True Leaf Market

Update: How We Expanded Our Product Offering And Grew Our Team To 200 Employees

Parker Garlitz
Founder, True Leaf Market
$400K
revenue/mo
4
Founders
150
Employees
True Leaf Market
from Salt Lake City, Utah, USA
started May 1974
$400,000
revenue/mo
4
Founders
150
Employees
market size
$1.18B
starting costs
$30.1K
gross margin
30%
time to build
720 days
growth channels
SEO
business model
content-library
best tools
Tiktok, LinkedIn, Pinterest
time investment
Full time
pros & cons
44 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
Discover what books Parker recommends to grow your business!

Hello again! Remind us who you are and what business you started.

My name is Parker Garlitz, and I’m one of the Co-Founders of TrueLeafMarket, a seed company offering a wide variety of seeds and growing supplies for vegetables, herbs, flowers, grains, cover crops, microgreens, sprouts, and other specialty seeds.

Our roots date back to 1974, and we’ve grown our team from 50 employees to 200 employees since we last interviewed with Starter Story.

true-leaf-market-d61b91ce-48b2-43df-a513-f62bb36fb598

Tell us about what you’ve been up to. Has the business been growing?

The pandemic created quite a bit of demand for gardening and seeds, and we have been able to maintain growth through the pandemic and since, despite a slowdown in the overall market. Our e-commerce revenues are now routinely over a million dollars per month.

Our growth...

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