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This is a follow up story for Any Old Vintage. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi again, I’m Nick, still the owner of Any Old Lights, purveyors of exquisite vintage and retro lighting. I run the company with my wife Sinead and we’re based in the seaside picture-postcard county of Cornwall in the UK. We run a store there and also operate online.
Our customers want lighting that’s above and beyond the generic home lighting sold in their local DIY depot and are prepared to pay a bit more for something special.
Besides importing original vintage nautical and industrial lighting to sell, we produce our own Revivals brand of retro lighting. We take a vintage light that’s disappearing from circulation and add our own design twist, creating exclusive classic lighting.
At the start of 2020, the business was tough. We were getting hit by competitors, old and new, and a general pre-Brexit malaise meant people weren’t spending. Then COVID-19 hit.
When the first lockdown began in March, we shut the shop and braced ourselves for the worst. But when shops reopened pre-summer, our town was deluged with tourists (who couldn’t - or wouldn’t - travel abroad during the virus). Shop sales...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.