How We Landed Major Press & Partnered With High-End Fashion Brands
This is a follow up story for AGood Company. If you're interested in reading how they got started, published about 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I’m Anders Ankarlid and I run the Swedish premium lifestyle brand A Good Company. Our focus is sustainable everyday products and we make sure to never compromise between sustainability and design.
We’re a global business and ship worldwide. As opposed to most startups, we went global from the get-go instead of starting in Sweden and later expanding to neighboring countries, and then going global. That was a deliberate strategy of ours as we noticed there was a gap between products that were high on design AND sustainability.
Our flagship product is our completely circular mobile case made from the byproduct of Swedish organic linseed. The reason we’re so proud of it is that it stands out from all other cases in more ways than one:
- It’s locally designed, grown, and manufactured in Sweden! No trips around the world to transport the material from its origin to where the moulds are.
- No plastic! We made the cases out of 100% plants and thanks to this Swedish...
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