I Grew My Niche Newsletter 62X To $250K/Month
This is a follow up story for KickFlips. If you're interested in reading how they got started, published over 3 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?🔗
Last update was 3 years ago and I was bringing in $4,000/month as a solopreneur. Now we have multiple full-time members and are clearing $250,00/month - not horrible growth for 3 years' time.
A few things happened:
- We're not even "KickFlips" anymore. We expanded far far far beyond only sneakers. As such, the name had to go. We are now "Divine".
- I worked with a bigger team. There are now other owners and full time employees - all of whom know more than I do about specific business elements in this space. If there was a single "secret" to a 6,250% increase in the business over 3 years, it would be this. Work with people smarter than you.
- In that vein: I delegated lower-level tasks to focus on higher-level ones. It's tough to grow a customer base when half your day is spent on customer service, operations, putting out fires, etc. Customer attraction and retention is the lifeblood of a business: Spend as much time as possible on that.
- I broke self-limiting beliefs. If you think your business could make $10k/month, you make moves aiming for $10k/mo. If you think it could make $100k/month, you make moves aiming for $100k/mo. I was limiting myself and my business by what I thought "success" looked like, financially. $10k used to sound like a huge milestone. $100k used to sound impossible. Now I truly think $1 Million can happen - and the business acts accordingly.
- I stopped caring as much. Divine is still one of the top priorities in my life. But my self-worth used to rise and fall with our financial performance. Huge up day? I'm on top of the world. Big churn out? I'm a failure. I was 22 years old when this all started. Now I'm 26. I'm sure I still have a ton of maturing to do, but I realize that my character, my relationships with God and the people I care about and the impact I have on those around me are all far better indicators of "success" than our latest P&L. Instead of hoping that succeeding at this business will fill a part of me that's empty, I simply get to show up excited to execute at Divine without the great days inflating me or the bad days taking me out. Not so surprisingly, this has resulted in the business performing better than it ever has.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
