1,000+ Best Sustainable Mug Brand Names

Pat Walls

•

Updated: January 19th, 2023

So, you've come up with the perfect sustainable mug brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sustainable mug brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sustainable mug brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sustainable mug brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sustainable Mug Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sustainable mug brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sustainable mug brand name ideas

Table Mug
Fancy Container
The Mug Collective
Source
The Visual
My Collection
Spirit
Perfect Container
Extended
Nimbus
Acceptable Collection
Wide Vessel
Hollow
Sustainable
Bigger
Bugs and Mugs
Transformed
Matrix
Outline
The Collector
Swedish Mugs
Pouch
Flourish
Mug Supplies
Contained
Module
Molecular
Reservoir
Carrier
Mug Galleries
Supportive
Seasonal
Withdraw
Patterned
Polar
Casual
The Perfect Mug
Purple
Valuable
Simpler
Framework
Massie
The Jumbo Mug
Precious
Variable
Sparkle
The Shining Store
Work Around
Capable
The Virtual Pro
Big Mouth
Significant
The Hollowed
The Livable
Altered
Better Ways
The Following
The Hot Mug
Mug Hub
Logical
Mirror Mugs
Magical Mugs
Multiple
Chester
Absolute
Vital
Mighty Mug
Silly Hub
Jiggle
The Singular
Circular
Pure Life
Lifestyle
Fashion Home Accessories
Casual Cups
The Chilled
The Right Unsustainable
Strong Suitable
Sustain Co
The Shaped Physiognomy
Glee club Cup
EcologicallySustainable
The Frosted Visage
Club Cup
Ecologically Affordable Place
The Least Ecological
Environment Sustain Collective
GreenMug
The Environment Affordable
The Maximum
Ecological Trading Co
The Current
How Ecologically Trading Co
The Full
Mighty Mugshot
Self Suitable
White Visage Group
SociallySustainable
Socially Liveable Collective
Chipped
Saleable Sustainable
Attic Jar Co
Self Solid
Cold Cafe
Quantity Achievable
Overflowing Loving Cup Pro
Sustain Spot
Right Ecologically Trading Co
Longer Workable Spot
Quantity Renewable Trading Co
Economic Ecologically Collective
Long
Quantity Achievable Collective
The Less
Environment Ecologically Co
The Quantity
The Favourite Kisser
The Green
The Alternative Liveable
RedMug
Unsustainable Co
Closed Calyx
The Ounce
Crystal Calyx
Cylindrical Champions
The Hot
Ecotourism Ecological Trading Co
Dependable Sustainable
The Tall Loving Cup
Ecologically Group
Exchangeable Sustainable
Brown Gull Group
Trophy Group
Chump Pro
The Inner Cupful

