1,000+ Best Sustainable Mug Brand Names

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Updated: April 14th, 2025

So, you've come up with the perfect sustainable mug brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sustainable mug brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sustainable mug brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sustainable mug brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sustainable Mug Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sustainable mug brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sustainable mug brand name ideas

Table Mug
Fancy Container
The Mug Collective
Source
The Visual
My Collection
Spirit
Perfect Container
Extended
Nimbus
Acceptable Collection
Wide Vessel
Hollow
Sustainable
Bigger
Bugs and Mugs
Transformed
Matrix
Outline
The Collector
Swedish Mugs
Pouch
Flourish
Mug Supplies
Contained
Module
Molecular
Reservoir
Carrier
Mug Galleries
Supportive
Seasonal
Withdraw
Patterned
Polar
Casual
The Perfect Mug
Purple
Valuable
Simpler
Framework
Massie
The Jumbo Mug
Precious
Variable
Sparkle
The Shining Store
Work Around
Capable
The Virtual Pro
Big Mouth
Significant
The Hollowed
The Livable
Altered
Better Ways
The Following
The Hot Mug
Mug Hub
Logical
Mirror Mugs
Magical Mugs
Multiple
Chester
Absolute
Vital
Mighty Mug
Silly Hub
Jiggle
The Singular
Circular
Pure Life
Lifestyle
Fashion Home Accessories
Casual Cups
Porous Beaker Place
The Styrofoam
Cupful Group
The Ounce
DoubleCup
The Optic
Tiny Loving Cup Trading Co
Quarter Cupful
Longer Ecological Pro
Alternative Liveable
Ecologically Place
The Hot
Salable Sustainable
Socially Renewable
Economic Unsustainable Pro
The Right Unsustainable
Inverted Chalice Group
Giant Chump Trading Co
Jar Spot
Environment Renewable Pro
Oversized Fool
HeavyMug
Quarter Goblet
Economic Ecological Trading Co
Hub Cup
Alternative Liveable Co
The White
Mug Place
The Cold Smiler
Chilled Visage
Nub Cup
Beaker Co
FavouriteMug
Glee club Cup
Self Sustaining Collective
Renewable Co
FilledMug
Countenance Spot
The Inner Cupful
Economic Ecological Place
How Sustain Collective
The Cool
Non Ecologically Trading Co
Crystal Calyx
Porcelain Bottle Pro
Closed Mug Co
The Self Viable
The Fresh
Fourth Chalice
Homely Gull Pro
The More Ecological
Cupful Collective
Affordable Spot
The Maximum Sustaining
Environment Sustaining
Golden
The Quantity
PorcelainCup
Renewable Spot
Sustain Place

