1,000+ Creative Swimwear Line Business Names

Updated: January 19th, 2023

So, you've come up with the perfect swimwear line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your swimwear line stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best swimwear line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your swimwear line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Swimwear Line Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of swimwear line name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy swimwear line name ideas

  • Umbia
  • Sweet Water Apparel
  • Swim In Style
  • Mermaid Racer
  • Perfecta
  • Summer Swan
  • Little Bikini Studio
  • Swimwear Supreme
  • Swim To Shore
  • Wave Designs
  • Splashkrest
  • Dux
  • Summer
  • Dark Blue Mermaid
  • Swimwear Ready
  • BerryBee
  • Top Athlete Swimwear
  • Beach Boo
  • Focus
  • Navywear
  • Land To Shore
  • Island Delight
  • Performa Swimwear
  • Just Add Water
  • Swimmer’s Perk Centre
  • Swim Jazz
  • Find yourway
  • Womanfit
  • Fuller
  • Well Suited
  • The Smiley Apparel
  • MaxAlex Instructor
  • Water And Waves
  • Slimfit Swimwear
  • Ress
  • BeeKini
  • ComfoSwim
  • Swim Long Apparel
  • WavyDay
  • Lace & Laurel
  • Mermaid’s Choice
  • Dip Apparel
  • BlueWonder
  • Misses
  • Sunny Days
  • Beach Barb Apparel
  • Aquaspeed
  • AquaWeaves
  • L.A. Swimmers
  • Toungers
  • Curves+ Beauty Line
  • Zork Swimmers
  • Swim Wins
  • Osea
  • Simply Swim
  • Queen of Oceans
  • Swimsport
  • Guyswim
  • AlphaGrip
  • Truplex Instructor
  • Lege
  • Swimfan Apparel
  • Menfit
  • Luralie
  • Favell
  • Autry
  • Mermaid Swimmer Centre
  • Watercodes
  • ZooZuu
  • Solid Splash
  • Happifaces Apparel
  • Wavy
  • Itisme Sun Wear
  • Swimmy
  • Water Vines
  • The Color Girls
  • The Fine Waters Apparel
  • Preston’s Cove
  • Bathbabes
  • Increda
  • Swimming Kingdom
  • Hot Curves
  • Bayonar
  • Undressed Perfection
  • Kickin’ Swimwear
  • Cutler
  • Flying Blue
  • BlueTrance
  • Swimming Ride
  • Swimlife
  • Fierce Fish
  • Deep End Swimming
  • Waterrags
  • BlueRanger Instructor
  • Laps And Waves
  • For The Water
  • Float
  • Certified Swimwear
  • Banging Beachwear
  • Wetwater
  • Sunpeace Apparel
  • Green Sea Water Kingdom
  • Fast Laps
  • Beach Finery And Things
  • Golden Goddess Swimming
  • Black Water

