550+ Trendy Names For Your Sunglasses Brand

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Updated: February 24th, 2023

So, you've come up with the perfect sunglasses business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sunglasses business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sunglasses business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sunglasses business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sunglasses Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sunglasses business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sunglasses business name ideas

Filloe
Just Add Sun
Radikle
Sunstop
Appeals
Retro Dam
Lightwars
Bambie Shades
Shades Innovated
Vice Star Frames
Sexy Eyes
Magnifique
Eyebeam
Rocking 70s
Hip Shades
ConeyFlare
Arriba
Blackout Shades
RoadTrip
Ray Vision
SolFlare
Bosk
T Shades
Fun In The Sun
The Coolness
Read On
Raytegrity
Sun Pairs
Blinkers’S
Paired With Sun
The Black Sunglasses
Sunglass Sanctuary
Lens Loan
SoFlairs
Raybeams
Lens Library
Combat The Sun
Specul8
Fancy face Wear
Seaview Glasses
Blown
Sunny Lens
Well Made Shades
Sargitarius Eye Fits
Dependable Lens
Variety Shades
Sandy Days
PatrolEyz
Adept Sunglasses
Biker Boyz Apparel
Shady Behavior
Sunposition
Veez Beez
Classic Shades
Her Best Friend
Sunglass Paradise
Vintage Vybes
Shady Subject
Snowshades
Raptitude Music Studio
Sun Deemers
Made In D Shades
Speyes
The New Nights
Kiddie Lenz
Brown And Fine
Prodigy Shades
Shield Apparel
Bewitching
Shadow Work Apparel
Dominoes’S
50 Shades Of Style
Winners Circles
Star Glass
Life Lenses
Classy Glasses
Sunny Gs
The Wild Apparel
Rays Apparel
AWEdacity Sunglasses
Korneacopia
Shade Raids
Act Shady
Simply Shades
Blings wear
Spunk Eyewear
Venus Sunglasses
Beach Way
Sunglass Garden
Sun Fun
Luxury Lens
ShadeLane
Arise Sunglasses
Activeyez
Reflect stylez
Over World

Creative sunglasses business name ideas

BoldSoul
Sunrayes
Magnetic Sunglasses
Looking Rakish
Jam And Cram Studios
Slaybeauty Eye Wears
Style Shades
Face facts
Onlookers
Suntastic
Leo Shades
Sunnyside Lens
Shady Nights Apparel
Letoff
Dreams
The Look
Absolute Shades
Shade Solution
Fine Peak
Teye
Legendary Sunglasses
Crux
Sunglass Shed
The Sunglass Life
Shades Of Lenses
New Wave Of Shades
Chancellor’S
Bouncing Images Studio
Shade Parade
Funky Shades
15 Candles
Shadehouse
Side Eyez
Lens Look
Lura
Gaze100
Looking Lens
Age And Rage
Solaire
Hazard
Rockstar Shades
Divine Lens And Fits
The New Vibe
Fun In The Shades
Simple Shades
Well Shaded
Scope
Loyal Lens
Beach Boys
Lookout Shades
Govatte
Alience
Soho Chic Sunglasses
Eyedays Style
Sultree
Hox tan
Shade Shop
Covered
Bra
Exquisite Frames
Foxy Fits
Blue Bill Sunglasses
Sunpeaches
Look Here
Wild Ones
About The Shades
Sore Eyes
Gypsy
Soft Box Photo Studio
Grace And Delight
Delicate Frames
Lux Lenses
Parade Of Shades
Better Lens
Swank
Sunshine Fine
FlEyes
The Backend Shades
New Specs
Rays Away
Choice Sunglasses
Banned
Shades Of Style
Shades Of Sun
August
Stylish Shades
Sunny Days
Toryd
Made Shades
Lens Of Luxury
Fair And Nice
Pith
Angelica’S
Magic Spells
Shady Lenses
360 Aura

Learn more about starting a sunglasses business:

Where to start?

-> How to start a sunglasses business?
-> How much does it cost to start a sunglasses business?
-> Pros and cons of a sunglasses business

Need inspiration?

-> Other sunglasses business success stories
-> Marketing ideas for a sunglasses business
-> Sunglasses business slogans
-> Sunglasses business Instagram captions

Other resources

-> Sunglasses business tips

Funny Sunglasses Business Names

The Mirrored Shades
Castle Sunglasses
Attractions Sunglasses
Gray
Shaped Stetson
Looking
Stylish Eyewear Place
The Silvered
Giant Specs Place
The Stylish
Massive Sunglasses
The Tiny
Shiny Glasses
Yellow Eyeglasses Collective
Expensive Ban Spot
Sleek Stetson
Shell Shades
The Tinted Specs
Tinted Dark Glasses
The Broken
Dollar Eyewear Collective
Round Glasses Group
Silvered Spectacles
The Thick Shades
The Expensive
Glasses Place
The Big
The Square Shades
Oakleys Co
Eyewear Group
Red Specs
RoundSunglasses
Wraparound
The Oversized
Italian Ban
Around Eyeglasses Spot
Oval Glasses Co
The Italian Specs
Sized
Style Sneakers
Sized Shoes
The Round Oakleys
Mirrored
SleekSunglasses
Darkest
StarSunglasses
Ridiculous Specs
Italian Goggles Spot
Wear Shades Pro
OrdinarySunglasses
The Gigantic Spectacles
Shiny Stetson
The Fancy Eyeglasses
Enormous Bifocals
Specs Pro
Large
The Blue Goggles
BigSunglasses
Nonprescription
Pink
Eye Eyewear
Square Stetson
Protective Goggles Pro
Yellow Spectacles Pro
OpaqueSunglasses
Flashy Ban
Eyeglasses Trading Co
Cheap Shades Pro
The Ban
The Tinted Glasses
Wraparound Goggles
Shiny Sunhat
Stylish Sneakers
Square Spectacles
Looking Spectacles Place
The Star Eyewear
Reflective Bifocals Spot
Ranches Sunglasses
Italian
Shiny Oakleys Pro
TortoiseshellSunglasses
Lensed Oakleys Trading Co
Mirrored Dark Glasses Collective
Fancy Dark Glasses Collective
Fashion Sunglasses
The Tortoiseshell Bifocals
Wraparound Specs Spot
The Cool
Oversized Ban
The Polarized
Stylish Sunhat
Italian Specs Place
Framed Dark Glasses Co
Sandals Sunglasses
Ban Pro
WearSunglasses

Cool sunglasses business name ideas

Lens Lessons
Spaced Out Sunglasse Spears Shades
Sublime Fits
ScoutWire
Moonset Shades
Zestos’ Eye Wears
Shady Look
Valued Apparel
Play Girl Sunglasses
Aries Sunglasses
Shady Ones
Southside Sunglasses
Sun Partners
Sunny Shades
Colored Eyes
Peek Experience Shades
Gorgeous Fits
Midnight Shades
Dazzlles
Peak Shades
Tone Stuffy Studios
Summer Hurricane
Shaded Magazine
Vergo Shades Buckwild Fits
Shelios & Helios
Goalwinners
Sport Sunglasses
Elegance’S
Ongrid Sunglasses
Charms
Girl Up Face Fits
Shades & Stunnings
Aurus Sunglasses
The Light Shades
Rage
Frixy Shades
Allure
Pink Ban Group
Sleek Sneakers
Sleek Spectacles
Flashy
Shell Shades
SizedSunglasses
Rimmed
Specs Co
Tortoiseshell
Shades Co
The Cheap
Darkest Bifocals Spot
The Pink
Giant
The Star Eyeglasses
Inexpensive Eyeglasses Co
Mirrored Dark Glasses
Oval Glasses Co
Style Goggles Trading Co
Expensive Specs
The Broken
The Enormous Bifocals
The Oversized Eyewear
The Silvered
Wraparound Goggles
Square Stetson
Fashionable
Shades Collective
Glasses Trading Co
Specs Collective
Specs Spot
CheapSunglasses
Studded Sneakers
The Polaroid
Studded Glasses Pro
Eye Goggles
The Protective Dark Glasses
Eyeglasses Spot
Saddle Sunglasses
Inexpensive Spectacles Pro
Jacket Sunglasses
Dark Glasses Trading Co
Framed Dark Glasses Co
Outsize Bifocals
Star Ban Place
The Large
The Ridiculous
Style Goggles Spot
Goggles Co
Eyed Eyeglasses
Shades Group
Dark Glasses Collective
Style Sneakers
Spectacles Pro
Sized Sneakers
The Blue
The Red
Dark Glasses Place
Eyewear Pro

