How We Saw Significant Growth With Gross Margin, Conversion Rate & Return Order Rate
This is a follow up story for Knife Aid. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi guys, my name is Marc Lickfett and I started Knife Aid together with two partners in January 2019. I have a history of starting digital disrupter businesses, and this is my 5th. The last 20 years have been very interesting in the digital space - pretty much any industry or product in 1999 needed disruption, and today the list of massive industries for major disruption is much smaller. The fact that we stumbled upon knife sharpening as a niche is extra fortunate, as it is a beautiful ancient craft that was about to die out. At the same time, it can be a powerful service to help reduce the number of knives that end up in landfills.
Through our very well-received appearance on Shark Tank we have inspired copycats all over the world from the UK to France and as far afield as the Philippines, as well as in the US. Luckily our service is super complex and hard to copy, and we have a clear first movers advantage, thus we feel flattered more than threatened. And more noise around knife sharpening will just help to build the market.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
