550+ Trendy Names For Your Sunglasses Brand

Updated: March 26th, 2025

So, you've come up with the perfect sunglasses business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sunglasses business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best sunglasses business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sunglasses business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sunglasses Business Name Generator

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Ideas

Catchy sunglasses business name ideas

  • Filloe
  • Just Add Sun
  • Radikle
  • Sunstop
  • Appeals
  • Retro Dam
  • Lightwars
  • Bambie Shades
  • Shades Innovated
  • Vice Star Frames
  • Sexy Eyes
  • Magnifique
  • Eyebeam
  • Rocking 70s
  • Hip Shades
  • ConeyFlare
  • Arriba
  • Blackout Shades
  • RoadTrip
  • Ray Vision
  • SolFlare
  • Bosk
  • T Shades
  • Fun In The Sun
  • The Coolness
  • Read On
  • Raytegrity
  • Sun Pairs
  • Blinkers’S
  • Paired With Sun
  • The Black Sunglasses
  • Sunglass Sanctuary
  • Lens Loan
  • SoFlairs
  • Raybeams
  • Lens Library
  • Combat The Sun
  • Specul8
  • Fancy face Wear
  • Seaview Glasses
  • Blown
  • Sunny Lens
  • Well Made Shades
  • Sargitarius Eye Fits
  • Dependable Lens
  • Variety Shades
  • Sandy Days
  • PatrolEyz
  • Adept Sunglasses
  • Biker Boyz Apparel
  • Shady Behavior
  • Sunposition
  • Veez Beez
  • Classic Shades
  • Her Best Friend
  • Sunglass Paradise
  • Vintage Vybes
  • Shady Subject
  • Snowshades
  • Raptitude Music Studio
  • Sun Deemers
  • Made In D Shades
  • Speyes
  • The New Nights
  • Kiddie Lenz
  • Brown And Fine
  • Prodigy Shades
  • Shield Apparel
  • Bewitching
  • Shadow Work Apparel
  • Dominoes’S
  • 50 Shades Of Style
  • Winners Circles
  • Star Glass
  • Life Lenses
  • Classy Glasses
  • Sunny Gs
  • The Wild Apparel
  • Rays Apparel
  • AWEdacity Sunglasses
  • Korneacopia
  • Shade Raids
  • Act Shady
  • Simply Shades
  • Blings wear
  • Spunk Eyewear
  • Venus Sunglasses
  • Beach Way
  • Sunglass Garden
  • Sun Fun
  • Luxury Lens
  • ShadeLane
  • Arise Sunglasses
  • Activeyez
  • Reflect stylez
  • Over World

Creative sunglasses business name ideas

  • BoldSoul
  • Sunrayes
  • Magnetic Sunglasses
  • Looking Rakish
  • Jam And Cram Studios
  • Slaybeauty Eye Wears
  • Style Shades
  • Face facts
  • Onlookers
  • Suntastic
  • Leo Shades
  • Sunnyside Lens
  • Shady Nights Apparel
  • Letoff
  • Dreams
  • The Look
  • Absolute Shades
  • Shade Solution
  • Fine Peak
  • Teye
  • Legendary Sunglasses
  • Crux
  • Sunglass Shed
  • The Sunglass Life
  • Shades Of Lenses
  • New Wave Of Shades
  • Chancellor’S
  • Bouncing Images Studio
  • Shade Parade
  • Funky Shades
  • 15 Candles
  • Shadehouse
  • Side Eyez
  • Lens Look
  • Lura
  • Gaze100
  • Looking Lens
  • Age And Rage
  • Solaire
  • Hazard
  • Rockstar Shades
  • Divine Lens And Fits
  • The New Vibe
  • Fun In The Shades
  • Simple Shades
  • Well Shaded
  • Scope
  • Loyal Lens
  • Beach Boys
  • Lookout Shades
  • Govatte
  • Alience
  • Soho Chic Sunglasses
  • Eyedays Style
  • Sultree
  • Hox tan
  • Shade Shop
  • Covered
  • Bra
  • Exquisite Frames
  • Foxy Fits
  • Blue Bill Sunglasses
  • Sunpeaches
  • Look Here
  • Wild Ones
  • About The Shades
  • Sore Eyes
  • Gypsy
  • Soft Box Photo Studio
  • Grace And Delight
  • Delicate Frames
  • Lux Lenses
  • Parade Of Shades
  • Better Lens
  • Swank
  • Sunshine Fine
  • FlEyes
  • The Backend Shades
  • New Specs
  • Rays Away
  • Choice Sunglasses
  • Banned
  • Shades Of Style
  • Shades Of Sun
  • August
  • Stylish Shades
  • Sunny Days
  • Toryd
  • Made Shades
  • Lens Of Luxury
  • Fair And Nice
  • Pith
  • Angelica’S
  • Magic Spells
  • Shady Lenses
  • 360 Aura

