Dappz Sports

How I Built A Live Stream Shopping Business For Sports Card Collectors [944K TikTok Followers]

Dappz Sports
Founder, Dappz Sports
1
Founders
50
Employees
Dappz Sports
from Los Angeles, CA, USA
started
1
Founders
50
Employees
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I’m Matthew McGuckin and I founded Dappz Sports, the largest cross platform sports and entertainment media company in the trading card and signed memorabilia hobby with a 24/7 live-stream shopping experience.

I founded the company from the confines of my bedroom back in 2020. Originally, I was doing the Dappz stream as a personal passion project and I never thought it’d grow into anything more than a side hustle. My only goal was to make engaging content for those who wanted a behind-the-scenes glimpse into the life of a committed card connoisseur.

I’d buy ungraded sports cards by the box full and combine the raw parts and slabs with the hopes of flipping them for a profit. At first, I would only make anywhere from $50 to $100 a night. However, business took off quickly, and before long, my nightly earnings rose to $500 and then astonishingly increased to $1,000 per night.

Once I hit $70,000 in a single night, I knew I hit a vital turning point and I never looked back. I recruited a few siblings and close friends to expand the business and help me open up my store, but before the store even opened, we built a studio for the live-stream and that’s what truly took off. We now have dynamic live streams across TikTok, eBay, and various other social...

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