How We Incorporated SMS Into Our Marketing Strategy [Plan To Reach $5M This Year]

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Kevin Canning

Founder, Pearls of Joy

$200K

revenue/mo

Founders

Employees

Pearls of Joy

pearlsofjoy.com

from Los Angeles, California, USA

started January 2003

$200,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Kevin recommends to grow your business!

Deep Work: Rules for Focused Success in a Distracted World Cal Newport

Want more updates on Pearls of Joy? Check out these stories:

1. Pearls of Joy: Starting The World’s Fastest Growing Pearl Jewelry Company (2018) ➜

This is a follow up story for Pearls of Joy. If you're interested in reading how they got started, published over 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

First, thanks for featuring my story again. My name is Kevin Canning and I source luxury quality cultured pearls from around the world and sell finished pearl jewelry direct to consumers via a small portfolio of websites. Hunting for pearls has taken me from Japan to Indonesia, Hong Kong, China, and The Philippines.

I sell these from two websites – my primary site.

Our average order is $750-$1000 and primarily we service a clientele that has significant disposable income but is still somewhat budget-conscious. They’re looking for quality like top luxury brands but not interested in paying luxury brand markup.

Last we spoke I believe we were closing the year around $2.0-2.5m in sales. In the year (2021) we’re on track to do about $5.0m in revenue.