Streetwear Brand

How Much Does It Cost To Start A Streetwear Brand? (In 2024)

Pat Walls

•

Updated: January 18th, 2023

Looking to start a streetwear brand?

But curious about:

how much it costs to start a streetwear brand?
what are the typical streetwear brand startup costs?
or the actual cost of starting streetwear brands?

Well, we have the data to prove it, supported by real streetwear brands and how much they actually cost to start.

Let's go over it.

Learn more about starting a streetwear brand:

Where to start?

-> Streetwear brand plan
-> How to finance a streetwear brand?
-> Pros and cons of a streetwear brand

Need inspiration?

-> Other streetwear brand success stories
-> Marketing ideas for a streetwear brand
-> Streetwear brand slogans
-> Streetwear brand names

Other resources

-> Profitability of a streetwear brand
-> Streetwear brand tips

Equipment & Supply Expenses

Starting a streetwear brand may require purchasing some equipment, whether that's for producing the product or packaging the goods, or equipment needed in the back office.

Cost	Required?	Min Cost	Max Cost
Cleaning Supplies ➜	Optional	$63	$200
First-aid Equipment ➜	Optional	$3	$500
Uniforms	Optional	$0	$500

Retail Business Expenses

If you plan to have a brick & mortar location for your streetwear brand, you must weigh the costs of your rent, as it may be the most expensive part of running your business.

Rent costs for your streetwear brand very much depends on your location. This cost will vary by both region and specific areas of town: a lease in the heart of Manhattan could cost over $80,000/month in rent. Meanwhile, a storefront lease in Florida or Tennessee could cost less than $1,000/month.

Cost	Required?	Min Cost	Max Cost
Shop Decor	Optional	$0	$5,000
Utilities (storefront business)	Optional	$0	$1,000
Building improvements and remodeling	Optional	$0	$950
Storefront Property Rent ➜	Optional	$1,250	$3,500
POS System	Optional	$0	$1,200

Software Expenses

Your streetwear brand needs software to run efficiently!

Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.

Cost	Required?	Min Cost	Max Cost
Email marketing tool	Recommended	$0	$100
Accounting & Invoicing Software	Recommended	$0	$50
Project Management Software	Recommended	$0	$25
Social Media Management Tools	Optional	$0	$50
Payroll Software	Optional	$0	$200

Inventory Expenses

If you sell a physical good, you'll likely have to start with some inventory.

Cost	Required?	Min Cost	Max Cost
Upfront Costs For Inventory	Optional	$300	$5,000
Inventory Storage	Optional	$0	$5,000
Package Design ➜	Optional	$50	$3,000
Shrinkage	Optional	$0	$1,000
Distribution costs	Optional	$0	$750

Advertising & Marketing Costs

Cost	Required?	Min Cost	Max Cost
Business Cards ➜	Optional	$0	$50
Tradeshow costs	Optional	$0	$5,000
Networking Membership Fees	Optional	$0	$250
Business Signage ➜	Optional	$75	$2,486
Direct Campaigns, Printing and Mailing	Optional	$0	$300
Influencer Marketing	Optional	$0	$750
Press	Optional	$0	$500
Google Ads	Optional	$0	$300