1,000+ Trendy Subscription Box Business Names

•

Updated: April 14th, 2025

So, you've come up with the perfect subscription box business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your subscription box business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best subscription box business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your subscription box business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Subscription Box Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of subscription box business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy subscription box business name ideas

Shutterbug Box
Aspect Box
Rule Box
Optimum Box
Measured Subscription
Premium Box
Subscriptistic
Boxlia
Forward Box
Perspective Subscription
Unleash Box
Lensman Subscription
Approve Subscription
Process Box
Top Subscription
Subscriptnetic
Developed Box
Affiliate Box
Nature Subscription
Progress Box
Infinite Subscription
Prime Subscription
Boxvio
Expert Subscription
Asset Box
Boxnetic
Unlimited Box
Path Box
A1 Box
Solve Subscription
King Sub Box
Boxwind
Affordable Box
Haste Box
Subscriptzilla
Genuine Box
Capture Box
Depot Box
Viewfinder Subscription
Digital Subscription
Subscriptella
Dub Subscription
Boxporium
Boxlada
Boxzen
Boxry
Upgrade Subscription
Boxado
Subscriptorzo
Cool Box Sub
Subscriptvio
Marine Subscription
Resolution Box
Allied Box
Astonish Box
Boxlux
Conversation Box
Subscriptlada
Subscriptprism
Support Subscription
Subscriptaholic
Sage Box
Dart Subscription
Thrive Box
Propel Box
Boxopedia
Lens Box
Method Box
Universal Subscription
Holo Subscription
Obscura Box
Command Box
Platinum Box
Boxable
Capture Subscription
Nixon Subscription
Handsome Subscriber
The Monthly Purchase
The Conditional Fee
The Municipal Unsubscribe
Regular Syndication Trading Co
Subscribe Spot
The Whole
Nonmember Subscribe
Competition Subscription
The Fixed Purchase
Month
The Largest Fees
MagicKit
Opinion Subscription
Over Syndication
MailBox
The Unpaid Registration
Fee Trading Co
The Commercial
The Loose Drawer
Prepaid Subscriber
Full Registration
LargeBox
The Voluntary
Sops Box
Blue Bouquet
Postal Subscriber
MakingKit
The Regular
The Based
Locked Boxwood Spot
Personal Kit Up Pro
Unsubscribe Trading Co
Little Boxwood
The Shallow Shoebox
Compulsory Subscribe Place
Stocked Kit Up Place
LightKit
Public Subscribe Group
Original Registration
Issue
The Prepaid
The Issue Subscribe

Creative subscription box business name ideas

AvailableKit
The Conditional
Blue Box Seat
Restriction Subscription
Minimum Unsubscribe
Round Shoebox Co
Survival Toolbox Spot
The Nonmember
Yearly Registration
The Charitable Purchase
ComplimentarySubscription
NationalSubscription
Privileged Registration Spot
Privileged Unsubscribe Place
Plain
Fixed Unsubscribe
Week
The Test
The Top
Compulsory Subscribe Place
Generous Subscribing Trading Co
Month Registration Group
Your Subscribing
Toolbox Place
The Charitable Unsubscribe
Compulsory Unsubscribe Collective
The Introductory
Public
Generous Unsubscribe Group
YearSubscription
Yourself
Largest
Magic Drawer Collective
Free Subscribers
Square Package Trading Co
The Private Unsubscribe
Commercial Booklet Trading Co
AnnualSubscription
Postal Subscribe Co
Corner Pro
Accompanying Box Seat Pro
Subscribers Co
RegularSubscription
MonthlySubscription
Small Corner Group
SurvivalKit
General Membership Spot
Green Package Co
Dereliction Subscription
The Complimentary
Free Registration Spot
Subscribing Place
Brown Briefcase
Diagnostic
Annual
The Overnight
The Nonmember Membership
Molecular
Tradition Subscription
The Yearly Fees
The Week
Inexpensive Toolkit Group
Retention Subscription
Unsubscribe Spot
Driven Syndication
The Simple Tools
Listen Subscription
The Annual Fees
Individual Fees
Optional Package
ModestSubscription
Subscribers Spot
Moderate
SmallBox
Dollar
The Private Subscribers
Dollar Subscribe Pro
Yearly Subscribers Co
The Free Purchase
Loge Place
Lined
Pouch Co
Subscriber Collective
Green
The Cleaning
Largest Subscriber
The Municipal
Stocked Kit Up Place
The Largest Fees
Wishing Subscription
Bin Pro
Conditional Syndication Co
Mailbox Collective
LargestSubscription
The Largest
The Yearly Fee
Individual
The Issue Subscribe
Issue Purchase Spot
The Optional Booklet
Brown Drawer Collective
Nonmember Fee Group
Original Subscribing
Unsubscribe Co
The Safe Shoebox
The Special
The Conceptual Package
Subscribers Trading Co
Compulsory Purchase Collective
Quarterly Subscribers Group
Subscriber Co
The Prepaid Subscribers
The Your Subscriber
Light Shoebox Trading Co
Box Seat Co
Tropical Package
The Modest
Municipal Unsubscribe Collective
Over Registration Collective

Learn more about starting a subscription box business:

Where to start?

-> How much does it cost to start a subscription box business?
-> Pros and cons of a subscription box business

Need inspiration?

-> Other subscription box business success stories
-> Marketing ideas for a subscription box business
-> Subscription box business slogans
-> Subscription box business Instagram bios

Other resources

-> Profitability of a subscription box business
-> Subscription box business tips

Funny Subscription Box Business Names

NeatBox
The Clerical
Subscribing Place
Additional Subscribe Collective
Subscribe Place
Membership Group
Disposable
Unlisted Subscription
Accompanying Corner Co
The Conceptual
The Monthly
Your
Subscriber Co
Voluntary Subscriber
Subscribing Pro
The Accessory
The Your Subscribing
Blue
Pops Box
Over Fees Place
Direct Subscribe Group
MunicipalSubscription
The Free Fee
Full
Postal Subscribe Co
The Heavy Mailbox
Additional Membership Spot
Mailbox Place
The Yearly Fees
The Voluntary Registration
Driven Fee
General Syndication Place
The Foreign
The Issue
Crate Group
Subscribers Collective
The Strong Boxwood
LargestSubscription
Combined Fees Spot
Fee Collective
Registration Trading Co
YourSubscription
The Regular Subscribing
Fee Co
Fee Group
MakingKit
Round Mailbox Trading Co
Subscribing Group
Portable Kit Up
Yearly Subscribing Spot
Lined Boxwood
Introductory Unsubscribe Collective
Sops Box
Medical
MailBox
Foreign
OriginalSubscription
Edition Subscription
Opinion Subscription
Free
Portable
Registration Co
DurableSubscription
Nonmember Subscriber Spot
Nominal Subscriber
YearSubscription
Issue
The Accompanying
The Charitable Unsubscribe
Regular Fee Spot
Membership Place
WeekSubscription
Tropical Package
Membership Pro
Depiction Subscription
Full Registration
Nonfiction Subscription
The Privileged
Over Registration Co
Generous
Prepaid Fees
Compulsory Membership Co
Week
Pigeon Subscription
The Issue Subscribe
Charitable Subscriber
Additional Subscribing Trading Co
Yearly Syndication Group
PublicSubscription
Fixed
Big
The Wood
Modest Subscribers
Tools Spot
The Annual Registration
Fishing Subscription
Non
Minimum Registration Co
The Generous
The Wooden
The Public
The Direct
RedBox
Privileged
Yearly Syndication Pro
Prepaid Purchase Place
Public
Week Fee Trading Co
Yearly Registration
ForeignSubscription
Nonmember
The Introductory
Dollar Syndication
Listen Subscription
The Simple Tools
Moderate Fee Pro
The Professional Kit Up
Little Cage Trading Co
Bin Spot

