How We Launched A New Product And Reached 90% Of Goal Revenue This Year

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Umberto Luchini

Founder, Wolf Spirit Distillery

$300K

revenue/mo

Founders

Employees

Wolf Spirit Disti...

ourwolfspirit.com

from Eugene, Oregon, USA

started March 2017

$300,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Umberto recommends to grow your business!

Contagious: Why Things Catch On Jonah Berger

The Long Tail: Why the Future of Business is Selling Less... Chris Anderson

The Power of Habit: Why We Do What We Do in Life and Busi... Charles Duhigg

Want more updates on Wolf Spirit Distillery? Check out these stories:

1. How We Generated Over $3M In Sales In One Year (2022) ➜

2. How I Started A Vodka Brand Doing $100K/Month (2019) ➜

This is a follow up story for Wolf Spirit Distillery. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Umberto Luchini, and I am the Founder & Proprietor of Wolf Spirit Distillery.

Wolf Spirit Distillery aims to share the best of independent premium spirits. Guided by instinct and fueled by passion, our team is driven to disrupt the industry with new ideas, innovative products, and authentic stories. We do this to inspire richer life experiences and, above all, a greater thirst for what’s real. We craft Blood x Sweat x Tears vodka – from grain to glass -- at our distillery in Eugene, OR; import Tom of Finland Organic Vodka, which is distilled at Lignell & Piispanen Distillery in Kuopio, Finland; and have recently launched Puncher’s Chance, a 100% Kentucky Straight Bourbon. We...

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