Creative sustainable mug brand name ideas

The Mighty
The Frothy Chump
Fatal Goblet Collective
The Tall
The Non
Liveable Collective
Economic Affordable Group
SizedMug
Right Sustaining
The Less Achievable
Self Sds
Environment
The Sacramental
Socially Sound
Traceable Sustainable
Dub Cup
Ounce Beaker Co
Cylindrical Bowl
Little Patsy Group
Tall
Credible Sustainable
Socially Unsustainable
Cold Copa
The Self Viable
Visage Co
Crystal Cupful
Tiny Cupful Group
More Affordable Group
Pub Cup
Least Viable
Mighty Mark
FreshCup
LittleCup
Economic Unsustainable Trading Co
The Quantity Affordable
Countenance Spot
The Frosted Chump
Alternative Unsustainable
Deep Beaker Group
Long Ecologically Spot
Mighty Fool Co
Aberrational Sustainable
Socially Supportable
Maximum Ecological
Ecologically Viable Trading Co
The Environment Workable
The Civil Affordable
The Ecologically Unsustainable
The Maximum Sustaining
EcologicallySustainable
The Hot
Liveable Place
Closed Chalice
Smiler Spot
Strong Ecological Place
Conical Crown
AlternativeSustainable
Socially Ecological Trading Co
Unsustainably Sustainable
Sustain Co
Fourth Mug
Quantity Achievable Collective
The Maximum Ecological
Non Affordable Pro
Maximum Renewable Co
The Cold Chump
Alternative Achievable Spot
Gilt Beaker Trading Co
The Figure
PinkMug
Longer Achievable
Achievable Place
The Pint Visage
Erasable Sustainable
Strong Stable
CurrentSustainable
Ecologically Pro
Achievable Group
The Plain
The Sweet Loving Cup
Alternative Renewable Collective
Organizational Sustainable
The Alternative Affordable
Right Ecologically Trading Co
Chilled Schlemiel Collective
The Frosty Physiognomy
The Quick Cupful
The Closed Bottle
Civil Unsustainable Group
The Less
Red
Self Solid
Schlemiel Trading Co
The Favourite
Self
Chilled
Fatal Transfuse
Longer Viable Pro
Unsustainable Spot
Crystal Copa
Cupful Collective
The Environment Renewable
Right Viable Place
The How Sustain
Red Bowl Pro
Self Suitable
EnamelledMug
Full
Shallow Bottle Spot
Plastic
Computational Sustainable
Green Trophy Pro
Non Workable Collective
Ceramic Countenance
The Sweet
Liveable Pro
Ecological Group
Chalice Pro
EnvironmentSustainable
Economic
Affordable Trading Co
Extra
Ecologically Workable
Current
Civil Sustaining
Unassailable Sustainable
Inner Beaker
Empty Mug Pro
Socially Workable Trading Co
Goblet Trading Co
Quick Chalice
Self Liveable Trading Co
The Environment Affordable
Cylindrical Kisser Group
Chalice Spot

Learn more about starting a sustainable mug brand:

Where to start?

-> How much does it cost to start a sustainable mug brand?
-> Pros and cons of a sustainable mug brand

Need inspiration?

-> Other sustainable mug brand success stories
-> Marketing ideas for a sustainable mug brand
-> Sustainable mug brand slogans

Other resources

-> Sustainable mug brand tips

Funny Sustainable Mug Brand Names

Rapid Renewable
Liveable Group
Sub Cup
LargeCup
Visage Place
The Empty
PlainMug
Non
The Long
Inner Jar Collective
Rapid Viable
Viable Collective
The Fatal Mug
The Clean
Environment Affordable Spot
Economic Ecological Place
Ecologically Unsustainable Co
The Civil Unsustainable
Maximum Sustain Co
Closed Chalice
Oversized Fool
ShallowCup
Economic Ecological Co
Socially
Recreational Sustainable
Empty Mug Pro
Chump Pro
The More Ecologically
Alternative Liveable
Annable Sustainable
Shrub Cup
Rapid Ecologically Co
FascinatingMug
Confrontational Sustainable
Nice
The Maximum Ecological
Fresh Fool Co
Conical Copa
Cylindrical Chalice
Quantity Viable Spot
The Open Cupful
Broken Jar
Least Sustaining Co
The Cool
Incredible Sustainable
Cylindrical Trophy Place
The How
Stub Cup
Self Sustained
Self Sound
Capable Sustainable
Rapid Liveable Trading Co
The Oversize
Exchangeable Sustainable
Civil
OddMug
CleanMug
Least Liveable Pro
How Ecologically Place
Cylindrical
The Cool Schlemiel
PorcelainCup
The Alternative Liveable
Glee club Cup
Current Affordable Group
ChippedMug
Long Ecologically Place
The Battered Chump
Civil Sustaining Place
Pewter
Shaped
Gilt Beaker Spot
Fourth Chalice
Strong Solid
Less Renewable Pro
Self Viable
Red
NiceMug
Environment Ecological
Reliable Sustainable
Self Viable Place
BlueMug
The Optic
Informational Sustainable
Third Transfuse Spot
Ecologically Trading Co
Current Renewable
Mighty Milk Punch
Economic Ecological Collective
Beaker Collective
More Renewable Pro
LessSustainable
The Quantity Ecological
Unsustainable Group
Renewable Co
The Fifth
NonSustainable
Congregational Sustainable
Degradable Sustainable
Socially Sustaining
Ounce Schlemiel Pro
Mighty Mark
Civil Unsustainable
The Porous Chalice
SelfSustainable
Unreliable Sustainable
Alternative Affordable Place
Least Achievable Place
The Alternative
The Environment Sustain
Quarter Goblet
Alternative Workable
Ecologically Liveable
Operational Sustainable
Longer Achievable Spot
InsulatedMug
Right Viable Group
LongSustainable
Schlemiel Group
Conical Crown
EarthenMug
Civil Workable Co
Credible Sustainable
Unsalable Sustainable
Crystal Championships
GreenMug
Ecologically Workable
Visage Spot
Red Smiler Trading Co
Alible Sustainable
Erasable Sustainable
The Cold Chump
Tamable Sustainable
Sustaining Co
Self Sds

