1,000+ Catchy Tour Company Names

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Updated: April 14th, 2025

So, you've come up with the perfect tour company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your tour company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best tour company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your tour company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Tour Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of tour company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy tour company name ideas

Administrate Tour
Scour Tour
Path Company
Tourex
Direct Company
Acquire Company
Grid Tour
Companyorama
Companyomatic
Tourn
Boomerang Company
Intuition Company
Tourado
Touropedia
Smart Tour
Carefree Tour
Pursue Tour
Savvy Tour
Tourorama
Incubator Company
Acknowledged Tour
Disk Company
Amble Tour
CEO Tour
Extraordinary Tour
Intelligence Tour
Tourya
Conquest Tour
Companygenics
Wander Company
Skylink Company
Crusade Company
Wired Tour
Tourly
Progression Tour
Modular Tour
Passage Tour
Stack Tour
Immense Company
Venture Company
Advance Company
Ally Tour
Tourprism
Survey Tour
Loop Tour
Lazarus Company
Touronus
Odyssey Tour
Adapt Tour
Dome Company
Plan Company
Frequency Tour
Finder Company
Trip Tour
Central Tour
Dreamworld Tour
Compact Company
One Company
Outlook Tour
Companyscape
Comman Company
Extraordinary Company
Agile Company
Augur Tour
Vacay Company
Macro Company
Mashed Company
Heritage Tour
Solar Company
Direct Tour
Skypass Tour
Ambiance Tour
Consult Tour
Inspire Company
Ultimate Company
Hop Tour
Performance Company
Qualified Company
Definite Company
Rubicon Tour
Corp Company
The Overseas
Usual Summer
The Mile Circuit
Triumphal Trip
The Extended Go
Educational Enlistment Trading Co
Hour Hitch Group
Missionary
Razzle Travel
Pleasant Duty Tour Place
Panel Travel
Annual Go Trading Co
Poor Tour
ItalianTour
Lengthy
Circuit Collective
Recent Trip Pro
PromotionalTour
Triumphal Tourism
Triumphal Turn
Brief Tour Of Duty Pro
Southern Turn Group
Longer Travel Pro
The Guided
The Unnecessary
Usual
Triumphant Tourism
Seattle Travel
First Turn Collective
Short Tour Of Duty Trading Co
Go Spot
Successful Turn
Provincial
City Circuit
Month Spell
The Last
Cheap Jaunt
Time Trips
OptimalTour
Spell Spot
Promotional Enlistment Pro
The Triumphal Spell
Western Tour Of Duty Group
The Successful Term Of Enlistment
Famous Spell Spot
Term Of Enlistment Spot
Turn Pro
Annual
Annual Trip Spot
Finding Go Group
MonthTour
Ear Tour
Transatlantic Trek

