How The Pandemic Increased Our Sales By 200%

This is a follow up story for Just Panela LLC. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello, I’m Scott Unkefer - I started Just Panela, now, about 7 years ago. We purchase (from our partner farm), package, and export (from Colombia) and Import (now too) United States, Canada, and Asia, and Australia our 1lb, 5lb, bulk ingredient, and individual serving size sachets of ‘panela’ cane sugar. Panela is 100% unprocessed, unrefined, artisanal, and certified organic sugarcane.

Our core competency and primary market is retail/ customer (I hate the word ‘consumer’) packaging of Panela. It is by far the hardest ‘powder’ type substance on the planet to package due to its characteristics. Our motto is “terrible for machine consumption, great for human consumption”. As it is by far the healthiest form of sugar cane on the planet as it is 100% unprocessed, unrefined, and organic.

Flagship product? As an ingredient, it’s really a question of “flagship application” as far as what food and beverages it’s best in. The current answer is this, but the funniest part about Just Panela® is that we have end users innovating with it and telling us what they want to do with it all the time:

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