1,000+ Trendy Subscription Box Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect subscription box business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your subscription box business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best subscription box business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your subscription box business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Subscription Box Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of subscription box business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy subscription box business name ideas

Shutterbug Box
Aspect Box
Rule Box
Optimum Box
Measured Subscription
Premium Box
Subscriptistic
Boxlia
Forward Box
Perspective Subscription
Unleash Box
Lensman Subscription
Approve Subscription
Process Box
Top Subscription
Subscriptnetic
Developed Box
Affiliate Box
Nature Subscription
Progress Box
Infinite Subscription
Prime Subscription
Boxvio
Expert Subscription
Asset Box
Boxnetic
Unlimited Box
Path Box
A1 Box
Solve Subscription
King Sub Box
Boxwind
Affordable Box
Haste Box
Subscriptzilla
Genuine Box
Capture Box
Depot Box
Viewfinder Subscription
Digital Subscription
Subscriptella
Dub Subscription
Boxporium
Boxlada
Boxzen
Boxry
Upgrade Subscription
Boxado
Subscriptorzo
Cool Box Sub
Subscriptvio
Marine Subscription
Resolution Box
Allied Box
Astonish Box
Boxlux
Conversation Box
Subscriptlada
Subscriptprism
Support Subscription
Subscriptaholic
Sage Box
Dart Subscription
Thrive Box
Propel Box
Boxopedia
Lens Box
Method Box
Universal Subscription
Holo Subscription
Obscura Box
Command Box
Platinum Box
Boxable
Capture Subscription
Fixed
The Strong Package
Plastic Package
Exception Subscription
Accompanying Box Seat Pro
Little Drawer Place
The Optional Booklet
IssueSubscription
Complimentary Subscribe Trading Co
Postal
Fees Co
The Non
Dollar Subscribing Spot
The Heavy Mailbox
Subscribers Spot
Subscribe Group
Monthly Membership Co
Additional Subscribe Collective
Yearly Subscribe Trading Co
Red Shoebox
Little Cage Trading Co
The Driven Subscriber
Periodical Fees
Public Subscribe Group
Week
Week Subscribe
Initial
Smaller Loge
Yearly Registration
Fixed Fees Trading Co
Mailbox Co
Hand Corner
The Postal
Blue Boot
Fishing Subscription
Contradiction Subscription
The Regular Unsubscribe
The General Membership
Lipton Subscription
WeekSubscription
AdditionalSubscription
Voluntary Subscribe
Issue
Fee Group

Creative subscription box business name ideas

Over Syndication
The Your
Light Toolkit
Fees Spot
Nominal Purchase
The Bite Package
Cosmetic Outfit
Test
The Free Fee
Kitchen Subscription
The Little
The Online
The Nonmember Membership
MagicKit
Tradition Subscription
Subscribers Co
The Yearly Subscriber
YourselfKit
ComplimentarySubscription
Box Seat Spot
Constriction Subscription
HandsomeSubscription
Shaped
The General Membership
Big Bin
Periodical Membership
The Durable
Small
Week Purchase
Stops Box
Dollar Unsubscribe Collective
Periodical Unsubscribe Co
Fees Trading Co
Annual Fee Collective
YourSubscription
The Little Package
Issue
Postal Purchase
Foreign Registration Spot
CombinedSubscription
DrivenSubscription
The Complimentary
LargestSubscription
The Charitable Subscribing
PrivateSubscription
Clerical Unsubscribe Collective
Tight Loge Spot
The Direct
The Electronic
Syndication Spot
The Typical Outfit
The Quarterly
Complimentary Registration Collective
Constructive eviction Subscription
MakingKit
Yearly Subscribing Spot
Lined Boxwood
The Based
Yearly Subscribers Co
Minimum Subscribers Trading Co
Outfit Spot
Subscriber Place
Membership Collective
Green Package Co
The Over
The Rectangular
The Issue Subscribers
Free Registration Spot
Magic Toolkit
Subscriber Group
The Standard Kit Up
Minimum Unsubscribe
Mail Boxwood Pro
The Charitable Subscribe
The Annual Fees
Voluntary Subscribe
Subscriber Co
The Periodical
Unsubscribe Co
Generous Subscribing
Full
Tops Box
Diagnostic
Your Subscribing
The Nonmember Subscribers
General Subscribers Spot
Shaped Crate
Membership Co
PrivilegedSubscription
Full Purchase
AvailableKit
CompactKit
The Foreign
Alert
The Voluntary Fees
Direct Subscribe Group
InitialSubscription
IdentiKit
The Yearly Fee
OriginalSubscription
Accompanying Corner Co
Sops Box
Lined Corner Group
Position Subscription
Superficial Subscription
The Prepared
Subscribing Collective
The Accompanying
Annual
Mailbox Place
Edition Subscription
Written Subscription
The Making
The Portable
Rectangular
Durable
General Syndication Place
Original Subscribe
Friction Subscription

Learn more about starting a subscription box business:

Where to start?

-> How much does it cost to start a subscription box business?
-> Pros and cons of a subscription box business

Need inspiration?

-> Other subscription box business success stories
-> Marketing ideas for a subscription box business
-> Subscription box business slogans
-> Subscription box business Instagram bios

Other resources

-> Profitability of a subscription box business
-> Subscription box business tips

Funny Subscription Box Business Names

Periodical Subscribe Place
Depiction Subscription
The Full Registration
Conviction Subscription
The Light
The Making Toolkit
Original Subscriber Group
DirectSubscription
Modest
The Voluntary Fees
The Month Subscribers
The Unpaid
The Electrical
Regular Subscribers Collective
The Periodical
The Loose Drawer
Combined Subscribers Group
The Safe
CombinedSubscription
Modest Registration
Your Subscribing
Periodical Membership
Magic Tools Place
Prepaid Membership Trading Co
Fees Co
Big Bouquet
ComprehensiveKit
Little Cage Trading Co
Heavy
Typical Module Group
Yearly Subscribe Trading Co
Charitable Subscribing Spot
Smaller Box Seat Group
The Yearly Fee
Yearly Membership Trading Co
Golden
PopularSubscription
Smaller
Large
Module Pro
Nonmember Subscribers Place
Periodical
Original Purchase
The Based
The Additional
StrongBox
Clerical Subscribing
Clerical Fee Place
Shoebox Pro
Handsome Unsubscribe Place
The Charitable Unsubscribe
The General Subscribe
Fee Place
Membership Place
Descriptive Subscription
Introductory Subscriber
The Over Subscriber
Periodical Fees
Regular Fees
The Strong
The Driven Subscribe
RedBox
The Wood
Week Purchase
The Bite Outfit
Driven Syndication
Kitten Subscription
Yearly
The Promotional Module
Shaped
Little Corner Place
The Individual Syndication
MagicKit
The Week Membership
Mention Subscription
Mission Subscription
The Magic
Infliction Subscription
SurvivalKit
Week Subscribe Spot
Regular
Magic Drawer Collective
PostalSubscription
The Modest Fees
Monthly Syndication Co
The Municipal
Eviction Subscription
The Narrow
Full
NonSubscription
Driven Subscribing Place
Over Registration Co
Handsome Registration
Superficial Subscription
Issue Purchase Spot
Complimentary
Compulsory Membership Trading Co
Foreign Fee Collective
Your
The Personal Pouch
Crops Box
Swaps Box
Diagnostic
Tools Group
YearSubscription
MonthSubscription
Institutional Subscribing Co
Monthly Membership
Generous Subscribing
QuarterlySubscription
Nonmember Fee Group
Nonmember Subscribing
The Simple Tools
Foreign
Generous Subscribing Trading Co
The Fixed
Additional Subscribing Trading Co
The Top
LargestSubscription

Cool subscription box business name ideas

Voluntary Subscribe Spot
Complimentary Registration Collective
Shallow Crate
The Issue Subscribe
Monthly Fee
Locked Boxwood Spot
Special Booklet Pro
Postal
The Popular Purchase
Tools Group
The Light
Outfit Spot
Generous Syndication Trading Co
Pouch Place
Blue Booth
Minimum Membership Collective
Driven Subscribing Group
Periodical Subscribers
Subscriber Co
Television Subscription
The Standard Toolbox
Largest Subscriber
Sops Box
Shoebox Pro
Voluntary Purchase Place
Over Syndication
Brown Bottle
Cleaning
OblongBox
Initial Fees
The Month Subscriber
Driven Unsubscribe Pro
Foreign Registration Spot
UnpaidSubscription
Driven Membership Pro
The Test
Nonmember Subscribe
Periodical Membership
Subscribers Pro
Brown Booth
Hand Loge
The Special
The Monthly Registration
Subscribing Pro
Drug addiction Subscription
Registration Trading Co
Fixed Syndication Place
Individual Unsubscribe Co
Full Fees
Bin Pro
Original Purchase
Crate Co
Privileged Unsubscribe Place
Subscribing Trading Co
Handsome
MonthSubscription
MonthlySubscription
The Blue
Institutional Subscriber
CompulsorySubscription
The Fixed Purchase
Constriction Subscription
Durable
Subscribers Collective
Affliction Subscription
The Weekly
MagicKit
Box Seat Co
Cleaning Tool
Unsubscribe Co
The Nonmember Subscribers
Safe
Syndication Group
ConditionalSubscription
The Based
Quarterly
Down Cage
The Commercial
The Yearly Subscribe
The Promotional Module
Big Boxwood
Loose
Fixed Registration
The Little Package
Foreign
Multimedia Package
Privileged Registration Spot
MedKit
AdditionalSubscription
Regular Subscribers Collective
Cylindrical Shoebox Trading Co
BlueBox
Privileged Subscriber Pro
The Additional Subscriber
FullSubscription
The Additional
Subscribing Co
The Conceptual
Regular
The Hand
The Postal
StandardKit
Introductory Purchase Trading Co
The Mail Drawer
Blue Boot
The Loose
OnlineSubscription
The Separate
The Mail
Full
Over Subscribing Spot
Voluntary Subscribers Spot
The Big
Personal Kit Up Pro
FixedSubscription
The Largest Fees
Little Cage Trading Co
Voluntary
Over

Unique subscription box business name ideas

Periodical Subscriber
The Voluntary Registration
Yearly Subscribing Spot
The Multimedia
Electronic Pouch
Magic Package Collective
Introductory Registration Group
Complimentary Purchase
The Public Membership
Introductory Unsubscribe Collective
The Periodical
Friction Subscription
Periodical Fees
Optional Package
Private Syndication Trading Co
Heroin addiction Subscription
Prepaid Fee Pro
Public Unsubscribe Co
The Charitable Subscribe
The Individual Subscribers
The Little
The Free Fee
The Optional Booklet
Envision Subscription
The Covered Mailbox
Subdivision Subscription
SpareKit
Regular Syndication Trading Co
The Charitable Unsubscribe
Generous Subscribing
Handsome Registration
The Magic
Dollar Subscriber
Largest Membership Trading Co
Postal Subscribe Co
Wood Mailbox Co
Durable Syndication Collective
Crucifixion Subscription
Free Registration Spot
Yourself
Prediction Subscription
The Brown
Compulsory Fee
Largest
Yearly Subscribe Trading Co
Yearly Membership Trading Co
The Week
Introductory
The Strong Package
Accompanying Corner Co
Fee Trading Co
Whole
Subscribing Collective
AvailableKit
Test
Ibsen Subscription
Fee Pro
Dixon Subscription
The Your Subscribing
Fee Group
The Wooden
Purchase Trading Co
The Snakebite Outfit
Purchase Place
Charitable Subscribing
Subscribing Group
The Municipal
The Public Fee
Addiction Subscription
Dry Box Seat Spot
Big Bunker
The Survival
Prepared Kit Up Pro
DollarSubscription
The Standard
The Accompanying
Dollar Purchase Collective
BiteKit
Depiction Subscription
Nominal
Modest
Membership Collective
The Nonmember Membership
Fixed Subscribing
Loge Place
The Unpaid Syndication
WeeklySubscription
Stringent Subscription
Magic Toolkit
Ops Box
BasedKit
The Full
Membership Trading Co
Survival Toolbox Spot
Descriptive Subscription
Subscriber Trading Co
Volition Subscription
Annual
Smaller Box Seat Group
National Subscribing Trading Co
Session Subscription
Periodical Unsubscribe
Blue Bouquet
Syndication Spot
The Periodical Fees
Mailbox Co
The Little Cage
The Prepaid Subscribers
General Membership Collective
Wooden Mailbox Co
Inexpensive Toolkit Group
Additional Membership Spot
Direct Subscribers
Surreptitious Subscription
Over Registration Co
The Making
Crops Box
Tools Spot
Complimentary Registration Group

Cute subscription box business name ideas

Fees Co
Small Corner Group
Yearly Unsubscribe
Portable
MunicipalSubscription
Yellow
Municipal Unsubscribe Collective
Compulsory Unsubscribe Collective
Weekly
Subscribe Spot
Generous
Free Fee Collective
The Quarterly Syndication
The Moderate
The Nominal
Additional Subscribing Trading Co
The Basic
The Personal Pouch
Subscribers Trading Co
The Driven
Public
Empty Bin Place
Annual Membership
Dollar Syndication
Moderate Fees
The Yearly Fees
Minimum Subscribers Trading Co
Special
The Privileged Subscribe
LightKit
Little Boxwood
The Week Membership
TropicalKit
Privileged
LinedBox
RoyalBox
Blue Briefcase
Alert
The Non Subscriber
Fee Co
Fee Place
Alert Package
Charitable Subscriber
The General Subscribe
Largest Subscriber Place
Public Subscriber Pro
Weekly Purchase Trading Co
The Tiny
Postal Registration
Syndication Trading Co
Driven Syndication
Introductory Subscribers
Testing Tools
The Stocked Booklet
Regular Fees
GeneralSubscription
Registration Co
The Weekly Fee
SnakebiteKit
The Dollar
Narrow Corner Co
RedBox
Rectangular
CharitableSubscription
Annual Subscribers Place
The Municipal Unsubscribe
Heavy
The Conceptual Package
Combined
Clerical Membership Group
Voluntary Subscribe
Mops Box
MakingKit
Additional Subscribe Collective
Lined Corner Group
The Monthly Unsubscribe
Combined Syndication Co
Little Corner Place
Popular Syndication
The Annual
Written Subscription
Combined Fees Spot
StrongBox
The Monthly
Subscriber Pro
Modest Registration
The Charitable Subscribing
NonmemberSubscription
Diagnostic Pouch
The Electrical Mailbox
Complimentary Subscribe Trading Co
Institutional Membership Collective
Round Mailbox Trading Co
WeekSubscription
The Public Unsubscribe
The Loose Drawer
Postal Subscriber
The Issue
Fees Collective
Mailbox Collective
The Charitable Purchase
The Over Registration
Public Subscribe
Sealed Mailbox
IndividualSubscription
The Free Unsubscribe
Generous Fees Trading Co
The Clerical
Typical Module Group
Restriction Subscription
Purchase Group
Benediction Subscription
Membership Group
Initial Membership
Foreign Syndication Spot
Compulsory Subscribe Place
Registration Spot
Over Fees Place
The Regular Unsubscribe

