550+ Trendy Names For Your Sunglasses Brand

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Updated: March 26th, 2025

So, you've come up with the perfect sunglasses business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sunglasses business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sunglasses business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sunglasses business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sunglasses Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sunglasses business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sunglasses business name ideas

Filloe
Just Add Sun
Radikle
Sunstop
Appeals
Retro Dam
Lightwars
Bambie Shades
Shades Innovated
Vice Star Frames
Sexy Eyes
Magnifique
Eyebeam
Rocking 70s
Hip Shades
ConeyFlare
Arriba
Blackout Shades
RoadTrip
Ray Vision
SolFlare
Bosk
T Shades
Fun In The Sun
The Coolness
Read On
Raytegrity
Sun Pairs
Blinkers’S
Paired With Sun
The Black Sunglasses
Sunglass Sanctuary
Lens Loan
SoFlairs
Raybeams
Lens Library
Combat The Sun
Specul8
Fancy face Wear
Seaview Glasses
Blown
Sunny Lens
Well Made Shades
Sargitarius Eye Fits
Dependable Lens
Variety Shades
Sandy Days
PatrolEyz
Adept Sunglasses
Biker Boyz Apparel
Shady Behavior
Sunposition
Veez Beez
Classic Shades
Her Best Friend
Sunglass Paradise
Vintage Vybes
Shady Subject
Snowshades
Raptitude Music Studio
Sun Deemers
Made In D Shades
Speyes
The New Nights
Kiddie Lenz
Brown And Fine
Prodigy Shades
Shield Apparel
Bewitching
Shadow Work Apparel
Dominoes’S
50 Shades Of Style
Winners Circles
Star Glass
Life Lenses
Classy Glasses
Sunny Gs
The Wild Apparel
Rays Apparel
AWEdacity Sunglasses
Korneacopia
Shade Raids
Act Shady
Simply Shades
Blings wear
Spunk Eyewear
Venus Sunglasses
Beach Way
Sunglass Garden
Sun Fun
Luxury Lens
ShadeLane
Arise Sunglasses
Activeyez
Reflect stylez
Over World

Creative sunglasses business name ideas

BoldSoul
Sunrayes
Magnetic Sunglasses
Looking Rakish
Jam And Cram Studios
Slaybeauty Eye Wears
Style Shades
Face facts
Onlookers
Suntastic
Leo Shades
Sunnyside Lens
Shady Nights Apparel
Letoff
Dreams
The Look
Absolute Shades
Shade Solution
Fine Peak
Teye
Legendary Sunglasses
Crux
Sunglass Shed
The Sunglass Life
Shades Of Lenses
New Wave Of Shades
Chancellor’S
Bouncing Images Studio
Shade Parade
Funky Shades
15 Candles
Shadehouse
Side Eyez
Lens Look
Lura
Gaze100
Looking Lens
Age And Rage
Solaire
Hazard
Rockstar Shades
Divine Lens And Fits
The New Vibe
Fun In The Shades
Simple Shades
Well Shaded
Scope
Loyal Lens
Beach Boys
Lookout Shades
Govatte
Alience
Soho Chic Sunglasses
Eyedays Style
Sultree
Hox tan
Shade Shop
Covered
Bra
Exquisite Frames
Foxy Fits
Blue Bill Sunglasses
Sunpeaches
Look Here
Wild Ones
About The Shades
Sore Eyes
Gypsy
Soft Box Photo Studio
Grace And Delight
Delicate Frames
Lux Lenses
Parade Of Shades
Better Lens
Swank
Sunshine Fine
FlEyes
The Backend Shades
New Specs
Rays Away
Choice Sunglasses
Banned
Shades Of Style
Shades Of Sun
August
Stylish Shades
Sunny Days
Toryd
Made Shades
Lens Of Luxury
Fair And Nice
Pith
Angelica’S
Magic Spells
Shady Lenses
360 Aura

Learn more about starting a sunglasses business:

Where to start?