Creative tour company name ideas

Month Go Group
Triumphal Go
Walking
Missionary Spell Collective
The Northern
SuccessfulTour
Peer Tour
Promotional Go
Hour Spell Spot
Year
Require Tour
Short Term Of Enlistment
Nationwide Term Of Enlistment Co
Transatlantic Tourist
FamousTour
Brief Term Of Enlistment
Unpaid Trip Place
Annual Go Trading Co
Guided Itinerary Place
Longer Travel Pro
The Extensive
The Free
The Quick Duty Tour
The Rough
The Recent
Prefer Tour
Store Tour
Continental Duty Tour Co
Third Duty Tour
Country Locomote Trading Co
RelatedTravel
Triumphal Traveling
National Circuit
The Pleasant
The Complete
Royal Enlistment Co
Demur Tour
Speed
InterestingTour
Southern Turn Trading Co
Successful Duty Tour Co
Usual Summer
Month
Recent Turn
Promotional Circuit
Country Term Of Enlistment Trading Co
The Astral Journeys
Tour Of Duty Pro
Lengthy Term Of Enlistment
The Usual
The Foreign Turn
Triumphal Term Of Enlistment
The Brief Enlistment
Grand Term Of Enlistment Spot
The Minute
Month Term Of Enlistment Trading Co
The Country Turn
ItalianTour
Recent Trip Collective
Inspire Tour
Successful
The Overseas Turn
The Day
Fare Tour
Tax evasion Vacation
City Go Collective
Third Tourist
Third Tour Of Duty
World Hitch Pro
UsualTour
Forced
The Happy
YearTour
Paddle Travel
PedestrianTour
Tour Of Duty Place
Explore Tour
Circuit Pro
World Term Of Enlistment Place
Far Tour
Journeys Spot
Despair Tour
Official Circuit Group
Hour Trip Pro
Duty Tour Group
EntireTour
Northern
CompleteTour
National Spell Trading Co
Missionary Term Of Enlistment Place
The Long Go
FavoriteVacation
Long Duty Tour Place
National Term Of Enlistment Co
Gracile Travel
City Enlistment Collective
Nationwide
Last
Triumphal Turn
The Nice
WesternTour
Long Tour Of Duty Pro
Promotional Duty Tour Trading Co
Pro Circuit
Flannel Travel
Guided Term Of Enlistment Co
Continental Itinerary
Stop Hitch
The Interesting
Flare Tour
The Day Itinerary
The Circular Itinerary
Extended
Last Term Of Enlistment Collective
The Western Turn
Concur Tour
Gear Tour
The Professional Itinerary
GuidedTour
The Finding Term Of Enlistment
Provincial Turn Collective
Go Co
Successful Term Of Enlistment
Rare Tour
OccasionalVacation
Aware Tour
Stop
Educational Turn Spot
Ore Tour
Aspire Tour
Extended Itinerary Group
Total Transport
LeisurelyTour
Yearly Trip

Learn more about starting a tour company:

Where to start?

-> How much does it cost to start a tour company?
-> Pros and cons of a tour company

Need inspiration?

-> Other tour company success stories
-> Marketing ideas for a tour company
-> Tour company slogans
-> Tour company Instagram bios

Other resources

-> Profitability of a tour company
-> Tour company tips

Funny Tour Company Names

OccasionalVacation
Interesting Spell Place
CompleteTour
Recent Trip Collective
Pleasant Duty Tour
Extensive Go Place
The Short
Total Trip Place
The Annual
The National Duty Tour
Educational Tour Of Duty Trading Co
Tour Of Duty Collective
The Time
Continental Itinerary
Week Enlistment Collective
Finding Turn
The Walking Duty Tour
The Transatlantic
Entire Duty Tour Collective
Leisurely Term Of Enlistment Trading Co
Entire Turn Spot
Cavalier Tour
Minute Tour Of Duty
Extended Enlistment
Recent Turn Collective
Short Tour Of Duty Collective
Minute Enlistment
The Short Go
The Week Itinerary
The Virtual Duty Tour
ExtensiveTour
Educational Turn Spot
Second Enlistment Collective
The Usual
The Northern Tour Of Duty
Missionary Term Of Enlistment Place
The Northern Term Of Enlistment
The Hour
Obligations Vacation
Spar Tour
Royal
Pleasant Duty Tour Place
The Pedestrian
Go Group
Safe
Bear Tour
The Scottish
Turn Co
The Class Journey
Kassel Travel
Temptations Vacation
RoughTravel
Where Tour
Stop
The Foreign Itinerary
Longer Travel Pro
Royal Circuit Co
Spell Place
Usual Term Of Enlistment Collective
Pedestrian Duty Tour Pro
Invasion Vacation
Bar Tour
Circuit Collective
Usual Enlistment Pro
The First Term Of Enlistment
Scottish Turn
Summer Co
Pedestrian
The Day Recess
Turn Group
The Weeks
The Short Hitch
Third Term Of Enlistment
Third Spell Trading Co
UsualTour
The Fabulous Holidays
The Overseas
The Minute Tour Of Duty
Northern Enlistment Place
The Western
The Successful Term Of Enlistment
Transfer Tour
Second Trip Trading Co
Third Go Collective
Happy
Usual Hitch Group
Seeing Spell Collective
Northern Circuit
Prolonged Enlistment
Walking Tour Of Duty
HourTour
Trip Spot
The Educational
Much Travelers Pro
South Circuit
The Hard Journey
Spell Co
Italian Tour Of Duty Collective
Leisurely Go Co
Favorite Getaway Group
East
Term Of Enlistment Group
Minute Duty Tour Group
Duty Tour Spot
Week
Tackle Travel
Successful Duty Tour Co
Total Tourist
Expensive
Recess Co
Walking
Second Duty Tour Place
Long Term Of Enlistment Spot
Entire
Slow
Professional Circuit Place
Italian Spell Pro
The Country Turn
Hour
Royal Term Of Enlistment
Leisurely
Interstate
ExtensiveTravel
Time
Short Tour Of Duty Trading Co
The Complete
Hour Itinerary Collective
Nationwide Spell Co
Extensive Trip
Missionary Go Group
Seeing
Overseas
Month Tourist Place
Triumphal Travel