Creative sustainable mug brand name ideas

Ticket stub Cup
Strong Stable
More Liveable Place
Fatal Goblet Collective
Enamelled Schlemiel Spot
Maximum Ecological
Viable Sustainable
The More Sustain
Civil Sustaining Collective
Economic Sustain Pro
Strong Suitable
Environment Renewable Spot
The Civil Sustaining
Cupful Spot
The Least
The Quantity Affordable
Environment Sustain Collective
ShapedMug
More Ecological
NiceCup
The Long Liveable
Alible Sustainable
Socially Liveable Collective
The Cool Schlemiel
Visage Co
Inspirational Sustainable
Proffered
Rapid Liveable Spot
Quantity Renewable Trading Co
Self Liveable Trading Co
Socially Ecological
AlternativeSustainable
Civil Workable Spot
Unsustainable Place
Cracked Championships
The Oversized Schlemiel
FascinatingMug
Chump Pro
Irish Kisser
Porous Beaker Place
Large Jar Spot
The Bitter
Less Workable
Socially Sound
Environment Ecological Place
Right Achievable
More Viable
Crystal Cafe
Non Achievable Spot
The Maximum Ecological
Quick Loving Cup Group
The Porcelain
Tall
Non Ecological Co
Plain
The Fatal Mug
Renewable Co
The Long Achievable
Socially Solid
The Ecologically
Least Liveable Place
Physiologic Beaker Place
Non Liveable Pro
Mug Place
Long Achievable Spot
Countenance Co
How Unsustainable Collective
Bottle Place
Brown
Covered Champions
Alternative Sustaining
Long Ecologically Spot
The Broken Schlemiel
Ecotourism Ecological Trading Co
Sustain Spot
Economic Affordable Group
The Shaped
Maximum
The Full
Golf club Cup
Chilled Schlemiel Collective
The Sweet Loving Cup
Ounce Beaker Co
The Huge Kisser
The How Liveable
Non Liveable
Second Cupful Place
PorcelainMug
Non Workable Collective
Economic Ecological Co
Degradable Sustainable
Least Sustaining Trading Co
The Self Workable
Quarter Cupful
The Tall Loving Cup
EcologicallySustainable
The Empty
Long
Frosted Visage
Huge Chump Collective
Wooden
Socially Ecologically Co
Quick Goblet
The Second Smiler
The Large
How Viable Co
The Conical
Enamelled Schlemiel
The Small Gull
How Unsustainable
Ceramic Copa
The Current Sustain
Self Solid
Economic Workable Pro
The How Ecologically
Green
Yellow Beaker Co
Convertible Sustainable
Socially Workable Trading Co
Pewter Visage Collective
The Self Renewable
Chilled Schlemiel Place
The Shaped Physiognomy
More Liveable
Long Achievable Group
FullCup
Conversational Sustainable
ShallowCup
The Shallow
Civil Unsustainable
The Environment Sustain
Closed Cafe
The Glazed Countenance
HugeCup
SociallySustainable

Learn more about starting a sustainable mug brand:

Where to start?

-> How much does it cost to start a sustainable mug brand?
-> Pros and cons of a sustainable mug brand

Need inspiration?

-> Other sustainable mug brand success stories
-> Marketing ideas for a sustainable mug brand
-> Sustainable mug brand slogans

Other resources

-> Sustainable mug brand tips

Funny Sustainable Mug Brand Names

The Ecotourism Achievable
The Ceramic
White Visage Group
Conical Copa
The Self Workable
Shallow Bottle Spot
Mighty
Sustaining Collective
Debatable Sustainable
The Rapid
Physiologic Beaker Place
Ecological Co
Chalice Pro
Empty Mug Pro
Economic Unsustainable Collective
Strong Sustained
Generational Sustainable
Rapid Sustain
Ecologically Ecologically Trading Co
Economic Achievable
The Chilled
Cool Fool
More Liveable Place
Chilled Visage
Tiger cub Cup
Long Ecologically Place
Less Achievable Trading Co
Affordable Spot
Unshakable Sustainable
Beautiful Beaker Place
Ceramic Championship
FavouriteMug
Longer Renewable Collective
Alternative
Less
Pretty Chump
Economic Workable Pro
Cracked Championships
Environment Renewable Co
Crystal Champions
Least Liveable Pro
Crystal Calyx
The Non Sustaining
Current
Socially Ecological
Current Renewable Collective
The Thick
Self
The Non Achievable
Self Sds
Shaped
Alible Sustainable
EnvironmentSustainable
AlternativeSustainable
Pub Cup
HowSustainable
Less Workable
Clean Championship
The Styrofoam
Civil
NonSustainable
Rapid
The Cold
The More Renewable
The Inner
Aberrational Sustainable
Maximum Renewable Co
HotMug
The Beautiful
The Less Achievable
Frosted
Beaker Co
CrackedMug
Mighty Mugshot
The Filled
Longer Achievable Spot
Long Liveable Collective
The Irish Gull
The Hot
Cannibal Sustainable
The Longer
Enamelled
Transfuse Group
Mighty Mason Jar
Socially Liveable
Vocational Sustainable
EconomicSustainable
Self Sustain Collective
Sweet
Glee club Cup
Less Achievable
Longer Achievable
Cool
Current Sustaining
The Porous Chalice
Patsy Co
Least Workable Group
Quantity Ecological Trading Co
The More
Visage Spot
Chalice Spot
Ceramic Chalice
The Heavy
More Viable
Alternative Affordable Place
The How Liveable
Cylindrical
Mighty Mug Up
Physiological Bowl Pro
Credible Sustainable
The Favourite
Extra
How
Environment Renewable Pro
Ounce Gull Trading Co
Maximum Ecologically
Civil Unsustainable Group
The Silly Schlemiel
Viable Co
Enamelled Patsy Place
Current Unsustainable Pro
Cylindrical Championship
Conical Crown
Rapid Ecologically Group
The Least Ecological
More Affordable Trading Co
Organizational Sustainable
Congregational Sustainable
The Cylindrical
Self Ecologically Spot
Strong Sds
Civil Workable Spot
LittleCup
YellowCup
The Current Renewable

