How We've Used Social Media Ads To Grow 35% YOY

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Michelle Lee

Founder, Paper Saver

$6K

revenue/mo

Founders

Employees

Paper Saver

papersaver.com.au

from Melbourne VIC, Australia

started March 2015

$6,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Michelle recommends to grow your business!

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Want more updates on Paper Saver? Check out these stories:

1. How We Invented And Launched A Notebook That Saves Paper (2019) ➜

2. Paper Saver Update: How We Grew Sales 469% In The Last 6 Months (2022) ➜

3. 'Paper Saver' Update: How We've Grown 30% YoY (2021) ➜

This is a follow up story for Paper Saver. If you're interested in reading how they got started, published about 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Michelle Lee, co-founder of Paper Saver. The Paper Saver is an eco notebook that enables you to extend the life of your paper by utilizing it as its pages. We started the business with just the Classic Paper Saver (with faux leather covers) in only one color. Today, the Classic Paper Saver comes in five colors, and we have extended the range to include the Leather Paper Saver (with genuine leather covers), the Sparkle Paper Saver (with canvas covers), as well as the Paper Saver Organiser, an accessory to accompany the Paper Saver with a pencil case and card and document holders.

Our customers are primarily females who are environmentally aware with an interest in leading more sustainable lifestyles. This is not to say that we don’t have a smaller, yet strong male customer base as well :)

Since launching in 2015, we have experienced a steady 35%+ YOY sales growth.