Cool subscription box business name ideas

The Promotional Module
The Monthly Unsubscribe
The Professional Kit Up
The Compulsory Fee
Comprehensive
General Subscribe
Initial Fees
PlainBox
Oblong Box Seat
Handsome
The Municipal
StandardKit
Week Subscribing
Test
Yourself
The Non Subscriber
Free Registration Spot
Big
Complimentary Registration Collective
Driven Subscribing Place
Tops Box
OriginalSubscription
ComplimentarySubscription
The Your Fee
Friction Subscription
Week Purchase Place
The National
Fixed Syndication Place
Week Subscribe Spot
Subscriber Collective
Wishing Subscription
The General Registration
Registration Collective
Minimum
Diagnostic
Fee Co
The Online
Largest Fee
Original Purchase
Shallow Crate
Charitable
The Big
The Prepaid
GeneralSubscription
VoluntarySubscription
Initial Unsubscribe Place
NonSubscription
Charitable Registration
Subscriber Spot
Snuff Package
The Fixed
AnnualSubscription
Nonfiction Subscription
Kit Out Co
Prepaid Purchase Place
Portable Kit Up
Yearly Syndication Pro
Foreign Syndication Spot
Direct
Minimum Subscribers Co
Periodical Fees
The Combined Subscribers
Constriction Subscription
Descriptive Subscription
Purchase Pro
Dollar Subscribe Pro
Original Registration Collective
Subscriber Place
The Over
Module Place
Smoke Box Seat Co
Yearly Membership Trading Co
Privileged Subscriber Pro
Your Purchase Trading Co
Generous Subscribing Trading Co
Private
Complimentary
National Subscribing Trading Co
The Charitable
The Week Membership
Purchase Group
Popular
Mailbox Co
Optional Package
The Basic
Prepaid Subscriber
Tools Group
Institutional Fees
Charitable Subscribing
Flops Box
Annual Membership
The Snakebite Outfit
Competition Subscription
Round Mailbox Trading Co
The Foreign Fee
Big Boot
Tropical Tools
Blue Box Seat
YourselfKit
The Empty
Dollar Unsubscribe Collective
Prepaid
Disposable
The Nonmember
Voluntary Subscribe
The Little
Dollar Purchase Collective
Condition Subscription
Rectangular
Direct Subscribe Group
Prepaid Membership
Separate Bin Place
Blue Briefcase
The Full Subscribe
Fee Spot
The Multimedia
BasedKit
Full Registration
Periodical Unsubscribe

Unique subscription box business name ideas

The Non
Introductory Purchase Trading Co
ConditionalSubscription
Clerical Unsubscribe Collective
Introductory
Prepaid Membership Trading Co
Subscriber Pro
Red Shoebox
Fiction Subscription
The Brown
Largest Subscriber
The Simple Tools
Kitten Subscription
FullSubscription
Compulsory Subscribe Place
Closed Crate
The Overnight
Handsome Registration
Loge Place
Smaller Box Seat Group
Green Package Co
The Light
Fixed Registration
The White
Charitable Subscriber
Annual Subscribers Co
The Tiny
Unsubscribe Group
The Electrical
Blue Booth
Charitable Subscribing Spot
Wood
Additional
Voluntary Subscribe Spot
Individual Unsubscribe Co
SurvivalKit
Subscribing Collective
Generous Fees Trading Co
Wood Mailbox Co
Syndication Group
Modest Subscribers
Tight Loge Spot
The Full Package
Largest
The Regular Subscribing
The Bite Outfit
FixedSubscription
The Quarterly Syndication
Minimum Registration Co
The Personal Pouch
Introductory Subscribers
Weekly Purchase Trading Co
PopularSubscription
Brown Briefcase
The Sterile
Largest Fees
Voluntary
Driven
The Safe
Regular Syndication Trading Co
Compulsory Syndication Trading Co
CombinedSubscription
Compulsory Purchase Collective
MunicipalSubscription
The Green Bin
Listen Subscription
Introductory Unsubscribe Collective
Month Registration Group
Snuff
The Yearly Subscribe
The Strong Package
Original Membership Place
Month
Heavy
Generous Subscribing
Unpaid
The Public
Direct Subscribers
Additional Subscribe Collective
The Charitable Subscribe
Subscribe Pro
The Unpaid
Superficial Subscription
Bin Spot
SafeBox
Fees Trading Co
The Closed
Public Subscribe
Original Subscribe
Nominal Purchase
Regular Fees
Prediction Subscription
MagicKit
Prepaid Fee Pro
Square
Special Booklet Pro
Subscribing Co
The Modest Fees
Moderate Fees
IndividualSubscription
Membership Collective
The Nonmember Membership
Monthly Fee
Complimentary Purchase
Popular Syndication
The Top
PostalSubscription
The Heavy
Complete Pouch Collective
NationalSubscription
Free Fee Collective
The Annual Fees
Non
The Separate
The Dark
Additional Membership
Year
Swaps Box
CharitableSubscription