Creative swimwear line name ideas

  • Sunbright Apparel
  • Swimmer’s Point
  • Beachy Apparel
  • Bad Habits
  • Suited Up
  • Adexxa Instructor
  • Dwers
  • Bikini breeze
  • Swim Bro
  • Lovejams
  • Freestyle Suits
  • Winning Swimwear
  • Versadrifts
  • Race-Ready Swimwear
  • Beach Fashionista
  • BlueCloud Instructor
  • Brightwater
  • Himalaya Instructor
  • Darwin
  • Beachnick Baby
  • Shore Thing Swimming
  • Blob
  • Body Beauty
  • Noyo Alley Swim Co.
  • Mermaid Centre
  • Aquaboy
  • AquaFoss
  • Bikini Goddess
  • Lady Mermaid Swimming Class
  • The Sea Swimmers
  • Aquapeace
  • Mermaid’s Sea
  • Confidence Swim
  • Swimcool Apparel
  • Swimscene
  • The Blue Water
  • HexaWheel Instructor
  • Aquafit
  • Heat Swimwear
  • Breeze Lift
  • Kipling Wastonville
  • The Fun Sea
  • Water Rider
  • Rockers
  • SquareMate Swim Co.
  • Simply Swimwear
  • AquaKnight
  • Long Peak
  • Swimwear Supply
  • Dive Into Swim
  • Claret Mosaic
  • The Suit Sisters
  • The Blue Sea
  • Sea Kingdom
  • Sandy Mess
  • The Swimming Harbour
  • Wo-Man
  • WheelDive
  • Fast Fuel
  • Aqua Athletics
  • Sandy Springs Apparel
  • Green Mermaid Kingdom
  • Summer Trunk
  • Mint berry
  • Pearl
  • Waterlove
  • SunKizzed
  • Fierce Competitors
  • WaterWolf
  • Coloreffects Apparel
  • Siz0
  • Suited Solutions
  • Littering
  • Great East
  • MoveZest
  • Boojoo
  • Water Opera
  • Watersign Apparel
  • Swimming Palace
  • Beach Diva
  • Bubblekings
  • Dive In!
  • H.V
  • Swimming Mermaids
  • Sunny Girls
  • The Sea Palace
  • Buckle Swimmer
  • The Girls Gear
  • Second Skin
  • Sweet n Sexy
  • Swimpro
  • Ginga Sails
  • Just D Craze
  • SunPattern
  • Owley
  • Ripplebelly
  • NorthRanger
  • Water Kingdom Class
  • Hestinna Instructor
  • Blue Mermaid Centre
  • Waterwear
  • Swimwear Supplier
  • Kingdom of Oceans
  • The Water Ensembles
  • Daring Divers
  • A Shore Thing

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Marketing ideas for a swimwear line

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips

Funny Swimwear Line Names

  • Fashioned Bodysuits Pro
  • The Abbreviated
  • Briefest
  • Fashionable Swimming Costume Group
  • PurpleBikini
  • Sportswear Spot
  • The New Underwear
  • StyleBikini
  • Blue
  • The New Swimsuit
  • Abbreviated
  • Bathing Spot
  • Topless Bodysuits
  • The Modest Thongs
  • Only
  • Fluorescent
  • Brief Bikinis Group
  • Striped Swimming Trunks
  • FloweredBikini
  • The Hot
  • Lamborghinis Bikini
  • Skimpy Skimpy Collective
  • Swimsuit Pro
  • Other
  • Scant
  • The Identical
  • Scanty Suspender Belt
  • Cute
  • The New Undergarment
  • Bright Burqini
  • Latest Apparel
  • Striped
  • MetallicBikini
  • Microscopic Swimsuit
  • The Only
  • Speedo Pro
  • The Green
  • Skimpy Sportswear
  • DarkBikini
  • Topless Swimwear Group
  • Tight Bathing Suit Collective
  • The Brief Bikinis
  • The Bright
  • Skimpy Suspender Belt
  • FashionableSwimsuits
  • Extra
  • Scanty Skimpiest
  • Bikinis Collective
  • Daring Undergarment Co
  • Latest Underwear Collective
  • Style Trunks Pro
  • Daring Apparel Co
  • The Skimpy
  • Brown Blouse
  • Burqini Group
  • Skimpy Skimpiest
  • Skimpiest Two Piece Trading Co
  • The Other Bikini
  • New Bikini Group
  • Scanty Sandals
  • Lame Skimpy Collective
  • Treaty Bikini
  • Shirt Trading Co
  • Bright Bod
  • FashionedSwimsuits
  • Scanty Underwear Place
  • Bodysuits Pro
  • Polka Suit Trading Co
  • Style Skirts
  • The Fashionable Beachwear
  • Scanty Swimsuits
  • The Blue
  • Identical Burqini Trading Co
  • Skimpy Sandals
  • The Shiny
  • Wetsuit Swimsuits
  • Thongs Co
  • Swimming Costume Spot
  • The Favorite Swimsuit
  • Bikini Group
  • OtherSwimwear
  • Hot
  • Daring Monokini Spot
  • Swimming Costume Trading Co
  • Bitty Burqini
  • Weeny Jersey Collective
  • Golden Shirt
  • Skimpy Spaghetti Strap
  • Skimpy Tankini Collective
  • Bathing Trading Co
  • Green
  • Striped Suntanning
  • Floral
  • The Scanty Underwear
  • Neon Shirt
  • The Fashioned
  • Seedy Bikini
  • Other Tankini
  • Modest Atoll Pro
  • Streamy Bikini
  • Daring Underwear
  • The Other Monokini
  • Bikini Pro
  • The New Sportswear
  • RedBikini
  • DaringBikini

