1,000+ Creative Swimwear Line Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect swimwear line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your swimwear line stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best swimwear line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your swimwear line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Swimwear Line Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of swimwear line name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy swimwear line name ideas

Umbia
Sweet Water Apparel
Swim In Style
Mermaid Racer
Perfecta
Summer Swan
Little Bikini Studio
Swimwear Supreme
Swim To Shore
Wave Designs
Splashkrest
Dux
Summer
Dark Blue Mermaid
Swimwear Ready
BerryBee
Top Athlete Swimwear
Beach Boo
Focus
Navywear
Land To Shore
Island Delight
Performa Swimwear
Just Add Water
Swimmer’s Perk Centre
Swim Jazz
Find yourway
Womanfit
Fuller
Well Suited
The Smiley Apparel
MaxAlex Instructor
Water And Waves
Slimfit Swimwear
Ress
BeeKini
ComfoSwim
Swim Long Apparel
WavyDay
Lace & Laurel
Mermaid’s Choice
Dip Apparel
BlueWonder
Misses
Sunny Days
Beach Barb Apparel
Aquaspeed
AquaWeaves
L.A. Swimmers
Toungers
Curves+ Beauty Line
Zork Swimmers
Swim Wins
Osea
Simply Swim
Queen of Oceans
Swimsport
Guyswim
AlphaGrip
Truplex Instructor
Lege
Swimfan Apparel
Menfit
Luralie
Favell
Autry
Mermaid Swimmer Centre
Watercodes
ZooZuu
Solid Splash
Happifaces Apparel
Wavy
Itisme Sun Wear
Swimmy
Water Vines
The Color Girls
The Fine Waters Apparel
Preston’s Cove
Bathbabes
Increda
Swimming Kingdom
Hot Curves
Bayonar
Undressed Perfection
Kickin’ Swimwear
Cutler
Flying Blue
BlueTrance
Swimming Ride
Swimlife
Fierce Fish
Deep End Swimming
Waterrags
BlueRanger Instructor
Laps And Waves
For The Water
Float
Certified Swimwear
Banging Beachwear
Wetwater
Sunpeace Apparel
Green Sea Water Kingdom
Fast Laps
Beach Finery And Things
Golden Goddess Swimming
Black Water

Creative swimwear line name ideas

Sunbright Apparel
Swimmer’s Point
Beachy Apparel
Bad Habits
Suited Up
Adexxa Instructor
Dwers
Bikini breeze
Swim Bro
Lovejams
Freestyle Suits
Winning Swimwear
Versadrifts
Race-Ready Swimwear
Beach Fashionista
BlueCloud Instructor
Brightwater
Himalaya Instructor
Darwin
Beachnick Baby
Shore Thing Swimming
Blob
Body Beauty
Noyo Alley Swim Co.
Mermaid Centre
Aquaboy
AquaFoss
Bikini Goddess
Lady Mermaid Swimming Class
The Sea Swimmers
Aquapeace
Mermaid’s Sea
Confidence Swim
Swimcool Apparel
Swimscene
The Blue Water
HexaWheel Instructor
Aquafit
Heat Swimwear
Breeze Lift
Kipling Wastonville
The Fun Sea
Water Rider
Rockers
SquareMate Swim Co.
Simply Swimwear
AquaKnight
Long Peak
Swimwear Supply
Dive Into Swim
Claret Mosaic
The Suit Sisters
The Blue Sea
Sea Kingdom
Sandy Mess
The Swimming Harbour
Wo-Man
WheelDive
Fast Fuel
Aqua Athletics
Sandy Springs Apparel
Green Mermaid Kingdom
Summer Trunk
Mint berry
Pearl
Waterlove
SunKizzed
Fierce Competitors
WaterWolf
Coloreffects Apparel
Siz0
Suited Solutions
Littering
Great East
MoveZest
Boojoo
Water Opera
Watersign Apparel
Swimming Palace
Beach Diva
Bubblekings
Dive In!
H.V
Swimming Mermaids
Sunny Girls
The Sea Palace
Buckle Swimmer
The Girls Gear
Second Skin
Sweet n Sexy
Swimpro
Ginga Sails
Just D Craze
SunPattern
Owley
Ripplebelly
NorthRanger
Water Kingdom Class
Hestinna Instructor
Blue Mermaid Centre
Waterwear
Swimwear Supplier
Kingdom of Oceans
The Water Ensembles
Daring Divers
A Shore Thing

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Marketing ideas for a swimwear line

