How Our Online Book Club Reached 1,000 Subscribers

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Ben Keene

Founder, Rebel Book Club

$13K

revenue/mo

Founders

Employees

Rebel Book Club

rebelbook.club

from London, England, United Kingdom

started May 2015

$13,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Ben recommends to grow your business!

The 100-Year Life Lynda Gratton

This Is Marketing: You Can't Be Seen Until You Learn to See Seth Godin

Want more updates on Rebel Book Club? Check out these stories:

1. How Two Friends Started A $13K/Month Online Book Club From Bali (2019) ➜

This is a follow up story for Rebel Book Club. If you're interested in reading how they got started, published almost 6 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello. I’m Ben Keene, co-founder of Rebel Book Club.

Rebel Book Club helps people accelerate their reading habits, learning, and connections. Every month we read 1 x non-fiction book, learn together and make positive changes in our own and others’ lives. Since 2015 we’ve read 65 books as a club, and have held monthly meets in 6 cities.

Since COVID the club has gone 100% digital and we’ve seen a lot of engagement, especially March - June this year.

Our subscription revenue is holding up at around £10,000 MRR.

2020 has been interesting and challenging with membership churn rates increasing (people are missing the in-person meets) and new subscription numbers slowing (non-essential budgets tightening). But for those that have spent time with us during this period, we seem to make a positive impact and we’ve got lots of exciting projects and new features dropping in the coming months.