Cool sustainable mug brand name ideas

Least Viable
Strong Ecological
Smiler Pro
The Cool
Civil Workable Spot
The Least Affordable
Alternative
The Self Workable
HugeMug
FigureCup
Unsustainably Sustainable
The Self Sustaining
The Favourite Chump
Favourite
The Quantity Sustain
Brown Gull Group
Visage Place
The Long Achievable
Transfuse Group
The Longer Viable
Fourth Chalice
Quantity Renewable Trading Co
Socially Ecological
The Beer
Civil Unsustainable
Beaker Co
The Current Sustain
The Alternative Ecologically
Economic Ecological Collective
The Least
Quantity Achievable
Liveable Pro
The Environment Workable
Socially Sustain
Crystal Copa
Homely Gull Pro
How Sustain
Cylindrical Trophy Place
SmallMug
Frosted
Viable Group
Right Liveable
Viable Co
Organizational Sustainable
Ecologically Place
Porous Beaker Place
Long Achievable Group
Sacred
Ecotourism Sustain Place
More Ecologically Co
EcotourismSustainable
Golden
The Fifth
Ecologically Unsustainable
Right Viable Place
Non Liveable
Economic Ecologically Collective
Less Workable
Socially Workable Trading Co
Cupful Spot
The Least Sustaining
Strong Ecological Spot
Broken Bowl
The Environment
Long Affordable Group
Tiny Cupful Group
The Thick
Cylindrical Chalice
FifthCup
Longer Unsustainable Group
Trophy Group
Crystal Calyx
Renewable Pro
The Old Countenance
Stub Cup
The Current
Cool Fool
Civil Sustaining Collective
Least Liveable Place
Achievable Place
Alternative Workable
CylindricalMug
Goblet Trading Co
SelfSustainable
The Civil Ecologically
Alternative Renewable
The Quarter Loving Cup
Environment Ecological
The Frosted Visage
Yellow Kisser Co
The Maximum Achievable
The Porous Chalice
The Favourite Kisser
Smiler Collective
Mug Place
Erasable Sustainable
Less Achievable Trading Co
The Tall Loving Cup
Tiny Loving Cup Trading Co
The Ecotourism
Self Social
Yellow Kisser Group
Styrofoam Mug
Sustain Collective
Conical Cafe
The Plain
The How Sustain
Liveable Co
Right Achievable
The Huge Kisser
Enamelled
The Quick Cupful
Unsustainable Collective
Schlemiel Pro
Quarter Cupful
Fascinating
Loving Cup Spot
Maximum Achievable Group
Ceramic Countenance
Mighty Mint Julep
Clean Chalice
Green
Rapid Liveable Trading Co
Longer Achievable
Longer Ecologically Trading Co
The Small
Sustain Pro
Non Viable
Porous
Ecological Group
Loving Cup Collective
The Glazed Countenance
AlternativeSustainable
FilledMug
Inverted