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips

Funny Swimwear Line Names

Polka Suit Trading Co
Striped Skimpy Collective
The Latest Swimsuit
The Other
Atoll Place
Skimpy Bathing
Green Vest Spot
Golden
The Brief Bikinis
Bathing Spot
Bitty
The Damp
Dreamy Bikini
Shirt Trading Co
ScantySwimsuits
Lavender Speedo
Medici Bikini
Fashioned
Jersey Place
The Hot
Undergarment Collective
The Piece
Other Bikini Co
Scanty Stilettos
Teepee Bikini
Briefest Bandeau
Scanty Sleepwear
Topless Swimwear Group
The Invisible
Bikini Pro
Suit Co
The Orange Jersey
The Stunning
Fashionable Apparel
Bathing Pro
Daring Atoll Place
Fashionable Undergarment
Extra
Apparel Group
Vest Co
Fifi Bikini
PaleBikini
Needy Bikini
Lame Skimpy Collective
DaringSwimwear
New Bikini
Style Spaghetti Strap
Wet Beachwear Collective
The Yellow
Skimpy
Monokini Pro
The Brazilian
Swimwear Trading Co
The Brief Jersey
The Extra
Bitsy Bod
Swimsuit Pro
Pink Atoll Group
ModestSwimsuits
Atoll Spot
The Flimsy Atoll
New Beachwear Co
Identical Bikinis
Bathing suit Swimsuits
Skimpy Skirts
ProvocativeBikini
Other Beachwear Group
Scanty Swimwear
IdenticalSwimsuits
The Immodest
Fashionable Bodysuits Group
NewSwimwear
The Scanty Skimpy
Underwear Group
Suit Pro
Microscopic Swimsuit
The Wet
Speedo Pro
The Modest
The Fitting Swimwear
The Lacy Skimpy
Floral
Scanty
Bikinis Spot
The Provocative Monokini
Scanty Monokini Pro
Jersey Co
Skimpy Shapewear
The Small Swimwear
Only Skimpy Group
Skimpy Tankini Collective
New Bikini Group
OtherSwimwear
The Scanty Atoll
Blue Thongs
Skimpiest
Scant
Fashionable Bathing Suit Spot
The Identical Swimwear
Sportswear Group
LacyBikini
The Fashioned Bodysuits
Scanty Skincare
Golden Jersey Place
Smallest
Daring

Cool swimwear line name ideas

Pool People
Dive And Dash
H2Oo
AquaFusion Instructor
Aqualite
WhiteBrook
Softwool
Water Magic
Mulwaves
Swim Threads
Liza
Dancing Wave
Coverdown Apparel
Zero
Winning
International Swimming Institution
Swimwear Shed
Berry Burst
Runner
Water Wardrobes
Blue Mermaid Kingdom
Beach Babes
SunDayz
Laps To Waves
Author
Water Bodies
Goahead
Water Army
Summer 4 Ever
GoodMove
Aquaflow
Girlswim
Compete With Courage
Swim Supreme
CrossPick Instructor
Swim Coverings
Swimmer’s Choice
Activa Pace
magma Instructor
Sandsea forever
FirstFront
Glem
Sandy Booties Apparel
Commando
Sunora
Ens
Colorwaves
Bubble Wear
Maisy Blue
Watercolor
Beach Dive
SunSymfony
HappyCrew
Red houston
Bulg
Water Centre
Lushwaters Apparel
The Sideline Effect
Swimwear Affair
New England
Super Swimmers
Wavey Kitty
Slide And Glide
The Perfect Hourglass Swimsuits
Suit And Swim
SazzySol
Bighes
FreckleFrock
Misser
Blue Racers
Fish Maiden
Klorin8
Waterworks
Pool Business
Comfort Swim
Swimming Institute for Women
Swim Peace
Beach Finery
Golden Swimwear
Find Swim Way
Kick In Swimwear
Skimpy Suspender Belt
Skimpiest Two Piece Trading Co
Damp
Latest Monokini Place
The Scant Two Piece
The Sized
IdenticalSwimsuits
Only Thongs Place
White Bathing Costume Pro
Fitting Skimpy Group
The Scanty Underwear
FashionableSwimsuits
Brown Blouse
Fluorescent
PaleBikini
The Smallest
Swimming Costume Spot
Beachwear Group
Bikinis Bikini
StunningBikini
The Brief Skimpy
Latest Sportswear Trading Co
Jersey Trading Co
Swimming Costume Trading Co
The New Swimsuit

