SNOW Update: How We Nearly Doubled Returning Customers During The Pandemic
This is a follow up story for SNOW. If you're interested in reading how they got started, published about 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Bootstrapping A Household Brand Beyond $100M at 28 years old
My name is Josh Elizetxe, commonly known as “Josh Snow”. I have been building and scaling businesses for 10+ years. Most recently, our brand of premium oral care products, SNOW, has garnered over 10,000 reviews and is considered a fan favorite.
The flagship product focuses on the cosmetic benefit of oral care with a teeth whitening system for professional whitening at-home.
Tell us about what you’ve been up to! Has the business been growing?
Since SNOW has helped popularize at-home treatments (having received over 25 million unique shoppers to the website), the pandemic ended up increasing our demand as new customers and waves of returning customers...
