This is a follow up story for Aura Sensory. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is Danna Norek, and I am the founder and owner of Aura Sensory® hair and skincare products. When it comes to the question of what our “flagship product” is, It’s a toss-up between our Natural Shine Enhancing Shampoo and Nourish & Hydrate Face Cream. Both of these products have been around since day one of the company’s inception in 2012, and have enjoyed enduring popularity as well as a loyal customer following. These two products account for around 35% of sales, so they are the bread and butter of the business!

Over the past year or so, my overall sales volume has remained around the same, perhaps just a bit higher but averaging roughly the same. However, overall profitability has increased due to a few different measures taken which I will get into. One of the more recent developments is I’ve taken a bold step to invest a fairly sizable portion of my company’s profits into Search Engine Optimization (SEO) and am excited to see what type of results this yields!

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