-> How to start a sunglasses business?
-> How much does it cost to start a sunglasses business?
-> Pros and cons of a sunglasses business

Need inspiration?

-> Other sunglasses business success stories
-> Marketing ideas for a sunglasses business
-> Sunglasses business slogans
-> Sunglasses business Instagram captions

Other resources

-> Sunglasses business tips

Funny Sunglasses Business Names

Shiny Sunhat
Dark Glasses Spot
Studded Dark Glasses Co
Dark Oakleys Collective
Framed Ban Trading Co
Style Ski Parka
Dark Glasses Collective
The Big
The Thick Shades
Eyeglasses Place
Castle Sunglasses
Pink Ban Group
Studded Spectacles
The Tortoiseshell
Shiny Glasses Group
The Huge Ban
OvalSunglasses
Reflective
Stylish Ban Co
Wraparound
Opaque Glasses Trading Co
Tinted Dark Glasses
The Ordinary Eyeglasses
Tortoiseshell
Shiny Stetson
The Oval
Shell Sandals
Ridiculous Specs
Fashion Sunglasses
Square Ban
Stylish Eyewear Place
Eyeglasses Spot
Fashionable Dark Glasses
Square Shades
Red Spectacles Place
The Tiny
Passion Sunglasses
The Type
Sized Shades Trading Co
Oval
The Lensed Oakleys
Ridiculous Eyeglasses
Shiny Sneakers
The Protective Dark Glasses
Shaped Specs
Square Ski Parka
Bifocals Group
Fancy Eyewear Collective
Shaped Sneakers
SquareSunglasses
Shades Co
Round
Bifocals Pro
Ban Group
The Square Shades
Purple Eyewear Collective
The Enormous Eyewear
Giant
OversizedSunglasses
Spectacles Trading Co
Silvered Spectacles
Square Stetson
Star Ban Place
The Ridiculous
Blue
Eyewear Co
Pink Bifocals Place
Oakleys Trading Co
InexpensiveSunglasses
The Fancy Eyeglasses
Oakleys Pro
The Silvered Glasses
Style Specs
Mirrored Bifocals Place
Oversized Dark Glasses
Lensed Oakleys Trading Co
The Dark
Blouses Sunglasses
Square Sandals
Around Eyeglasses Spot
The Enormous Spectacles
The Huge
Pink
TortoiseshellSunglasses
Square Sneakers
DollarSunglasses
Blue Ban
Tinted
Spectacles Place
Identical Glasses
Sandals Sunglasses
Expensive Eyeglasses Spot
Red Specs
Italian Specs Place
The Dollar Dark Glasses
Square Spectacles

Cool sunglasses business name ideas

Lens Lessons
Spaced Out Sunglasse Spears Shades
Sublime Fits
ScoutWire
Moonset Shades
Zestos’ Eye Wears
Shady Look
Valued Apparel
Play Girl Sunglasses
Aries Sunglasses
Shady Ones
Southside Sunglasses
Sun Partners
Sunny Shades
Colored Eyes
Peek Experience Shades
Gorgeous Fits
Midnight Shades
Dazzlles
Peak Shades
Tone Stuffy Studios
Summer Hurricane
Shaded Magazine
Vergo Shades Buckwild Fits
Shelios & Helios
Goalwinners
Sport Sunglasses
Elegance’S
Ongrid Sunglasses
Charms
Girl Up Face Fits
Shades & Stunnings
Aurus Sunglasses
The Light Shades
Rage
Frixy Shades
Allure
LookingSunglasses
Sleek Sandals
Axel Sunglasses
Star Spectacles
Style Sunhat
Stylish Ski Mask
Expensive
ProtectiveSunglasses
The Silvered
The Enormous
Shaped Straw Hat
TinySunglasses
Studded Glasses
The Wraparound
The Inexpensive Shades
Yellow Eyeglasses Collective
The Star Eyeglasses
The Mirrored Shades
Round Spectacles Group
Apple Sunglasses
TypeSunglasses
Identical Eyeglasses Trading Co
Studded Spectacles
Eyeglasses Group
Dances Sunglasses
Shades Group
The Round Oakleys
StuddedSunglasses
Eyeglasses Spot
Italian Oakleys Group
Fashionable Dark Glasses
The Style
Shiny Bifocals Pro
Nonprescription Glasses Co
Salad Sunglasses
Darkest Bifocals Spot
Green Dark Glasses Collective
Shaped Sunhat
The Tortoiseshell Bifocals
TortoiseshellSunglasses
Mirrored Bifocals Place
Eyed
Tinted Specs Place
Pink Eyewear Pro
Eyewear Group
Diana Sunglasses
Orange Bifocals Group
The Oversize
The Rimless
Sleek Ski Mask
Around Eyeglasses Spot
Opaque
Plastic
Yellow
Ridiculous
Ordinary Specs Trading Co
BigSunglasses
The Nonprescription Specs
The Framed