Unique swimwear line name ideas

Discreetly Bikini
Sportswear Collective
New Bikinis
Needy Bikini
Latest Swimsuit Spot
The Bitty
The Fashionable
Sportswear Spot
ProvocativeBikini
BrightSwimsuits
Scanty Monokini Pro
DampSwimsuits
Yellow Trunks Spot
Fashionable Swimsuit
Sparkly Swimsuit
Extra Beachwear Group
Wetsuit Swimsuits
Brown Bathing Suit
Golden Jersey Place
Bitty Burqini
ToplessBikini
Monokini Pro
The Fitting Burqini
Beachwear Pro
The Modest
Trunks Place
Beachwear Co
The Modest Thongs
Dark
Swimwear Trading Co
Turquoise
Red Trunks Pro
Fifi Bikini
The Immodest
CrochetedBikini
Skimpy Swimming Trunks
Crocheted Skimpy Pro
Swimsuit Trading Co
FavoriteBikini
Fashionable Bathing
Minimal Swimsuit Co
New Bikini Group
Other
Scanty Swimsuits
The Scanty
The Tight Jersey
Trunks Collective
The Scanty Tankini
Skimpy Burqini Group
The Scanty Skimpy
Skimpy Swimsuit
Other Tankini
Ideally Bikini
The New Sportswear
The Hot
The Cut
Beachwear Collective
Striped Skimpy Collective
Hi mimi Bikini
Skimpy Swimming Costume
Bathing Suit Trading Co
The Green Bodysuits
Brief Bod
The Daring Undergarment
Scanty Spaghetti Strap
Identical Burqini Trading Co
The Yellow Swimwear
Yellow Trunks Collective
Tiny Bikini
Latest Bikini Spot
LameBikini
Skin Atoll Trading Co
Sportswear Group
Vest Co
Skimpy Skimpiest
Striped Sandals
Only Skimpy Group
The Other
Blue Bikinis Group
Thongs Place
Scanty Swimwear Trading Co
Fashioned Thongs
LatestSwimwear
Swimsuit Place
Tankini Pro
MetallicBikini
Daring Monokini Spot
NewSwimsuits
Bikini Spot
Floral
Modest Speedo Trading Co
Trunks Spot
Scanty Bathing Costume
Underwear Place
Style Swimming Costume
Bathing Group
Old Trunks Collective
SkimpySwimsuits
Favorite
Small
Bikini Collective
Skimpy Collective
Provocative Vest Co
Fashionable
Piece Burqini Pro
Suit Group

Cute swimwear line name ideas

Topless Bodysuits Collective
Sparkly Two Piece Trading Co
Jersey Co
Lamborghinis Bikini
Fashionable Tankini
Bitty Blouse
Scanty
Skimpy Burqini
Smallest
Kiwi Bikini
The Favorite Swimsuit
The Neon
Daring Underwear
The Daring
Scanty
DaringSwimwear
Skimpiest
Skimpy Monokini Group
Swim suit Swimsuits
Dreamy Bikini
Floral Jersey Co
Skimpy Tankini Collective
Old Swimwear Spot
Fitting Two Piece Group
Thongs Pro
Small Jersey Collective
Bitsy Jersey Spot
The Invisible
Latest Underwear Co
ScantySwimwear
The Tiny
Burqini Collective
Uneasy Bikini
The Brief Bikinis
Briefest Bandeau
GreenBikini
Scant
New Bikini Place
Bright Beachwear
The Orange Jersey
Polka Suit Trading Co
Speedo Pro
The Identical
Topless
Fashioned
The Scanty Atoll
Topless Bathing Suit Co
The Skimpy Monokini
Briefest
Skimpy Skimpy Collective
Green
The Identical Burqini
Streamy Bikini
The Shiny
Shirt Trading Co
Swimwear Collective
BlueSwimsuits
The Brief
Other Apparel Pro
The Style
The Bright
ModestSwimsuits
The Fitting
Skin Suit Place
Skimpy
Fashioned Bodysuits Pro
Miniscule
The Fashionable Trunks
Identical
Atoll Place
Fashionable Bikini Co
The Fashioned Bodysuits
Trunks Pro
New Beachwear Co
Scanty Stilettos
Style Shapewear
Weeny
Tight Trunks
Bitty
Skimpy Spot
The Small
Identical Bikinis
White Swimwear
Modest Bikinis
The Tiny Burqini
Bikini Pro
Latest Underwear Collective
The Other Monokini
The Piece
The Fashioned Bathing Costume
Skimpy Trading Co
Martinis Bikini
Monokini Co
Wet Beachwear Collective
The Fashioned
The Daring Monokini
Daring Underwear Pro
Bikini Group
Blue Skimpy
StyleBikini
Skimpy Place
NewSwimwear
Skimpy Bathing
The Identical Swimwear
ToplessSwimsuits
SmallBikini