Cool swimwear line name ideas

  • Pool People
  • Dive And Dash
  • H2Oo
  • AquaFusion Instructor
  • Aqualite
  • WhiteBrook
  • Softwool
  • Water Magic
  • Mulwaves
  • Swim Threads
  • Liza
  • Dancing Wave
  • Coverdown Apparel
  • Zero
  • Winning
  • International Swimming Institution
  • Swimwear Shed
  • Berry Burst
  • Runner
  • Water Wardrobes
  • Blue Mermaid Kingdom
  • Beach Babes
  • SunDayz
  • Laps To Waves
  • Author
  • Water Bodies
  • Goahead
  • Water Army
  • Summer 4 Ever
  • GoodMove
  • Aquaflow
  • Girlswim
  • Compete With Courage
  • Swim Supreme
  • CrossPick Instructor
  • Swim Coverings
  • Swimmer’s Choice
  • Activa Pace
  • magma Instructor
  • Sandsea forever
  • FirstFront
  • Glem
  • Sandy Booties Apparel
  • Commando
  • Sunora
  • Ens
  • Colorwaves
  • Bubble Wear
  • Maisy Blue
  • Watercolor
  • Beach Dive
  • SunSymfony
  • HappyCrew
  • Red houston
  • Bulg
  • Water Centre
  • Lushwaters Apparel
  • The Sideline Effect
  • Swimwear Affair
  • New England
  • Super Swimmers
  • Wavey Kitty
  • Slide And Glide
  • The Perfect Hourglass Swimsuits
  • Suit And Swim
  • SazzySol
  • Bighes
  • FreckleFrock
  • Misser
  • Blue Racers
  • Fish Maiden
  • Klorin8
  • Waterworks
  • Pool Business
  • Comfort Swim
  • Swimming Institute for Women
  • Swim Peace
  • Beach Finery
  • Golden Swimwear
  • Find Swim Way
  • Kick In Swimwear
  • SkimpiestBikini
  • The Fashionable Trunks
  • The Smallest
  • Skimpy Streetwear
  • Suit Pro
  • Red Trunks Pro
  • Bright
  • Scanty Swimsuits
  • Treaty Bikini
  • Brief Bod
  • The Scanty Underwear
  • Fashioned Thongs
  • DottedBikini
  • The Invisible
  • Bright Bodysuit
  • Undergarment Collective
  • Pink Atoll Group
  • The Green Bodysuits
  • Seamy Bikini
  • The Daring
  • New
  • Yellow Bathing Costume Place
  • New Underwear
  • NewBikini
  • Bathing Trading Co