Clever subscription box business name ideas

Clerical Fee Place
Month Registration Group
Minimum
Molecular
Popular
PrepaidSubscription
The General Membership
The Modest Membership
Quarterly Subscribers Group
Big
Dollar Unsubscribe Collective
The
The Prepaid
Charitable
The Your Fee
Simple
Fixed Fees Trading Co
Small
Nominal Subscribers Trading Co
The Bite Package
Inexpensive
MinimumSubscription
Prepaid
Driven Subscribing Place
The Privileged Subscribing
Charitable Unsubscribe
Year
Fees Pro
Mailbox Pro
The Institutional
Syndication Pro
The Voluntary Fees
Unsubscribe Trading Co
The Introductory
PeriodicalSubscription
Introductory Fee Collective
Individual Fees
Yearly Registration
Blue Box Seat
Prepaid Membership
The Modest
Toolbox Collective
Big Bouquet
RegularSubscription
Box Seat Place
Shoebox Spot
Kit Out Spot
Initial Unsubscribe Place
Yearly Syndication Group
The Whole
The Quarterly
Infliction Subscription
The Full Subscribe
Tight Loge Spot
Compulsory
Lined Boxwood
Snuff
The Electronic
Nonmember Subscriber Spot
CylindricalBox
The Free
Periodical
IdentiKit
PublicSubscription
Dollar Subscribe Pro
Yearly Membership
Individual Subscriber Pro
Subscribing Place
The Non
The Weekly Syndication
Issue Purchase Spot
Online Unsubscribe Place
Golden
Portable Kit Up
Cosmetic Outfit
The Regular Subscribing
Handsome Subscriber
Mailbox Trading Co
Brown Boxwood
Your Purchase Trading Co
The Over
OptionalKit
ComprehensiveKit
Fixed
Prepaid Membership Trading Co
The Overnight
Periodical Unsubscribe Co
Basic
Booklet Group
Kit Out Co
The Hot
Full Registration
Nonmember Purchase Place
Flat
SafeBox
Moderate Fee Pro
Subscriptions Subscription
Subscribe Collective
Tropical Tools
Subscribe Group
The Charitable
The Complimentary
The Safe
Hand Corner
Nonmember
Big Boot
Monthly
Subscribe Co
The Privileged
Prepaid Purchase
The Full Registration
Mission Subscription
Smaller
SurgicalKit
The Voluntary Purchase
The Quarterly Purchase
The General Registration
Minimum Registration Co
Introductory Subscriber

Best subscription box business name ideas

Nominal Purchase
Nixon Subscription
Non
Shaped Crate
Combined Subscribers Group
Fees Trading Co
Bin Spot
Monthly Membership
Nonfiction Subscription
Wood
Green Package Co
Introduction Subscription
Edition Subscription
Charitable Subscribing Spot
Subscribe Trading Co
LargestSubscription
Membership Spot
The Heavy Mailbox
Prepaid Subscriber
Online Subscriber
The Nonmember
Week
Green
Kitchen Subscription
Postal Unsubscribe Pro
Mention Subscription
Original Membership Place
Medical Kit Out Collective
Yearly Syndication Pro
Brown Briefcase
Full Purchase
The Combined Subscribers
The Snuff
Week Fee Trading Co
Dark Cage Pro
YearSubscription
The Non Subscribers
Light
CompactKit
The Alert Box Seat
Box Seat Group
General Syndication Place
Plastic Package
Descriptions Subscription
The Top
Annual Subscribers Co
Regular Fee Spot
Fee Spot
Lined
The Empty
Square
Original Registration Collective
The Month
DurableSubscription
NonSubscription
Registration Place
Closed Crate
Props Box
Constructive eviction Subscription
Chops Box
The Voluntary
Tradition Subscription
Listen Subscription
Modest Subscribers
Yearly Subscribers Co
Over Fees
Non Membership Place
Membership Co
Nominal Membership
Purchase Pro
The Heavy
Kitten Subscription
Combined Subscribers Collective
The Strong
Annual Fee Collective
Blue
CombinedSubscription
The Conditional
The Promotional
Registration Pro
Box Seat Spot
Year Membership Spot
Opinion Subscription
Dollar Subscribing Group
Plain
The Original
Unsubscribe Spot
Week Purchase
DrivenSubscription
The Monthly Purchase
The Your Subscriber
PopularSubscription
Cleaning Kit Up Group
The Portable
Fees Group
ModerateSubscription
Original Subscribing
Production Subscription
Largest Fee
Clerical Subscribing
The Safe Shoebox
Open
Compulsory Membership Trading Co
The Largest
InitialSubscription
Eviction Subscription
The Issue Subscribers
LargeBox
The Dark
NeatBox
The Quarterly Subscriber
Municipal Subscribers Pro
Oblong Box Seat
Position Subscription
Pouch Pro
Whole Module
Diagnostic
Exception Subscription
Yearly

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Subscription Box Business:

Simple is always better

This means a few different things. Your subscription box business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your subscription box business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Subscription Box Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile