Silver Chic

How This Successful Jewelry Launched An Spin-Off To Reach New Audiences

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Toby Bensimon

Founder, Silver Chic

Founders

Employees

Silver Chic

silverchic.com.au

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started November 2021

Founders

Employees

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Klaviyo

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Afterpay

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Hello! I am Toby Bensimon, founder and owner of Silver Chic — an online silver jewellery store based in Adelaide, South Australia. Our digital marketplace has a wide selection of beautiful silver pieces our expert buyers have chosen and sourced, with a focus on providing affordable jewellery for everyone to enjoy.

Silver Chic launched in 2021 just before the Christmas period, as part of an expansion of Shiels Jewellers. The site is an ever-growing project of our group, and a brand that we believe has a bright future ahead. We built Silver Chic on a business model promising fast delivery, streamlined user experience, and excellent prices. The brand is still growing and is proof that even with my past successes, there’s always much more to learn.

I hope to give you some insight into how we’ve used Silver Chic to expand our reach and sales, and how my team and I have begun building this new e-commerce site.

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