Unique sunglasses business name ideas

The Identical
Oakleys Trading Co
Wraparound
Silvered Spectacles
WearSunglasses
PinkSunglasses
The Framed Goggles
Silvered Straw Hat
Shaped Ski Parka
The Gigantic
Wraparound Oakleys Trading Co
Green Goggles Pro
Thick Bifocals Co
The Ordinary Eyeglasses
The Shaped
ExpensiveSunglasses
Square Straw Hat
The Expensive
Identical Glasses
Buses Sunglasses
Shaped Glasses Place
Mirrored Oakleys Collective
Eye Spectacles Spot
DollarSunglasses
Big Spectacles Place
Expensive Eyeglasses Spot
Shackles Sunglasses
Star Stetson
The Impenetrable
The Oval
StuddedSunglasses
Oakleys Pro
OversizedSunglasses
Ridiculous Specs
The Large Oakleys
Sized Shoes
Mirrored Dark Glasses Collective
The Mirrored Shades
Oversized
The Big Eyewear
Shiny Spectacles
FlashySunglasses
Square Spectacles
Square Ski Parka
Plastic
The Reflective
The Gray Spectacles
Alan Sunglasses
Oval Eyeglasses Pro
Giant Glasses Place
The Lensed Oakleys
Bifocals Spot
The Rimless
The Enormous Spectacles
Sleek Stetson
Ban Co
Darkest
Specs Group
Glasses Pro
Outsize Dark Glasses Place
Glasses Group
Square Ban
Bifocals Place
Lensed Oakleys Trading Co
The Oversized Eyeglasses
Stylish Straw Hat
Planet Sunglasses
The Silvered Glasses
Stylish Ban Co
Salad Sunglasses
The Wraparound
Looking Spectacles Place
Style Sunhat
Eyeglasses Pro
Shiny Sneakers
The Fashionable
Studded Ski Parka
TrendySunglasses
Stylish Sandals
Wraparound Goggles Pro
Yellow Eyeglasses Collective
DarkestSunglasses
The Inexpensive Shades
Tinted Specs Place
Flashes Sunglasses
The Lensed Ban
Polaroid Dark Glasses Group
The Nonprescription Specs
Italian Spectacles Place
Pink
Stylish Goggles
Mirrored Bifocals Place
OrdinarySunglasses
The Blue Spectacles
Plastic Shades
Cool Oakleys