Cool tour company name ideas

The Successful
Day Turn Trading Co
Educational Tour Of Duty Trading Co
Itinerary Place
Southern
Circular Term Of Enlistment Group
Deserved
The Promotional Term Of Enlistment
Prolonged Trip Place
Sore Tour
Spare Tour
Interesting Spell Place
Happy
Royal Term Of Enlistment
Leave Pro
The Less Travelers
Annual
The Country Spell
The Day
Travelled Travel
Usual Itinerary Group
The Hard Journey
MinuteTour
GloriousVacation
Pleasant Duty Tour
Triumphant Turn
Minute Spell Group
Extensive Go Place
Prolonged
Journey Spot
FastTravel
Recent Turn Collective
Forced
Pair Tour
Promotional Turn
Career Tour
Arduous
Pro
The Astral Journeys
Week Enlistment Collective
The Finding Hitch
Short
The First
Bizarre Tour
The Provincial
Third Tourism
Triumphal Trip
Resort Place
Third Trip
Continental Trips Trading Co
Car Tour
Shear Tour
Month Tourist Place
Seeing Tour Of Duty Co
Promotional Enlistment Pro
Country Term Of Enlistment Group
Triumphant Travelling
Fragile Travel
Core Tour
Usual Hitch Group
The Total
ForeignTravel
The Pedestrian
RecentTour
The Prolonged
Southern Turn Trading Co
MiniVacation
ExtendedTour
RealVacation
Remarkable Duty Tour Spot
Obligations Vacation
The Day Recess
Tear Tour
Peer Tour
Seeing Spell Place
The Finding
ExtensiveTravel
Pleasant Duty Tour Place
The Usual Spell
The Grand Go
Successful Term Of Enlistment Collective
The Month Trip
Wire Tour
World Duty Tour
Fast
Fair Tour
Aspire Tour
Third Travelling
Entire Turn Spot
Lengthy
Third Travel
Quiet Leave
FindingTour
Cheap Jaunt
The Triumphant
The Quick Duty Tour
Royal Tour Of Duty
Triumphal
Rapid
Interesting Trip Pro
LeisurelyTour
Related Go
HourTour
Time
Guided
Occur Tour
Usual Hitch
Continental Duty Tour Co
Week
Itinerary Co
Extended
The Guided Enlistment
Remarkable
Long Term Of Enlistment Spot
The Famous
DifficultTravel
CountryTravel
SoundTravel
Leisure Collective
Transatlantic Tourist
Italian Hitch Pro
Educational Circuit Trading Co
OverseasTour
Minute Tour Of Duty
Bore Tour
Professional
The Unnecessary
Brief Spell
The Triumphant Spell
City Trip Trading Co
Extensive Trip
Minute Circuit Pro
Tax evasion Vacation
Professional Hitch