Unique sustainable mug brand name ideas

Least Affordable Trading Co
Strong Sustaining Collective
The Inner
Ecotourism Renewable Collective
Least Affordable
The Green
Beaker Collective
PhysiologicalCup
The Filled
The Fourth
Least Achievable Place
Cylindrical
Environment Ecological Place
Right Sustain Group
The Alternative Unsustainable
Alternative Liveable Pro
Fourth Mug
Self Sustaining
Ecologically Group
Strong Sound
Nub Cup
The Right Unsustainable
The Ecologically Unsustainable
Giant Chump Trading Co
Beaker Spot
Liveable Group
QuantitySustainable
Sustaining Pro
Mighty Mustache
Self Stable
Cupful Group
Alternative Affordable Place
Maximum
Economic Unsustainable Collective
Renewable Place
Least Unsustainable Co
More Ecologically
The Maximum Unsustainable
How
Longer Sustaining Collective
Handsome Smiler Pro
CleanMug
Physiognomy Co
Chilled
Rapid Viable
The Right Ecological
GreenMug
Self Steady
The Frothy Chump
The Small Gull
Socially Sds
Loving
FullCup
Viable Trading Co
The How Sustaining
Alternative Sustaining
Gravitational Sustainable
DeepCup
Viable Collective
Long Workable
Pewter Visage Collective
Viable Sustainable
Indian club Cup
The Fatal Mug
The Overflowing
Self Affordable Spot
Achievable Group
Extra
Strong Social
PlainMug
Economic Unsustainable Pro
Conical Copa
How Renewable Collective
Renewable Group
Maximum Ecological
BitterCup
Cylindrical Bowl
The Silly Schlemiel
Conical
The Less
Rotary club Cup
The Quantity
Beaker Group
Ecologically
The Cool Smiler
Small
Inescapable Sustainable
Current Renewable
Mighty Mug Up
LongerSustainable
Covered
The Long Ecologically
Crystal Chalice
Transfuse Pro
Kisser Spot
Socially Sustain Spot
Mighty Mouth
Chipped
Supper club Cup
Handsome Gull
The Cold Smiler
Liveable Trading Co
Tiger cub Cup
Least Liveable Pro
Visage Spot
Ecological Collective
Workable Spot
Pink
Cracked
CylindricalCup
The Empty
Least Liveable Spot
The Sweet Loving Cup
The Environment Renewable
Sustaining Spot
Chalice Pro
Favorable Sustainable
Mighty Mugger
Liveable Spot
Viable Pro
HomelyMug
More Renewable Spot
Strong Renewable
Glazed
Socially Social
Proffered
Oversized Fool
Ceramic Trophy
Rapid
Motivational Sustainable
Civil Sustaining Place
Quantity Ecological Trading Co
Strong Solid
The White
Inner Beaker

Cute sustainable mug brand name ideas

The Porcelain Trophy
The Ecotourism Achievable
LargeCup
Unshakable Sustainable
Strong Sustain
How Ecologically Place
Civil Workable
Long Achievable Spot
More Renewable Pro
The Full
Confrontational Sustainable
Socially Sustaining
Self Viable Place
Yellow Kisser Collective
Long Ecologically Place
Alternative Sustain Co
Unsustainable Trading Co
The Civil Workable
Ecological Place
Environment Renewable Spot
Economic Achievable Collective
Beautiful Jar Place
Closed Chalice
Shaped
Closed Cafe
Strong Ecologically Place
Second Cupful Place
The More Viable
The Third
Ecotourism Unsustainable
Red Smiler Trading Co
Sweet Cupful Group
Ecotourism Workable Group
Less Viable Co
Socially Renewable
Longer Ecologically
The Self Viable
Ecologically Liveable
Self Liveable Trading Co
Ecotourism Workable
Conical Chalice
Chump Pro
Rapid Unsustainable Collective
Less Ecologically Place
Capable Sustainable
NonSustainable
Alternative Liveable Co
Socially
The Civil Sustaining
YellowCup
The Plastic
Unpayable Sustainable
Yellow Trophy Collective
Empty Mug Pro
The Cold Chump
The Nice
The Alternative Affordable
Bottle Spot
Rapid Ecologically Trading Co
Least
Green Chump
Physiological Mug
White Visage
How Workable
The Beer Physiognomy
Unbeatable Sustainable
The Long
Quantity Viable Spot
Rotational Sustainable
The Alternative Liveable
Kisser Pro
Self Sds
Traceable Sustainable
Environment Sustain Collective
Incredible Sustainable
OddMug
Mighty Milk Punch
Beautiful Bottle
EmptyCup
Sustaining Co
Ecologically Trading Co
The Physiologic
Socially Sustained
Longer Ecological Pro
The Looking
Cylindrical Championship
The Chipped
Yellow Beaker Co
Socially Stable
Irish Visage Collective
Ounce Gull Trading Co
Scrub Cup
EconomicSustainable
The Right
Conical Crown
Bitter
Sub Cup
Giant
Thick Mug
Porcelain Bottle Pro
Huge Chump Collective
MoreSustainable
Liveable Collective
The Ceramic
The Alternative
Right Ecologically Trading Co
Chalice Spot
The Clean
Patsy Collective
Affordable Group
Amenable Sustainable
ShapedMug
How Sustain Collective
Jar Pro
Socially Workable
Quantity
NiceMug
The Decent Beaker
The Quantity Ecological
Environment Liveable Trading Co
Less Renewable Pro
Civil Sustain
The Inner Cupful
Deep Chalice Pro
Conical Coffee
Current Affordable Group
Tiny Transfuse Place
Red
Renewable Trading Co
SillyMug
More Affordable Trading Co
Workable Trading Co
The More Sustain
Socially Ecological Trading Co
Strong Ecologically Spot

Clever sustainable mug brand name ideas

Self Sustaining Collective
Environment Ecologically Co
Ceramic Championship
Civil Unsustainable Group
The More
Fresh Fool Co
The Self
The Ecotourism Unsustainable
Sustaining Group
Environment Affordable Spot
Earthen
Unsustainable Co
Non Affordable Pro
Filled Smiler
Glee club Cup
Sized Gull Place
The Longer Workable
Unsustainable Group
More Affordable Group
The Ecotourism Workable
Countenance Co
Mighty
Cool
Congregational Sustainable
Maximum Sustain Co
Civil Workable Co
Patsy Co
The How Ecologically
The How Ecological
FascinatingMug
Irreplaceable Sustainable
Coeducational Sustainable
Attic Bowl
Strong Ecologically Trading Co
The Wooden
Less Workable Collective
Quantity Achievable Collective
The Little Loving Cup
Right
The Fresh
Ecologically Spot
Alternative Affordable
How Unsustainable Collective
The Shaped
Longer Renewable Collective
Ecologically Ecologically Trading Co
Longer Workable Place
Cupful Co
The Self Ecological
Irish Visage Trading Co
Right Workable Place
Mighty Mint Julep
Right Viable Group
Insulated Physiognomy Co
Brown
The Broken Schlemiel
More Affordable
Ecotourism
Quick
The Large
Crystal Cafe
The Shaped Smiler
Informational Sustainable
Handsome
Huge Schlemiel Pro
Strong Supportable
Countenance Pro
Self Ecologically
The Closed Bottle
Ecological Spot
Cracked Championship
SweetCup
BlueMug
Bottle Group
Current
Ecologically Ecological
Longer Renewable Place
The Inner Trophy
The Current Renewable
Quantity Sustain Co
The Ecotourism Sustain
Self Sustain Collective
The Rapid Sustain
Clean Calyx
Porcelain Bowl
Current Unsustainable Pro
Sustain Co
More Sustain
The Longer Liveable
Ecotourism Sustaining Co
Ecologically Unsustainable Co
Ceramic Copa
Self Supportable
The Oversized Schlemiel
The Civil Unsustainable
The Old
The Self Renewable
Socially Sustain Collective
The Quantity Liveable
Current Liveable Collective
Longer Workable Spot
Strong Ecological Place
Red Bowl Pro
Loving Bowl Group
The Long Liveable
Pewter
The Non Liveable
Non
DoubleCup
Salable Sustainable
Operational Sustainable
Alternative Unsustainable
Current Renewable Collective
Long Liveable Collective
Achievable Pro
Heavy
CeramicMug
Shallow Bottle Spot
The Cold
The Huge Chump
Jar Spot
FreshCup
The Homely Countenance
Longer
Ecotourism Sustain
The Blue
The Crystal
Strong Stable
The Right Ecologically
Civil Sustaining
The Battered Chump
Untraceable Sustainable
Rapid Sustain Spot
Wolf cub Cup
Frosty

Best sustainable mug brand name ideas

Maximum Renewable Co
More Liveable Place
Bottle Trading Co
Quick Chalice
Economic Affordable Group
Ecologically Workable
Socially Unsustainable
Beautiful Beaker Place
The Physiological Jar
Third Transfuse Spot
Self Solid
Jar Collective
Recreational Sustainable
Quantity Ecologically
Changeable Sustainable
Cold Copa
Occupational Sustainable
Green Trophy Pro
LittleCup
Less Achievable
Sustaining Collective
PorcelainCup
Bub Cup
The Cracked
Cupful Collective
More Ecological
Unavailable Sustainable
Exchangeable Sustainable
Long
Longer Viable Pro
Credible Sustainable
White Visage Group
Ecotourism Sustaining
The Economic
Current Achievable
The Hot Fool
Ceramic
The Fatal Goblet
ShallowCup
Rapid Affordable Group
Current Affordable Co
Shrub Cup
The Socially Ecological
ChippedMug
Hub Cup
The Strong
Right Ecologically
Denominational Sustainable
Mighty Mess Kit
OversizeMug
Schlemiel Group
Plastic Fool Group
Cracked Container
Gull Pro
Least Sustaining Co
Gilt Beaker Trading Co
Bottle Place
Self Suitable
Crystal Champions
Dub Cup
Economic Sustain Pro
Gull Collective
Longer Ecological
Environment Renewable Pro
Gilt Goblet Pro
Fresh Goblet Place
Socially Liveable Place
The Strong Renewable
How Ecological
Unassailable Sustainable
Least Sustaining Trading Co
Maximum Ecologically
Mighty Mugshot
Chilled Schlemiel Place
More Viable
Environment Sustaining Place
SizedMug
Pretty Physiognomy
Economic Liveable Spot
Long Viable Collective
Current Sustaining
Sweet
Quick Bowl Co
Self Liveable Co
PinkMug
Enamelled Schlemiel
Frosted Visage
The Irish Gull
Ecologically Affordable Place
The Bitter
MightyMug
Alternative Sustaining Group
Economic Ecological Group
Blue
The More Renewable
Ecologically Pro
The Open Cupful
CivilSustainable
Renewable Co
Alternative Renewable Collective
Ecologically Viable Trading Co
Unsustainable Spot
The Civil Affordable
Environment Ecological Pro
HugeCup
Large Jar Spot
Quick Goblet
Rapid Ecologically Group
Ecological Co
Ecologically Ecologically
The Pint
RapidSustainable
Non Ecologically Trading Co
The Least Renewable
Environment
Strong Ecologically
Strong Sustained
The Environment Affordable
Unbreakable Sustainable
The Maximum
Rapid Liveable Spot
How Unsustainable Trading Co
Quantity Liveable Trading Co
Visage Co
The Chilled
The Odd
Affordable Spot
Oversize Smiler Collective
Snub Cup
Current Unsustainable
Socially Liveable
Trophy Trading Co
Gilt Beaker Spot
Economic Workable Pro
Socially Supportable

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sustainable Mug Brand:

Simple is always better

This means a few different things. Your sustainable mug brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sustainable mug brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sustainable Mug Brand: Everything You Need To Know

‹

›

Add Text Section Add Story Add Idea Add Business Add Tool

meet the author