How I Redesigned Our Advertising Strategy And Became More Profitable
Note: This business is no longer running. It was started in 2013 and ended in 2023. Reason for closure: Shut down.
This is a follow up story for Cave Tools. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi, my name is Michael “Medium Rare” O’Donnell and I’m the owner of Cave Tools and Grill Master University. We design, manufacture, and sell barbecue and cooking tools and accessories. We also provide online education classes that help people master the art of smoking meat.
The goal of the business is really all about bringing people and families closer together. You can be from different countries, different ethnicities, and even Republicans and Democrats in 2020. At the end of the day everyone bonds over food no matter how different their lives may be.
We believe that when you're confident about cooking, you cook more often. And when you cook more often, you end up spending more quality time and forming more in-depth relationships with the people you love.
One of the coolest ways we measure our progress and impact is by collecting and amplifying stories from our customers about how barbecue has made a positive difference in the relationships in their lives.
One of my favorite stories of all time was sent to us by Michael from Wyoming about how he was able to bridge the generational gap...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