Unique tour company name ideas

Royal Enlistment Co
Finding Go Group
NorthernTour
Quick Enlistment
Long Duty Tour Spot
Finding
Annual Itinerary
The Unpaid
The Happy
Famous Go Spot
The Rapid
Northern Enlistment Place
The Week Term Of Enlistment
Brief Term Of Enlistment
Tier Tour
Rotations Vacation
The Third
Trip Place
Circuit Collective
The Recent
The Stop Go
RemarkableTour
Prolonged Duty Tour Spot
The World
The Foreign Itinerary
For Tour
Seeing Go Spot
Enjoyable
Pro Hitch
The Month
DayVacation
Mile
Triumphal Trips
Hare Tour
Overseas
Commercial
The Stop Circuit
ScottishTour
Leisurely Term Of Enlistment Trading Co
Triumphant Tourism
Usual Circuit Co
WeekTour
Last Circuit Co
The Walking Circuit
The Royal Go
Needed Trip Place
Triumphal Go
First Summer Pro
Interesting Turn
Mere Tour
The Time
Extensive Duty Tour Place
Long Recess Spot
Second Spell Trading Co
Jar Tour
Promotional Go
The Interstate
Prolonged Turn Spot
Pioneer Tour
Prolonged Trip Trading Co
The Pro
The Provincial Turn
Where Tour
Triumphant Travels
Trip Spot
Paddle Travel
Recent Turn
Leisurely Spell Spot
The Overseas Turn
The Italian Turn
Circular Go Pro
Change Of Location Group
Exotic Leisure
Favorite Getaway Group
The Year
The Week
Last Tour Of Duty Collective
Guided Trip
Interesting
City Enlistment Collective
Class Travelers
Travels Travel
Brief Tour Of Duty Pro
The First Term Of Enlistment
The Exciting Holidays
The Minute
Continental Itinerary Co
Interesting Circuit
ProlongedTour
Northern Go
Pleasant Turn
WalkingTour
Term Of Enlistment Place
The Rapid Duty Tour
Hazan Vacation
Triumphal Travel
Finding Turn
The Week Circuit
Spell Group
Short Tour Of Duty Trading Co
Remarkable Go
Ordinary
Hitch Group
Country Circuit Pro
Triumphal Tour Of Duty
Promotional Duty Tour Trading Co
The Italian Tour Of Duty
Yearly
Trip Group
Famous Spell Spot
Last
Entire
Month Itinerary Place
Third Go
Trips Spot
The Circular Duty Tour
Missionary Turn
The Day Itinerary
Tourist Spot
OptimalTour
The Brief Enlistment
Hear Tour
Southern Hitch Trading Co
Educational
Places Vacation
Seeing Enlistment
Year
Holidays Trading Co
Drawer Tour
Caribbean Resort Place
Trip Trading Co
Frustrations Vacation
Finding Term Of Enlistment Pro
Duty Tour Collective

Cute tour company name ideas

The Rapid Circuit
The Western Turn
Guided Circuit Collective
Raveled Travel
Yearly Trip
Itinerary Group
Extended Duty Tour Trading Co
Itinerary Spot
PleasantTour
Deter Tour
Royal
Italian Trip
Walking Itinerary
The Optimal Go
Transatlantic Ticket
Transatlantic Transportation
City
The Second Enlistment
First Enlistment
Aware Tour
Enlistment Group
Rapid Enlistment Trading Co
Foreign Tour Of Duty Spot
Time Trek
Steer Tour
Missionary Turn Collective
The Promotional
Flannel Travel
Transatlantic Trek
Circuit Co
Holidays Pro
Grand Circuit Pro
Adhere Tour
Triumphal Travels
DayTour
Hair Tour
PedestrianTour
Lengthy Go Place
Pedestrian Duty Tour Pro
Scottish
World Term Of Enlistment Place
Minute
Hour Itinerary Collective
Country Locomote Trading Co
Stop Turn Place
Minute Duty Tour Group
City Tour Of Duty Pro
Trips Pro
Western Tour Of Duty Group
GuidedTour
The Continental
Triumphal Travelling
Unused Resort Collective
Continental Tour Of Duty
Hour Trip Pro
The Successful Term Of Enlistment
Chair Tour
Poor Tour
WorldTour
The Country Turn
Successful
Lengthy Term Of Enlistment
The Scottish Spell
Circuit Group
Nationwide Tour Of Duty
Royal Duty Tour Collective
TriumphantTour
Infer Tour
Easy Move Trading Co
Leisurely Hitch Place
Square Tour
Enlistment Spot
Third Traveling
Floor Tour
Triumphal Tourist
Third Turn
Leisurely Itinerary Spot
Domestic Jaunt
The Weeks
Safe
Walking Go Pro
Temptations Vacation
Year Enlistment
The Short
The Mile Trip
NationalTour
Much Travelers Pro
Second Term Of Enlistment
LengthyTour
Refer Tour
Mile Term Of Enlistment Spot
LongTour
The Entire Term Of Enlistment
Month Trip
ExtendedVacation
Turn Collective
Circular Term Of Enlistment Collective
Despair Tour
Rapid Hitch Spot
The Quick Trip
National
First Spell Trading Co
RoughTravel
The Professional Itinerary
Usual Enlistment Pro
The Interesting
Vehicular
Circular Circuit Pro
Recess Group
The Educational Term Of Enlistment
Official Enlistment
Italian Tour Of Duty Spot
Interplanetary Jaunt Group
The Fabulous Holidays
The Free
Nationwide Turn
First Go Pro
Dare Tour
Triumphant Term Of Enlistment
Successful Turn
Last Enlistment
The Extended Hitch
EntireTour
Walking
The Rapid Tour Of Duty
International Travelers Pro
Circular Hitch
The Speed Journey
Recess Place
Professional Spell
QuickTour
Entire Trip Place
Missionary Spell Co
Circular Enlistment Place

Clever tour company name ideas

CityTour
Southern Turn Group
IdealVacation
The Stop
Summer Co
Tour Of Duty Pro
Remarkable Hitch Spot
Time Travelers
The Official
Circular Duty Tour Pro
The Entire Tour Of Duty
Recent
The Last Itinerary
The Foreign Trip
Spell Spot
Total Trip
City Circuit
Long Tour Of Duty Group
Gracile Travel
StopTour
Triumphal Traveling
Provincial Turn Collective
Foreign
Invasion Vacation
Missionary Term Of Enlistment Place
Duty Tour Co
Spur Tour
The Quick Enlistment
The Subsequent
Annual Trip Spot
Total Travelers
Go Co
The Foreign
Western
VirtualTour
HardTravel
East
The Lengthy
Triumphant
Bear Tour
Triumphal Turn
The Northern Tour Of Duty
Pleasant
The Remarkable
Stop Hitch
Rapid Tour Of Duty
Flare Tour
The National
The Famous Trip
Total Tourist
Prolonged Resort
Famous
Leisurely Duty Tour Pro
The Triumphant Tour Of Duty
The Daily Locomotion
Romantic
River basin Vacation
Global
Rattle Travel
City Go Collective
Minute Circuit Collective
Triumphal Hitch
Virtual Trip Spot
Commercial Locomote Pro
UnlimitedTravel
CompleteTour
Hitch Co
Mile Enlistment Trading Co
Extended Enlistment
World
Trip Collective
Leisurely Turn Co
Enlistment Place
Missionary Itinerary
The Much
Go Trading Co
Deer Tour
Royal Circuit Co
World Tour Of Duty
GrandTour
Hitch Trading Co
Duty Tour Trading Co
The Professional Tour Of Duty
Country Itinerary Spot
Virtual Tour Of Duty Group
Novel Travel
Time Trips
The National Duty Tour
Annual Go Trading Co
Triumphant Trips
Demur Tour
Air Tour
The Speed
Continental Go Co
Speed
Month Go Group
Travelers Co
Provincial
The Usual
The Light
Incur Tour
Duty Tour Group
MonthTour
Continental Trip Collective
Guided Term Of Enlistment Co
The Brief Duty Tour
Third Tourist
The Class Journey
Go Spot
Interesting Trip Spot
Travelers Pro
Hitch Pro
SecondTour
Walking Term Of Enlistment Trading Co
Month
Leisurely
Prolonged Enlistment
Gear Tour
The Memorable Leisure
World Circuit Spot
Care Tour
Famous Term Of Enlistment Co
Hour Hitch Co
Virtual Trip Collective
PromotionalTour
Day
Austere Tour
Pro Circuit
Transatlantic Trip
Triumphant Travel
Confer Tour
Usual Go Pro
Leisurely Enlistment Trading Co
National Circuit Collective

Best tour company name ideas

Seeing Hitch
Triumphant Tour Of Duty
The Northern
The Minute Tour Of Duty
Recess Co
Minute Go Pro
Italian Spell Pro
The Guided
LastTour
The Last Hitch
Spar Tour
Spell Spot
RoyalTour
The Short Tour Of Duty
MissionaryTour
South Circuit
Complete Go Spot
Virtual Spell Trading Co
Grand Spell
Usual Turn Spot
EducationalTour
The Real Resort
South
The Next
NeededVacation
WesternTour
Spell Collective
Walking Tour Of Duty
Guided Turn
Walking Circuit Collective
YearTour
Nationwide Trip Place
Nice
Brief Term Of Enlistment Pro
Compare Tour
Patience Vacation
Subsequent
Last Holiday Group
National Term Of Enlistment Co
ExtensiveTour
Southern Trip Spot
Brief
Second Duty Tour Place
The Mile Circuit
The Walking Duty Tour
The Modern
Guided Itinerary Place
Prolonged Term Of Enlistment Spot
Last Turn Spot
The City
Go Place
CircularTour
Score Tour
The Finding Term Of Enlistment
The Western
Promotional Circuit
Hour Spell Spot
Leisurely Go Co
Extended Itinerary Group
Per Tour
City Tour Of Duty Spot
The Long Go
Door Tour
Official Hitch Spot
The Nice
Northern Circuit Group
Third Itinerary Collective
Rapid Hitch
Bar Tour
The Remarkable Duty Tour
The Southern Hitch
The Virtual Duty Tour
Short Term Of Enlistment
Summer Collective
Complete
Fare Tour
The Easier
Usual Itinerary
Third Trips
Extensive
Entire Duty Tour Collective
The Long
SeeingTour
The Brief
Total Trip Place
Recent Trip Pro
Mile Spell Spot
The Northern Term Of Enlistment
The Extensive Circuit
The South Term Of Enlistment
SuccessfulTour
Require Tour
Pleasant Spell Group
South Tour Of Duty
Triumphal Tourism
Subsequent Go Collective
Recent Duty Tour Collective
SouthernTour
Forward Go Collective
Educational Turn Spot
FabulousVacation
Trip Pro
The Seeing Term Of Enlistment
Professional Circuit Place
Third
ItalianTour
Subsequent Term Of Enlistment Pro
RapidTour
Famous Tour Of Duty Trading Co
Last Leave Co
The Week Itinerary
City Hitch Trading Co
Continental Term Of Enlistment Group
Month Spell
Second Trip Trading Co
Pro Term Of Enlistment Group
The Actual
Holidays Place
Recreational Journeys Collective
Premier Tour
The Domestic
Circuit Spot
Royal Circuit Trading Co
Panel Travel
Stir Tour
Share Tour
Dare Tour
Turn Group
Subsequent Go Place
PaidVacation
Second Enlistment Collective
Nationwide
The Nationwide
Triumphal Term Of Enlistment Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Tour Company:

Simple is always better

This means a few different things. Your tour company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your tour company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Tour Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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