The AirPods killers

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Updated: February 13th, 2022

This is an archive of the Starter Story newsletter, which is read by 222K people every week.

In each issue, we share the biggest business ideas that are working today, along with case studies of founders who are making millions every month. Sign up today ➜

The million-dollar marketing toolkit

Fact #1: Every business owner needs to do marketing.

Fact #2: Many people have no idea how to do it.

Ingram was able to spot these and created a membership that offers marketing materials that anyone can use and look professional.

Her biggest win, in my opinion? Focusing on one industry: real estate.

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Building a food tours empire

Tours of all kinds can grow into huge profitable businesses (hiking, food -of course-, love? or you can even create a marketplace for them).

When starting a tours business though, many people tend to focus on one market. What I love about this story is that Luke was bold enough to create a global network and conquered many popular destinations.

My 3 fav things from this are:

Leverage marketplaces like Tripadvisor: Already with huge traffic.
Risk distribution: If one location underperforms, shuts down, etc., the network still works.
Partner with local heroes: You run the business, they master the operations.

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Repurpose your content on TikTok

This is one of the easiest wins you can get to grow your brand and reach a new audience.

Since you're probably creating content already, why not use that same content in the fastest growing platform of our time?

In this guide, we'll show you how to do it and some real examples of brands and entrepreneurs that are killing it thanks to this strategy.

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The AirPods killers

This team of product designers from Finland created the best noise-canceling earbuds. They're so good that every time they launch a crowdfunding campaign they get +1.000% of their goal.

Used by professional NHL players and sold on inflight sales in ~20 major airlines, this is truly an exceptional story.

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Continue exploring Starter Story

1. I bootstrapped my one-man-show branding agency to $1.2M/year

2. The Indian multi-million dollar coworking business

3. How we expanded our product line and grew revenue to $500K/month

4. We're on track to reach $1.5M in sales this year

5. $1M+/year helping companies enter the Korean market

6. How we grew our baby product brand from $0 to $7M in sales this year

7. On raising $7M for our skincare brand

8. I built a $1.2M/year business finding the perfect name for brands

9. Increasing online sales by focusing on email marketing

10. How we've reached $13M in lifetime revenue

Looking for a job, or some work on the side?

Get your feet wet before you take the plunge into founder life.

Many of the companies we interview are hiring in operations, design, marketing, engineering, and more...

Check out our jobs portal for all new opportunities - new jobs are added every day!

Thanks for reading.

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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