Crimibox

Crimibox Update: On Partnering With Netflix And Reaching $1.5M ARR

Jimmy Cowe
Founder, Crimibox
$85K
revenue/mo
1
Founders
5
Employees
Crimibox
from Ghent, Belgium
started June 2017
$85,000
revenue/mo
1
Founders
5
Employees
market size
$159B
avg revenue (monthly)
$1.29M
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$35
growth channels
Email marketing
business model
subscription
best tools
Slack, WordPress, Paypal
time investment
Full time
pros & cons
24 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
Discover what books Jimmy recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi guys! My name is Jimmy Cowe and I started Crimibox in 2017. With Crimibox, we make and sell fictional murder cases as an escape game via our webshop. People order their cases online and receive a box full of evidence, pictures, and police files. Together with their online partner, they need to sort out who the murderer is.

The idea of selling fictional murder cases started with a post-it on my fridge. I have worked for the police for 12 years so I have seen some incredible stories. I was tired of working for someone and I wanted to start a new business. So I quit, hung a post-it on my fridge to brainstorm for ideas and Crimibox was born!

Anno 2021 we are with six full-time employees, had a partnership with a Netflix series, and ended 2020 with 1.5 million as a turnover. We’re also active in more than four languages in twelve countries. More than a quarter of a million worldwide!

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