Jason Cohen Interview On Bootstrapping To 132 Million ARR

Jason Cohen

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Updated: November 19th, 2023

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Jason Cohen established WP Engine in 2010, and it is a market leader and one of the rapidly-growing companies in the tech sector. They offer digital solutions for businesses of all kinds to design, manage and deliver engaging digital experiences.
This platform offers businesses the tools people need to build outstanding WordPress sites and apps that advance their businesses more quickly.
Jason is a serial entrepreneur with more than 20 years of experience in business and software development. He has grown four technology firms to generate more than $1 million in yearly revenue.
Two of his founded company are bootstrapped and funded. He afterward sold his two businesses.
They provide more than 500,000 web experiences globally and over 85,000 customers in more than 140 countries.
WP Engine has offices in multiple cities, including Austin, Texas, Brisbane, Australia, San Antonio, and Texas. Their 1,000+ staff operate remotely in several different countries.
Since 2007, the founder has been writing blogs about early-stage startups at A Smart Bear. The current yearly income for WP Engine is $227.2 million dollars.

Key Takeaways

Write theories and test them
Create a good feedback loop
Measure what customers are doing and categorize
Automate conversations
Ensure proper customers support and give customers visibility