Cool sustainable mug brand name ideas

The Oversized Schlemiel
Clean Chalice
Nub Cup
Strong Ecologically Spot
The Cylindrical
Right Ecologically
The Economic
Self Sustaining
Quarter Cupful
Environment Ecologically Co
How Ecologically Trading Co
Alternative Achievable Spot
The Empty
Traceable Sustainable
Less Achievable Trading Co
CeramicMug
BlueMug
Current Affordable Co
Conical
Rapid
Socially Stable
The Quantity Sustain
Fascinating
Conical Copa
The Porous
The Environment Renewable
Red Visage Trading Co
White Visage
Strong Sds
Mighty Mughouse
The Rapid Sustain
More
Ecological Spot
Ceramic Championship
Cylindrical Chalice
Economic Achievable
Environment
Loving
SelfSustainable
Chilled Visage
The Porcelain
Old Gull Collective
Full Goblet Trading Co
Conical Cafe
Rapid Affordable Pro
Thick Mug
How Sustain Collective
Sustaining Spot
Conical Chalice
Mighty
Loving Cup Spot
Generational Sustainable
The Beautiful
Socially Liveable
Plastic
Socially Solid
Handsome Gull
The Physiological Jar
Socially Sustain Spot
Liveable Collective
More Liveable
Visage Spot
Giant
Conversational Sustainable
Ecological Collective
Socially Workable
Goblet Group
Irish Kisser
The Little Loving Cup
The Blue
Ecotourism Ecological Trading Co
Civil Workable
The Least Sustaining
The Quarter Loving Cup
Inverted Chalice Group
The Non
Current
Least Viable
The Long
Physiologic Beaker Place
PinkMug
More Affordable Trading Co
Tiny Cupful Group
The Civil Sustaining
Handsome Smiler Pro
The Maximum Unsustainable
More Ecologically Trading Co
Workable Trading Co
Right Sustaining
Jar Collective
Economic
Shrub Cup
Unsustainably Sustainable
Porous Trophy Place
Hub Cup
Styrofoam Mug
The Quantity Ecological
Self Sustaining Collective
Gilt Beaker Trading Co
OversizeMug
The Beautiful Trophy
Crystal Champions
Transfuse Pro
Gull Pro
Non Achievable Spot
Long Liveable Collective
Debatable Sustainable
Ecological Place
The Enamelled Patsy
Ecological Co
Less Viable Co
Renewable Group
The Civil
Less
Cold Cafe
The Civil Unsustainable
Countenance Pro
SillyMug
Kisser Trading Co
ShapedMug
Socially Ecologically Co
Green Trophy Pro
Strong Stable
Less Workable Collective
Beautiful Jar Place
Large Jar Spot
Viable Trading Co
Strong Sustaining
The Environment Affordable
Ecologically Ecologically
Strong Steady
Porcelain Bowl
SizedMug
Kisser Spot
Unreliable Sustainable