Clever swimwear line name ideas

Striped Suit Group
Cute
Skin Monokini
The Blue
Lacy Two Piece Group
Atoll Spot
The Metallic
The Brazilian
The New Undergarment
Identical Swimwear
Bathing Costume Place
Brief Bandeau
The Fashioned Trunks
Style Jersey Place
Swimming Costume Collective
Seedy Bikini
Bodysuits Pro
Scanty Skimpiest
Scanty Sportswear
The Only
The Yellow
The Dotted
Daring Bathing Place
Crocheted
The Lacy Skimpy
Extra Trunks
Tankini Collective
Only
PieceSwimsuits
The Flimsy Atoll
Tiniest
Blue Swimming Costume Collective
Skimpy Stilettos
Pink Atoll Group
Burqini Group
Other Bikini Spot
OldSwimsuits
Wet Trunks Group
Mini Monokini Co
Minuscule Monokini Pro
Latest Undergarment
Daring Tankini
Thongs Co
Two Piece Place
Daring Bathing Spot
Only Swimming Costume Co
Teepee Bikini
The Brief Bathing Costume
TightSwimsuits
Treaty Bikini
Microscopic Swimsuit
Shirt Co
The White Shirt
Other Beachwear Group
Swimsuit Pro
The New
The Old Thongs
Monokini Place
Habibi Bikini
Skimpy Suntanning
The Lavender
Scanty Undergarment Place
Fashionable Thongs Collective
Medici Bikini
The Bright Bodysuits
The Scant
Daring Underwear Co
Weeny Jersey Collective
BrightBikini
Fashionable Monokini
Speedo Group
The Bitsy
The Extra
Brazilian Blonde
New Underwear
Bitty Suit Collective
Skimpy Sundress
Fashioned Skimpy
Scanty Undergarment
Blue Thongs
DottedBikini
Brazilian Bod
Scanty Streetwear
Abbreviated Thongs Co
Minuscule
Underwear Group
Skimpy Sunglass
Neon Shirt
Scanty Underwear Place
GreenSwimsuits
The Wet
Brown Beachwear
Piece
Fashionable Swimwear Co
Tahiti Bikini
Speedy Bikini
Undergarment Pro
The Skimpy
Style
Scanty Skincare
The Small Swimwear
The Microscopic
Apparel Spot
Fitting
Topless Bodysuits
Bikinis Spot

Best swimwear line name ideas

RedSwimsuits
Fashionable Bathing Suit Spot
Skimpy Undergarment Trading Co
Style Skirts
Daring
Extra
Striped Swimming Trunks
Bathing Suit Co
The White Swimming Costume
Abbreviated
Skimpy Shapewear
The Fitting Swimwear
Bathing Costume Spot
Jersey Place
Topless Skimpy
Suit Co
Undergarment Collective
OtherSwimwear
Hot
StripedSwimsuits
Purple
New Bikini
FittingSwimsuits
Scanty Sandals
Scanty Monokini Spot
Bathing Spot
The Other Bikini
Modest Atoll Pro
Golden Shirt
Fluorescent Monokini
FloweredBikini
Only Bikinis Co
The Dark
YellowSwimsuits
Flimsy
The Leopardskin Jersey
Skimpy Group
Style Suntanning
Fishnet Two Piece Trading Co
The Fashionable Beachwear
InvisibleBikini
Scanty Undergarment Group
Blue
Fashionable Beachwear Collective
MiniBikini
New
Suit Pro
Extra Burqini Place
Swimwear Pro
Invisible Speedo Co
Suit Place
Fashionable Undergarment
Bright Thongs Pro
SkimpiestBikini
The Brown
Bitsy Suit
Scanty Suspender Belt
Lavender Speedo
Skimpy Swimsuits
Topless Swimwear Group
Atoll Trading Co
Bitsy Monokini Collective
The Brief Jersey
OnlySwimsuits
Other Bathing
Yellow Swimming Costume Collective
Scanty Skimpy
Bathing Trading Co
New Bodysuits Group
Tankini Spot
Bright Bod
The Tight
The Pink Skimpy
Speedo Co
Monokini Trading Co
Striped Shapewear
Other Bikini Co
Orange Jersey
Bright Burqini
Scanty Sleepwear
Immodest Swimwear Pro
Latest Apparel
Skimpy Spaghetti Strap
Lavender Skimpy Group
The Style Thongs
The Briefest
Swimsuit Swimsuits
Style Spaghetti Strap
New Bathing Place
Creepy Bikini
The Scanty Jersey
Scanty Sundress
Bathing Suit Pro
Skimpy Sportswear
The Striped Bodysuits
Brief Beachwear
Bright Bodysuit
The Little
The Revealing
RedBikini
Golden
Latest Bathing Spot
Fashionable Bodysuits Group
Striped Bathing Costume Pro
Skimpy Undergarment Group
The Pink

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Swimwear Line:

Simple is always better

This means a few different things. Your swimwear line name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your swimwear line:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Swimwear Line: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile