Setapp

On Launching An Mac App Subscription Service To Millions Of Users

Oleksandr Kosovan
Founder, Setapp
1
Founders
70
Employees
Setapp
from Kyiv, Ukraine
started January 2017
1
Founders
70
Employees
market size
$4.03B
avg revenue (monthly)
$50.4K
starting costs
$19.4K
gross margin
76%
time to build
390 days
growth channels
Word of mouth
business model
content-library
best tools
Twitter, Instagram, YouTube
time investment
Full time
pros & cons
34 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
social media
productivity
other
Discover what books Oleksandr recommends to grow your business!
Want more updates on Setapp? Check out these stories:

Hi! I am Oleksandr Kosovan, Founder, and CEO of MacPaw, the Ukraine-based developer of such macOS and iOS apps as CleanMyMac, Gemini, Setapp, and others. In total, MacPaw has over 10 products and more than 30 million users worldwide. Every fifth Mac on Earth has at least one app by MacPaw.

One of MacPaw's flagship products is Setapp, the first app subscription service for macOS and iOS. It is a productivity platform with 220+ tools and it helps organize your work with a curated collection of apps and a personalized app recommendation system. At Setapp, we're providing users with a different approach to productivity, when they think about the tasks that need doing, not apps to get the job done.

Launched in 2017, in four years, Setapp has grown from 40 apps into a productivity platform, helping millions of users around the world stay efficient in their daily work.

on-launching-an-app-subscription-service-for-macos-and-ios

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