How We Re-Invented America's Favorite Dessert [And Sold Hundreds Of Thousands]
Hi! I’m Candace Wu — one of the founders of Wonder Monday, a healthy snack brand re-inventing America’s favorite dessert: the cheesecake.
Our high protein, low carb, no sugar added cheesecakes taste just like the real deal with an impeccable nutrition panel: 1g net carb, <1g sugar, 5g clean protein, and 90-100 calories. We have 6 decadent flavors: Classic New York, Strawberry Bliss, Key Lime Pie, Pumpkin Spice, Salted Caramel, and Chocolate Decadence.
My partner, Jonathan Weinstein, and I started the brand with no prior CPG experience and no venture funding. Since launching in early 2021, we’ve sold hundreds of thousands of cheesecake snacks to all 50 states — all online!
What's your backstory and how did you come up with the idea?
I’ve always believed in the power of good food to...
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