Our Party Punch Beverage Brand Exploded From $18M/Year to $100M/Year [Update]
This is a follow up story for BeatBox Beverages. If you're interested in reading how they got started, published about 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi there! My name is Justin Fenchel and I am one of the co-founders/CEO at BeatBox Beverages. What started as a class project at the business school at the University of Texas has now become the fastest-selling Ready To Drink (RTD) alcohol product in the US!
BeatBox is an 11.1% wine-based party punch in eco-friendly, portable Tetra Pak containers. Each box is 16.9oz and tastes much more like a Gatorade and vodka than a wine. We have flavors like Blue Razzberry, Green Apple, Fruit Punch, Pink Lemonade, and more.
We sell to beer distributors across the country, who then sell to retail accounts (think Walmart, 7-11, Circle K, etc).
In our first year of business in 2013, we did $200k in total revenue. Flash forward to today and we will do $100m in revenue in 2023. The growth has been insane.
In 2017 we did $1m,...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.