Boredwalk

Boredwalk Update: How We Increased Sales 85% Through Paid Social Media Marketing [$3.5M ARR]

Matt Snow & Meredith Erin
Founder, Boredwalk
$275K
revenue/mo
2
Founders
10
Employees
Boredwalk
from Los Angeles, CA, USA
started February 2014
$275,000
revenue/mo
2
Founders
10
Employees
market size
$1.71T
avg revenue (monthly)
$82.9K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Shopify, Instagram, ShipStation
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
Discover what books Matt recommends to grow your business!

Hello again! Remind us who you are and what business you started.

We are Matt Snow and Meredith Erin, and we’re the co-founders of Boredwalk, a digitally native lifestyle brand specializing in selling our art on functional consumer products ranging from apparel to accessories to books and more.

To date apparel items — particularly t-shirts, tank tops, and hoodies — have been our primary revenue drivers, but our hero product in 2021 has been our Grievance Journal, a hardcover writing journal full of funny prompts and de-motivational quotes to help people vent in a safe space about the stuff that drives them crazy.

Boredwalk currently has an ARR of ≈ 3.5M. One of the most common things we hear from customers and fans about us is that they have never felt so “seen” by a brand.

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