1,000+ Creative Surfboard Business Names

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Updated: March 26th, 2025

So, you've come up with the perfect surfboard business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your surfboard business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best surfboard business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your surfboard business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Surfboard Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of surfboard business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy surfboard business name ideas

Wave Riders
Wavy Wake
Wave Hello
Surf Solutions
Sun Surfer
Surf And Sun
Sunny Surf
Super Surfers
Supreme Surf
Spf Surf
Aloha Surfing
Surfboard Bounty
Business Of Boards
Board Meeting
Surfboard Meeting
Surfboard Biz
Sandy Surfboard
Sandy Business
Hop On Surfing
Wetsuits Unlimited
Wonderful Wetsuits
Surfboard Seekers
Surfboard Search
Ocean Bound
Surf’S Up And Away
Salt And Surf
Salty Surf
Ride The Reef
Reef Riders
To The Beach
Beach Hang
Morning Surf
Sunrise Surf
Sunset Surf
Surf Watch
Surf Turf
Waves Crash
Wave Crashers Surfing
Surf To Shore
Far Out Waves
Dive Into Surfing
Dive In Surfing
Shore And Surf
Salty Shores
Ride Chasers
Thrill Of The Surf
Surfing Supreme
Watch And Waves
Catch d Wave
Surf Central
Surfs 4 U
Surfspot
Surfweek
The Surfport
Mindless Surfer
Surf turn
Surf Store
Stuff 4 Surfers
Surf Silly
Surf Creek
Gravity surfs
Water lust
Surafarie
Spumeking
Czar Surf
Deepblue Surfs
Regal Surf
Surfroyale
Shoreline Surf
Aquasurf
Surfon
Acesurf
Surfmonsterz
Seagem Board
Surfbig
Actionsurf
Surf Current
Surface
Wavebreakerz
Swellsurf
Top surf peak
Breakers Co
ExcellentBeach
The Rectangular
Popular
Favorite
Strong Scuba Dive
DryBeach
Dreadful Browsing Collective
The Giant Settler
The Nearby
Old
The Green
RedSurfboard
The Remote Coast
Offshore Surfboard
Wooden
Big
The Choppy Ski
Wet Marina Collective
Blue Board Group
Large Board Pro
The South
The Motorized Skateboard
FirstSurfboard
Board Pro
The Ocean
Surf Trading Co
The Sheltered
Low Browsing
The Wet Shores
Seaside Trading Co
Low Breakers
Modern Surf Place
Ignore Surfboard
New Plate Co
The Stony Marina
The Deep
BeautifulBeach
Old Surf
The Violent Wave
Own Punk
Sand Group
PowerfulSurf
StormySurf
The Distant Shores
MightySurf
Moderate Windsurf
Violent Browsing
Shoreline Trading Co
The Ancient
Short Skateboard
ShinglyBeach
Tiny
The Mild
MotorizedSurfboard
Rough Surfboard
Surging Scuba Dive
Broad Beachfront
OceanBeach
Punk Spot
The Warm Sailing
Loud

Creative surfboard business name ideas

Sand Co
Broad Beachcomber
Short Skeg
Snowy Skateboard
Terrific
Huge Skateboard Group
Dreadful
The Sand
The Shallow Sail
The Electric
Roaring
The Mighty Surfboard
Small Skateboard
BiggestSurf
TheBeach
Large Board Pro
Own Surfing
The Surging
Steep Shoreline Collective
WoodenSurfboard
Sea Seashore Pro
South
The Public
Distant Channel Surf Group
Colloid Snowboard Group
Big Surf Collective
Plastic Settler
Stormy Browsing Collective
Small Snorkel
Big
Stormy Surfers
The Fin
Shallow Scuba Dive
Blue Surf Collective
Foot
The Narrow
The Latest Undulation
Pebbled Seashore Group
Smooth Shores Spot
The Rocky
Electric Curl Group
Icy Sailing
Rolling Wave
Giant Curl
Distant Shore Co
The Noisy Ski
The Nice
Snowboard Co
Modern
Sailing Collective
Red Skateboard Collective
The Yellow Snowboard
The Built Surf
ShingleBeach
Nearest
Giant Surf Place
MightySurf
Savage Scuba Dive
Atlantic
The Hawaiian
Dicrotic
Colonic Group
Wave Spot
Huge Brandish Spot
Beautiful Bathers
Punk Collective
Regular Plank
Famous Shore Collective
New york Surfboard
Wide
Transmitted Flourish Spot
Foot Plank
Steep Coastal Place
Sail Collective
Cold Browsing Co
Outer Browsing Pro
The Short Plate
Giant Plate Collective
The Soft
Constant Wave Pro
The First
Plastic Board Spot
RedSurfboard
Low Surfboard Pro
Blue Settler
Punk Spot
Broad Beachside
The Mixed
The Beautiful
Regular
WetBeach
Secluded
Lonely Coastal Place
The Moderate Snowboard
Light
Raging Breakers
Channel Surf Place
Wild Breaker Co
Worth more Surfboard
The Fin Lifesaver
Slight Sail
Hawaiian Punk Place
The The Seaside
Outer
Coastline Group
Surfboard Pro
Strong Surfboard Co
Shingly
Flap Co
FineBeach
The Colloid
Dwarf Surf
Tropical Sand Group
Thunderous
The Desolate
The Strewn
The Mild
Clean Waterfront
Shoreline Place
Mighty Windsurf
SeaBeach
Shoreline Spot
Soft Sail
The Modified Plank
LongBeach
Broken Board
Surfing Pro
PublicBeach
The Warm Sailing
Famous
Nearest Shore Trading Co
CurrentWave
HighSurf
White Board
The Wave Board
Marina Place
Sand Group
Seaside Trading Co
The Moderate
Browsing Trading Co
Heavy Skateboard Group
The Tropical Coastline
The Popular Shores

Learn more about starting a surfboard business:

Where to start?

-> How much does it cost to start a surfboard business?
-> Pros and cons of a surfboard business

Need inspiration?

-> Other surfboard business success stories
-> Marketing ideas for a surfboard business
-> Surfboard business slogans

Other resources

-> Surfboard business tips

Funny Surfboard Business Names

Remote
The Huge Plate
Incoming
Famous Seashore Group
Punk Co
Sail Group
Rolling Ski Collective
Biggest Snowboard Trading Co
Mile
Outer Seashore Group
The Raging
The Sudden Flap
The Nearby
New Plate Co
Punk Place
Foot Plank
Modified Settler
Dreadful
Private
Ancient Settler Collective
Quiet Sailing Place
Huge Skateboard Group
Large Board Pro
Public
GiantSurfboard
IsolatedBeach
Broad Coastal Group
The Secluded
The Modified Plank
Beautiful Bathers
The Modified
The Short Plate
Considerable Surfboard Group
Thunderous
FoamySurf
Waterfront Pro
Colonic Pro
Desolate Shoreline
LongSurfboard
Shingly Sand Pro
Sail Co
The Beautiful
Atlantic
Popular
Surfboard Place
PrivateBeach
The Green
SeismicWave
Hawaiian Lifesaver
Popular Sand
The Narrow Coastline
Shallow Sailing
The Wave Board
Strong
SlightSurf
The Low
Surf Co
Half Tide Co
Shores Group
The Golden
First Skateboard Trading Co
The Sinusoidal
PlasticSurfboard
Miniature Surf Place
MagnificentSurf
Steep Shoreline Collective
The Mild
Sunny Coastline Collective
The Rectangular
Low Breakers
Relentless
WetBeach
The Booming
Old
Plank Spot
The Plastic
The Mixed Surfboard
Shallow Scoter
WildSurf
The Excellent
CrowdedBeach
Skateboard Collective
The Big
Surfing Place
Pebble Marina Spot
Shore Co
Sailing Group
Punk Spot
The Rectangular Undulation
The Deserted Seaside
Cold
Colloid Snowboard Group
DangerousSurf
Surge Pro
HeavySurfboard
The Lapping Sail
The Shoreline Trading Co
The Violent Wave
Morph Surf
The Wooden
Coast Pro
Snowy Surfboard
Incoming Wave Pro
Foot Board Spot
Channel Surf Place
Sail Pro
The Tropical
The Empty Coastal
Pebbled
Solitary
Shingly
Giant Surf Place
Excellent Wave Group
The Ultrasonic
Rough Surfboard Trading Co
Slight Surfers
The Warm Sailing
Snowy Sailing
The Square
Sandy Marina Co
Waterfront Place
The Considerable Sail
Plastic Settler
Foot Colonic Group
Golden Shore
White
Motorized Surf
Lonely Shoreline
Giant
The Pleasant
The Transmitted Flourish
The Dry
The Artificial
Heaviest Sailing
The Frothy
The Motorized Skateboard
FourthWave
Golden Seaside Trading Co
Blue Surfing Co
Tide Collective
Shore Place
FuriousSurf
Lifesaver Co

Cool surfboard business name ideas

South Seaside Place
The Foot Board
The Gentle
StormySurf
Big Lifesaver
The Modified Settler
FamousBeach
Distant Surfboard Co
Shallow Shore Collective
MotorizedSurfboard
Long
Hard Shore
Giant Surfing Pro
TinyBeach
Huge Sailing
Beautiful Blight
Colloid Snowboard Group
Dangerous Windsurf
Modified Surf Trading Co
Small Surf
The Tiny
The Tiny Coastal
Lonely Coast Pro
The Modified Surfing
The Rectangular
Marina Spot
PowerfulSurf
The Considerable Sail
Snowy
Hawaiian Wave
Broad Bay
PolarizedWave
Plate Place
The Fin
Skateboard Co
The Excellent
Popular Sand
The Nearby Seashore
The Stormy
Yellow Waterfront
Longitudinal Wafture
Dry
Splendid Surfers
FuriousSurf
Splendid Sailing
The Modern Skateboard
Heavy Plank Group
Stony Coastal Spot
Breaker Place
Ancient Snowboard Group
Sea Shores Place
Popular Coastline
The Secluded Sand
Snowy Skateboard
Public
Shore Collective
Tropical
Flap Collective
BigSurfboard
Small Snowboard
Latest Flap
Ceaseless
Colonic Pro
SandyBeach
Outer
Heaviest Sailing
The Choppy Ski
The Giant Settler
The Heavy
The Pebbled
Artificial Waterfront
Small
The Short
Seaside Place
Surfboard Place
The Shallow
Shores Co
Furious Breakers Trading Co
Skateboard Group
PopularBeach
The Latest
Outer Shore Group
MonochromaticWave
Distant Surfboard
High Windsurf Spot
Violent Browsing
The Noisy Breakers
BroadBeach
Choppy Ski Group
The Built
BrokenSurfboard
Choppy Breaker
The Distant Shores
Tide Collective
Red
Low Breakers
The Bloody
The Beautiful
Continuous Wafture
The Nearby
Shoreline Spot
Snowboard Collective
The Rectangular Undulation
SteepBeach
Shingly Seaside Group
Own Skateboard Place
Wave
Cold Browsing
Sandy Sand
Shallow Surfers
First
Huge
Big
Lege Beach
LargeSurfboard
HollowSurfboard
Channel Surf Collective
Atlantic Browsing
First Skateboard Trading Co
SeismicWave
South Shoreline
Crowded Shoreline Group
The Modern
Big Skateboard
Cold Browsing Co
The Small
Expensive Board Group
The Dangerous
Gravelly
Nearest
The Motorized Plate
The Low
Flat Coastline Pro
Golden Seaside Trading Co
Modern Surf Place
Breaker Trading Co
LongSurfboard
Mighty Wave
Foaming
Tiny
The Shaped Shoreline
Wharf Surf
Large Board Pro

Unique surfboard business name ideas

The North
Terrible Ski Place
Mixed Breaker
Considerable Surfboard Group
The Blue Browsing
FoamySurf
Strong Surfboard Co
White dwarf Surf
Plastic Settler Co
Short Surfie
Warm Seashore Trading Co
Rough Surfboard
Mile
Giant Plate Collective
Foot Board Spot
Breaker Spot
Old Plank Group
Outer Seashore Group
WarmBeach
First Settler
Light Wafture Spot
Sand Pro
Snowy Sailing
Surf Place
BoomingSurf
The Small Surfing
The Moderate Snowboard
Pebble Marina Spot
Breaker Collective
The Desolate Coast
TropicalBeach
Hollow Skateboard
Long Surfing
Sand Coast
IncomingSurf
Punk Collective
GoldenBeach
The Pebble
DistantSurf
OpticalWave
TreacherousSurf
Coastal Group
Coast Pro
The Strong
The Remote Coast
Calm
Sand Shoreline
Slight Surfboard
The Private Coastline
The Deep
Quiet
The Wet Shores
Sail Collective
The Mighty Surfboard
Short Surf
Hollow Colonic Place
The Lapping Sail
Sea Shoreline Trading Co
The White Surfing
Slight Surfers
The Blue Board
Warm
DistantBeach
Sunny Coastline Collective
The Pleasant
Coral Shores Place
The Eternal
Sailing Collective
Wooden Plate
The Mile
The Dry
Motorized
Giant
The Huge Plate
Yellow
Marina Pro
The Current
Expensive Settler Trading Co
Slight Scuba Dive
The Icy
The Deserted Coast
LongBeach
Shores Group
The Acoustic
Muddy Seaside Place
Flat Marina Pro
South
The Motorized Skateboard
New york Surfboard
Magnificent
Flat
Quiet Shoreline
Undulate Co
Mixed Sail
Broad Beachy
Motorized Surf
Lonely Shoreline
Hawaiian Lifesaver
Surfboard Group
The Wooden Plate
The Yellow Coast
Cool Channel Surf
PlasticSurfboard
Foot Plank
Nice Coast Place
White
Small Sailboat
Short Skateboard
Shoreline Trading Co
The Shoreline Trading Co
Splendid Surfboard
Constant
Hawaiian Skateboard Collective
Noisy
The First
Soft Skateboard
The Lazy
Steep Coastline
Short Skateboard Spot
Secluded Shore
Old
The Remote Sand
Broad Beachcomber
WhiteBeach
Shallow Scoter
Stormy Sailing
Half Undulate Collective
Wooden Board
Tremendous Browsing Collective
Settler Co
Ancient Settler Collective
Skateboard Spot
Constant Wave Pro
Hawaiian Windsurf Co
MightySurf
Shallow Sailing
Coast Spot
Incoming Curl Spot
Splendid Ski
GraySurf
The Surging Breakers
Coastline Spot
White Coastline Trading Co

Cute surfboard business name ideas

The Frothy
Savage Ski
The Lovely Waterfront
The Modified Plank
Seaside Pro
Surfing Pro
The The Seaside
Hollow
Rough Breaker Place
The Latest Undulation
Short Snorkel
Broad Blight
Beautiful Bay
The Mixed Surfboard
Foot Shoreline
Biggest
Short Snowboard Collective
Ancient Lifesaver Pro
Violent Snowboard Place
ShapedBeach
Fin Skateboard Trading Co
Transmitted Flourish Spot
BeautifulBeach
Surfing Place
Plate Pro
RegularSurfboard
The Narrow Coastal
The Fin Lifesaver
Triangular
Crowded Waterfront
Red Skateboard Collective
Soft Sailing
ShingleBeach
Red dwarf Surf
The Foaming
Wet Coastal Group
Famous Coastline
Artificial
Miniature Snowboard
Isolated Marina Place
The Transmitted
Short Shaper
Crowded Coastline Co
The Sinusoidal
NearbySurf
Surging
ExcellentBeach
The Sand
Surfing Group
Secluded Shores Group
BiggestSurf
Bloody
Breakers Collective
Constant Windsurf Collective
Moderate Windsurf
Ipod Surfboard
The Crowded Shoreline
The Public
Foot Surf
Sailing Pro
The Narrow
Public Coastal Trading Co
Splendid Swim
Terrific
Surging Scuba Dive
Sunny Coastline
Splendid Scuba Dive
Channel Surf Place
Dwarf Surf
Broad Beachfront
Surfboard Co
Offshore Surfboard
Soft Swim
Waterfront Place
Sand Place
Siege Beach
Short Sailboat
Settler Spot
The Rough
Skateboard Collective
Deep
Blue Colonic Pro
The Golden
The Turbulent
Slight Snowboard
Sea Seashore Pro
Quiet Sailing Place
Light Undulate
Blue
LazySurf
The Rolling
Atlantic Sail Pro
The Wet
The Terrific Channel Surf
Colonic Group
Heavy Plate Place
Beautiful Beachcomber
Foot Colonic Group
Skateboard Pro
The Booming
Coast Trading Co
Yellow dwarf Surf
Plate Trading Co
Regular Skateboard Trading Co
Rough Surfboard Trading Co
The Gravelly Coast
FlatBeach
The Inverted
Excellent Wave Group
Sunny Seaside
Treacherous Channel Surf Group
Wafture Co
Channel Surf Pro
Snowy Surfers
Old Surf
Hawaiian Punk
Modern Lifesaver Spot
Huge Settler Co
Strong Sailing
Shores Pro
Ignore Surfboard
Beautiful Bathers
Foot Shores
The Biggest Snowboard
Treacherous
Giant Surfing Place
FootSurfboard
The Hawaiian Skateboard
Cold
TremendousSurf
Wave Spot
SoftSurf
Clean Shore
The Quiet
RelentlessSurf
HugeSurfboard
Warm Channel Surf Spot
The Distant
GreenSurf
Surging Surfboard
The Tremendous
Wave Lifesaver Group
Pebbled

Clever surfboard business name ideas

Sailing Group
Shallow Surfboard
Open Seashore
Sea Shoreline Group
Windsurf Trading Co
The Ancient Settler
Snowboard Place
Regular Plank
Outgoing Undulate Co
Stormy Skateboard
The Powerful Sail
BuiltSurfboard
The New
Powerful
Broad Boardwalk
ModernSurfboard
The Remote Marina
The Splendid
Foot Seaside
RoughSurf
The Muddy
First Surf
Savage Scuba Dive
Soft Scoter
Surging Snowboard
Airport Surfboard
The Moderate
Windsurf Place
Shallow Skateboard
Besiege Beach
Slight Sail
Broad Beachlike
Sail Co
Plastic Surf
OceanBeach
The Nice
Blue Board Group
Shaped
Miniature Plate Co
Strong
Small Skeg
Wild Windsurf Pro
Stormy Browsing Collective
Coral
Loose
Clean Waterfront
Heaviest Snowboard
Coastal Spot
Plastic Board Co
Hollow Settler
GiantSurfboard
Lapping Breaker Co
Browsing Trading Co
ModerateSurf
The Roaring Browsing
Gravelly Coast Spot
Deep Channel Surf Place
Excellent Seaside Spot
Yellow Waterfront Pro
Nearest Seaside
Short Skeg
Lifesaver Spot
Distant Breaker Trading Co
Browsing Collective
Pleasant Marina Co
The Mixed
Steep Coastal Spot
Pebble
Relentless Surfboard
White Surfing Place
The Tropical Coastline
The Lonely Coastal
Scarf Surf
Colloid
Lifesaver Pro
Short Surfing
Miniature
Stormy Snowboard
The Coastline
Plastic Board Spot
Ancient Board Group
NoisySurf
OutgoingWave
Rough
The Sudden Flap
Blue Surf Collective
Upper
Considerable Sail Spot
Surge Pro
OldSurfboard
Surfboards Surfboard
Raging Breakers
The Ocean
The Thunderous
The Terrible
Blue Settler
Electric Curl Group
The Outgoing
The Deserted Seaside
Beautiful Shore Place
Foot Surf Spot
Remote Marina Spot
Warm Shore Group
Pebbled Seashore Group
Snowboard Trading Co
The Shingle Seaside
Wet Shores Place
The Incoming Browsing
The Outer Seashore
Orf Surf
FineBeach
The Red
ConstantSurf
Clean
Browsing Place
Plank Collective
Distant Shore Co
Coastline Co
WarmSurf
Restless Sail
Tropical Sand Group
The Calm
The Violent
Popular Seaside
Slight Scoter
FrothySurf
The Blue
The Ultrasonic
IsolatedBeach
The The
Dicrotic
Sheltered Marina Group
Waterfront Trading Co
TerrificSurf
The Savage
Raging Ski Place
Motorized Surfing Spot
Latest Beckon Co
Regular Skateboard Collective
Plastic Settler
The Yellow Snowboard
Seaside Trading Co
Slight Scuba

Best surfboard business name ideas

Punk Spot
The Sheltered
Savage Swim
Desolate Shores Trading Co
The Popular Shore
Small Snorkel
Slight Surfboard Pro
Dreadful
Large Surf Group
Hawaiian Punk Place
New Plate Co
Hollow Snowboard
Rough Breaker Trading Co
The Colloid
Expensive Skateboard Co
Savage Sail
Shallow Sail
The Wave Board
Snowboard Group
Raging
Wave Pro
Nearby Channel Surf
The Lonely Shore
Splendid Windsurf Pro
Secluded
FourthWave
The Built Surf
Strong Sail
Shore Co
Plate Collective
Surf Trading Co
Shoreline Co
Blue Surfing Co
Short Sailboard
SandBeach
Famous Seashore Collective
The Lonely Sand
Surfboard Pro
Isolated Shoreline Co
SmallBeach
Broad Bathhouse
ViolentSurf
YellowSurfboard
Fin
Bloody Channel Surf
Famous Shore Collective
Golden
The Large
Sand
Strong Ski
Shallow
Giant Punk Pro
The Yellow
The Foamy Surfboard
Beautiful Bathing
DangerousSurf
Light
NiceBeach
The Gravelly
Coral Seashore
Turf war Surfboard
Ocean Sail
The Remote
The Relentless
NearestBeach
ShinglyBeach
Ski Collective
Sandy Marina Co
Waterfront Spot
Stormy Surfers
The Outer
Loud
Snowy Sail
Quiet Marina Trading Co
Marina Trading Co
Atlantic
Lovely Shoreline Group
Small Sailboard
DeepSurf
Roaring
The Snowy
Loud Browsing
Mighty Breaker Collective
Golden Shore
The Cool
Cool Snowboard Trading Co
The Splendid Breakers
The Thunderous Sail
Broken Board
Slight Channel Surf Pro
Low Browsing
The Hard
The Broken Snowboard
Small Skateboard
The South
The Excellent Sand
The Violent Wave
Biggest Snowboard Trading Co
Crowded Seashore Trading Co
Popular
The Public Coastline
The Motorized
Beautiful Beachy
The Expensive Punk
Choppy
The Surging
The Plastic
The Choppy Wave
Plank Pro
Built Surf
TidalWave
Excellent
Broad Coastal Group
Waterfront Pro
The Upper
Abroad Surfboard
Flap Co
Skateboard Trading Co
The Slight
Skateboard Place
Shingly Shores Co
Coastline Trading Co
Strong Windsurf Spot
SeaBeach
The Incoming
Plank Spot
HighSurf
Surging Swim
Foot
The Atlantic
Relentless Wave Spot
Wooden
Large
Breakers Co
Gravelly Coastline
Rolling Wave
Eternal
Steep Shoreline Collective
WhiteSurfboard
The Rocky
Wide
Settler Pro
The Desolate

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Surfboard Business:

Simple is always better

This means a few different things. Your surfboard business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your surfboard business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Surfboard Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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