Unique swimwear line name ideas

  • Purple
  • GreenBikini
  • RedSwimsuits
  • Style Trunks Pro
  • Miniscule
  • Fashionable Bodysuits Group
  • Invisible Atoll Trading Co
  • BrightBikini
  • Beachwear Collective
  • The New
  • Fashionable Tankini Place
  • The Small
  • Atoll Place
  • The Revealing
  • Fashionable Bikini Co
  • Brief Bikinis Group
  • Bathing Costume Spot
  • Microscopic Swimsuit
  • The Wet
  • Swimming Costume Collective
  • Favorite
  • Fashionable Swimwear Co
  • The Immodest
  • Blue Bikinis Group
  • The New Underwear
  • Brown Bathing Suit
  • Skimpy Swimsuit
  • Bikini Collective
  • Only Bikinis Co
  • Dark Jersey Trading Co
  • Beachwear Pro
  • Scanty Swimwear
  • Meanly Bikini
  • Identical
  • Monokini Co
  • Sportswear Spot
  • The Brief Jersey
  • Orange Jersey
  • BlueSwimsuits
  • Bodysuits Pro
  • The Scanty
  • The Other
  • Underwear Group
  • The Scanty Tankini
  • Skimpy Place
  • RedBikini
  • PaleBikini
  • Cute
  • Orange Shirt
  • Scanty Skincare
  • Bitsy Bod
  • White
  • Bitty Burqini
  • Brown Beachwear
  • The Scanty Atoll
  • The Leopardskin Jersey
  • Style Sandals
  • Bathing Suit Trading Co
  • Style Jersey Place
  • Ideally Bikini
  • Fashionable Bathing
  • The Fashioned Trunks
  • Dark Monokini Place
  • Fashionable Swimming Costume Group
  • The Brazilian
  • Weeny Jersey Collective
  • GreenSwimsuits
  • Bikini Group
  • Skimpy Skimpy Collective
  • Skimpy Sundress
  • Brown Blouse
  • The Fashionable Sportswear
  • Only
  • The Tight
  • Piece Two Piece Collective
  • Jersey Place
  • FashionableSwimwear
  • Skimpy Undergarment Group
  • The Bitsy
  • Atoll Spot
  • New Bikini
  • Skimpy Skirts
  • Striped Suntanning
  • Skimpy Burqini
  • Fitting
  • Style Skirts
  • InvisibleBikini
  • New Bikini Place
  • ToplessSwimsuits
  • Thongs Pro
  • New Beachwear Co
  • Fluorescent
  • Green
  • Piece
  • Bitsy Suit
  • Latest Apparel
  • The Dotted
  • The Revealing Shirt
  • Fashionable Sportswear
  • Scanty
  • MetallicBikini
  • Fashionable Undergarment
  • Flimsy
  • SkimpySwimwear
  • TightSwimsuits
  • Metallic

Cute swimwear line name ideas

  • Bikinis Group
  • French Shirt
  • LatestSwimwear
  • Scanty Sportswear
  • Scant Monokini Place
  • Swimsuit Trading Co
  • The Pink Skimpy
  • The Abbreviated
  • Fashionable
  • The Fashioned
  • Skin Monokini
  • The Bitty
  • Scanty Sleepwear
  • The Style
  • Topless Swimwear Group
  • BlueBikini
  • Needy Bikini
  • Daring Undergarment Co
  • Scanty Streetwear
  • Bright Bod
  • Trunks Place
  • Skimpy Pro
  • Skimpy
  • Fitting Skimpy Place
  • Modest Bikinis
  • Tiny Bikini
  • BrightSwimsuits
  • StyleBikini
  • The Fitting Burqini
  • OldSwimsuits
  • Only Swimming Costume Co
  • Style Suntanning
  • Topless
  • Swimwear Pro
  • Apparel Group
  • The Striped Bodysuits
  • Crocheted Skimpy Pro
  • The Old Thongs
  • DaringSwimwear
  • Tahiti Bikini
  • Habibi Bikini
  • Invisible Speedo Co
  • Burqini Collective
  • Monokini Trading Co
  • Brazilian Blonde
  • The Cut
  • The Small Swimwear
  • The Blue
  • Minuscule
  • FavoriteBikini
  • The Skimpy Bathing Suit
  • Bathing Suit Co
  • The Microscopic
  • NewSwimsuits
  • The Metallic
  • Skimpy Stilettos
  • The Lacy Skimpy
  • Fashionable Bathing Suit Spot
  • Lamborghinis Bikini
  • Martinis Bikini
  • Other Apparel Pro
  • Extra
  • Scant
  • Bitty Blouse
  • Monokini Place
  • The Tiny Burqini
  • The Yellow Swimwear
  • The Favorite Atoll
  • Brief Bandeau
  • Daring Tankini
  • Bathing Collective
  • The Daring Monokini
  • Sparkly Swimsuit
  • Bikinis Bikini
  • Topless Bathing Suit Co
  • Fashionable Tankini
  • Floral Jersey Co
  • Other Bathing
  • Tankini Collective
  • BriefSwimsuits
  • Striped Bathing Costume Pro
  • The Dark
  • Daring Underwear Co
  • Swimsuit Place
  • Hi mimi Bikini
  • Modest Atoll Pro
  • The Tiny
  • The Crocheted
  • Latest Sportswear Trading Co
  • White Swimwear
  • The Bright
  • Scanty Bathing Suit
  • Daring Bathing Place
  • The Fishnet
  • The Brief Bikinis
  • Two Piece Place
  • Skimpy Sportswear
  • Tight Bathing Suit Collective
  • Fishnet Two Piece Trading Co
  • Tankini Pro
  • Scanty Sandals
  • The Topless
  • Speedo Pro
  • Swim suit Swimsuits
  • The Damp
  • The Green

