How We Focused On Paid Media Outlets And Increased Our Customer Base By 40%

This is a follow up story for Optimale. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello again everyone! My name is Alastair Kennett and I’m one of the founders of Optimale.

My brother David and I founded Optimale in 2017 to help men in the UK suffering from testosterone deficiency.

Both of us suffered from low testosterone in our late 20s and we wanted to bring a convenient, effective, and safe service to men in the UK suffering from this condition. We found that treatment in this area was poorly managed and not well understood, both in the NHS public health service and by private doctors in the UK, with few clinics offering medication to maintain fertility nor the most modern treatment options.

We identified a gap in the market and aimed to provide a better service and treatment than anyone else by providing convenient consultations with pioneering doctors, medication delivered to patient’s homes through their letterbox, and support that was quick and easily available at no extra cost.

Throughout a difficult period in 2020, we managed to increase the number of men we are helping by over 40%.