11 Best Survey Email Templates [2024]

Pat Walls

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Updated: February 22nd, 2024

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

Here are 11 free Survey Email templates to use in 2022 that will save you time and help you with your email marketing efforts.

What To Include In Your Survey Email

When it comes down to crafting your email, there are a few key elements to include:

Explain the benefit of taking the survey
Be clear about the survey purpose
Ask for feedback and insight, not just answers to your questions
What else would you like us to know or ask?
Ask for contact information so you can send them a copy upon completion

Survey email template with gift cards

title=A gift card for you and a survey for us – fair enough? Hey [Name],

We just wanted to tell you how lucky we are to have you as a part of our community. [Your company] always goes far and beyond to make its members feel appreciated and heard.

We’re conducting this to learn more about your thoughts on our [product/service]. It will only take you 5 minutes.

And to show we really mean what we said, you’ll get a gift card from us as a thank you once you complete the survey.

Thank you for being part of our wonderful family!

[[NAME]]

Source

Customer survey email template

title=Your opinion is important to us. Hi [First Name]!

We hope you enjoyed your recent visit to [Attraction]. Your opinion matters to us, and we’d love to hear more about your experience.

Would you mind taking a quick 5-minute survey to help us improve our guest experience? We will use your feedback to provide you and future guests with an even better visit.

Thank you in advance for your time. We look forward to welcoming you back soon!

For any questions, please contact [Customer support email].

Thank you,

[[ Name ]]

Source

Service review email template

title=Your satisfaction feedback Hello [name],

You recently purchased [product/service] in our online store, and we’d be extremely grateful to hear your thoughts about it.

The survey will only take [X] minutes to complete, and your feedback will help us improve future [product lines/software versions].

To start, please select your rating below.

[Feedback scale with a link]

Thanks for your input,

[NAME]

Source

Survey emails for research

title=How do you deal with [topic of research]? We want to know Hi [Name],

It seems like [topic of research] is becoming a hot topic these days. Has it been making an impact on you too? We would love to know how you are dealing with it.

Whenever you can, please complete this short we’re conducting so we can get as much relevant data on [topic of research] as possible. We’ll inform you about the survey results as soon as they are ready!

Thank you for being a great sport!

[ NAME ]

Source

Customer feedback survey email example

title=[Company Name] needs your feedback, got 2 mins? Hi there [Name],

Thank you for your trust in . We would be grateful if you could spare 5 mins or less to answer a short survey and let us know how was your experience with us.

The link will be active till .
The information gathered will be used for quality assurance only.
We value your privacy and do not sell personal information to third parties. We appreciate your time and feedback and assure you of our best services.

Thank you,

[NAME]

Source

Survey email with an embedded question

title=Complete this survey with just one click Hi there [Name],

Here at [company], there’s nothing that we value more than the opinion of our users. Every once in a while, we like to collect feedback from you so we can improve your overall experience with us.

What do you say about participating in a VERY short survey? It will take you only one click and right here in this email.

Please choose one of the options given below:

[Option 1]

[Option 2]

Thank you for being such a team player – that’s why we love our users!

Source

Customer review & survey email template

title=Reviews and insights from customers like you. Dear [name],

The opinions of our users are of the utmost importance to [company], which is why we’d love for you to answer one simple question for us.

Your feedback will help shape the direction of our future content, so we hope you agree that it will be mutually beneficial to find out what you really think.

You can answer our single-question survey by clicking on your preferred choice below:

[Option 1] [Option 2] [Option 3]

We really appreciate your feedback– it will help us achieve our goal of exceeding the expectations of all of our clients.

Kind regards,

[Name], [position] at [company]

Source

Survey invitation email about trial satisfaction

title=Trial run happy or not? Tell us! Hey [Name],

We’re glad to see you’ve chosen to try out our [service]. As the trial run is about to expire, we would like to know what you think about the experience.

Can you fill out this and let us know what you liked and what you did not so much? Our primary goal is to make our users as happy as possible with our products, so your input is highly important to us.

Thank you for choosing us, and we hope to be seeing you a bit longer!

[ NAME ]

Source

Retail store evaluation survey email example

title=Answer and get a 15 percent discount at our store Hi [Name],

We noticed that you recently visited our store.

We constantly strive to improve the quality of our products and services to give an awesome experience to our customers. Would you like to spare 10 mins or less and answer this short ?

Participating in the survey would automatically qualify you to earn a 15% discount on your next purchase.

Please reach out to our in case of any queries.

Looking forward to seeing you again at our store,

Thank you,

[NAME]

Source

Survey invitation emails for academic evaluation

title=Your opinion matters to us! Hello [Name],

Our institution prides itself on the high quality of education we offer. And, we do everything to bring out the best in our students in every segment of their lives. That is why we conduct regular surveys that cover various topics, from teacher satisfaction to snacks in our vending machines.

Please take a minute of your time to complete the and help us improve in any way we can.

You are a valuable part of [institution], and your opinion is invaluable to us. Thank you for your participation!

[NAME]

Source

Survey invitation emails for cart abandonment

title=Gone so soon? Tell us what changed your mind Hey [Name],

We noticed you chose not to go through with your purchase. As much as we are sad to see you go, we would like to know what changed your mind.

Would you be willing to complete this super-short to tell us more about why you decided not to continue with your order? We will use the results to learn and improve your experience with us.

Thank you for taking the time, and we hope to see you back soon!

Source

25 Survey Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your [[ BUSINESS IDEA ]]

Thank you for participating in our survey
Click here to take part in a research
The reason we're going to send you a $5 gift card
Click here to take part in a research
Let us know your opinion
Complete our survey to get your code
Which survey do you want to take?
Hello, we're conducting a short survey
Your opinion matters
Customer Satisfaction Questionnaire
Thank you for participating in our customer satisfaction study
Participate in our annual employee survey!
I hope you will be able to participate in our survey
Would You Like To Help Us Improve Our Products?
Survey for real-world consumer feedback
Job Satisfaction Survey
Thanks for being a part of panel A, please complete our anonymous survey
Input your data to help us improve our service
How do you spend your free time?
Online survey for…
Please complete our Web design survey
Follow-Up Thank You Survey
The Annual Facilities Survey for the main campus
Your Opinion is Needed -Your opinion matters - a new user survey to participate in
Optimizing your customer experience

Looking for more Survey email subject lines? Check out our full article here

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to Survey for email.

What is a survey email?

It's a method that collects data from targeted respondents via email.

What do you write in an email when sending a survey?

Use a Clear Email Subject Line.
Say Who Has Been Asked to Participate.
Explain the Survey's Purpose.

How do you ask for a survey via email example?

Your survey introduction should clarify the purpose of the survey.
Give an estimate of how long the survey will take to complete.
Tell the recipients why they should respond

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 11 Best Survey Email Templates [2024].

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meet the author

Pat Walls