Woodies

Woodies Update: How We Increased Sales 20% And Sold 70,000 Pairs Of Sunglasses Last Year

Cory Stout
Founder, Woodies
$190K
revenue/mo
1
Founders
1
Employees
Woodies
from Santa Monica, CA, USA
started August 2012
$190,000
revenue/mo
1
Founders
1
Employees
market size
$20.2B
avg revenue (monthly)
$74.7K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Moz, Instagram, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
Discover what books Cory recommends to grow your business!
Want more updates on Woodies? Check out these stories:

Hello again! Remind us who you are and what business you started.

I’m Cory Stout, Captain of Woodies.

Woodies is America’s #1 seller of wood sunglasses. Most sunglasses have plastic or acetate temples, ours are made from sustainably sourced wood.

Our top seller is the walnut wayfarer with black lenses for $35. This product accounts for about a third of overall sales.

We sold 70,000+ pairs of sunglasses in 2021.

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