Clever swimwear line name ideas

  • Skimpy Sportswear
  • Medici Bikini
  • Revealing
  • The Identical Burqini
  • SmallBikini
  • FittingSwimsuits
  • Lavender Monokini Spot
  • Bikini Spot
  • Blue Thongs
  • The Piece
  • The Identical Swimwear
  • Identical Bikinis
  • Identical Burqini Trading Co
  • The Favorite Swimsuit
  • Jersey Co
  • Bathing Pro
  • Undergarment Pro
  • Bitsy Jersey Spot
  • LacyBikini
  • Thongs Place
  • Scanty Monokini Spot
  • ExtraSwimsuits
  • Tiniest
  • Smallest
  • StripedSwimsuits
  • Immodest Swimwear Pro
  • The Identical
  • Skimpy Shapewear
  • Skimpy Undergarment Trading Co
  • Sparkly Two Piece Trading Co
  • Teepee Bikini
  • Scanty Undergarment
  • Scanty Bathing Costume
  • The Skimpy Swimsuit
  • Small
  • Bitsy Monokini Collective
  • The Skimpy Monokini
  • The Scanty Skimpy
  • Wet Beachwear Collective
  • FashionedSwimsuits
  • Jersey Trading Co
  • Sportswear Collective
  • Lavender Speedo
  • Style Swimming Costume
  • Scanty Sunglass
  • Scanty
  • Latest Bikini Spot
  • Skimpy Tankini Collective
  • Beachwear Group
  • Extra Beachwear Group
  • Crocheted
  • Yellow Swimming Costume Collective
  • Abbreviated Thongs Co
  • Swimming Costume Trading Co
  • Speedy Bikini
  • Other Bikini Spot
  • Streamy Bikini
  • The Skimpy
  • Skimpy Monokini Group
  • The Hot
  • Wet Trunks Group
  • Wetsuit Swimsuits
  • Mini Monokini Co
  • Skimpy Skincare
  • The Flowered
  • Polka Suit Trading Co
  • Bikini Pro
  • Latest
  • Other Tankini
  • Bikinis Collective
  • Bathing Spot
  • The Fashionable Beachwear
  • Monokini Pro
  • Other Monokini Pro
  • StunningBikini
  • Fifi Bikini
  • LameBikini
  • Daring Atoll Place
  • Bathing Group
  • Fitting Two Piece Group
  • Scanty Undergarment Group
  • The Only
  • Striped Skimpy Collective
  • Striped Shapewear
  • Sportswear Group
  • Weeny
  • Seedy Bikini
  • Bright Burqini
  • Discreetly Bikini
  • The Brown
  • Bodysuits Spot
  • The Other Bikini
  • Daring Sportswear Pro
  • Skimpy Spot
  • Swimming Costume Spot
  • Latest Undergarment
  • DarkBikini
  • Fashioned Bodysuits Pro
  • Creepy Bikini
  • Daring Apparel Co
  • Skimpy Swimsuits
  • Kiwi Bikini
  • FloweredBikini
  • The Fashioned Bathing Costume
  • Old Swimwear Spot
  • Trunks Collective

