Update: Back to Live Events in a Post-Pandemic World
This is a follow up story for Interactive Entertainment Group. If you're interested in reading how they got started, published over 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I am Gregg Dukofsky and I’m the visionary and founder at Interactive Entertainment Group, an event production company. I started my business in 1988 with one idea, and since then have grown my business to include hundreds of unique products ranging from sports simulators to virtual reality to giant games.
Some of our most popular offerings include a Giant Human Claw, Augmented Reality Gaming Wall, Virtual Graffiti Wall, VR Soar, and Urban Hoops.
Since launching my first product at an amusement park and being written up in a local newspaper, my company has come a long way. From this initial buzz, event planners began to inquire about having entertainment options white-labeled at their event. This led to the expansion of my inventory to accommodate bar and bat mitzvahs, fundraisers, college orientations, and high-end social gatherings.
In 2008 when the stock market crashed, disposable income became significantly limited. To recession-proof my business, my team pivoted to focus on corporate events rather than private ones. More specifically, the bulk of my business transitioned to activations involving team...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
