We Built A $360K/Year Gmail Plugin That Helps People Manage Their Inbox
What problem does Mailman solve?
How did Mohit come up with the idea for Mailman?
This founder has built 25+ side projects. Most of them failed but a few brought in some revenue. After failing small and big over two dozen times, he had one product that investors wanted to invest money in, and after five years of growing it, sold it, and took some time off from making stuff. He started advising and investing in startups, especially crypto startups.
To find time from all the chaos happening in his inbox, he wrote a small script that would make sure that emails landed in his inbox only every four hours, in batches. Nothing comes in between. He used this script to find time to find good ideas that he could be building next.
That’s when he saw a tweet from Andrew Wilkinson (Dribble owner), and he immediately emailed him with the script and a video tutorial. His reply was, “What if we make this into a business?”
How did Mohit build the initial version of Mailman?
They acquired 800 customers in 12 months (~$7K/month with their current pricing)
One of the founders owns several agencies for design and marketing. They went from idea to launch in 3 months.
Andrew owns several agencies for design and marketing. As soon as they shook hands, they were working on Mailman’s branding and UX/UI. Within a couple of weeks, they had the first designs ready. And from there, they coded and put life into those designs over the next few weeks.
Also, before they could launch publicly, they had to go through Google’s Security Assessment program. Every product that works with Gmail has to go through it.
What was the growth strategy for Mailman and how did they scale?
Once they had a working product, they expected Google's security assessment to take a couple of months. So, they decided to build a waitlist meanwhile.
Andrew tweeted about this new project he is involved with and given his Twitter followership of 160k+, they got thousands of people on the waitlist overnight. Starting from the top, they sent out invites to ~50 people every day. Of those 50 invites, about 25 would sign up, and he’d schedule a 10-minute call with them to walk them through their Mailman account. This short call helped him understand what they were looking for, and plan future features.
While trying to scale, they realized Mailman is a brilliant solution to a problem that most of our users do not realize they have. So their biggest challenge was to accept the fact that people are not searching for the solution to their inbox problems. They spent thousands of dollars on search ads to learn this lesson.
So they shifted gears and started using social media and influencer marketing to spread awareness of the problem. Only when someone is aware of the problem, they’ll look for a solution, for which they've invested in SEO to make sure Mailman comes up when they search for a solution.
What's the pricing strategy for Mailman?
Pricing ranges from $1 - $49.
Starts from An $8/month subscription.
What platform/tools does Mailman use?
Discover Similar Business Ideas Like Mailman
WeWorked, a bootstrapped time-tracking software company designed specifically for small businesses, hosts timesheets for over 20k subscribers and has an average monthly revenue of $100k.
Mutant Mail, a SaaS product from Fresent LLC, allows entrepreneurs, small businesses, marketers, and individuals to effortlessly manage all their domain emails from a single inbox, with a max usage account managing close to 245 email ids across 29 domains and acquired 10 paid customers within 2 weeks of its soft-launch and 100 more within 5 days of its AppSumo launch.
More about Mailman:
Who is the owner of Mailman?
Mohit Mamoria is the founder of Mailman.
When did Mohit Mamoria start Mailman?
2020
What is Mohit Mamoria's net worth?
Mohit Mamoria's business makes an average of $30K/month.
How much money has Mohit Mamoria made from Mailman?
Mohit Mamoria started the business in 2020, and currently makes an average of $360K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