Learn more about starting a sunglasses business:

Where to start?

-> How to start a sunglasses business?
-> How much does it cost to start a sunglasses business?
-> Pros and cons of a sunglasses business

Need inspiration?

-> Other sunglasses business success stories
-> Marketing ideas for a sunglasses business
-> Sunglasses business slogans
-> Sunglasses business Instagram captions

Other resources

-> Sunglasses business tips

Funny Sunglasses Business Names

  • Shiny Sunhat
  • Dark Glasses Spot
  • Studded Dark Glasses Co
  • Dark Oakleys Collective
  • Framed Ban Trading Co
  • Style Ski Parka
  • Dark Glasses Collective
  • The Big
  • The Thick Shades
  • Eyeglasses Place
  • Castle Sunglasses
  • Pink Ban Group
  • Studded Spectacles
  • The Tortoiseshell
  • Shiny Glasses Group
  • The Huge Ban
  • OvalSunglasses
  • Reflective
  • Stylish Ban Co
  • Wraparound
  • Opaque Glasses Trading Co
  • Tinted Dark Glasses
  • The Ordinary Eyeglasses
  • Tortoiseshell
  • Shiny Stetson
  • The Oval
  • Shell Sandals
  • Ridiculous Specs
  • Fashion Sunglasses
  • Square Ban
  • Stylish Eyewear Place
  • Eyeglasses Spot
  • Fashionable Dark Glasses
  • Square Shades
  • Red Spectacles Place
  • The Tiny
  • Passion Sunglasses
  • The Type
  • Sized Shades Trading Co
  • Oval
  • The Lensed Oakleys
  • Ridiculous Eyeglasses
  • Shiny Sneakers
  • The Protective Dark Glasses
  • Shaped Specs
  • Square Ski Parka
  • Bifocals Group
  • Fancy Eyewear Collective
  • Shaped Sneakers
  • SquareSunglasses
  • Shades Co
  • Round
  • Bifocals Pro
  • Ban Group
  • The Square Shades
  • Purple Eyewear Collective
  • The Enormous Eyewear
  • Giant
  • OversizedSunglasses
  • Spectacles Trading Co
  • Silvered Spectacles
  • Square Stetson
  • Star Ban Place
  • The Ridiculous
  • Blue
  • Eyewear Co
  • Pink Bifocals Place
  • Oakleys Trading Co
  • InexpensiveSunglasses
  • The Fancy Eyeglasses
  • Oakleys Pro
  • The Silvered Glasses
  • Style Specs
  • Mirrored Bifocals Place
  • Oversized Dark Glasses
  • Lensed Oakleys Trading Co
  • The Dark
  • Blouses Sunglasses
  • Square Sandals
  • Around Eyeglasses Spot
  • The Enormous Spectacles
  • The Huge
  • Pink
  • TortoiseshellSunglasses
  • Square Sneakers
  • DollarSunglasses
  • Blue Ban
  • Tinted
  • Spectacles Place
  • Identical Glasses
  • Sandals Sunglasses
  • Expensive Eyeglasses Spot
  • Red Specs
  • Italian Specs Place
  • The Dollar Dark Glasses
  • Square Spectacles

Cool sunglasses business name ideas

  • Lens Lessons
  • Spaced Out Sunglasse Spears Shades
  • Sublime Fits
  • ScoutWire
  • Moonset Shades
  • Zestos’ Eye Wears
  • Shady Look
  • Valued Apparel
  • Play Girl Sunglasses
  • Aries Sunglasses
  • Shady Ones
  • Southside Sunglasses
  • Sun Partners
  • Sunny Shades
  • Colored Eyes
  • Peek Experience Shades
  • Gorgeous Fits
  • Midnight Shades
  • Dazzlles
  • Peak Shades
  • Tone Stuffy Studios
  • Summer Hurricane
  • Shaded Magazine
  • Vergo Shades Buckwild Fits
  • Shelios & Helios
  • Goalwinners
  • Sport Sunglasses
  • Elegance’S
  • Ongrid Sunglasses
  • Charms
  • Girl Up Face Fits
  • Shades & Stunnings
  • Aurus Sunglasses
  • The Light Shades
  • Rage
  • Frixy Shades
  • Allure
  • LookingSunglasses
  • Sleek Sandals
  • Axel Sunglasses
  • Star Spectacles
  • Style Sunhat
  • Stylish Ski Mask
  • Expensive
  • ProtectiveSunglasses
  • The Silvered
  • The Enormous
  • Shaped Straw Hat
  • TinySunglasses
  • Studded Glasses
  • The Wraparound
  • The Inexpensive Shades
  • Yellow Eyeglasses Collective
  • The Star Eyeglasses
  • The Mirrored Shades
  • Round Spectacles Group
  • Apple Sunglasses
  • TypeSunglasses
  • Identical Eyeglasses Trading Co
  • Studded Spectacles
  • Eyeglasses Group
  • Dances Sunglasses
  • Shades Group
  • The Round Oakleys
  • StuddedSunglasses
  • Eyeglasses Spot
  • Italian Oakleys Group
  • Fashionable Dark Glasses
  • The Style
  • Shiny Bifocals Pro
  • Nonprescription Glasses Co
  • Salad Sunglasses
  • Darkest Bifocals Spot
  • Green Dark Glasses Collective
  • Shaped Sunhat
  • The Tortoiseshell Bifocals
  • TortoiseshellSunglasses
  • Mirrored Bifocals Place
  • Eyed
  • Tinted Specs Place
  • Pink Eyewear Pro
  • Eyewear Group
  • Diana Sunglasses
  • Orange Bifocals Group
  • The Oversize
  • The Rimless
  • Sleek Ski Mask
  • Around Eyeglasses Spot
  • Opaque
  • Plastic
  • Yellow
  • Ridiculous
  • Ordinary Specs Trading Co
  • BigSunglasses
  • The Nonprescription Specs
  • The Framed

Unique sunglasses business name ideas

  • Oakleys Collective
  • CheapSunglasses
  • The Type Glasses
  • Shell Straw Hat
  • Looking Spectacles Place
  • Shell Sunhat
  • The Brown Eyewear
  • The Enormous Eyewear
  • PlasticSunglasses
  • Dollar Eyeglasses Co
  • Pink Bifocals Place
  • Sized
  • The Big Eyewear
  • Studded Eyeglasses Trading Co
  • Gray
  • Flashes Sunglasses
  • Heavy Oakleys Place
  • LensedSunglasses
  • The Rimmed Bifocals
  • The Cool Specs
  • The Ordinary Eyeglasses
  • Identical Glasses
  • The Oversized Eyeglasses
  • Oakleys Spot
  • SleekSunglasses
  • Bifocals Trading Co
  • The Fashionable
  • StyleSunglasses
  • The Enormous Dark Glasses
  • Square Ban
  • The Round
  • The Polaroid
  • Inexpensive Ban
  • Pink Shades
  • Ban Pro
  • The Tinted Eyewear
  • The Sleek
  • The Square
  • Star Ban Place
  • PurpleSunglasses
  • Lensed Ban Place
  • Star Sandals
  • Glasses Trading Co
  • Darkest
  • Shades Pro
  • SquareSunglasses
  • Impenetrable
  • Italian Spectacles Place
  • Style Stetson
  • Mirrored Dark Glasses
  • The Identical
  • Shaped
  • Broken Goggles
  • Cabana Sunglasses
  • Style Specs
  • Silvered Spectacles
  • Sized Shoes
  • Sized Spectacles
  • Sleek
  • Blouses Sunglasses
  • Cool Eyewear Co
  • Darkest Goggles Spot
  • The Sized
  • Fancy Dark Glasses Collective
  • Tinted
  • Ban Group
  • Shaped Bifocals
  • Shell Sneakers
  • The Blue Goggles
  • Dancing Sunglasses
  • Cool Shades Place
  • Opaque Glasses Trading Co
  • Dark Glasses Collective
  • Eyeglasses Place
  • Stylish Straw Hat
  • Shaped Glasses Place
  • Shell Sandals
  • Eyewear Pro
  • Big Dark Glasses
  • The Lensed
  • The Expensive
  • Attractions Sunglasses
  • Red Spectacles Place
  • Impenetrable Shades Place
  • Studded Straw Hat
  • Shiny
  • The Tinted Specs
  • Shiny Stetson
  • Studded Dark Glasses Co
  • The Thick Specs
  • Huge Eyeglasses
  • Basket Sunglasses
  • The Lensed Ban
  • Italian
  • The Star
  • Studded

Cute sunglasses business name ideas

  • Bifocals Place
  • Heavy
  • Studded Glasses Pro
  • Blue Oakleys Co
  • Fancy Eyewear Collective
  • Goggles Group
  • The Darkest
  • Square Spectacles
  • The Polarized
  • The Studded
  • Shaped Ski Parka
  • Ban Trading Co
  • Reflective
  • The Orange Goggles
  • Oversize Dark Glasses Pro
  • OvalSunglasses
  • Giant Glasses Place
  • Specs Spot
  • The Quality
  • Tortoiseshell
  • The Tiny
  • OpaqueSunglasses
  • The Ban
  • Trendy
  • The Purple
  • Shaped Shades
  • Rimless
  • Shell Bifocals Trading Co
  • The Gigantic
  • Bananas Sunglasses
  • The Red
  • The Pink
  • Enormous Bifocals
  • The Shell
  • Spectacles Pro
  • Eye Goggles
  • ExpensiveSunglasses
  • The Stylish
  • Spectacles Place
  • Star Shoes
  • Silvered Stetson
  • Framed Oakleys Co
  • Glasses Co
  • Silvered Sandals
  • The Blue Spectacles
  • Shaped Stetson
  • The Shaped Goggles
  • Goggles Collective
  • The Around Goggles
  • Shaped Sneakers
  • Flashy
  • Wraparound Goggles
  • Plastic Shades
  • Nonprescription Ban Pro
  • Star Specs Co
  • Saddle Sunglasses
  • The Dollar
  • Impenetrable Ban Group
  • The Gigantic Spectacles
  • SilveredSunglasses
  • PinkSunglasses
  • Eye Spectacles Spot
  • The Tiny Eyeglasses
  • Round Glasses Group
  • OutsizeSunglasses
  • Framed
  • Sized Shades Trading Co
  • Italian Ban
  • Stylish Ski Parka
  • Dark
  • Style Ski Parka
  • Italian Specs Place
  • Oakleys Co
  • The Big
  • SizedSunglasses
  • The Reflective Specs
  • Protective Goggles Pro
  • Giant
  • Oval Eyeglasses Pro
  • ShinySunglasses
  • GreenSunglasses
  • The Huge Ban
  • The Outsize Goggles
  • The Oval
  • Style Sneakers
  • The Tiny Spectacles
  • Shackles Sunglasses
  • DollarSunglasses
  • Lensed Bifocals Trading Co
  • Ridiculous Dark Glasses Trading Co
  • Red
  • Eyed Eyeglasses
  • Looking
  • Expensive Dark Glasses Pro
  • Silvered Sunhat
  • Eyewear Co

Clever sunglasses business name ideas

  • Bifocals Pro
  • Expensive Spectacles Pro
  • The Gray Spectacles
  • Shaped Shades Group
  • Cheap Ban Pro
  • Oval
  • Fashion Sunglasses
  • Fashionable Eyeglasses Spot
  • Studded Sneakers
  • Sandals Sunglasses
  • Oversize
  • Shades Co
  • Shiny Sneakers
  • Outsize Dark Glasses Place
  • The Nonprescription Goggles
  • The Lensed Oakleys
  • Gray Eyewear
  • The Oversized Eyewear
  • GraySunglasses
  • Dark Glasses Place
  • Square Sunhat
  • Wraparound
  • Splashes Sunglasses
  • The Cool
  • The Type
  • Square Sneakers
  • Ban
  • Blue Bifocals Group
  • HugeSunglasses
  • Fashionable
  • Shades Collective
  • Lashes Sunglasses
  • Square Straw Hat
  • Dollar Eyewear Collective
  • The Trendy Eyeglasses
  • Eyeglasses Trading Co
  • Goggles Place
  • Sized Sneakers
  • The Around
  • Italian Goggles Spot
  • Sleek Spectacles
  • Specs Group
  • The Rimmed
  • TrendySunglasses
  • Mirrored Dark Glasses Collective
  • Spectacles Co
  • The Huge
  • Square Shades
  • Star
  • Outsize Dark Glasses Trading Co
  • The Yellow
  • OversizeSunglasses
  • Wear Shades Pro
  • Polarized Eyewear Collective
  • Blue Ban
  • Fancy
  • The Square Shades
  • Square Ski Mask
  • Oversized Ban
  • The Italian
  • Framed Ban Trading Co
  • Pink
  • Dark Glasses Trading Co
  • Tinted Dark Glasses
  • EyeSunglasses
  • Giant Specs Place
  • Star Ski Parka
  • Wraparound Goggles Pro
  • Square Ski Parka
  • BlueSunglasses
  • Specs Co
  • Purple Eyewear Collective
  • Oakleys Place
  • OrdinarySunglasses
  • FashionableSunglasses
  • Style Goggles Spot
  • The Ridiculous Dark Glasses
  • Square Stetson
  • The Protective Dark Glasses
  • The Big Shades
  • The Silvered Glasses
  • Rimless Eyeglasses Group
  • Tortoiseshell Eyeglasses Group
  • Eyewear Trading Co
  • Inexpensive Spectacles Pro
  • Jacket Sunglasses
  • Mirrored Ban
  • Bifocals Spot
  • Star Sneakers
  • Studded Sandals
  • Square Sandals
  • Cool Oakleys
  • Action Sunglasses
  • Reflective Specs Trading Co
  • The Eyed
  • ShellSunglasses

Best sunglasses business name ideas

  • The Framed Glasses
  • Star Sunhat
  • Polarized
  • Framed Dark Glasses Co
  • Round
  • Expensive Eyeglasses Spot
  • IdenticalSunglasses
  • Stylish Goggles
  • The Shaped
  • Stylish Sandals
  • FlashySunglasses
  • Buses Sunglasses
  • Mirrored
  • Shiny Glasses
  • The Large Oakleys
  • Castles Sunglasses
  • The Trendy
  • Ban Co
  • Big Spectacles Place
  • Inexpensive
  • Stylish Sunhat
  • Ban Place
  • Cool
  • Studded Eyeglasses
  • Shiny Sunhat
  • The Italian Specs
  • Gigantic
  • The Dark
  • Cheap Shades Pro
  • The Tinted
  • Studded Ski Parka
  • The Broken
  • Eyeglasses Collective
  • Sized Goggles Collective
  • Massive Sunglasses
  • The Giant
  • WraparoundSunglasses
  • Opaque Shades Pro
  • Sized Sandals
  • Ordinary
  • Ranches Sunglasses
  • Silvered Straw Hat
  • The Opaque
  • Reflective Bifocals Spot
  • The Around Eyeglasses
  • Pink Ban Group
  • The Tortoiseshell
  • Shiny Glasses Group
  • Specs Place
  • RimlessSunglasses
  • Sleek Stetson
  • Green Goggles Pro
  • Thick Bifocals Co
  • DarkestSunglasses
  • Ban Collective
  • Glasses Spot
  • Orange
  • The Outsize
  • Expensive Specs
  • Matches Sunglasses
  • BrokenSunglasses
  • PolaroidSunglasses
  • Blue Eyeglasses Pro
  • The Framed Goggles
  • Ban Spot
  • Oakleys Pro
  • The Impenetrable
  • Outsize Bifocals
  • Star Stetson
  • Thick
  • Ridiculous Eyeglasses
  • Cheap Specs Place
  • The Ridiculous
  • Shiny Oakleys Pro
  • Nonprescription
  • PolarizedSunglasses
  • Ridiculous Specs
  • StylishSunglasses
  • Goggles Co
  • The Large
  • Reflective Shades Trading Co
  • The Cheap
  • Style Goggles Trading Co
  • The Wear Shades
  • The Mirrored
  • Glasses Pro
  • Identical
  • Alan Sunglasses
  • Eye Eyewear
  • Eyeglasses Pro
  • Flashy Ban
  • Oversized Dark Glasses
  • Nonprescription Dark Glasses Spot
  • Happen Sunglasses
  • Sized Oakleys
  • Polaroid

Modern Sunglasses Business Name Ideas

  • Shades Brothers
  • Sunset Dreams
  • Sun Kissed Glints
  • No Limits Eyewear
  • Nightless City
  • Beyond Eyewear
  • Re-Surface
  • The Right Specs
  • Arise and Co.
  • Everyday Frames
  • Eye Candy
  • Point of View
  • Vantage Point
  • Sun Blockers
  • Sun Frames
  • Perspective
  • More Than Just Barriers
  • Tanned
  • Exquisite Glares
  • Lux Glints
  • Sunshine Friends
  • Sunglass Paradise
  • Stunners
  • Classy Rims
  • The Shadow Group
  • Jetsetters
  • Out ‘n About
  • Sunglass
  • The Sunglass Agenda
  • Project Sun Frames
  • The Eye Fashion Collective
  • Charmers
  • Traveling Art
  • Eye Gear Experts
  • Chasing Sun
  • Sunglass Chronicles
  • Sun Glares International
  • Stunning Shades
  • Sunset Glares
  • Sunray Specs
  • Sunlit Frames
  • Sunspot Eyewear
  • Brave Eyes
  • Grunge Eyewear
  • Urban Designs
  • Next Gen Eyewear
  • Diva Glares
  • Eye Jewelry
  • Eyewear Generation
  • Chameleon Sunglasses Co.
  • Sharp Glares
  • Stellar Eyewear
  • Eye Function
  • Secret Formula
  • Venus and Co.
  • After Sunrise
  • Miss Shades
  • Classy Gentleman
  • Big Eyes
  • Rainbow Shades
  • Graceful Glares
  • Summer Fever
  • Feisty Specs
  • Individuality
  • Square One
  • Sharp Frames
  • Epic Glares
  • Festive Eyes
  • Sunny Eyes
  • Super Specs
  • Soul Stealers
  • Dynamic Glints
  • Freedom Fighter Eyes
  • Sunrise Shades
  • Infinite Ideas
  • Fox Eyes
  • Sunny Glares
  • Scene Stealers
  • Operation: Eyewear
  • Framed
  • Love Shot Glares
  • Urban Eyewear
  • Vision Protection
  • Sleek Wears
  • Hooded
  • Sun Screened
  • Style Underway
  • Galaxy Eyewear
  • Cool Optics
  • Casual Wears
  • Rock Star Rays
  • Ruby Quartz
  • Pyro Shades
  • No Squints
  • Daytime Wanderers
  • Summer Shades
  • Sunny Days Collective
  • Protectors
  • The Eye Shield Company
  • Focus Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sunglasses Business:

Simple is always better

This means a few different things. Your sunglasses business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sunglasses business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.