Unique sunglasses business name ideas

Oakleys Collective
CheapSunglasses
The Type Glasses
Shell Straw Hat
Looking Spectacles Place
Shell Sunhat
The Brown Eyewear
The Enormous Eyewear
PlasticSunglasses
Dollar Eyeglasses Co
Pink Bifocals Place
Sized
The Big Eyewear
Studded Eyeglasses Trading Co
Gray
Flashes Sunglasses
Heavy Oakleys Place
LensedSunglasses
The Rimmed Bifocals
The Cool Specs
The Ordinary Eyeglasses
Identical Glasses
The Oversized Eyeglasses
Oakleys Spot
SleekSunglasses
Bifocals Trading Co
The Fashionable
StyleSunglasses
The Enormous Dark Glasses
Square Ban
The Round
The Polaroid
Inexpensive Ban
Pink Shades
Ban Pro
The Tinted Eyewear
The Sleek
The Square
Star Ban Place
PurpleSunglasses
Lensed Ban Place
Star Sandals
Glasses Trading Co
Darkest
Shades Pro
SquareSunglasses
Impenetrable
Italian Spectacles Place
Style Stetson
Mirrored Dark Glasses
The Identical
Shaped
Broken Goggles
Cabana Sunglasses
Style Specs
Silvered Spectacles
Sized Shoes
Sized Spectacles
Sleek
Blouses Sunglasses
Cool Eyewear Co
Darkest Goggles Spot
The Sized
Fancy Dark Glasses Collective
Tinted
Ban Group
Shaped Bifocals
Shell Sneakers
The Blue Goggles
Dancing Sunglasses
Cool Shades Place
Opaque Glasses Trading Co
Dark Glasses Collective
Eyeglasses Place
Stylish Straw Hat
Shaped Glasses Place
Shell Sandals
Eyewear Pro
Big Dark Glasses
The Lensed
The Expensive
Attractions Sunglasses
Red Spectacles Place
Impenetrable Shades Place
Studded Straw Hat
Shiny
The Tinted Specs
Shiny Stetson
Studded Dark Glasses Co
The Thick Specs
Huge Eyeglasses
Basket Sunglasses
The Lensed Ban
Italian
The Star
Studded