Cute subscription box business name ideas

Descriptions Subscription
Combined
Cylindrical Shoebox Trading Co
Unsubscribe Spot
The Quarterly Subscribers
Small
Combined Syndication Co
General
Subscribe Place
Box Seat Place
The Making Toolkit
MonthlySubscription
Private Syndication Trading Co
Unpaid Unsubscribe Collective
Over Fee
Opinion Subscription
Introductory Subscriber
Commercial Booklet Trading Co
Portable
Surreptitious Subscription
OblongBox
Poor Toolkit
Fee Collective
The Free
OncogeneKit
DurableSubscription
The Special
The
The Month Subscribers
OverSubscription
Loge Collective
Minimum Subscribe Trading Co
QuarterlySubscription
Annual Subscribers Place
LightBox
Fees Pro
Monthly Syndication Co
Original Subscribers Pro
Public Syndication Trading Co
Driven Membership Pro
Brown Drawer Collective
AdditionalSubscription
LinedBox
Safe
Subscribers Spot
Mailbox Place
The Durable
Tools Spot
Stocked Kit Up Place
The Yearly Fees
Plastic Package
Non Subscribing Spot
GenerousSubscription
The Nonmember Syndication
Dixon Subscription
Clerical
The Prepared
SnakebiteKit
The Yourself
Brown Bottle
Crucifixion Subscription
Ops Box
Testing Tools
The Complimentary
Connection Subscription
Monthly Subscribe Group
Brown Bouquet
OptionalKit
Public Subscriber Pro
Cleaning Tool
Position Subscription
The Shallow
HandsomeSubscription
The Additional Subscriber
Conditional Syndication Co
Periodical Subscribers
Decision Subscription
Voluntary Purchase Place
Driven Syndication
The Magic
Minimum Membership Collective
Nominal Subscribers Trading Co
Locked Boxwood Spot
The General Subscribe
Foreign Registration Spot
The Little Cage
The Charitable Unsubscribe
The Largest
Pouch Co
ModestSubscription
Over Fees
Purchase Spot
The Privileged
Introductory Registration Group
The Monthly
Individual Fees
Week
UnpaidSubscription
Purchase Co
CylindricalBox
Benediction Subscription
Conditional Purchase Place
Periodical
Whole Module
MonthSubscription
The Your Subscribing
Durable Registration
Nonmember Subscriber Spot
The Wooden
Cleaning Kit Up Group
Little Drawer Place
Registration Place
Membership Place
The Individual Syndication
Lipton Subscription
Full Purchase
Fixed Unsubscribe
AvailableKit
Subscribing Place

