Whiskey Tasting Business

Whiskey Tasting Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

A whiskey taster analyzes and gives feedback about the whiskey.

When you become a whisky taster, you approve the whiskey best for the customer.

Before starting a whiskey-tasting business, you must have expert knowledge about whiskeys so you can discharge your role in a whisky testing business. Your target customers can be whiskey manufacturers and those involved throughout the supply chain.

In this list, you'll find real-world whiskey tasting business success stories and very profitable examples of starting a whiskey tasting business that makes money.

1. TopWhiskies ($210K/year)

Ed, one of the co-founders of TopWhiskies, came up with the idea for the business while working in Financial Services in Hong Kong. He and his best friend Evan started a whisky blog as a hobby, focusing on social media to connect with fellow whisky enthusiasts. As they posted about unique independent whisky brands, their followers began asking where they could purchase these brands, leading them to launch an eCommerce site specializing in independent whiskies. With over 100,000 followers on Instagram and nearly 10,000 subscribers on YouTube, the eCommerce site has seen a monthly turnover of around $17,500 and continues to grow.

How much money it makes: $210K/year
How much did it cost to start: $300
How many people on the team: 0

He Turned His Whiskey Tasting Hobby Into A $200K Business

TopWhiskies, an eCommerce store celebrating the best independent whisky brands, started as a social media hobby in 2016, and, after building a large following, pivoted to an eCommerce site in October 2020, achieving an average monthly turnover of around $17,500 with sales up around 50% year on year.

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