How TikTok Accelerated Our Growth And Brand Awareness [Update]
This is a follow up story for ESL With Purpose. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I started ESL With Purpose in 2017 to create and provide educational games for teachers and English learners. It started with the Phrase It dice and then I expanded by creating the Phrase It cards. In January 2022, I launched a new prepositional game called PREP IT.
The original Phrase It deck sells the best, and is my flagship product, carrying the weight of revenue and sales. At first, I thought my audience would be English learners themselves since I created an online course to complement the phrasal verb card game.
The majority of sales come from teachers and school districts, so I began to pivot my messaging and audience targeting to reach them. I now average 1500k in revenue per month, and the back-to-school season and end of the school year tend to provide the highest surge in sales.
Operationally, I now have ESL WITH PURPOSE and PHRASE IT federally trademarked by the USPTO, which helped me apply and get approval to be an eCommerce seller through the Walmart online store platform....
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
