Fioboc

We Started A $10K/Month Business Trying To Make The Perfect Men's T-Shirt

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Marcel and Ambrosino

Founder, Fioboc

Founders

200

Employees

Fioboc

fioboc.com

from

started May 2022

Founders

200

Employees

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Positioning: The Battle for Your Mind Al Ries

Want more updates on Fioboc? Check out these stories:

Hello. This is Marcel, one of the founders of Fioboc, which is a fashion apparel brand with a sole focus on men’s clothing.

Sometimes, men are busy and have no time to take care of their dressing and sometimes come across problems finding soft and fashionable clothing. So we think we should help and make some changes.

In fact, at the very beginning of the venture, Ambrosino and I were clear that the clothing track we were stepping into had long been a niche market, and nearly all brands sell T-shirts. But this is where the opportunity lies. We have our own positioning theory - the category is brand, when people talk about T-shirts, they can't associate with a specific brand, and this is the opportunity for Fioboc.

Before we realize the importance of positioning, Fioboc suffered a great loss at the beginning. We got no customers, and no sales until we found our position: Fioboc needs to be the representative of the Soft T-shirt. So we started our T-shirts business, and we sold more than 1,000 units in the following months and got about 800 customers.

All 20 Team members‘ efforts finally paid off. From then on, it operates well and can generate about 10,000$ in revenue each month.

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