Despite Google Penalties, I Grew My Online Text Editor Tool To $6K/Month [Passive Income]

Published: June 1st, 2022
Ferenc Denes
Founder, HTMLG
$6K
revenue/mo
1
Founders
1
Employees
HTMLG
from Tirgu Mures
started January 2015
$6,000
revenue/mo
1
Founders
1
Employees
market size
$998B
avg revenue (monthly)
$9.1K
starting costs
$11.7K
gross margin
95%
time to build
90 days
average product price
$22000
growth channels
Organic social media
business model
Subscriptions
best tools
YouTube, Similarweb, Ahrefs
time investment
Full time
pros & cons
39 Pros & Cons
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Hello again! Remind us who you are and what business you started.

Hello, my name is Ferenc Denes, and I run the online HTML Editor, an online text editor that converts documents to HTML. The editor helps to process and clean the code. It runs in the web browser without installing any desktop program. It has a free demo that allows you to give it a try and learn how it works.

This is a passive income business, that requires very little maintenance, like answering support questions, and it brings $6K per month as passive income.

I work only about 4 hours a day and my job is my hobby.

I didn’t change anything significant on the site in years and the income is the same as previously. I wasn’t affected by the pandemic or by the special military operations.

htmlg

Tell us about what you’ve been up to. Has the business been growing?

I have roughly 40 passive income websites and I keep launching new websites regularly. My latest addition to my portfolio is an online date countdown widget, which is a brand new niche for me. It might take years to bring significant organic traffic.

htmlg
My first project, Ruwix.com is turning 10 years old

I moved some of my websites to new and better domain names that are easier to remember:

htmlg

The transfers went smoothly and I didn’t lose any significant traffic.

I have tried many times to hire a programmer but I always realize that I am more efficient alone. I gave up trying and now I only outsource tasks that I’m unable to do, like translating articles to other languages. I’ll do both programming and SEO.

I’m investing in domain names. I’m happy to pay thousands of dollars for premium domain names if they’re special or a potential future competitor might use them against me.

What have been your biggest challenges in the last year?

Some of my sites were hit by manual Google penalties last year for unnatural inbound links but I have managed to recover from that. Thankfully I have 40+ sites and it’s not a tragedy if some of them go down.

The image below sums it up perfectly:

htmlg

What’s in the plans for the upcoming year, and the next 5 years?

I’ll keep launching new online tools that don’t require too much maintenance. I don’t have any targets because I already have more than I need.

htmlg

I have two awesome sons, 2 and 4 years old, and I’m trying to spend as much time with them as possible. I work only about 4 hours a day, just to keep things running. I don’t wish to earn more.

Where can we go to learn more?

Want to start a website editing service? Learn more ➜