17 Best Website Designs For Your Toy Store [2024]

17 Best Website Designs For Your Toy Store [2024]

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Updated: January 20th, 2022

Do you run a toy store and looking for well-designed websites to get you inspired?

Having a nicely designed website is one of the most important aspects of marketing your business.

We've put together a list with real-world examples of the best toy store websites across the world.

1. BigBadToyStore

Big Bad Toy Store started when Dan created a basic eCommerce website in 1999 and launched the site with a pallet of Beast Machines Transformers from Hasbro. Later in the year, 2000 Dan launched an updated version of the site, and from 2000 to 2005 it was used to greatly expand the selection and infrastructure.

Audience: Parents Looking for Kids Toys
Web platform: Imperva
What they do well: Easy to Navigate & Functional
Business rank: #14.6K

Check out their full website ➜

2. Entertainment Earth

Entertainment Earth is a pioneer in the collectibles and toy industry. They offer unparalleled expertise and an ever-expanding selection of tens of thousands of licensed products. They have a collection ranging from popular toy and gift items to high-end limited edition pieces and hard-to-find collectibles. It was founded in 1996 in California. It has been featured in The Wall Street Journal, Newsweek, Forbes, Nerdist, GeekWire, Bleeding Cool, BuzzFeed, and many other platforms.

Audience: Parents Looking for Kids Toys
Web platform: Cloudflare Hosting
What they do well: Well-designed & Well-categorized
Business rank: #24.9K

Check out their full website ➜

3. Fat Brain Toys

Fat Brain Toys is known as the toy specialists. They provide their customers with the very best educational toys, games, and gifts. They have a smart selection of Montessori toys for all ages, including babies, toddlers, and teens.

Audience: Parents Looking for Kids Toys & Games, Teenagers
Web platform: Amazon Elastic Load Balancing
What they do well: Quality products
Business rank: #31.8K

Check out their full website ➜

4. Hamleys® Toy Store

Hamleys has 170 Hamleys shops in over 18 countries, like the UK, India, UAE, China, and Russia that offer children an abundance of fine toys to choose from. It was started in 1960 by William Hamley, who opened a toy shop in Holborn.

Audience: Parents Looking for Kids Toys
Web platform: Cloudflare Hosting
What they do well: Attractive Homepage & Easy to Navigate
Business rank: #37.7K

Check out their full website ➜

5. Smyths Toys

Smyths Toys offers a wide range of collections of toys, playsets, puzzles, and more for children of all ages. You can browse wooden toys, toy stories, play station, and everything you need under one roof. It is UK's leading online toy store.

Audience: Parents Looking for Kids Toys & Games
Web platform: Imperva
What they do well: Well Designed and Beautiful Product Display
Business rank: #21.9K

Check out their full website ➜

6. ToyWiz

ToyWiz offers the most complete selection of the hottest toys, action figures & trading card games anywhere in the world. They have been in business for 30 years and their online store has completed 20 years. They are known as the industry leader in collectible toys, action figures, plush & trading card games.

Audience: Parents Looking for Kids Toys & Games
Web platform: Google Cloud
What they do well: Colorful Homepage & Variety of Products on Display
Business rank: #63.6K

Check out their full website ➜

7. Mastermind Toys

Mastermind Toys started in 1984 in Toronto from a shop that sold educational software for home computers. Today they are the lead toy store that has the largest-ever toy - a Hansa elephant. He is six feet tall and measures more than 10 feet long.

Audience: Parents Looking for Kids Toys & Games
Web platform: Shopify Hosted
What they do well: Well optimized for search
Business rank: #96.8K

Check out their full website ➜

8. Magic Beans

Magic Bean was established in 2004 by Eli and Sheri. They offer a handpicked selection of strollers, car seats, baby gear, and a kid-tested menu of toys for all ages. They are known for exceptional, knowledgeable staff that provides a quality level of customer service.

Audience: Parents Looking for Kids Toys, Games, or Nursey Furniture
Web platform: Codero
What they do well: Well-optimized for search, Showcases Customer Reviews
Business rank: #109K

Check out their full website ➜

9. Toy Universe

Toy Universe is Australia’s No 1 Online Kids Toy Store that has more than 1000’s toys, puzzles, playsets, and other exciting products from big brands. They have been providing kids of all ages with the best since 2011. They offer toys, games, and puzzles for kids of all ages.

Audience: Parents Looking for Kids Toys & Games
Web platform: Shopify Hosted
What they do well: Beautifully Designed & Well-categorized
Business rank: #165K

Check out their full website ➜

10. Prize Toy Store

Prize Toy is a leading American Toy Store with a wide range of toys & games including action figures, board games, collectibles, sports cards & more. It is founded and operated by an air force veteran. Price Toy offers diverse products across different categories.

Audience: Parents Looking for Kids Toys & Games
Web platform: Cloudflare Hosting
What they do well: Mobile Friendly, Easy to Navigate
Business rank: #177K

Check out their full website ➜

11. Toys R Us

Toys R Us offers a wide range of toys like bikes, video games, dolls, drones, puzzles, and more. The brand has an amazing collection of learning & educational toys and collectible toys as well. They also have a wide collection of indoor and outdoor games.

Audience: Parents Looking for Kids Toys & Games
Web platform: Cloudflare Hosting
What they do well: Bright & Well-designed Homepage
Business rank: #179K

Check out their full website ➜

12. The Toy Shop

The Entertainer began when the founder Gary and his Catherine took over the Pram and Toy Bar in May 1981. They found an opportunity to make the shop into somewhere children and adults alike would come and visit and have fun. The idea of "the entertainer" begin when they opened their second branch in Beaconsfield, in June 1985.

Audience: Parents Looking for Kids Toys
Web platform: Cloudflare Hosting
What they do well: Beautifully Designed & Optimized for Search
Business rank: #184K

Check out their full website ➜

13. Toys R Us Australia

Toys R Us believes that good toys enable children to develop their imagination, collaborate, problems solving, curiosity, or simply express themselves spontaneously. They relaunched in 2019, as a new company, to bring play back into the lives of children of all ages.

Audience: Parents Looking for Kids Toys & Games
Web platform: Micron21
What they do well: Well-categorized & Amazing Product Display
Business rank: #198K

Check out their full website ➜

14. HearthSong

HearthSong was established in 1983 with an aim to help parents follow their instincts to provide their children with age-appropriate, wholesome, high-quality playthings. Since then their selection of products has grown and expanded yet their quality has remained the same.

Audience: Parents Looking for Kids Indoor & Outdoor Toys
Web platform: Amazon
What they do well: Well-designed & Optimized for Search
Business rank: #201K

Check out their full website ➜

15. One Toy Store

One Shop Toys is Pakistan's leading dedicated toy retailer, offering a differentiated shopping experience. They have been provided exceptional toy experience for more than 8 years. It is known for its toy selection for kids and grown-ups alike with its impressive assortment of toys, games, learning aids, electronics.

Audience: Parents Looking for Kids Indoor & Outdoor Toys, Teenagers
Web platform: Shopify Hosted
What they do well: Visually Appealing Design, Colorful Product Display
Business rank: #2.16M

Check out their full website ➜

16. Claires

Business rank: #47.4K

Check out their full website ➜

17. FAO Schwarz

Business rank: #285K

Check out their full website ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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