Sydney Party Decorations

Update On our Party Supplies Business: We Have Bounced Back To Better Than The Pre-Pandemic Sales

Dean Salakas
$400K
revenue/mo
2
Founders
40
Employees
Sydney Party Deco...
from Sydney NSW, Australia
started January 1986
$400,000
revenue/mo
2
Founders
40
Employees
market size
$591B
avg revenue (monthly)
$308K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
best tools
MailChimp, Google Analytics, Paypal
time investment
Full time
pros & cons
35 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Dean recommends to grow your business!

Hello again! Remind us who you are and what business you started.

The Party People was started by “Patches The Clown” 35 years ago when she decided to open a small party store. She decided to launch an online store in 1998, so she got me and other IT uni students to make an e-commerce website, and we became the first online party store.

More notably, we offered to click and collect and became the first retailer to offer click and collect in Australia, which we called “pickup from store”.

The Party People is Australia’s largest party store offering over 30,000 party products, including costumes, balloons, decorations, novelties, candy, catering supplies, and more.

My brother and I took over the family business in 2007, opening a second store and growing the online business. When we took over, we had two employees, and now we have over 40.

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