Launching A New Platform Helped Us Double Our Sales To $18M/Year
This is a follow up story for Lemonlight . If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello! My name is Hope Horner, and I’m the co-founder and CEO of Lemonlight, a self-serve video production engine that allows brands and agencies to create high-quality content on-demand and at scale.
In 2014, the average cost of a commercial was $342,000 according to the American Advertising Association, which made video production unrealistic for small- and medium-sized businesses. Lemonlight was originally created to expand video production to a larger audience, making it accessible to the SMB market so they could capitalize on video’s many benefits.
As video technology became less expensive, we commoditized the video industry by creating transparency in the pricing and production process that allowed clients to customize the video services they needed. After revolutionizing how video is bought and sold, we’re now redefining the video production space with cutting-edge technology that allows our clients to make custom content at scale.
In 2021, Lemonlight grew to an in-house team of ~70 members supported by more than 1,500 freelancers across the world. We’ve produced over 12,000 videos since 2014, and we’re currently averaging $1.5M...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