Clever subscription box business name ideas

Sealed Mailbox
The Unpaid Syndication
Basic
The Hot
Modest Subscribe
The Wood
The Based
Narrow Corner Co
The Safe Shoebox
DirectSubscription
Original Subscribing
The Free Unsubscribe
Combined Subscribers Group
Subscribers Co
Shaped Crate
Dark Cage Pro
Modest Registration
The Non Subscribers
The Free Fee
Hot
Diagnostic Pouch
IntroductorySubscription
Depiction Subscription
The Modest Membership
Mailbox Collective
Golden
Complimentary Registration Group
Combined Fees Spot
BiteKit
The Dollar
Mops Box
Tropical Toolkit
The Annual Registration
The Narrow
Accompanying Box Seat Pro
Registration Spot
The Unpaid Registration
Foreign
The Snuff
Personal Kit Up Pro
Heroin addiction Subscription
The Public Membership
Production Subscription
Quarterly Subscribers Group
Institutional Membership Collective
Smaller
IssueSubscription
The Mail Drawer
The Identi Tools
Subscribe Collective
The Public Unsubscribe
Round Shoebox Co
Moderate
PrivateSubscription
Loose
YourSubscription
The Yearly
Pouch Place
The Year
Multimedia Package
Initial
Postal Subscriber
Subscribing Pro
Individual
The Loose Drawer
SpareKit
Envision Subscription
Fees Collective
Subscribing Spot
MailBox
WeekSubscription
The Heavy Mailbox
Wooden Mailbox Co
The Month Subscriber
The Quarterly Subscriber
Prepaid Fees
Durable Syndication Collective
Driven Unsubscribe Pro
Monthly Membership
The Postal
Over Fees Place
Postal Subscribe Co
Compulsory Fee
The Your
The Conceptual Package
Week Subscribe
Shops Box
Original
Fee Trading Co
Toolbox Group
Nominal Subscribing Collective
Moderate Fee Pro
The Issue Subscribers
The Month
Alert
The Nonmember Subscribers
FreeSubscription
Little Boxwood
Pigeon Subscription
Fees Spot
Medical Kit Out Collective
DollarSubscription
The Moderate
Nonmember Subscribers Place
Introduction Subscription
Syndication Trading Co
Dollar
IdentiKit
BlueBox
Nominal Subscriber
The Individual Subscribers
The Hand
Periodical Subscribe Place
Original Registration
Monthly Membership Co
Dry Box Seat Spot
Additional Membership Spot
Online Fees Trading Co
Fees Group

Best subscription box business name ideas

The Full
Medical
Nominal
Large
The Periodical
Registration Pro
Lined Boxwood
The Loose
The Alert Box Seat
The Modest
Regular
Nominal Membership
The Driven Subscriber
Compulsory Membership Trading Co
Full Fees
Crate Co
The Accessory
PeriodicalSubscription
Brown Booth
Clerical Membership Group
The Original
The Periodical Fees
Electronic Pouch
Public Unsubscribe Co
Booklet Group
Membership Spot
Big Boxwood
Mention Subscription
Initial Membership
Cleaning
Heavy Toolbox Co
The Survival
Little Cage Trading Co
The Regular
LargeBox
The Yearly Subscriber
Membership Group
Fixed
The Over Registration
The Mail
The Promotional
Restriction Subscription
The Regular Unsubscribe
Science fiction Subscription
DrivenSubscription
StrongBox
Full
Registration Group
Clerical Subscribing
The Conceptual
The Private Unsubscribe
The Electrical Mailbox
Television Subscription
RedBox
Yearly Syndication Group
Postal Purchase
The Free Purchase
Periodical Subscriber
Molecular
General Membership Collective
Institutional
Kit Out Spot
Largest Subscriber Place
RegularSubscription
Light Toolkit
Corner Pro
The Accompanying
Yearly Registration
The Blue
Sops Box
CompactKit
The Standard Toolbox
Original Purchase Co
NeatBox
SmallBox
The Over Subscriber
Nonmember
Driven Subscribing Group
Cosmetic Outfit
Conviction Subscription
The Direct
The Fixed Purchase
Dollar Syndication
The Cleaning
The Voluntary Purchase
The Conditional Fee
OnlineSubscription
The Foreign Subscribe
Handsome Subscriber
The Your Subscriber
Public Subscribe Group
Generous Syndication Trading Co
Your
Big Bouquet
Clerical Fee Place
Unlisted Subscription
Yearly Subscribe Trading Co
Magic Drawer Collective
The Periodical Syndication
Nonmember Fee
PublicSubscription
Expression Subscription
Green
YearSubscription
Box Seat Co
Minimum Registration Collective
Unsubscribe Trading Co
LightKit
Regular Fee Spot
MedKit
The Popular Purchase
Fees Co
Durable
SurgicalKit
Tradition Subscription
Monthly
The Private Subscribers
Subscribers Collective
The Conditional

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Subscription Box Business:

Simple is always better

This means a few different things. Your subscription box business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your subscription box business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Subscription Box Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile