1,000+ Trendy Subscription Box Business Names

Updated: January 19th, 2023

So, you've come up with the perfect subscription box business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your subscription box business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best subscription box business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your subscription box business.

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Subscription Box Business Name Generator

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Ideas

Catchy subscription box business name ideas

  • Shutterbug Box
  • Aspect Box
  • Rule Box
  • Optimum Box
  • Measured Subscription
  • Premium Box
  • Subscriptistic
  • Boxlia
  • Forward Box
  • Perspective Subscription
  • Unleash Box
  • Lensman Subscription
  • Approve Subscription
  • Process Box
  • Top Subscription
  • Subscriptnetic
  • Developed Box
  • Affiliate Box
  • Nature Subscription
  • Progress Box
  • Infinite Subscription
  • Prime Subscription
  • Boxvio
  • Expert Subscription
  • Asset Box
  • Boxnetic
  • Unlimited Box
  • Path Box
  • A1 Box
  • Solve Subscription
  • King Sub Box
  • Boxwind
  • Affordable Box
  • Haste Box
  • Subscriptzilla
  • Genuine Box
  • Capture Box
  • Depot Box
  • Viewfinder Subscription
  • Digital Subscription
  • Subscriptella
  • Dub Subscription
  • Boxporium
  • Boxlada
  • Boxzen
  • Boxry
  • Upgrade Subscription
  • Boxado
  • Subscriptorzo
  • Cool Box Sub
  • Subscriptvio
  • Marine Subscription
  • Resolution Box
  • Allied Box
  • Astonish Box
  • Boxlux
  • Conversation Box
  • Subscriptlada
  • Subscriptprism
  • Support Subscription
  • Subscriptaholic
  • Sage Box
  • Dart Subscription
  • Thrive Box
  • Propel Box
  • Boxopedia
  • Lens Box
  • Method Box
  • Universal Subscription
  • Holo Subscription
  • Obscura Box
  • Command Box
  • Platinum Box
  • Boxable
  • Capture Subscription
  • Fixed
  • The Strong Package
  • Plastic Package
  • Exception Subscription
  • Accompanying Box Seat Pro
  • Little Drawer Place
  • The Optional Booklet
  • IssueSubscription
  • Complimentary Subscribe Trading Co
  • Postal
  • Fees Co
  • The Non
  • Dollar Subscribing Spot
  • The Heavy Mailbox
  • Subscribers Spot
  • Subscribe Group
  • Monthly Membership Co
  • Additional Subscribe Collective
  • Yearly Subscribe Trading Co
  • Red Shoebox
  • Little Cage Trading Co
  • The Driven Subscriber
  • Periodical Fees
  • Public Subscribe Group
  • Week
  • Week Subscribe
  • Initial
  • Smaller Loge
  • Yearly Registration
  • Fixed Fees Trading Co
  • Mailbox Co
  • Hand Corner
  • The Postal
  • Blue Boot
  • Fishing Subscription
  • Contradiction Subscription
  • The Regular Unsubscribe
  • The General Membership
  • Lipton Subscription
  • WeekSubscription
  • AdditionalSubscription
  • Voluntary Subscribe
  • Issue
  • Fee Group

Creative subscription box business name ideas

  • Over Syndication
  • The Your
  • Light Toolkit
  • Fees Spot
  • Nominal Purchase
  • The Bite Package
  • Cosmetic Outfit
  • Test
  • The Free Fee
  • Kitchen Subscription
  • The Little
  • The Online
  • The Nonmember Membership
  • MagicKit
  • Tradition Subscription
  • Subscribers Co
  • The Yearly Subscriber
  • YourselfKit
  • ComplimentarySubscription
  • Box Seat Spot
  • Constriction Subscription
  • HandsomeSubscription
  • Shaped
  • The General Membership
  • Big Bin
  • Periodical Membership
  • The Durable
  • Small
  • Week Purchase
  • Stops Box
  • Dollar Unsubscribe Collective
  • Periodical Unsubscribe Co
  • Fees Trading Co
  • Annual Fee Collective
  • YourSubscription
  • The Little Package
  • Issue
  • Postal Purchase
  • Foreign Registration Spot
  • CombinedSubscription
  • DrivenSubscription
  • The Complimentary
  • LargestSubscription
  • The Charitable Subscribing
  • PrivateSubscription
  • Clerical Unsubscribe Collective
  • Tight Loge Spot
  • The Direct
  • The Electronic
  • Syndication Spot
  • The Typical Outfit
  • The Quarterly
  • Complimentary Registration Collective
  • Constructive eviction Subscription
  • MakingKit
  • Yearly Subscribing Spot
  • Lined Boxwood
  • The Based
  • Yearly Subscribers Co
  • Minimum Subscribers Trading Co
  • Outfit Spot
  • Subscriber Place
  • Membership Collective
  • Green Package Co
  • The Over
  • The Rectangular
  • The Issue Subscribers
  • Free Registration Spot
  • Magic Toolkit
  • Subscriber Group
  • The Standard Kit Up
  • Minimum Unsubscribe
  • Mail Boxwood Pro
  • The Charitable Subscribe
  • The Annual Fees
  • Voluntary Subscribe
  • Subscriber Co
  • The Periodical
  • Unsubscribe Co
  • Generous Subscribing
  • Full
  • Tops Box
  • Diagnostic
  • Your Subscribing
  • The Nonmember Subscribers
  • General Subscribers Spot
  • Shaped Crate
  • Membership Co
  • PrivilegedSubscription
  • Full Purchase
  • AvailableKit
  • CompactKit
  • The Foreign
  • Alert
  • The Voluntary Fees
  • Direct Subscribe Group
  • InitialSubscription
  • IdentiKit
  • The Yearly Fee
  • OriginalSubscription
  • Accompanying Corner Co
  • Sops Box
  • Lined Corner Group
  • Position Subscription
  • Superficial Subscription
  • The Prepared
  • Subscribing Collective
  • The Accompanying
  • Annual
  • Mailbox Place
  • Edition Subscription
  • Written Subscription
  • The Making
  • The Portable
  • Rectangular
  • Durable
  • General Syndication Place
  • Original Subscribe
  • Friction Subscription

Learn more about starting a subscription box business:

Where to start?

-> How much does it cost to start a subscription box business?
-> Pros and cons of a subscription box business

Need inspiration?

-> Other subscription box business success stories
-> Marketing ideas for a subscription box business
-> Subscription box business slogans
-> Subscription box business Instagram bios

Other resources

-> Profitability of a subscription box business
-> Subscription box business tips

Funny Subscription Box Business Names

  • Periodical Subscribe Place
  • Depiction Subscription
  • The Full Registration
  • Conviction Subscription
  • The Light
  • The Making Toolkit
  • Original Subscriber Group
  • DirectSubscription
  • Modest
  • The Voluntary Fees
  • The Month Subscribers
  • The Unpaid
  • The Electrical
  • Regular Subscribers Collective
  • The Periodical
  • The Loose Drawer
  • Combined Subscribers Group
  • The Safe
  • CombinedSubscription
  • Modest Registration
  • Your Subscribing
  • Periodical Membership
  • Magic Tools Place
  • Prepaid Membership Trading Co
  • Fees Co
  • Big Bouquet
  • ComprehensiveKit
  • Little Cage Trading Co
  • Heavy
  • Typical Module Group
  • Yearly Subscribe Trading Co
  • Charitable Subscribing Spot
  • Smaller Box Seat Group
  • The Yearly Fee
  • Yearly Membership Trading Co
  • Golden
  • PopularSubscription
  • Smaller
  • Large
  • Module Pro
  • Nonmember Subscribers Place
  • Periodical
  • Original Purchase
  • The Based
  • The Additional
  • StrongBox
  • Clerical Subscribing
  • Clerical Fee Place
  • Shoebox Pro
  • Handsome Unsubscribe Place
  • The Charitable Unsubscribe
  • The General Subscribe
  • Fee Place
  • Membership Place
  • Descriptive Subscription
  • Introductory Subscriber
  • The Over Subscriber
  • Periodical Fees
  • Regular Fees
  • The Strong
  • The Driven Subscribe
  • RedBox
  • The Wood
  • Week Purchase
  • The Bite Outfit
  • Driven Syndication
  • Kitten Subscription
  • Yearly
  • The Promotional Module
  • Shaped
  • Little Corner Place
  • The Individual Syndication
  • MagicKit
  • The Week Membership
  • Mention Subscription
  • Mission Subscription
  • The Magic
  • Infliction Subscription
  • SurvivalKit
  • Week Subscribe Spot
  • Regular
  • Magic Drawer Collective
  • PostalSubscription
  • The Modest Fees
  • Monthly Syndication Co
  • The Municipal
  • Eviction Subscription
  • The Narrow
  • Full
  • NonSubscription
  • Driven Subscribing Place
  • Over Registration Co
  • Handsome Registration
  • Superficial Subscription
  • Issue Purchase Spot
  • Complimentary
  • Compulsory Membership Trading Co
  • Foreign Fee Collective
  • Your
  • The Personal Pouch
  • Crops Box
  • Swaps Box
  • Diagnostic
  • Tools Group
  • YearSubscription
  • MonthSubscription
  • Institutional Subscribing Co
  • Monthly Membership
  • Generous Subscribing
  • QuarterlySubscription
  • Nonmember Fee Group
  • Nonmember Subscribing
  • The Simple Tools
  • Foreign
  • Generous Subscribing Trading Co
  • The Fixed
  • Additional Subscribing Trading Co
  • The Top
  • LargestSubscription

Cool subscription box business name ideas

  • Voluntary Subscribe Spot
  • Complimentary Registration Collective
  • Shallow Crate
  • The Issue Subscribe
  • Monthly Fee
  • Locked Boxwood Spot
  • Special Booklet Pro
  • Postal
  • The Popular Purchase
  • Tools Group
  • The Light
  • Outfit Spot
  • Generous Syndication Trading Co
  • Pouch Place
  • Blue Booth
  • Minimum Membership Collective
  • Driven Subscribing Group
  • Periodical Subscribers
  • Subscriber Co
  • Television Subscription
  • The Standard Toolbox
  • Largest Subscriber
  • Sops Box
  • Shoebox Pro
  • Voluntary Purchase Place
  • Over Syndication
  • Brown Bottle
  • Cleaning
  • OblongBox
  • Initial Fees
  • The Month Subscriber
  • Driven Unsubscribe Pro
  • Foreign Registration Spot
  • UnpaidSubscription
  • Driven Membership Pro
  • The Test
  • Nonmember Subscribe
  • Periodical Membership
  • Subscribers Pro
  • Brown Booth
  • Hand Loge
  • The Special
  • The Monthly Registration
  • Subscribing Pro
  • Drug addiction Subscription
  • Registration Trading Co
  • Fixed Syndication Place
  • Individual Unsubscribe Co
  • Full Fees
  • Bin Pro
  • Original Purchase
  • Crate Co
  • Privileged Unsubscribe Place
  • Subscribing Trading Co
  • Handsome
  • MonthSubscription
  • MonthlySubscription
  • The Blue
  • Institutional Subscriber
  • CompulsorySubscription
  • The Fixed Purchase
  • Constriction Subscription
  • Durable
  • Subscribers Collective
  • Affliction Subscription
  • The Weekly
  • MagicKit
  • Box Seat Co
  • Cleaning Tool
  • Unsubscribe Co
  • The Nonmember Subscribers
  • Safe
  • Syndication Group
  • ConditionalSubscription
  • The Based
  • Quarterly
  • Down Cage
  • The Commercial
  • The Yearly Subscribe
  • The Promotional Module
  • Big Boxwood
  • Loose
  • Fixed Registration
  • The Little Package
  • Foreign
  • Multimedia Package
  • Privileged Registration Spot
  • MedKit
  • AdditionalSubscription
  • Regular Subscribers Collective
  • Cylindrical Shoebox Trading Co
  • BlueBox
  • Privileged Subscriber Pro
  • The Additional Subscriber
  • FullSubscription
  • The Additional
  • Subscribing Co
  • The Conceptual
  • Regular
  • The Hand
  • The Postal
  • StandardKit
  • Introductory Purchase Trading Co
  • The Mail Drawer
  • Blue Boot
  • The Loose
  • OnlineSubscription
  • The Separate
  • The Mail
  • Full
  • Over Subscribing Spot
  • Voluntary Subscribers Spot
  • The Big
  • Personal Kit Up Pro
  • FixedSubscription
  • The Largest Fees
  • Little Cage Trading Co
  • Voluntary
  • Over

Unique subscription box business name ideas

  • Periodical Subscriber
  • The Voluntary Registration
  • Yearly Subscribing Spot
  • The Multimedia
  • Electronic Pouch
  • Magic Package Collective
  • Introductory Registration Group
  • Complimentary Purchase
  • The Public Membership
  • Introductory Unsubscribe Collective
  • The Periodical
  • Friction Subscription
  • Periodical Fees
  • Optional Package
  • Private Syndication Trading Co
  • Heroin addiction Subscription
  • Prepaid Fee Pro
  • Public Unsubscribe Co
  • The Charitable Subscribe
  • The Individual Subscribers
  • The Little
  • The Free Fee
  • The Optional Booklet
  • Envision Subscription
  • The Covered Mailbox
  • Subdivision Subscription
  • SpareKit
  • Regular Syndication Trading Co
  • The Charitable Unsubscribe
  • Generous Subscribing
  • Handsome Registration
  • The Magic
  • Dollar Subscriber
  • Largest Membership Trading Co
  • Postal Subscribe Co
  • Wood Mailbox Co
  • Durable Syndication Collective
  • Crucifixion Subscription
  • Free Registration Spot
  • Yourself
  • Prediction Subscription
  • The Brown
  • Compulsory Fee
  • Largest
  • Yearly Subscribe Trading Co
  • Yearly Membership Trading Co
  • The Week
  • Introductory
  • The Strong Package
  • Accompanying Corner Co
  • Fee Trading Co
  • Whole
  • Subscribing Collective
  • AvailableKit
  • Test
  • Ibsen Subscription
  • Fee Pro
  • Dixon Subscription
  • The Your Subscribing
  • Fee Group
  • The Wooden
  • Purchase Trading Co
  • The Snakebite Outfit
  • Purchase Place
  • Charitable Subscribing
  • Subscribing Group
  • The Municipal
  • The Public Fee
  • Addiction Subscription
  • Dry Box Seat Spot
  • Big Bunker
  • The Survival
  • Prepared Kit Up Pro
  • DollarSubscription
  • The Standard
  • The Accompanying
  • Dollar Purchase Collective
  • BiteKit
  • Depiction Subscription
  • Nominal
  • Modest
  • Membership Collective
  • The Nonmember Membership
  • Fixed Subscribing
  • Loge Place
  • The Unpaid Syndication
  • WeeklySubscription
  • Stringent Subscription
  • Magic Toolkit
  • Ops Box
  • BasedKit
  • The Full
  • Membership Trading Co
  • Survival Toolbox Spot
  • Descriptive Subscription
  • Subscriber Trading Co
  • Volition Subscription
  • Annual
  • Smaller Box Seat Group
  • National Subscribing Trading Co
  • Session Subscription
  • Periodical Unsubscribe
  • Blue Bouquet
  • Syndication Spot
  • The Periodical Fees
  • Mailbox Co
  • The Little Cage
  • The Prepaid Subscribers
  • General Membership Collective
  • Wooden Mailbox Co
  • Inexpensive Toolkit Group
  • Additional Membership Spot
  • Direct Subscribers
  • Surreptitious Subscription
  • Over Registration Co
  • The Making
  • Crops Box
  • Tools Spot
  • Complimentary Registration Group

Cute subscription box business name ideas

  • Fees Co
  • Small Corner Group
  • Yearly Unsubscribe
  • Portable
  • MunicipalSubscription
  • Yellow
  • Municipal Unsubscribe Collective
  • Compulsory Unsubscribe Collective
  • Weekly
  • Subscribe Spot
  • Generous
  • Free Fee Collective
  • The Quarterly Syndication
  • The Moderate
  • The Nominal
  • Additional Subscribing Trading Co
  • The Basic
  • The Personal Pouch
  • Subscribers Trading Co
  • The Driven
  • Public
  • Empty Bin Place
  • Annual Membership
  • Dollar Syndication
  • Moderate Fees
  • The Yearly Fees
  • Minimum Subscribers Trading Co
  • Special
  • The Privileged Subscribe
  • LightKit
  • Little Boxwood
  • The Week Membership
  • TropicalKit
  • Privileged
  • LinedBox
  • RoyalBox
  • Blue Briefcase
  • Alert
  • The Non Subscriber
  • Fee Co
  • Fee Place
  • Alert Package
  • Charitable Subscriber
  • The General Subscribe
  • Largest Subscriber Place
  • Public Subscriber Pro
  • Weekly Purchase Trading Co
  • The Tiny
  • Postal Registration
  • Syndication Trading Co
  • Driven Syndication
  • Introductory Subscribers
  • Testing Tools
  • The Stocked Booklet
  • Regular Fees
  • GeneralSubscription
  • Registration Co
  • The Weekly Fee
  • SnakebiteKit
  • The Dollar
  • Narrow Corner Co
  • RedBox
  • Rectangular
  • CharitableSubscription
  • Annual Subscribers Place
  • The Municipal Unsubscribe
  • Heavy
  • The Conceptual Package
  • Combined
  • Clerical Membership Group
  • Voluntary Subscribe
  • Mops Box
  • MakingKit
  • Additional Subscribe Collective
  • Lined Corner Group
  • The Monthly Unsubscribe
  • Combined Syndication Co
  • Little Corner Place
  • Popular Syndication
  • The Annual
  • Written Subscription
  • Combined Fees Spot
  • StrongBox
  • The Monthly
  • Subscriber Pro
  • Modest Registration
  • The Charitable Subscribing
  • NonmemberSubscription
  • Diagnostic Pouch
  • The Electrical Mailbox
  • Complimentary Subscribe Trading Co
  • Institutional Membership Collective
  • Round Mailbox Trading Co
  • WeekSubscription
  • The Public Unsubscribe
  • The Loose Drawer
  • Postal Subscriber
  • The Issue
  • Fees Collective
  • Mailbox Collective
  • The Charitable Purchase
  • The Over Registration
  • Public Subscribe
  • Sealed Mailbox
  • IndividualSubscription
  • The Free Unsubscribe
  • Generous Fees Trading Co
  • The Clerical
  • Typical Module Group
  • Restriction Subscription
  • Purchase Group
  • Benediction Subscription
  • Membership Group
  • Initial Membership
  • Foreign Syndication Spot
  • Compulsory Subscribe Place
  • Registration Spot
  • Over Fees Place
  • The Regular Unsubscribe

Clever subscription box business name ideas

  • Clerical Fee Place
  • Month Registration Group
  • Minimum
  • Molecular
  • Popular
  • PrepaidSubscription
  • The General Membership
  • The Modest Membership
  • Quarterly Subscribers Group
  • Big
  • Dollar Unsubscribe Collective
  • The
  • The Prepaid
  • Charitable
  • The Your Fee
  • Simple
  • Fixed Fees Trading Co
  • Small
  • Nominal Subscribers Trading Co
  • The Bite Package
  • Inexpensive
  • MinimumSubscription
  • Prepaid
  • Driven Subscribing Place
  • The Privileged Subscribing
  • Charitable Unsubscribe
  • Year
  • Fees Pro
  • Mailbox Pro
  • The Institutional
  • Syndication Pro
  • The Voluntary Fees
  • Unsubscribe Trading Co
  • The Introductory
  • PeriodicalSubscription
  • Introductory Fee Collective
  • Individual Fees
  • Yearly Registration
  • Blue Box Seat
  • Prepaid Membership
  • The Modest
  • Toolbox Collective
  • Big Bouquet
  • RegularSubscription
  • Box Seat Place
  • Shoebox Spot
  • Kit Out Spot
  • Initial Unsubscribe Place
  • Yearly Syndication Group
  • The Whole
  • The Quarterly
  • Infliction Subscription
  • The Full Subscribe
  • Tight Loge Spot
  • Compulsory
  • Lined Boxwood
  • Snuff
  • The Electronic
  • Nonmember Subscriber Spot
  • CylindricalBox
  • The Free
  • Periodical
  • IdentiKit
  • PublicSubscription
  • Dollar Subscribe Pro
  • Yearly Membership
  • Individual Subscriber Pro
  • Subscribing Place
  • The Non
  • The Weekly Syndication
  • Issue Purchase Spot
  • Online Unsubscribe Place
  • Golden
  • Portable Kit Up
  • Cosmetic Outfit
  • The Regular Subscribing
  • Handsome Subscriber
  • Mailbox Trading Co
  • Brown Boxwood
  • Your Purchase Trading Co
  • The Over
  • OptionalKit
  • ComprehensiveKit
  • Fixed
  • Prepaid Membership Trading Co
  • The Overnight
  • Periodical Unsubscribe Co
  • Basic
  • Booklet Group
  • Kit Out Co
  • The Hot
  • Full Registration
  • Nonmember Purchase Place
  • Flat
  • SafeBox
  • Moderate Fee Pro
  • Subscriptions Subscription
  • Subscribe Collective
  • Tropical Tools
  • Subscribe Group
  • The Charitable
  • The Complimentary
  • The Safe
  • Hand Corner
  • Nonmember
  • Big Boot
  • Monthly
  • Subscribe Co
  • The Privileged
  • Prepaid Purchase
  • The Full Registration
  • Mission Subscription
  • Smaller
  • SurgicalKit
  • The Voluntary Purchase
  • The Quarterly Purchase
  • The General Registration
  • Minimum Registration Co
  • Introductory Subscriber

Best subscription box business name ideas

  • Nominal Purchase
  • Nixon Subscription
  • Non
  • Shaped Crate
  • Combined Subscribers Group
  • Fees Trading Co
  • Bin Spot
  • Monthly Membership
  • Nonfiction Subscription
  • Wood
  • Green Package Co
  • Introduction Subscription
  • Edition Subscription
  • Charitable Subscribing Spot
  • Subscribe Trading Co
  • LargestSubscription
  • Membership Spot
  • The Heavy Mailbox
  • Prepaid Subscriber
  • Online Subscriber
  • The Nonmember
  • Week
  • Green
  • Kitchen Subscription
  • Postal Unsubscribe Pro
  • Mention Subscription
  • Original Membership Place
  • Medical Kit Out Collective
  • Yearly Syndication Pro
  • Brown Briefcase
  • Full Purchase
  • The Combined Subscribers
  • The Snuff
  • Week Fee Trading Co
  • Dark Cage Pro
  • YearSubscription
  • The Non Subscribers
  • Light
  • CompactKit
  • The Alert Box Seat
  • Box Seat Group
  • General Syndication Place
  • Plastic Package
  • Descriptions Subscription
  • The Top
  • Annual Subscribers Co
  • Regular Fee Spot
  • Fee Spot
  • Lined
  • The Empty
  • Square
  • Original Registration Collective
  • The Month
  • DurableSubscription
  • NonSubscription
  • Registration Place
  • Closed Crate
  • Props Box
  • Constructive eviction Subscription
  • Chops Box
  • The Voluntary
  • Tradition Subscription
  • Listen Subscription
  • Modest Subscribers
  • Yearly Subscribers Co
  • Over Fees
  • Non Membership Place
  • Membership Co
  • Nominal Membership
  • Purchase Pro
  • The Heavy
  • Kitten Subscription
  • Combined Subscribers Collective
  • The Strong
  • Annual Fee Collective
  • Blue
  • CombinedSubscription
  • The Conditional
  • The Promotional
  • Registration Pro
  • Box Seat Spot
  • Year Membership Spot
  • Opinion Subscription
  • Dollar Subscribing Group
  • Plain
  • The Original
  • Unsubscribe Spot
  • Week Purchase
  • DrivenSubscription
  • The Monthly Purchase
  • The Your Subscriber
  • PopularSubscription
  • Cleaning Kit Up Group
  • The Portable
  • Fees Group
  • ModerateSubscription
  • Original Subscribing
  • Production Subscription
  • Largest Fee
  • Clerical Subscribing
  • The Safe Shoebox
  • Open
  • Compulsory Membership Trading Co
  • The Largest
  • InitialSubscription
  • Eviction Subscription
  • The Issue Subscribers
  • LargeBox
  • The Dark
  • NeatBox
  • The Quarterly Subscriber
  • Municipal Subscribers Pro
  • Oblong Box Seat
  • Position Subscription
  • Pouch Pro
  • Whole Module
  • Diagnostic
  • Exception Subscription
  • Yearly

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Subscription Box Business:

Simple is always better

This means a few different things. Your subscription box business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your subscription box business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls