US-Mattress

How This $24M/Year Online Mattress Retailer Is Expanding To Brick And Mortar

Joe Nashif
Founder, US-Mattress
$2M
revenue/mo
3
Founders
100
Employees
US-Mattress
from Livonia, MI
started April 2003
$2,000,000
revenue/mo
3
Founders
100
Employees
market size
$26.1B
avg revenue (monthly)
$1.74M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Slack, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
Discover what books Joe recommends to grow your business!
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Hello again! Remind us who you are and what business you started.

I operate a mattress retailer called US-Mattress, based in Michigan. We started as an online retailer in 2001, and over the years we slowly added some retail stores. The mattress brands we offer are the major national names like Serta, Beautyrest, Sealy, Stearns & Foster, and Tempurpedic. We carry smaller brands like Tuft & Needle, and Ashley as well as high-end European brands like ViSpring and Hastens.

We market our products to all customers because we offer mattresses at all price points. Customers choose our stores or website for many reasons; low prices, great helpful information on our website, or real, helpful expert assistance. For example, we rate every mattress on a firmness scale of 1 to 10 to help people narrow down the bed that’s right for them.

Our business continues to generate over $2 million in sales every month.

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