350 Best Toilet Paper Brand Name Ideas [2024]

Pat Walls

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Updated: January 19th, 2023

Who would have imagined the toilet paper industry would be so interesting? You probably didn't know that the toilet paper industry is a multi-billion dollar a year industry, or that “the first commercially-available toilet paper was produced in 1857.

In 2019, the international toilet paper industry was valued at $26.14B and is estimated to reach $38.34 billion by 2027.

So, starting your own toilet paper business can be a fruitful idea. But, before you start you will need to come up with a catchy and fitting name for your company.

The name of your business will forever play a role in:

Your customer's first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 350+ toilet paper brand ideas, provide you with a step-by-step guide on how to name your business, and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your toilet paper brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Toilet Paper Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of toilet paper brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Best toilet paper brand name ideas

KleenPee check availability
Livesqueeze check availability
PoopTube check availability
Wipe-u check availability
GentleTouch check availability
TeePee check availability
Doody check availability
Toilet Paper Guy check availability
PoopPaper check availability
TinkleKleen check availability
RubberPaper check availability
HipsterTissues check availability
Fresh Paper check availability
Squatty Potty check availability
Paperly check availability
Neo Toilet Paper check availability
Fancy Toilet Paper check availability
Gotta Flush check availability
Deluxe Toilet check availability
BetterRoll check availability
MushyRoll check availability
Sometime Savers check availability
Toilet Sense check availability
Lucky Bathroom Paper check availability
PaperFlush check availability
Happy Toilet Paper check availability
PooPoo check availability
T.P. Company check availability
TpLabs check availability
SmartPee check availability
Stay Fresh Paper check availability
Loyalty Toilet check availability
Pimp My Towel check availability
RollToilet check availability
PaperFlush check availability
ToshPaper check availability
CottonFlush check availability
Pipe Paper check availability
TissueTail check availability
FullSpin check availability
ToiletSkip check availability
ToiletTime check availability
Roll My Toilet check availability
PaperTime check availability
TechToilet check availability
Paperless Pee check availability
Toiletco check availability
WeeWee check availability
LooPee check availability
Pottypaper check availability
TheFlushable check availability
Metrowipes check availability
Fling Flush check availability
PootyRoll check availability
FreshCharmin check availability
FruitiToilet check availability
BathroomQuest check availability
Rollence check availability
NoMoreLimey check availability
Sooper Toilet Paper check availability
Flushable check availability
Kinder Paper check availability
Toilet Strip check availability
Just Toilet Paper check availability
EcoSquare check availability
Toiletwip check availability
Papertoss check availability
Super Wipe check availability
FingerTowel check availability
Luxury Tissue check availability
PrintLess Ply check availability
GoingPlaces check availability
PampaPaper check availability
Foldia check availability

Funny toilet paper brand name ideas

Toilet Craze check availability
Toilet Paper 4 Real check availability
Best Poo check availability
Poo Paper check availability
Clean Junkie check availability
Happy Place check availability
Tissue Genie check availability
Toilet Paper 4 Everyone check availability
Tissue is Life check availability
Without Issue check availability
Eco Tissue check availability
Just Tissue check availability
Smell No Poo check availability
Pee and Poos check availability
Poo Specialists check availability
Wipe it Out check availability
Smell-Free check availability
Feeling Fresh check availability
Better Defecating check availability
Shy No More check availability
Nice and Clean check availability
Power Wipes check availability
Stun The Bowl check availability
Pee Everywhere check availability
No To Smell check availability
Fine Hygiene check availability
Nature's Will check availability
Clear Butt check availability
Poo & Go check availability
No Dirt check availability
Dirty Ass No More check availability
No Foul Smell check availability
Wash and Wipe check availability
Wash No Rash check availability
No Mess check availability
Tissues4u check availability
Trip2TheToilet check availability
ToiletCraze check availability
ToiletGo check availability
Right Tissue check availability
ToiletGamer check availability
Good Wiper check availability
Worry No More check availability
PortaTissue check availability
Wipe N' Win check availability
PureFresh check availability
Irresistibly Good check availability
ChillNPee check availability
WipeDown check availability
LovingToilet check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Toilet Paper Brand:

Simple is always better

This means a few different things. Your toilet paper brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your toilet paper brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Conclusion

The majority of the population all throughout the world is using toilet paper which is why starting a business out of it is definitely a good idea.

However, in order to start, you'll surely need a catchy toilet paper business name. This will help you out in introducing your business to the public. With the names that we have suggested, you are one step closer to your goal of opening your toilet paper business.

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