Best swimwear line name ideas

  • Skimpy Burqini Group
  • Lame Skimpy Collective
  • Speedo Co
  • Style
  • Scanty Skimpiest
  • Swimwear Collective
  • Bright Beachwear
  • Latest Underwear Co
  • Briefest
  • The Lavender
  • The Orange Jersey
  • Steamy Bikini
  • The Bright Bodysuits
  • Piece Trunks Spot
  • Fashionable Monokini
  • Other Bikini Co
  • The Fashionable
  • The Fashioned Bodysuits
  • FashionableSwimsuits
  • The Modest Thongs
  • Speedo Group
  • Fashionable Beachwear Collective
  • Bitty Suit Collective
  • Suit Co
  • Only Thongs Place
  • Fashionable Thongs Collective
  • Green Bodysuits Group
  • The Scant
  • MiniBikini
  • Minuscule Monokini Pro
  • Fashioned Skimpy
  • Cute Swimsuit Co
  • Striped Swimwear
  • Scanty Stilettos
  • Swimwear Trading Co
  • Skin Suit Place
  • Suit Group
  • Suit Place
  • Dreamy Bikini
  • Fluorescent Monokini
  • Skimpy Spaghetti Strap
  • The Extra
  • Skimpy Collective
  • The Yellow
  • OnlySwimsuits
  • New Bodysuits Group
  • Piece Burqini Pro
  • Burqini Group
  • The Latest Swimsuit
  • Modest Speedo Trading Co
  • The Latest Tankini
  • ScantySwimsuits
  • The Other Monokini
  • Style Spaghetti Strap
  • The Shiny
  • Shiny Shirt Co
  • Damp Two Piece Co
  • Shirt Co
  • PieceSwimsuits
  • Daring Underwear
  • The Brief Skimpy
  • Only Skimpy Group
  • The Scanty Speedo
  • Extra Trunks
  • Shirt Trading Co
  • Brazilian Bod
  • Modest
  • IdenticalSwimsuits
  • Skimpy Group
  • The White Swimming Costume
  • Striped Skimpiest
  • YellowSwimsuits
  • Skimpy Skimpiest
  • Damp
  • Topless Bodysuits Collective
  • Latest Bathing Spot
  • The Scant Two Piece
  • Fashioned
  • Blue Swimming Costume Collective
  • Fitting Skimpy Group
  • New Bikini Group
  • Scanty Skimpy
  • Neon Shirt
  • The Style Thongs
  • Skimpy Swimming Trunks
  • Yellow Trunks Collective
  • Minimal Swimsuit Co
  • Scanty Suntanning
  • Style Shapewear
  • Turquoise
  • Latest Monokini Place
  • The New Swimsuit
  • Scanty Spaghetti Strap
  • Swimsuit Swimsuits
  • Swimsuit Pro
  • WeenyBikini
  • Beachwear Co
  • Bathing suit Swimsuits
  • Skimpy Trading Co
  • Identical Swimwear
  • Topless Bodysuits
  • Golden
  • The Scanty Jersey
  • Tankini Group
  • Brief Beachwear
  • Skimpy Suspender Belt

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Swimwear Line:

Simple is always better

This means a few different things. Your swimwear line name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your swimwear line:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.