On Closing Our Retail Channel To Focus More On Digital Marketing

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Matt Griffin

Founder, Combat Flip Flops

$500K

revenue/mo

Founders

Employees

Combat Flip Flops

combatflipflops.com

from Issaquah, Washington, USA

started January 2013

$500,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Matt recommends to grow your business!

Mastering the Rockefeller Habits: What You Must Do to Inc... Verne Harnish

Breaking The Habit of Being Yourself: How to Lose Your Mi... Dr. Joe Dispenza

Want more updates on Combat Flip Flops? Check out these stories:

1. Growing an E-commerce Company With a Positive Mission to $350,000/mo (2018) ➜

2. How We Focused On Recruiting Influencers And Grew Our Business By 30% (2021) ➜

This is a follow up story for Combat Flip Flops. If you're interested in reading how they got started, published over 7 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Griff and I’m the CEO of Combat Flip Flops. In my previous life, I was an Army Ranger and did a few tours overseas. During those tours, I witnessed the root cause of terrorism - illiteracy, and lack of opportunity. After the Army, I started going back and came up with the idea of manufacturing flip flops in combat boot factories to create jobs and fund education. Along with my brother, a fellow Ranger, and a few neighbors, we built a mission-driven business making fashion and lifestyle products in war zones that funds girls to go to school in Afghanistan.

Our flagship product was the first product we designed, the AK-47’s. Burley rubber, svelte smooth leather, and a handful of style.

We’re making anywhere between $50-$150K per month and focused on profitability after a wild ride with Shark Tank, major media, and the death of retail. In the process, we’re sustainably employing up to 200 people and funding 200 girls a year through school