Cute sunglasses business name ideas

Bifocals Place
Heavy
Studded Glasses Pro
Blue Oakleys Co
Fancy Eyewear Collective
Goggles Group
The Darkest
Square Spectacles
The Polarized
The Studded
Shaped Ski Parka
Ban Trading Co
Reflective
The Orange Goggles
Oversize Dark Glasses Pro
OvalSunglasses
Giant Glasses Place
Specs Spot
The Quality
Tortoiseshell
The Tiny
OpaqueSunglasses
The Ban
Trendy
The Purple
Shaped Shades
Rimless
Shell Bifocals Trading Co
The Gigantic
Bananas Sunglasses
The Red
The Pink
Enormous Bifocals
The Shell
Spectacles Pro
Eye Goggles
ExpensiveSunglasses
The Stylish
Spectacles Place
Star Shoes
Silvered Stetson
Framed Oakleys Co
Glasses Co
Silvered Sandals
The Blue Spectacles
Shaped Stetson
The Shaped Goggles
Goggles Collective
The Around Goggles
Shaped Sneakers
Flashy
Wraparound Goggles
Plastic Shades
Nonprescription Ban Pro
Star Specs Co
Saddle Sunglasses
The Dollar
Impenetrable Ban Group
The Gigantic Spectacles
SilveredSunglasses
PinkSunglasses
Eye Spectacles Spot
The Tiny Eyeglasses
Round Glasses Group
OutsizeSunglasses
Framed
Sized Shades Trading Co
Italian Ban
Stylish Ski Parka
Dark
Style Ski Parka
Italian Specs Place
Oakleys Co
The Big
SizedSunglasses
The Reflective Specs
Protective Goggles Pro
Giant
Oval Eyeglasses Pro
ShinySunglasses
GreenSunglasses
The Huge Ban
The Outsize Goggles
The Oval
Style Sneakers
The Tiny Spectacles
Shackles Sunglasses
DollarSunglasses
Lensed Bifocals Trading Co
Ridiculous Dark Glasses Trading Co
Red
Eyed Eyeglasses
Looking
Expensive Dark Glasses Pro
Silvered Sunhat
Eyewear Co

Clever sunglasses business name ideas

Bifocals Pro
Expensive Spectacles Pro
The Gray Spectacles
Shaped Shades Group
Cheap Ban Pro
Oval
Fashion Sunglasses
Fashionable Eyeglasses Spot
Studded Sneakers
Sandals Sunglasses
Oversize
Shades Co
Shiny Sneakers
Outsize Dark Glasses Place
The Nonprescription Goggles
The Lensed Oakleys
Gray Eyewear
The Oversized Eyewear
GraySunglasses
Dark Glasses Place
Square Sunhat
Wraparound
Splashes Sunglasses
The Cool
The Type
Square Sneakers
Ban
Blue Bifocals Group
HugeSunglasses
Fashionable
Shades Collective
Lashes Sunglasses
Square Straw Hat
Dollar Eyewear Collective
The Trendy Eyeglasses
Eyeglasses Trading Co
Goggles Place
Sized Sneakers
The Around
Italian Goggles Spot
Sleek Spectacles
Specs Group
The Rimmed
TrendySunglasses
Mirrored Dark Glasses Collective
Spectacles Co
The Huge
Square Shades
Star
Outsize Dark Glasses Trading Co
The Yellow
OversizeSunglasses
Wear Shades Pro
Polarized Eyewear Collective
Blue Ban
Fancy
The Square Shades
Square Ski Mask
Oversized Ban
The Italian
Framed Ban Trading Co
Pink
Dark Glasses Trading Co
Tinted Dark Glasses
EyeSunglasses
Giant Specs Place
Star Ski Parka
Wraparound Goggles Pro
Square Ski Parka
BlueSunglasses
Specs Co
Purple Eyewear Collective
Oakleys Place
OrdinarySunglasses
FashionableSunglasses
Style Goggles Spot
The Ridiculous Dark Glasses
Square Stetson
The Protective Dark Glasses
The Big Shades
The Silvered Glasses
Rimless Eyeglasses Group
Tortoiseshell Eyeglasses Group
Eyewear Trading Co
Inexpensive Spectacles Pro
Jacket Sunglasses
Mirrored Ban
Bifocals Spot
Star Sneakers
Studded Sandals
Square Sandals
Cool Oakleys
Action Sunglasses
Reflective Specs Trading Co
The Eyed
ShellSunglasses

Best sunglasses business name ideas

The Framed Glasses
Star Sunhat
Polarized
Framed Dark Glasses Co
Round
Expensive Eyeglasses Spot
IdenticalSunglasses
Stylish Goggles
The Shaped
Stylish Sandals
FlashySunglasses
Buses Sunglasses
Mirrored
Shiny Glasses
The Large Oakleys
Castles Sunglasses
The Trendy
Ban Co
Big Spectacles Place
Inexpensive
Stylish Sunhat
Ban Place
Cool
Studded Eyeglasses
Shiny Sunhat
The Italian Specs
Gigantic
The Dark
Cheap Shades Pro
The Tinted
Studded Ski Parka
The Broken
Eyeglasses Collective
Sized Goggles Collective
Massive Sunglasses
The Giant
WraparoundSunglasses
Opaque Shades Pro
Sized Sandals
Ordinary
Ranches Sunglasses
Silvered Straw Hat
The Opaque
Reflective Bifocals Spot
The Around Eyeglasses
Pink Ban Group
The Tortoiseshell
Shiny Glasses Group
Specs Place
RimlessSunglasses
Sleek Stetson
Green Goggles Pro
Thick Bifocals Co
DarkestSunglasses
Ban Collective
Glasses Spot
Orange
The Outsize
Expensive Specs
Matches Sunglasses
BrokenSunglasses
PolaroidSunglasses
Blue Eyeglasses Pro
The Framed Goggles
Ban Spot
Oakleys Pro
The Impenetrable
Outsize Bifocals
Star Stetson
Thick
Ridiculous Eyeglasses
Cheap Specs Place
The Ridiculous
Shiny Oakleys Pro
Nonprescription
PolarizedSunglasses
Ridiculous Specs
StylishSunglasses
Goggles Co
The Large
Reflective Shades Trading Co
The Cheap
Style Goggles Trading Co
The Wear Shades
The Mirrored
Glasses Pro
Identical
Alan Sunglasses
Eye Eyewear
Eyeglasses Pro
Flashy Ban
Oversized Dark Glasses
Nonprescription Dark Glasses Spot
Happen Sunglasses
Sized Oakleys
Polaroid

Modern Sunglasses Business Name Ideas

Shades Brothers
Sunset Dreams
Sun Kissed Glints
No Limits Eyewear
Nightless City
Beyond Eyewear
Re-Surface
The Right Specs
Arise and Co.
Everyday Frames
Eye Candy
Point of View
Vantage Point
Sun Blockers
Sun Frames
Perspective
More Than Just Barriers
Tanned
Exquisite Glares
Lux Glints
Sunshine Friends
Sunglass Paradise
Stunners
Classy Rims
The Shadow Group
Jetsetters
Out ‘n About
Sunglass
The Sunglass Agenda
Project Sun Frames
The Eye Fashion Collective
Charmers
Traveling Art
Eye Gear Experts
Chasing Sun
Sunglass Chronicles
Sun Glares International
Stunning Shades
Sunset Glares
Sunray Specs
Sunlit Frames
Sunspot Eyewear
Brave Eyes
Grunge Eyewear
Urban Designs
Next Gen Eyewear
Diva Glares
Eye Jewelry
Eyewear Generation
Chameleon Sunglasses Co.
Sharp Glares
Stellar Eyewear
Eye Function
Secret Formula
Venus and Co.
After Sunrise
Miss Shades
Classy Gentleman
Big Eyes
Rainbow Shades
Graceful Glares
Summer Fever
Feisty Specs
Individuality
Square One
Sharp Frames
Epic Glares
Festive Eyes
Sunny Eyes
Super Specs
Soul Stealers
Dynamic Glints
Freedom Fighter Eyes
Sunrise Shades
Infinite Ideas
Fox Eyes
Sunny Glares
Scene Stealers
Operation: Eyewear
Framed
Love Shot Glares
Urban Eyewear
Vision Protection
Sleek Wears
Hooded
Sun Screened
Style Underway
Galaxy Eyewear
Cool Optics
Casual Wears
Rock Star Rays
Ruby Quartz
Pyro Shades
No Squints
Daytime Wanderers
Summer Shades
Sunny Days Collective
Protectors
The Eye Shield Company
Focus Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sunglasses Business:

Simple is always better

This means a few different things. Your sunglasses business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sunglasses business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sunglasses Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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