with my lens that fascinates me.
It’s not about the destination, but the journey.
Irish I had an umbrella here in Dublin.
something unfamiliar, unusual or wondrous.
The world is yours to explore.
I’ll take a one-way ticket back to this moment, please.
Because the greatest part of a road trip isn’t arriving at your destination. It’s all the wild stuff that happens along the way.

How To Create A Great Instagram Bio: 7 Steps

1. Add A Searchable Keyword On Your Instagram Name Field and Username

The first step to optimizing your Instagram bio is to add a searchable keyword on the name field and the username.

Ideally, whenever users type a keyword or a name on the Instagram search field, the app populates results based on your username to determine the most relevant search results.

Search results are matched by text. Using an Instagram username or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches.

For example, if you are an artist, you may want to include your job title along with your full name on the username or the name field. That way, people searching for you or your services on Instagram can find your account easily.

Notice how Asiko, a professional artist, uses the name field to include his occupation for clarity.

That way, when you search for an artist or use their name, you can find their account easily.

If you want to change your Instagram username or name, follow these easy steps:

Step 1: Go to your profile on Instagram

Step 2: Tap or click edit profile

Step 3: Enter the right name and username

Step 4: Hit the submit button or click save, depending on the device you are using.

2. Highlight Your Skills & Target Audience

When Instagram users search you and find your profile, the next thing they will do is check out your bio to make sure they are viewing the right account.

Therefore, a good Instagram bio communicates what your business does and even mentions your target audience.

Having a 150 character count limit for your bio can feel a little tight, so this is your chance to explain to your audience why and how they should get in touch or shop from your brand.

Here are key tips to help you highlight your skills and explain to them what you do.

Try to keep your expression simple
Use a single thread or theme to link your expressions together
Choose readily understandable terms / avoid jargon and acronyms
Focus on benefits, not features

For example, Ericka, who Is a social media marketer and an Instagram expert, includes a clear description of what her business entails at the beginning of her bio.

She mentions: “I coach brands on how to use IG to attract, connect + convert their followers”.

Right after reading this description, her audience gets a glimpse of the types of services offered and what her content is going to look like.

3. Include Relevant Keywords On Your Instagram Bio

While adding keywords on your username and name field makes you discoverable, the Instagram bio is also a great place to add keywords you want to rank for.

Typically, using keywords on your Instagram may not directly help you become more discoverable on the app, but will give your account more focus and connect you with like-minded followers.

When describing your business on the Instagram bio section, include secondary and primary keywords:

Primary keywords are the main words describing your business. For example, for a landscaping expert, “gardener” might be the primary keyword.

Secondary keywords are those that add a bit more detail to the primary keywords and are more related to the searcher's intent. In our example, secondary keyword can be “gardener near me.”

Adding primary and secondary keywords to your Instagram bio enables your audience to feel more connected to your brand.

Here are a few tips to guide you when choosing relevant keywords:

Refer to Google Autocomplete: when you type an inquiry into the Google search bar, Google autocompletes the inquiry based on the most popular phrases people used in that context.
Look for Synonyms and Semantics: try looking for other ways of describing the keywords you have entered.
Google Keyword Planner: The free keyword research tool tells you the average search volume and how competitive the keyword is.
Use paid keyword research tools: SEMrush, Moz, and Ahrefs are examples of paid keyword research tools to give you insights into your Instagram bio keywords.

4. Add a Link to Your Instagram Profile

The simplest approach of adding a link to your Instagram is displaying it in your profile.

Unlike links placed on Instagram comments and posts, a link on your Instagram bio will be hyperlinked. That means whenever Instagram users tap on the link, they will go straight to your website.

When you create an Instagram post, include a call to action that tells visitors to check out your profile for the relevant link to your e-commerce store or website.

Alternatively, you can use a service like Linkin. bio, which turns your whole Instagram feed into a clickable landing page and drives traffic to your website.

When you add links to any Instagram posts your Instagram audience will be directed to the right content or products on your website.

For example, Barbara Corcoran, a real estate professional uses linktree.com to add a link to her business unusual podcast.

That way, she can drive traffic to her podcast effectively.

5. Add Your Contact Information

Adding contact information on your Instagram bio means Instagram users can contact you directly. It is an excellent means of developing your brand and Instagram business opportunities.

You can add your phone number, email address, or address to the physical location. This way, anyone who wants to know more about your brand can get in touch with you conveniently.

For example, Décor Finity, supplier of household items includes a phone number of their Instagram bio information.

6. Get Creative With Your Instagram Bio

Your Instagram bio is a great space to convey who you are and what you do. You may also want to use that space to show off your personality and have fun.

Here are some ideas of how to use that space to have fun and show off your personality:

Add Emojis To your Bio Description

Instead of having any text-heavy sections in your bio, you can add some Emojis.

Here is a great example of how to use Emojis in your bio.

Add Branded Hashtags

You can use the branded hashtag to let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram stories.

Here are great examples of how to use branded hashtags on your Instagram bio.

Add Line Breaks to Your Bio

Text-heavy parts can clutter your Instagram bio.

Adding extra space to the Instagram bio makes the information more bite-sized and consumable.

Darryl Cheng gives us a great example of how to add line breaks to your Instagram bio.

7. Add a Relevant Profile Picture

The final step in the process of optimizing your Instagram bio is choosing a relevant profile picture.

The obvious choice for this would be your brand logo as appears on your website, marketing materials, or other social media platforms.

Adding an identifiable picture makes it easy for your target audience to recognize you.

It also helps to raise brand awareness by making sure it is constantly visible within your niche on Instagram.

Conclusion

A great Instagram bio creates a great first impression and reflects what your brand offers in the first instance.

When creating the Instagram bio for travelers, explain who you are and what you offer your audience. You can do this easily by including keywords on the username and name field.

Include keywords on your bio description, and add a link to your website or blog, to drive Instagram users to your profile.

Do not forget to include your contact address, so that your users can get in touch easily.

Part of

Becoming A Travel Photographer: Everything You Need To Know

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meet the author

Pat Walls