Cute sunglasses business name ideas

Star Specs Co
Impenetrable Ban Group
Tinted Dark Glasses
InexpensiveSunglasses
Happen Sunglasses
Shiny
The Polarized
The Big Shades
Bifocals Pro
Blue Ban
Shell Straw Hat
Italian Ban
Ordinary
The Tinted
Castles Sunglasses
Star Sunhat
Expensive Ban Spot
The Darkest
Shell Sunhat
Pink Ban
Shiny Glasses Group
Eyed
PlasticSunglasses
Glasses Spot
The Huge Ban
Blue Oakleys Co
ShellSunglasses
Eyewear Co
Spectacles Spot
SilveredSunglasses
Orange
The Quality
Goggles Collective
Framed Ban Trading Co
The Cool Specs
Sized Oakleys
RimlessSunglasses
OvalSunglasses
The Reflective Specs
The Thick Specs
TortoiseshellSunglasses
Action Sunglasses
Dancing Sunglasses
The Flashy
Nonprescription Glasses Co
Sleek Ski Mask
Goggles Place
Reflective Specs Trading Co
Shaped Shades Group
Plastic Sunglasses
Castle Sunglasses
HugeSunglasses
Specs Pro
Sandals Sunglasses
The Round Oakleys
FashionableSunglasses
The Shell
Oval
Axel Sunglasses
Framed
Eyeglasses Group
Outsize Dark Glasses Trading Co
Opaque Glasses Trading Co
Inexpensive
Oakleys Place
TinySunglasses
Star Spectacles
Dark Glasses Spot
Tortoiseshell Eyeglasses Group
Orange Bifocals Group
The Studded
EnormousSunglasses
Lashes Sunglasses
Stylish Sneakers
Sized Sandals
Shiny Specs
Impenetrable Shades Place
Studded Dark Glasses Co
Shiny Shades
Framed Oakleys Co
BrokenSunglasses
Shaped Straw Hat
Polaroid
Studded Sunhat
Fancy
Diana Sunglasses
Expensive Dark Glasses Pro
Square Ski Mask
Purple
The Dollar
Star Shoes
Looking
The Style
The Enormous Eyewear
Yellow
Nonprescription

Clever sunglasses business name ideas

PolarizedSunglasses
The Blue Goggles
Cancelled Sunglasses
The Trendy
Polarized Eyewear Collective
The Enormous Dark Glasses
Round Glasses Group
Stylish Ski Mask
Expensive
Ban Place
Sized
Impenetrable
The Italian
Shaped Shades
Cheap Shades Pro
Pink Eyewear Pro
The Dark
Style Stetson
IdenticalSunglasses
Shiny Glasses
OutsizeSunglasses
Oversize Bifocals Co
Star Sandals
The Star Eyewear
Silvered Sandals
Apple Sunglasses
Blue Eyeglasses Pro
Polarized
The Huge
Mirrored
Shell Shoes
The Tiny
Shell Spectacles
Oversize Dark Glasses Pro
Stylish Ski Parka
Enormous Bifocals
ThickSunglasses
Gigantic
The Big
The Brown
Glasses Co
Red Specs
Silvered Stetson
Trendy Dark Glasses Place
The Outsize
Shiny Sunhat
Round Specs Group
The Tinted Eyewear
Square Sunhat
The Oversized
Matches Sunglasses
Blue Bifocals Group
SquareSunglasses
ProtectiveSunglasses
The Rimmed
Shaped
The Mirrored
Wear Shades Pro
Gray
Shaped Stetson
GiganticSunglasses
PurpleSunglasses
The Around Eyeglasses
Shaped Sneakers
Bifocals Group
Blouses Sunglasses
Studded Glasses
Outsize Glasses Group
Oakleys Collective
The Trendy Eyeglasses
StylishSunglasses
EyeSunglasses
Goggles Spot
The Tortoiseshell
Oakleys Spot
Orange Glasses Group
Flashy Ban
Red
Italian Oakleys Group
RimmedSunglasses
Darkest Goggles Spot
Reflective Shades Trading Co
Ban Group
Style Oakleys Place
The Tiny Spectacles
The Ridiculous Dark Glasses
Cabana Sunglasses
Bananas Sunglasses
Italian Specs Place
Shell Sandals
The Type
Eyeglasses Trading Co
Big Dark Glasses
The Orange Goggles
Huge Eyeglasses
Red Spectacles Place

Best sunglasses business name ideas

The Opaque
Protective Goggles Pro
Blue
Gray Eyewear
Ban Pro
Shell Sneakers
Trendy
The Purple
Giant Specs Place
The Outsize Goggles
The Shaped Goggles
Shiny Stetson
Pink Bifocals Place
Stylish Sunhat
Spectacles Place
Dark
Large
The Dollar Dark Glasses
Green Oakleys Group
Around
The Brown Eyewear
Studded Spectacles
Nonprescription Ban Pro
Rimless Eyeglasses Group
GiantSunglasses
Oversize
Shaped Dark Glasses Trading Co
OversizeSunglasses
Silvered Sunhat
Eye Eyewear
Inexpensive Ban
The Orange
Thick
The Framed Glasses
Heavy Oakleys Place
QualitySunglasses
Purple Eyewear Collective
The Silvered Eyewear
Stylish Eyewear Place
Star Ski Parka
LookingSunglasses
The Oversize
The Stylish
Fancy Eyewear Collective
Shiny Bifocals Pro
Studded Straw Hat
Fashionable Dark Glasses
Studded Sandals
Oversized Dark Glasses
Ridiculous Eyeglasses
Basket Sunglasses
Cool Eyewear Co
Eyeglasses Place
The Tortoiseshell Bifocals
The Ban
BlueSunglasses
Flashy Bifocals
Style Specs
The Tortoiseshell Shades
Dollar Eyewear Collective
Nonprescription Dark Glasses Spot
Shaped Sunhat
Dances Sunglasses
Oversized Ban
The Ordinary
Spectacles Co
Specs Place
PolaroidSunglasses
Opaque
The Enormous
GreenSunglasses
The Around
Shades Pro
Sized Ski Mask
Fashion Sunglasses
Mirrored Ban
Cool
The Rimmed Bifocals
Rimless
Eye Glasses Pro
Around Eyeglasses Spot
Studded Specs
Shaped Bifocals
The Framed
LensedSunglasses
Spectacles Trading Co
Sized Shades Trading Co
Studded
Ban Ban Trading Co
Massive Sunglasses
Fancy Dark Glasses Collective
TypeSunglasses
Stylish Eyeglasses
Wraparound Specs Spot
Spectacles Group
Identical Eyeglasses Trading Co

Modern Sunglasses Business Name Ideas

Shades Brothers
Sunset Dreams
Sun Kissed Glints
No Limits Eyewear
Nightless City
Beyond Eyewear
Re-Surface
The Right Specs
Arise and Co.
Everyday Frames
Eye Candy
Point of View
Vantage Point
Sun Blockers
Sun Frames
Perspective
More Than Just Barriers
Tanned
Exquisite Glares
Lux Glints
Sunshine Friends
Sunglass Paradise
Stunners
Classy Rims
The Shadow Group
Jetsetters
Out ‘n About
Sunglass
The Sunglass Agenda
Project Sun Frames
The Eye Fashion Collective
Charmers
Traveling Art
Eye Gear Experts
Chasing Sun
Sunglass Chronicles
Sun Glares International
Stunning Shades
Sunset Glares
Sunray Specs
Sunlit Frames
Sunspot Eyewear
Brave Eyes
Grunge Eyewear
Urban Designs
Next Gen Eyewear
Diva Glares
Eye Jewelry
Eyewear Generation
Chameleon Sunglasses Co.
Sharp Glares
Stellar Eyewear
Eye Function
Secret Formula
Venus and Co.
After Sunrise
Miss Shades
Classy Gentleman
Big Eyes
Rainbow Shades
Graceful Glares
Summer Fever
Feisty Specs
Individuality
Square One
Sharp Frames
Epic Glares
Festive Eyes
Sunny Eyes
Super Specs
Soul Stealers
Dynamic Glints
Freedom Fighter Eyes
Sunrise Shades
Infinite Ideas
Fox Eyes
Sunny Glares
Scene Stealers
Operation: Eyewear
Framed
Love Shot Glares
Urban Eyewear
Vision Protection
Sleek Wears
Hooded
Sun Screened
Style Underway
Galaxy Eyewear
Cool Optics
Casual Wears
Rock Star Rays
Ruby Quartz
Pyro Shades
No Squints
Daytime Wanderers
Summer Shades
Sunny Days Collective
Protectors
The Eye Shield Company
Focus Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sunglasses Business:

Simple is always better

This means a few different things. Your sunglasses business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sunglasses business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sunglasses Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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