1,000+ Creative Surfboard Business Names

•

Updated: January 19th, 2023

So, you've come up with the perfect surfboard business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your surfboard business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best surfboard business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your surfboard business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Surfboard Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of surfboard business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy surfboard business name ideas

Wave Riders
Wavy Wake
Wave Hello
Surf Solutions
Sun Surfer
Surf And Sun
Sunny Surf
Super Surfers
Supreme Surf
Spf Surf
Aloha Surfing
Surfboard Bounty
Business Of Boards
Board Meeting
Surfboard Meeting
Surfboard Biz
Sandy Surfboard
Sandy Business
Hop On Surfing
Wetsuits Unlimited
Wonderful Wetsuits
Surfboard Seekers
Surfboard Search
Ocean Bound
Surf’S Up And Away
Salt And Surf
Salty Surf
Ride The Reef
Reef Riders
To The Beach
Beach Hang
Morning Surf
Sunrise Surf
Sunset Surf
Surf Watch
Surf Turf
Waves Crash
Wave Crashers Surfing
Surf To Shore
Far Out Waves
Dive Into Surfing
Dive In Surfing
Shore And Surf
Salty Shores
Ride Chasers
Thrill Of The Surf
Surfing Supreme
Watch And Waves
Catch d Wave
Surf Central
Surfs 4 U
Surfspot
Surfweek
The Surfport
Mindless Surfer
Surf turn
Surf Store
Stuff 4 Surfers
Surf Silly
Surf Creek
Gravity surfs
Water lust
Surafarie
Spumeking
Czar Surf
Deepblue Surfs
Regal Surf
Surfroyale
Shoreline Surf
Aquasurf
Surfon
Acesurf
Surfmonsterz
Seagem Board
Surfbig
Actionsurf
Surf Current
Surface
Wavebreakerz
Swellsurf
Top surf peak
Coastline Trading Co
Golden Seaside Trading Co
The Terrific Channel Surf
SandBeach
Pleasant Marina Co
Surging Scuba Dive
The Slight
The New Snowboard
Savage Swim
Bloody Channel Surf
Broad Beachy
Board Co
The Wide
Golden Shore
Old Surf
Ceaseless Breakers Co
Plastic Surf
IncomingSurf
Constant Breaker Pro
Colloid
Nearest Shore Trading Co
Small Shaper
The Hawaiian Skateboard
Cold Browsing
Clean Shore Spot
Latest Flap
Strong Breaker Place
Broad Beachcomber
SlightSurf
Flap Co
Regular Skateboard Trading Co
Low Surfboard Pro
Roaring
YellowSurfboard
The Excellent Sand
Windsurf Trading Co
Steep
Huge Snowboard Collective
Heavy Plate Place
RedSurfboard
FineBeach
Small Snowboard
The Secluded Seashore
The Coastline
Slight Surfers
Stormy Surfers
The Favorite
The Rocky
The Thunderous Sail
PolarizedWave
Wild Breaker Co
Private Seaside Spot
The Empty Coastal
Expensive Settler Trading Co
Popular Sand
Punk Collective
Mighty Wave
Constant Wave
The Dry
Lifesaver Pro
The Ocean
MightySurf

Creative surfboard business name ideas

The Deserted Seaside
The Yellow Coast
The Splendid
FuriousSurf
Channel Surf Place
Sailing Collective
ColdSurf
Miniature
Low Browsing
Snowy Surfers
Wet Shores Place
Relentless Wave Spot
The Heavy
The Tiny
Surf Place
The Terrible
FootSurfboard
Snowy Ski
The Coral
Short Settler
Stormy Browsing Collective
Strong Scuba Dive
The Colloid
Giant Plate Collective
Snowy Surfboard
Splendid Ski
Splendid Sailing
GiantSurfboard
Flat Coastline Pro
MotorizedSurfboard
Lonely Coastal Place
Tide Collective
Giant Surfing Place
Warm Shore Group
Famous Seashore Collective
TropicalBeach
The Distant Shores
Desolate Shores Trading Co
BoomingSurf
The Rolling
Punk Spot
Light Undulate
The Wave Board
Hawaiian Punk Place
Lapping Breaker Co
Red
SnowySurf
Modern
Wild
Clean Shore
Regular Skateboard Trading Co
Private
Splendid Snowboard
Own Punk
The Cool Snowboard
The Large
Built Colonic Co
Secluded Shore
The Dangerous
MightySurf
Huge Breakers
Mighty Wave
Skateboard Co
Plastic Settler Co
Sail Pro
Broken Board
The Ancient
Choppy Ski Group
Short Snorkel
Nearest Seaside
Breakers Place
Breaker Trading Co
The Turbulent
Hollow Settler
Open Seashore
Shaped
DistantSurf
Coastline Group
Giant Surf Place
The Treacherous
Surfboard Pro
Savage Snowboard
Remote
Turbulent Wave
The Thunderous Sail
The Regular
The Artificial
FourthWave
The Excellent
Constant Windsurf Collective
The Gentle
Soft Scoter
Loose
Nearest Marina Collective
Quiet Marina Trading Co
Savage Scuba Dive
Triangular
The Snowy
Wave Spot
Dreadful
Incoming Wave Pro
The Built Surf
The Soft
Plank Co
The Warm
The Tropical Coastline
CeaselessSurf
Icy Channel Surf Pro
Broad Beachy
Flowery Windsurf
Slight Channel Surf Pro
The Current
The Remote
The Giant Settler
Large Board Pro
Soft Sailing
Excellent Seaside Spot
The Famous Shores
MagnificentSurf
TinyBeach
Blue Skateboard
Shallow Surfboard
Remote Marina Spot
Smooth Shores Spot
Modern Settler
Blue Settler
HugeWave
Stormy Sailing
TerrificSurf
Crowded
ShinglyBeach
The Lovely Waterfront
The Deep Breakers
RoughSurf
The Favorite
White Marina
Giant Curl
The Yellow Snowboard
Treacherous
The Booming
Dry
The Nearby
Wave Place

Learn more about starting a surfboard business:

Where to start?

-> How much does it cost to start a surfboard business?
-> Pros and cons of a surfboard business

Need inspiration?

-> Other surfboard business success stories
-> Marketing ideas for a surfboard business
-> Surfboard business slogans

Other resources

-> Surfboard business tips

Funny Surfboard Business Names

The Lonely Sand
Strewn Shoreline Place
The Icy Browsing
Sail Group
ModerateSurf
Broad Bay
Small Surfie
The Snowy
Hawaiian Windsurf Co
The Outgoing
Breakers Spot
Broad Beachfront
Open Sand Co
Beautiful Blight
Windsurf Place
Colonic Place
Desolate Shores Trading Co
The Empty
Surging Scuba
Muddy Coast
TerrificSurf
The Distant
RelentlessSurf
Nearest Seaside
The Pleasant
TheBeach
Surfboard Co
The Surging Breakers
Pebble
Hollow Settler
Flat Shores Trading Co
Nearest Shore Trading Co
Secluded
Light Wafture Spot
Plastic Settler Co
Surging Surfboard
Hawaiian Punk
Warm Channel Surf Spot
Popular
Heavy Skateboard Group
Excellent Wave Group
Settler Collective
Surfing Spot
Sand Coast
Punk Place
Miniature Surf Place
Soft Sailing
Hawaiian Lifesaver
Steep Coastline
Giant Punk Pro
Wet Marina Collective
The Surging
White Marina
The White
Rough Breaker Trading Co
Large Surfing Collective
Huge Breakers
Shaped
Coastline Group
Fin
Surging Scuba Dive
Skateboard Group
The Quiet
Slight Scuba
Modern Settler
The Shingly
The Private
CurrentWave
Red Skateboard Collective
Surge Pro
Hollow Skateboard
SteepBeach
Clean Shore Spot
The Violent Wave
Icy Breaker
Surging
Snowy Surfboard
Board Place
Breaker Spot
Huge Sailing
Treacherous
Snowboard Spot
Dwarf Surf
Yellow dwarf Surf
The Turbulent
The Outer
Long Surfing
Sand Co
Famous
Splendid Surfboard
Foot Sailing Collective
White Punk Group
Regular
Snowy Sail
HeavySurf
The Wet
The Sand
Popular Sand
Miniature Colonic Place
Modified Settler
HugeSurfboard
Regular Skateboard Trading Co
White dwarf Surf
Outer Browsing Pro
Distant Shore Co
Outer Shore Group
The Private Coastline
Ski Collective
Tropical
NiceBeach
Blue Surfing Co
Solitary
Beautiful Beachy
Sheltered
Crowded Waterfront
Relentless
The Giant
Giant
Slight Sailing
The Noisy Breakers
Sandy Marina Co
The Bloody
Turbulent
Short Skeg
Giant Curl
Splendid Ski
Strong Surfboard Co
Wild Breaker Co
The Desolate
Constant
Longitudinal Wafture
White Coastline Trading Co
Lonely Coast Pro
The Distant Shores
Clean Shore
Constant Breaker Pro
Board Spot
Foot Colonic Group
HawaiianSurfboard
SnowySurf
Skateboard Place
Splendid Swim
The Fin Lifesaver

Cool surfboard business name ideas

North Shoreline Trading Co
Giant Channel Surf Spot
Crowded Seashore Trading Co
White Surfing Place
Gray
BeautifulBeach
Nearest Seaside
The Pleasant
Breaker Collective
The Crowded Shoreline
Beautiful Beachside
Crowded Shoreline Group
Coast Trading Co
ColdSurf
Hollow Snowboard
Short Settler
OceanSurf
Strong Surfers
Relentless Wave Spot
The Current
Blue Colonic Pro
Ancient Lifesaver Pro
WarmBeach
The Foot
Electric Curl Group
Short Punk
The Outer
The Relentless
Ancient Settler Collective
Coast Spot
GoldenBeach
Loose
The Remote Sand
BuiltSurfboard
The Wooden Plate
Huge Skateboard Group
Savage Swim
Snowy Surfboard
Isolated Shoreline Co
Rolling Ski Collective
Ski Place
The Sea
Choppy Breaker
Stormy Surfers
Constant Windsurf Collective
Hard Coastline Group
Beautiful Bathhouse
YellowSurfboard
Solitary
Atlantic Sail Pro
DeepSurf
Plastic
The Loose Board
IncomingSurf
Miniature Snowboard
Hawaiian Lifesaver
Snowboard Pro
The Terrible
Surf Trading Co
Foot Shores
The Slight
Famous Seashore Group
Violent Snowboard Co
RelentlessSurf
The Plastic
The Nearby
StonyBeach
White dwarf Surf
Heavy Plank Group
The Remote Coast
Half Tide Co
Rough Surfboard
Beautiful Bathers
The Icy Browsing
Biggest
Lege Beach
Incoming Wave Pro
The Ultrasonic
Lonely Coastal Place
The Rectangular Undulation
Snowboard Trading Co
The Coastline
Punk Trading Co
Deep
BiggestSurf
Modified Plank Spot
Sail Pro
Expensive Settler Trading Co
Distant Shore Co
The Long
Small Surfie
Dreadful Browsing Collective
Board Place
The Incoming
The Excellent
RoughSurf
Thunderstorm Surfboard
Plastic Board Co
The Strewn
Dwarf Surf
Coastline Place
Artificial
The Rectangular
NewSurfboard
Small Surf
Shingly Shores Co
Lovely Shoreline Group
Outgoing Undulate Co
Strong Scuba Dive
Steep Coastline
Ancient Plate Spot
Sand Shoreline
Windsurf Trading Co
Pebble
The Modern Skateboard
Coastline Pro
The Latest Undulation
Modern Settler
ExcellentBeach
Surfboard Pro
The Roaring Browsing
The Hawaiian
Furious Breakers Trading Co
Broad Coastal Group
HugeWave
Choppy Ski Group
Wafture Co
Blue Surfing Co
Waterfront Place
Icy
Flowery Windsurf
Windsurf Place
Thunderous Sailing Pro
ShallowSurf
Icy Channel Surf Pro
Wet Marina Collective
The Booming
The Distant
Slight Sailing
Shore Co
Hawaiian Wave
The Mighty Surfboard
Seashore Collective

Unique surfboard business name ideas

Ignore Surfboard
The Lazy
Surfing Place
Wave Lifesaver Group
GreenSurf
PowerfulSurf
MonochromaticWave
Yellow dwarf Surf
Short Sailboat
The Ancient
The Rolling
Loose Surfing Pro
Skateboard Group
The Short
Motorized Surf
The Magnificent
Motorized Lifesaver Co
Liege Beach
Besiege Beach
The Moderate
Board Group
Strong Scoter
Stormy Scuba
Cold Browsing
Short Surfie
TerrificSurf
Dreadful Wave
Slight Scuba Dive
PlasticSurfboard
Cold
Beautiful Bay
Shallow Skateboard
Soft Skateboard
Broken Board
Strong Windsurf Spot
Quiet
Splendid Surfboard
The Sudden Flap
The Ancient Settler
FirstSurfboard
The Electric
Small Sailboard
The Choppy Wave
Sea Shores Place
The Lapping Sail
Shores Group
Broad Bathhouse
Marina Spot
PublicBeach
Hawaiian Skateboard Collective
Longitudinal Wafture
BroadBeach
GiantSurfboard
The Small Surfing
The Wet Shores
Seaside Pro
Skateboard Pro
Wave
Own Punk
Savage Ski
PolarizedWave
Splendid Swim
The Huge
Surging Snowboard
Waterfront Trading Co
The Mighty
Savage Surfboard
Skateboard Spot
Skateboard Co
Miniature
Open Seashore
SuddenWave
Broad Boardwalk
Gravelly Coastline
Plank Pro
BoomingSurf
Surf Co
Modified Surf Trading Co
Snowy Skateboard
Surging
Slight Channel Surf Pro
Wooden Plate
The Remote Marina
Short Surf
Eternal
Shallow
Small Surfing
HollowSurfboard
Soft Scoter
Splendid Scuba Dive
Secluded
The Giant
MightySurf
Treacherous Channel Surf Group
WarmSurf
Constant Wave Pro
Steep Coastal Spot
The Soft
SeaBeach
The Private Coastline
The Modern
Settler Pro
South Shoreline
Slight Surfboard Pro
Mighty Windsurf
The Thunderous Sail
Abroad Surfboard
The Excellent Sand
Broad Bay
Broad Blight
Browsing Trading Co
Popular Coastline
The Sandy
Heavy
The Splendid Breakers
Clean
The Turbulent
Smooth Shores Spot
Savage Surfers
The Sheltered
Surge Pro
Giant Surfing Pro
Strong Sailing
The Ocean
Pebbled
LonelyBeach
Lifesaver Co
The Rocky
Shoreline Collective
SandBeach
Modern Surf Place
The Wave
Wave Pro
Famous Seashore Place
Snowboard Collective
Muddy Coast
ModifiedSurfboard
Built Punk Co
HeavySurfboard
QuietBeach
Shallow Scoter
The Artificial
Shallow Shore Collective

Cute surfboard business name ideas

Large Surf Group
Nearest
Gravelly Coast Spot
Coastal Pro
Huge
Seashore Co
Savage Snowboard
Deep Channel Surf Trading Co
Hollow Settler
Blue
Mighty Breaker Collective
LoudSurf
Soft Surfers
Crowded
Waterfront Pro
Treacherous
Gentle Ski
Regular Skateboard Trading Co
Bloody Channel Surf
Long Snowboard Trading Co
The Shingly
Crowded Coastline
Nearest Marina Collective
Crowded Coastline Co
The Fin Lifesaver
TheBeach
Steep
The Noisy Ski
Small
Private Seaside Spot
Excellent
HugeSurfboard
NearbySurf
Coral Shores Place
Elastic Tide Spot
Motorized
Strong Ski
The Sound
Built
The Heavy Colonic
Sea Shoreline Trading Co
Surfing Trading Co
The Acoustic
Artificial Waterfront
The Secluded Sand
Shoreline Co
The Distant Shores
Hollow
Coastline Group
The Mile
Shallow Ski
New Plate Co
Windsurf Collective
Shore Place
Warm Wave Spot
The Narrow
The Considerable Sail
Wave Spot
Slight Snowboard
The Roaring Sailing
Sandy Sand
Small Skeg
Heavy Ski
Sand
Pebble Marina Spot
Slight Scuba
The Choppy Ski
DistantBeach
Mixed Sail
Snowboard Spot
The Shoreline Trading Co
Savage Skateboard
Foot Shoreline
Board Spot
Yellow Waterfront
Light Wafture Spot
Big Lifesaver
Shoreline Trading Co
Punk Co
Smooth Marina Pro
Small Snorkel
Clean Marina Pro
Coastal Spot
Shallow Sail
Sheltered Marina Group
Small Shaper
Red Skateboard Collective
Hawaiian Punk
The Yellow
Board Co
Pebbled Coast Collective
Plastic Settler Co
Isolated Shore
The Motorized
Fine
Broad Bathing
Modern Lifesaver Spot
Short Snorkel
Short Shaper
The Large
MuddyBeach
Expensive Board Group
Strong Surfboard Co
Heaviest Sail Spot
Considerable Sail Spot
IcySurf
Built Surf
Wave Trading Co
BigSurfboard
Snowy Ski
The Popular Shore
Blue Surf Collective
Famous Shore Collective
The Terrible Channel Surf
Browsing Pro
Wild Breaker Co
Mild
Broad Beachside
The New Snowboard
Distant Channel Surf Group
The Desolate Coast
New york Surfboard
Rough Breaker Trading Co
Popular Seaside
Light Undulation
The Cool
Savage Sail
Warm Ski Spot
The White Surfing
Long Surfing
The Lovely Waterfront
Low Surfboard Pro
Short Skeg
Ancient
Shingly
Colloid Snowboard Group
Punk Collective
RegularSurfboard
Surfing Spot
Atlantic
The Strong
The Snowy
Surging Scuba

Clever surfboard business name ideas

The Famous Shores
Sailing Group
Coastal Group
SlightSurf
Giant Surfing Place
Foot Seaside
Motorized Surfing Spot
Flat Coastline Pro
Crowded Waterfront
Wild
Constant Breaker Pro
Ipod Surfboard
The Atlantic
First Surf
LargeSurfboard
The Blue
Browsing Collective
Hard Shore
FlatBeach
Beautiful Beachfront
Sunny Coastline Collective
Yellow Punk
Huge Settler Co
The Warm
DistantSurf
The First
Small Snowboard
Atlantic Browsing
Restless Wave Collective
Heavy Browsing
Giant Punk Pro
Plate Place
Snowy Sail
The Motorized Skateboard
Warm
The Modified Surfing
Colonic Group
The Broken Snowboard
The Giant Plate
Small Skateboard
Channel Surf Pro
The Mild
Sand Pro
The Yellow Snowboard
Old Surf
Beautiful Shore Place
Violent Browsing
FineBeach
Marina Collective
The Sand
Latest Flap
Ancient Board Group
The Latest
TinyBeach
Marina Place
The Green
Foot Coastal Trading Co
Undulate Co
Transmitted Flourish Spot
Slight Swim
Desolate Shores Trading Co
Broad Beachcomber
The Icy
Breaker Trading Co
SandyBeach
Flat Shores Trading Co
CeaselessSurf
Sandy Marina Co
Golden
Regular Skateboard Collective
Low Browsing
Short Snowboard Collective
The Gentle
White Marina
Broad Beachy
Giant
The Built
The Deep
Long
Terrific
The Broad
Marina Pro
Outer Seashore Group
The White
Raging Ski Place
StormySurf
Loud Browsing
Big
Clean Waterfront
Siege Beach
Nearby Channel Surf
FrothySurf
South Seaside Place
Golden Shore
The Gravelly Coast
ExcellentSurf
The Deserted Seaside
Surging Swim
Distant Surfboard Co
Broad Beachfront
The Popular Shores
Colonic Pro
Blue Settler
The Tropical
The Blue Board
The Narrow Coastline
The Surging Breakers
The Dangerous
Own Skateboard Place
Huge Sailing
Narrow Seaside
Regular
LongSurfboard
Stony
Lifesaver Pro
The Modified Settler
BlueSurfboard
Beautiful Beachcomber
Dicrotic
The Wide
TropicalBeach
Colloid
Foot Sailing Collective
Shallow Surfers
The Mixed
Sea Seashore Pro
Heavy Plate Place
Isolated Marina Place
Strewn Shoreline Place
The Own Snowboard
TremendousSurf
Plastic Board Spot
Channel Surf Place
FootSurfboard
Short Sailboard
Turf war Surfboard
Remote Marina Spot
Marina Trading Co
Warm Shoreline
Foot
The Coral
Sailing Spot
The Nearby Seashore

Best surfboard business name ideas

Quiet Shoreline
DryBeach
The Modified
WetBeach
The Foamy Surfboard
The Pebble
Excellent Wave Group
Plastic Settler
Shallow Surfboard
The Outgoing
Continuous Wafture
Blue Board Group
The Frothy
Steep Coast Co
Golden Seaside Trading Co
Shoreline Spot
Steep Coastal Place
Plank Co
The Hollow Punk
Savage Sailing
Relentless
LongBeach
DangerousSurf
Miniature Plate Co
Distant Surfboard
The Partial
Offshore Surfboard
Big Skateboard
Soft Sailing
The
The Splendid
The Expensive Surfing
Private
The Treacherous
The Moderate Snowboard
Board Pro
Flap Co
Fin Skateboard Trading Co
Broad Bathers
Sheltered
Mighty Wave
Miniature Colonic Place
Choppy Snowboard Spot
The Quiet
The Warm Sailing
Surfboard Group
Pebbled Seashore Group
South
Sand Coast
DreadfulSurf
LowSurf
Giant Surf Pro
Warm Seashore Trading Co
Giant Surf Place
Breakers Spot
Colonic Place
Hawaiian Windsurf Co
Orf Surf
Raging
Ocean Sail
New
First
The Shallow Coast
SteepBeach
Plate Collective
Sailing Collective
Short Skateboard Spot
Own Surfing
Terrible Ski Place
The Surging
Light
The Beautiful
Savage
FuriousSurf
The Shallow
Lovely Shore
The Noisy Breakers
The Expensive Punk
Huge Snowboard Collective
The Coral Shoreline
Fin
Savage Windsurf
The Raging
The The
Curl Place
The Dry
Quiet Marina Trading Co
Short Surfing
Violent Snowboard Place
Plank Spot
NearestBeach
Relentless Surfboard
Quiet Windsurf Collective
Wave Place
FoamySurf
Foaming
The Remote
Clean Shore
Famous
The Hard
Favorite
Surfboards Surfboard
The Gravelly
Sand Place
Tropical
Outer Browsing Pro
Light Undulate
Secluded Shores Group
HighSurf
Shingly Sand Pro
Snowboard Co
Soft Sail
The Inverted
Heavy Skateboard Group
Shallow Sailing
Constant Wave
The Cool Snowboard
OutgoingWave
The Lonely Sand
Surfboard Co
Surfing Pro
Gravelly
Coastal Collective
The Calm
Latest Beckon Co
Plank Collective
Cool Channel Surf
The Tiny Coastal
Shore Collective
Ceaseless
Bloody
The Huge Plate
GravellyBeach
Tide Collective
Wide
The Regular
Rough Surfboard Trading Co
The Eternal
ProminentWave
Upper
Small Sailboat
Plate Trading Co
Remote

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Surfboard Business:

Simple is always better

This means a few different things. Your surfboard business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your surfboard business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Surfboard Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile