Humble Blades

Humble Blades Update: How I Streamlined My Production Process And Increased Pricing

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Christopher Sofia

Founder, Humble Blades

$2K

revenue/mo

Founders

Employees

Humble Blades

humbleblades.com

from Austin

started October 2015

$2,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Christopher recommends to grow your business!

Want more updates on Humble Blades? Check out these stories:

1. Leaving A Career In Design And Marketing To Start Making Handmade Custom Knives (2021) ➜

This is a follow up story for Humble Blades. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Howdy, I’m still Chris Sofia and I’m the only one who shows up to work at Humble Blades, an adorably small(er) bespoke handmade cutlery operation out of Austin, Texas. I’ve been pursuing the craft for about 7 years and finish about three units a week for an average price of $800!

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Tell us about what you’ve been up to! Has the business been growing?

The business has been consistent, which is great because I’m still here, and also very frustrating because it seems like it’s a lot more effort just to not lose ground sometimes.

The quality and confidence in the product are finally to the point I’ve strived for years to harness. I like to think that people buy my knives - that I don’t sell them. What I sell is a luxury product married to a tangible experience. Fewer knives per week mean more time to share the progress of the project with the customer and I’ve found that’s the missing link in getting them to return. I have higher prices now, but less...

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