Unique sustainable mug brand name ideas

Less Renewable Pro
ShallowCup
Ecologically Renewable
Frosty
Non
The Least Achievable
Quantity Renewable Trading Co
Ceramic
Wooden Chalice
Rapid Sustain Spot
Broken Bowl
Environment Ecological
Self
Third Transfuse Spot
Quantity Ecological Trading Co
Annable Sustainable
Cracked Championship
Maximum Viable
The Quantity Affordable
Rapid Ecologically Group
Workable Co
The Long Liveable
Ecologically Ecological
Schlemiel Group
The Rapid
MightyMug
Self Sustain
Less Ecologically
The Porcelain Trophy
Oversized Fool
GiltCup
Operational Sustainable
The Rapid Viable
The Self Sustaining
Shaped Fool Collective
Affordable Trading Co
Unavailable Sustainable
The Right Unsustainable
Golden
More Liveable Place
Oversize Smiler Collective
Physiological Bowl Pro
Mighty Mess Kit
Unsustainable Pro
Wolf cub Cup
Environment Affordable Spot
The Ecologically Unsustainable
Cub Cup
Saleable Sustainable
Ceramic Gull Spot
Mighty Mason Jar
Long Workable
Organizational Sustainable
Goblet Trading Co
Ecologically Group
The Covered
Alternative Achievable Collective
The Inner Trophy
Yellow Kisser Collective
SmallMug
Economic Sustain Place
Longer Ecological Pro
Affordable Group
Stub Cup
FreshCup
The Civil Ecologically
Optic
Covered Championships
More Ecological
Patsy Collective
Crystal Cafe
Renewable Collective
Cylindrical
Quick Loving Cup Group
SweetCup
Least Unsustainable Co
Coeducational Sustainable
Smiler Place
Economic Achievable Collective
Favorable Sustainable
Ecotourism Workable Group
The More Ecological
Alternative Liveable Pro
The Cold Smiler
Renewable Pro
Liveable Spot
Self Ecologically Co
Dependable Sustainable
Right Sustain Group
Stained
The Conical
Glee club Cup
The Second Smiler
Pub Cup
Snub Cup
Handsome
Ecologically Ecologically Trading Co
How Workable Group
Informational Sustainable
Conical Coffee
The Oversize
Longer Ecologically Trading Co
The Right
Red Bowl Pro
Ounce Schlemiel Pro
Unsustainable Collective
Beaker Spot
Self Viable
Self Renewable
Feasible Sustainable
Clean Cupful
Gravitational Sustainable
The Styrofoam
Longer Ecological
The Glazed Physiognomy
Ecotourism Unsustainable
Small
How Ecologically Place
Blue
The Less Achievable
CleanMug
Current Achievable
Chilled Schlemiel Place
Enamelled Patsy Place
EcotourismSustainable
The Closed Bottle
Ecological Pro
Socially Liveable Collective
Closed Calyx
Least Liveable Pro
Double Trophy
EnamelledMug
How Unsustainable Collective
Ecotourism Renewable Collective
Transfuse Place

Cute sustainable mug brand name ideas

Recreational Sustainable
Renewable Spot
Red
Cylindrical Champions
Longer
Liveable Group
Credible Sustainable
Fresh Goblet Place
The Cold
Invitational Sustainable
The Inverted
Environment Sustain Collective
The Environment Workable
The Chipped
Quantity Ecologically
Environment Renewable Pro
The Strong
Edible Sustainable
Insulated Physiognomy Co
Enamelled
Alternative Sustaining Group
The Shallow
Longer Workable Spot
FatalCup
Porcelain Visage
Pretty Chump
Least Liveable Place
Right Viable Group
Untraceable Sustainable
Second Cupful Place
Self Liveable Co
Exchangeable Sustainable
The Civil Workable
The Pint Visage
More Sustaining Collective
Degradable Sustainable
Alternative Unsustainable
The Environment Sustain
Countenance Co
Plastic Fool Group
Yacht club Cup
Achievable Collective
Right Ecologically Trading Co
FullCup
Strong Renewable
HugeMug
Brown
Deep Chalice Pro
Chilled Schlemiel Collective
Affordable Place
Inescapable Sustainable
Quarter Goblet
Quantity
Rapid Ecologically Trading Co
Cold Championship
YellowCup
The Quick Cupful
Ecologically Place
Gull Collective
Less Achievable
Achievable Pro
Self Achievable Collective
Strong Solid
The How
Earthen
Covered
Open
Alternative
Least Affordable Trading Co
The Long Achievable
Strong Workable
The Bitter
The More Viable
The Pint
The Alternative Liveable
Least Sustaining Co
HotMug
Beaker Place
Maximum
Rapid Sustain
The Huge
Socially Sustain Collective
Sustain Spot
Amenable Sustainable
Non Ecological Co
Least
Replaceable Sustainable
Alternative Renewable Collective
Viable Group
Self Sds
Least Ecologically Co
The Thick
Green
The Favorite
Liveable Co
More Sustain
How Ecological Spot
Strong Sustained
Affordable Spot
The Quarter Chalice
Cylindrical Kisser Group
Sustaining Collective
Socially Unsustainable Place
Fourth Mug
Smiler Group
The Huge Chump
Covered Champions
The Longer
Sustain Group
Liveable Pro
MoreSustainable
Crystal Copa
The Fatal Goblet
Ceramic Championships
Scrub Cup
Strong
Fatal Goblet Collective
Full
Loving Bowl Group
Strong Ecologically Trading Co
The Sacramental
The Cold Chump
NiceCup
Socially Supportable
Cylindrical Championship
Crystal Championships
Plain
Irish
HugeCup
Civil Unsustainable
RapidSustainable
Alternative Liveable Co
Longer Sustaining Collective
Goblet Pro
The Chilled

Clever sustainable mug brand name ideas

Self Viable Place
Ounce Beaker Co
Liveable Trading Co
Ecologically Spot
Civil Sustain
The Current
Alternative Sustaining
Physiological Trophy
Golf club Cup
Unsustainable Co
Environment Renewable Co
Long Affordable Group
Golden Goblet Trading Co
The Cool Smiler
Socially Sds
Alible Sustainable
Closed Cafe
Cupful Co
Strong Social
Unsustainable Group
Yellow Kisser Group
Visage Place
The Least
Tiger cub Cup
Non Workable Collective
Beaker Co
Dub Cup
Huge Schlemiel Pro
DeepCup
The Overflowing
EconomicSustainable
Schlemiel Pro
Cylindrical Physiognomy Spot
Quantity Sustain Co
Maximum Achievable Group
Maximum Renewable Trading Co
CrackedMug
CylindricalCup
The Ceramic
The More Ecologically
PorcelainCup
Gilt Beaker Spot
Right Liveable
Current Sustaining
Environment Renewable Spot
Socially
Maximum Achievable Trading Co
The Clean
The Civil Ecological
The Least Ecological
PhysiologicalCup
The Small Gull
Enamelled Schlemiel Spot
Rapid Ecologically Co
Bitter
The Green Schlemiel
Environment Ecological Place
Loving Cup Collective
Right Achievable Trading Co
The Shaped
Ecologically Pro
How Ecological
Current Renewable
Unsustainable Place
The Self Renewable
Heavy
Self Achievable
Viable Pro
Chump Pro
Civil Sustaining
Gilt Goblet Pro
The Alternative Ecological
Clean Championship
Jar Place
Right Viable Place
Schlemiel Trading Co
Self Suitable
LeastSustainable
Long Viable Collective
The Less
Quantity Achievable Collective
Alternative Ecologically Spot
The Irish Gull
Strong Suitable
Socially Social
Interchangeable Sustainable
EarthenMug
The Broken Schlemiel
Unsalable Sustainable
Occupational Sustainable
The Filled
The Optic
Least Affordable
Smiler Collective
The Small
BitterCup
The Self Ecological
Ecologically Viable Trading Co
Yellow Trophy Collective
Economic Ecological Co
The Longer Viable
Environment Liveable Trading Co
Ecologically Unsustainable Co
Ounce Gull Trading Co
HowSustainable
Irish Visage Trading Co
CylindricalMug
The Figure
Fatal Transfuse
Non Liveable
Physiological Mug
Strong Supportable
The More Sustain
Socially Unsustainable
Conical Cupful
Overflowing Loving Cup Pro
Mighty Fool Co
The Self Viable
Cylindrical Trophy Place
Rapid Liveable Trading Co
Alternative Workable Spot
Kisser Pro
Quick Chalice
Beaker Collective
Long Ecologically Spot
The Ecotourism
Civil Workable Co
Bottle Spot
Glazed
Current Unsustainable
CurrentSustainable
Self Solid
Environment Sustaining Place
Self Supportable
Environment Sustain Group

Best sustainable mug brand name ideas

Chump Spot
Cold Champions
AlternativeSustainable
Reliable Sustainable
The Current Sustain
FifthCup
Viable Sustainable
Sustain Place
Civil Unsustainable Group
Rotary club Cup
Maximum Sustain Co
The Crystal
Indian club Cup
Mighty Mouth
DoubleCup
The Least Renewable
Green Chump
Mighty Mark
Rapid Viable
Ecologically
The Frosted Chump
Incapable Sustainable
The Right Ecological
Environment Sustaining
The Self
The Silly Schlemiel
Sized Gull Place
LargeCup
The Small Jar
Rapid Renewable
Proffered
Civil Workable Spot
Self Steady
Sustain Co
Unsustainable Trading Co
Strong Ecologically
The Large
Longer Renewable Place
The Favourite
Right Workable Place
The Long Ecologically
The Socially
Ecologically Liveable
Workable Collective
Socially Suitable
The Alternative Unsustainable
Pewter Visage Collective
Fresh Fool Co
Club Cup
Favourite
The Fatal Mug
NonSustainable
The Beer
Longer Viable Pro
Supper club Cup
Irreplaceable Sustainable
Cupful Spot
Maximum Renewable Collective
Achievable Trading Co
Long Achievable Group
The Alternative Affordable
Civil
EmptyCup
Computational Sustainable
The Ecotourism Unsustainable
Inverted
Economic Unsustainable Pro
How Unsustainable
Ecotourism Sustaining Co
Self Sound
Ceramic Chalice
Self Sustain Collective
Irish Visage Collective
Socially Ecological Trading Co
ChippedMug
Ecologically Workable
The Frosty Physiognomy
Less Ecologically Place
Enormous Schlemiel Spot
Ticket stub Cup
The Maximum Ecological
Cool
LongerSustainable
Transfuse Group
FigureCup
Sensible Sustainable
The Cool Schlemiel
Liveable Place
Vocational Sustainable
The Pink
Deep Beaker Group
Cracked Container
Pink
RightSustainable
MaximumSustainable
EnvironmentSustainable
Achievable Place
Alternative Affordable
Yellow Beaker Co
Nice
Chipped
The Glazed Countenance
The Maximum Achievable
Broken
FavouriteMug
StrongSustainable
Self Stable
Visage Trading Co
Longer Achievable Spot
Environment Ecological Pro
Pewter
Strong Sound
Chipped Visage Spot
Alternative Ecological Place
Fool Collective
The Plain
Achievable Group
Rapid Unsustainable Collective
Inner Jar Collective
The Sweet Loving Cup
Smiler Pro
Renewable Co
The Non Liveable
Rotational Sustainable
Erasable Sustainable
Quick Goblet
LongSustainable
Broken Patsy Place
Ceramic Copa
The Ecotourism Ecologically
Rapid Affordable Group
Empty Mug Pro
The Old
Tamable Sustainable
Sacred

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sustainable Mug Brand:

Simple is always better

This means a few different things. Your sustainable mug brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sustainable mug brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sustainable Mug Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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